The Right Way of Leveraging Video on Your Amazon Listings - Bill Hildebolt - Amazon Legends - Episode #264

Unveil the secrets to skyrocketing your Amazon sales in the 264th episode of AmazonLegends, titled "The Right Way of Leveraging Video on Your Amazon Listings." Join Bill, a trailblazer in digital media with over two decades of experience, as he dives deep into the art of harnessing videos for maximum ecommerce impact. Explore the nuances of creating captivating product demos that resonate with your audience, and discover how to navigate the ever-evolving landscape of influencer marketing. With a focus on analytics, Bill sheds light on data-driven strategies to enhance your product visibility on Amazon. From decoding algorithm intricacies to optimizing keyword integration, this episode offers a comprehensive guide to staying ahead in the competitive ecommerce sphere. Ready to revolutionize your Amazon game? Tune in on YouTube and Facebook to gain a competitive edge!

Takeaways:

• Video Production Quality: Prioritize production quality. Videos don't need to be Hollywood-level productions, but they should be well-shot, well-edited, and feature good lighting and sound. 
• Storytelling: Create videos that tell a story. Whether it's your brand's story or the story of how your product has benefited customers, storytelling creates a memorable and emotional connection. 
• Call to Action (CTA): Every video should have a clear and compelling call to action. Direct viewers on what steps they should take next, whether it's visiting your product page, subscribing, or making a purchase. 
• Video SEO: Just like with product listings, use relevant keywords in your video titles, descriptions, and tags. This helps your videos appear in Amazon's search results and beyond. 
• Video in Enhanced Brand Content (EBC): If you're a brand-registered seller, take advantage of Enhanced Brand Content (EBC) or A+ Content. These features allow you to include videos alongside your product images and descriptions, providing a comprehensive shopping experience. 
• Cross-Selling and Upselling: In your videos, suggest related products that customers might be interested in. This cross-selling and upselling tactic can encourage customers to explore more of your product range. 
• Testing and Iteration: Just like with other aspects of your Amazon strategy, be prepared to test different types of videos and iterate based on performance. Use A/B testing to determine which video content resonates best with your audience. 

Quote of the Show:

Setting the table of your story in the hero area before people scroll down, before they start reading the detailed specs, before they dive into the reviews. The video itself is the ultimate opportunity to tell your complete story in a very human, detailed kind of way. Because you think about what people are going to do when they're going to scroll down and they're going to read the reviews – that's where they're looking to make an emotional connection.

Links :

Website: https://gen.video 
Linked: https://www.linkedin.com/in/billhildebolt/
Influencer marketing podcast: https://www.youtube.com/playlist?list=PL71SI6OcydAP-jDiQj4rtd_aPDEv295ow

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