Building a Purpose-Driven Business with Willie Eyels, Director of FreeUp Chartered Accountants

In this episode of Ambitious Accountants, host Jay Wijesekare sits down with Willie Eyles, Director of FreeUp, a firm based in Auckland that specializes in accounting for non-profits. Willie shares his unique journey into the accounting world, starting from a career choice driven by the promise of financial freedom, to discovering his true passion for helping non-profits succeed.

Willie takes us through his diverse career, from working with big firms like PwC to becoming a business partner at New Zealand Cricket, and eventually starting his own firm. He reflects on the challenges and rewards of working with non-profits, and how FreeUp was born out of his desire to help organizations that often struggle with funding, resources, and expertise.

Throughout the conversation, Willie discusses the complexities of accounting in the non-profit sector, including handling foreign currency, reporting back to grant providers, and implementing systems for better financial management. He also dives into his personal growth as a business owner, the importance of finding balance, and how advisory services have become the most fulfilling part of his work.

This episode is packed with practical insights and advice for anyone interested in accounting, non-profit work, or building a successful business with purpose.

#Accounting #NonProfitAccounting #BusinessGrowth #Finance #AdvisoryServices #Leadership #FreeUp #WorkLifeBalance #PersonalGrowth

Got something to say about the future of accounting in NZ? Let’s chat — you could be our next guest.

Email - [e-mail]