Brad Lea Unfiltered: The Truth About Branding, Coaching, and Being the Content
In this raw, unfiltered conversation with Coach Micheal Burt, entrepreneur and branding powerhouse Brad Lea shares the real story behind his rise—from building Lightspeed VT into a dominant platform for trainers to becoming a globally recognized brand in his own right.
Brad reveals why most people are stuck trying to “make content” instead of being the content—and how that one mindset shift changed his life (and revenue).
Inside this episode:
- The 4 keys to real training (and why most coaches fail)
- Why being “authentic” is the only long-term strategy in branding
- The difference between coaching and training (and why you need both)
- How Brad flipped rejection from buyers into a multi-million dollar platform
- Why relationship equity is more valuable than cash flow
This conversation is hilarious, bold, and packed with wisdom for entrepreneurs, content creators, coaches, and anyone serious about building a brand that lasts.
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Events:
https://www.coachburt.com/events
Masterclass:
https://offer.coachburt.com/preydrivemasterclassregister
Hire Me To Speak:
https://www.coachburt.com/hirecoach
Check out my Books:
https://www.coachburt.com/resources
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.