Strategies to Build a Private Label from Ground Up - Louis Roubert - Amazon Legends - Episode #195

The guest on today's episode is Louis Roubert. He is the PPC Manager at Thrasio which is one of the largest aggregators in the world. Formerly, he also co-owned a company in the eyewear industry.  He has a  Master's degree in International Trade Management and Purchasing.  In today’s episode, he discusses strategies to build a private label from the ground up.

Takeaways:

• Do not run too many campaigns.
• You have to have keyword research.
• Use long tail keywords for a cheaper cost.
• First, you have to spend more money on advertising.
• When you have enough data from your campaigns select the most profitable ones and archive the rest.
• When you do advertising keep in mind the main goal is to improve your organic ranking.
• Knowledge is like printing something on paper that deteriorates in value the moment it is acquired.

Quote of the Show: My recommendation is to take the long tail keywords as exact match. This will not only be cheaper but it will also have your sales velocity going at lower ACOS.  

Links:

• Personal – Linkedin: https://www.linkedin.com/in/louis-roubert/
• Thrasio – Website: https://www.thrasio.com/
• Thrasio – Linkedin: https://www.linkedin.com/company/thrasio/
• Thrasio – Instagram: https://www.instagram.com/thras.io/
• Thrasio – Facebook: https://www.facebook.com/thrasio/

Ways to tune in:

• Apple Podcast
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• Spotify
• Google Podcast
• Stitcher
• YouTube

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/