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December 31, 2022 67 mins

The guest on today's episode is Tom Robinson, He is currently working as BRANDED's Home and Kitchen Category Manager. BRANDED is a global digital consumer product platform that transforms marketplace sellers into international brands loved by millions.


*Acquisitions are happening too slowly now.
*Aggregators are more focused on operational efficiency and profitability.
*Staying ahead of the curve and prioritizing well is the best thing to do.
*A+ pages are a big deal when it comes to increasing the conversion rate.
*Try to get people coming to amazon to your product page using keywords.
*The conversion rate will increase because you are bringing the right people to your page.
*To test bundles you can use virtual bundling to sell products together and see what works.
*Always optimize your listing using SEO using keywords.
*Putting product color on the title can improve the click-through rate and visibility.
*Manage experiments is a great way to test different images for optimization.

Quote of the Show:

A+ Premium is a more interactive version of the A+ Content with a number of more sophisticated layouts to create more interaction with Amazon shoppers.


Personal – Linkedin:
Branded – Linkedin:
Branded – Website:

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