The guest on today's episode is Tom Robinson, He is currently working as BRANDED's Home and Kitchen Category Manager. BRANDED is a global digital consumer product platform that transforms marketplace sellers into international brands loved by millions.
Takeaways:
*Acquisitions are happening too slowly now.
*Aggregators are more focused on operational efficiency and profitability.
*Staying ahead of the curve and prioritizing well is the best thing to do.
*A+ pages are a big deal when it comes to increasing the conversion rate.
*Try to get people coming to amazon to your product page using keywords.
*The conversion rate will increase because you are bringing the right people to your page.
*To test bundles you can use virtual bundling to sell products together and see what works.
*Always optimize your listing using SEO using keywords.
*Putting product color on the title can improve the click-through rate and visibility.
*Manage experiments is a great way to test different images for optimization.
Quote of the Show:
A+ Premium is a more interactive version of the A+ Content with a number of more sophisticated layouts to create more interaction with Amazon shoppers.
Links:
Personal – Linkedin: https://www.linkedin.com/in/tom-robinson-5655a71bb/
Branded – Linkedin: https://www.linkedin.com/company/joinbranded/
Branded – Website: https://joinbranded.com/
Ways to Tune In:
Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.