Understanding Metric Driving Actions and Drive Profits – Part I - Nater Youngchild - Amazon Legends - Episode #243

Join us for an exciting episode featuring Nater Youngchild, an entrepreneur and CEO who has made waves in the business world. With over a decade of experience leading eCommerce ventures, Nater's focus has led him to create D8a Driven, a groundbreaking SaaS platform that drives profitable growth for brands on Amazon using Big Data strategies. Recently acquired by Carbon6 Technologies, Nater is now leading the integration process while maintaining a balanced life of adventure and family connections. Don't miss out on this episode as Nater shares his entrepreneurial journey, inspiring stories, and valuable insights. Tune in for a dose of inspiration and wisdom from this remarkable entrepreneur.

Takeaways:

• Positive reviews, low return rates, and minimal complaints contribute to higher conversion rates. Making customers happy with their purchases increases the likelihood of receiving more visitors and sales.
• Becoming a "merchant of authority" on ASINs (Amazon Standard Identification Numbers) is crucial for success. It allows sellers to have more control over product titles and optimize their listings.
• Amazon empowers its customer service agents to address issues reported by customers, and if a significant problem arises, they can shut off an ASIN, leading to a potential loss of sales.
• Sellers should track sales across variations to identify if one variation is cannibalizing sales from others. If a particular variation has a significantly higher conversion rate compared to others, it may receive preferential treatment from Amazon, leading to reduced exposure for other variations. This can affect revenue diversification and overall performance.
• By separating highly converting variations, sellers can give other variations a chance to perform better and increase overall revenue diversification.
• When creating ASINs, it's advisable to create them as standalone and then put them under a parent. This allows for easier separation of reviews if needed in the future.

Quote of the Show:Amazon is a platform of comparison rather than fixed targets. You need a conversion rate in comparison to your competition in perspective of your share of the impressions for a particular keyword. 

Links:

• https://www.linkedin.com/in/nateryoungchild/
• https://d8adriven.com 
• https://www.carbon6.io/d8adriven 

Also, tune in to Vanessa Hung's episode to discover how to use your IDQ score to drive organic sales.

• https://argometrix.com/how-to-use-your-idq-score-to-drive-organic-sales
• https://www.buzzsprout.com/1835870/12721630
• https://youtu.be/IXG74NAgdCI

Ways to tune in:

• Apple Podcast
• Spotify
• Google Podcast
• YouTube

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/