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June 5, 2025 25 mins

Redefining the Role: Modernizing the Accountant's Image with Jared Le Roy

In this episode of the Ambitious Accountants Podcast, host Sumith Dissanayake sits down with Jared Le Roy, Director of Embark Accounting Limited in Dunedin, New Zealand. 

Jared discusses his mission to redefine the stereotypical image of accountants as boring number crunchers. He emphasises the importance of client relationships, innovative services, and leveraging technology to enhance the role of accountants. 

The conversation touches on Jared's career journey, the challenges and rewards of running a small accounting firm, and the need for financial literacy. Jared also shares insights into adopting technology and strategic hiring to improve service delivery and business growth. 

This episode provides valuable insights for accountants looking to innovate and transform their professional practices.

Got something to say about the future of accounting in NZ? Let’s chat — you could be our next guest.

Email - Sumith@brisca.co.nz

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