What happens when a sales and marketing expert who "couldn't even do a GST return" becomes CEO of a 60-person accounting firm?
Sumith chats with Ric Thorpe, Group CEO of Sidekick Chartered Accountants, about scaling an accounting practice from a completely different angle.
Key insights:
- Why "success isn't just being the best - success is just doing it" (lessons from ultramarathons)
- Using RPA to save 30-90 minutes per tax return across thousands of clients
- The "SWAN" hiring philosophy: Smart, Work hard, Ambitious, Nice
- Pricing pitfalls that trap most accountants
- Why being selective with clients beats the "wallet and pulse" approach
- Practical SPIN sales methodology for accountants
Plus brilliant advice on outsourcing, client avatars, and why you need to "act like a human if you want to be treated like one."
Perfect for ambitious accountants ready to think differently about growth and client relationships.
Got something to say about the future of accounting in NZ? Let’s chat — you could be our next guest.
Email - Sumith@brisca.co.nz
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Ridiculous History
History is beautiful, brutal and, often, ridiculous. Join Ben Bowlin and Noel Brown as they dive into some of the weirdest stories from across the span of human civilization in Ridiculous History, a podcast by iHeartRadio.