The guest on today's episode is Louis Roubert. He is the PPC Manager at Thrasio which is one of the largest aggregators in the world. Formerly, he also co-owned a company in the eyewear industry. He has a Master's degree in International Trade Management and Purchasing. In today’s episode, he discusses strategies to build a private label from the ground up.
Takeaways:
Quote of the Show: My recommendation is to take the long tail keywords as exact match. This will not only be cheaper but it will also have your sales velocity going at lower ACOS.
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