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January 26, 2023 67 mins

The guest on today's episode is Louis Roubert. He is the PPC Manager at Thrasio which is one of the largest aggregators in the world. Formerly, he also co-owned a company in the eyewear industry.  He has a  Master's degree in International Trade Management and Purchasing.  In today’s episode, he discusses strategies to build a private label from the ground up.


  • Do not run too many campaigns.
  • You have to have keyword research.
  • Use long tail keywords for a cheaper cost.
  • First, you have to spend more money on advertising.
  • When you have enough data from your campaigns select the most profitable ones and archive the rest.
  • When you do advertising keep in mind the main goal is to improve your organic ranking.
  • Knowledge is like printing something on paper that deteriorates in value the moment it is acquired.
Quote of the Show: My recommendation is to take the long tail keywords as exact match. This will not only be cheaper but it will also have your sales velocity going at lower ACOS.  


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