Episode Transcript
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Speaker 1 (00:00):
Nemino.
Speaker 2 (00:00):
Does it even seem real that I Only Smoke When
I Drink has nearly a hundred million streams already?
Speaker 3 (00:08):
Oh, Dan, is that that's crazy?
Speaker 2 (00:11):
You mean you don't have like a graph up on
your wall that you're keeping track of every statement.
Speaker 4 (00:17):
No, I haven't really checked. I mean it's all been
kind of crazy recently. But yeah, no, it doesn't seem real.
I never expected to go to this big honestly, it's mental.
Speaker 1 (00:28):
Yeah, it is insane.
Speaker 2 (00:29):
Well, Nomino, welcome to America's Dance thirty for the first time.
Speaker 3 (00:34):
Hey, thank you, Brian. It's lovely to me dance counting
down the biggest dance songs in the country.
Speaker 1 (00:54):
This is America's Dance thirty.
Speaker 2 (00:56):
Congratulations on the incredible success of I Only Smoke When
I Drink.
Speaker 3 (01:01):
Thank you man, Thank you man. Yeah, it's it's been
a crazy time.
Speaker 2 (01:04):
Yeah, I bet Now. I can't wait to talk about
how this song was born. But first, since this is
the first time you're on America's Dance thirty, let's get
to know you a little better with Finky's first Okay,
cool now, I always love finding out the origin story
(01:25):
of artists. You started DJing and producing at like sixteen.
Speaker 3 (01:30):
Right, Yeah, yeah, yeah, I was a youngster.
Speaker 2 (01:32):
Now, when you were growing up, was music the first
thing you wanted to get into or was there something
else you wanted to be when you were growing up?
Speaker 3 (01:39):
No, I was, ah, what did I want to do?
Speaker 4 (01:43):
I think it was the first thing I wanted to do,
but I didn't realize I wanted to do it. I
don't really think. I don't really think of things in
terms of like work or like making a job out
of it. I was just sort of doing what I
was enjoying. And then eventually I was like, Oh, people
can actually make money off this.
Speaker 3 (01:57):
That's cool. People can live that's really cool.
Speaker 4 (02:01):
I had no idea, so I guess yeah, in that respect,
it was the first. It was the first thing that
I'd ever had, like any proper interest in.
Speaker 2 (02:07):
Do you remember the first time djaying for a crowd
at such a young age?
Speaker 4 (02:13):
Uh? Yeah, I remember DJing for It was always just
house parties, and it would be like all people that
I know, And because it.
Speaker 3 (02:23):
Was all people that I know, it's all just friends,
it would be.
Speaker 4 (02:28):
The audience would be a lot more lenient, you know,
so I could get away with some really bad stuff.
Which it was good in a way because it gave
me like a sort of ego boost and I was like, yeah,
this is I'm good man. I can play whatever I
want and people are into it. But then it also
led me down quite a dangerous path of yeah, basically
just thinking that, you know, anything I play out would
(02:50):
be good. And that's just it's not really a good litmus.
Speaker 3 (02:52):
Test, is it? Not?
Speaker 1 (02:54):
Really what happened for the first Nemino Show.
Speaker 3 (02:57):
First Amino Show, I was playing for like people. It
was quite late on.
Speaker 4 (03:02):
So I'd say it was like two thousand and seventeen,
maybe eighteen, and yeah, it was.
Speaker 3 (03:09):
It was.
Speaker 4 (03:10):
It was different because it was all my songs, and
so I knew people had come out to see those
songs in particular.
Speaker 3 (03:16):
So it's a lot easier than like, I don't know,
just playing some trash that i'd heard wherever I was
listening to it.
Speaker 2 (03:24):
Now, of course, Nomino isn't your real name. Where does
Nemino come from?
Speaker 3 (03:29):
So it's a long story. Do we have time to
go through? Like a relatively long story.
Speaker 2 (03:35):
You know, I'm going to be here till twenty twenty six,
so we're good cool.
Speaker 3 (03:40):
I won't make it last that long. So essentially I
was at like.
Speaker 4 (03:45):
A party when I was like before I was in
the university, and I played the first song that I
ever would have out as Amino, as a remix of
Where Is My Mind? And it was like a it's
really like floaty kind of vibe, and I remember the
room just reacting in loads of different ways, and it
kind of separated people into like different groups. And there
(04:07):
was one guy was like crying, two people started like arguing.
There was like some just really like visceral reactions but
in very different ways. And I remember thinking, I don't
know if the song is doing this or if this
is just happening separately, but this is like still something
kind of crazy going on here. And someone who was
(04:28):
part of that came over to me and was like, yo, man,
is this your song? And I said yeah, and he
said do you have a name that you call yourself?
And at that point I didn't, so I said not me, no,
and he said me no.
Speaker 3 (04:43):
And I went yeah, yeah. I basically just said yeah.
Speaker 1 (04:49):
That is incredible.
Speaker 2 (04:52):
Now I normally ask if it's the first choice when
you were trying to figure out an artist project name.
After that night, did you kind of want to go
a different direction, or was it at that point it
was Nomino.
Speaker 3 (05:04):
Yeah, I don't know.
Speaker 4 (05:05):
I think there's because at that point it was Nomino
for sure, But there was definitely like I felt like
it just kind of matched the sound of the word,
just kind of the sounds I was making, and so
it kind of worked in a way. And I don't
really think that much about I don't tend to dwell
on things like that too much, like the names of
(05:26):
like EPs or songs and stuff like that. I kind
of just if it sounds like it matches the project,
then I'm happy to go with it.
Speaker 2 (05:35):
Going off of something you said, you know, when you're
looking out into a crowd, there is so much going on.
Do certain things catch your eye and distract you, Like
if somebody's crying or if there's a fight going on.
Is it hard to put that out of your mind
to do what you gotta do.
Speaker 4 (05:54):
There's definitely a strength in being able to target people
who are feeling the same way about the music as
you are. You know, it's the same thing as like
if you were to really be looking or like manifesting something.
Often the reason that it will turn out that way
is because you've been trying to like you've been looking
out for size that it should feel that way, right,
(06:16):
So in the same way, I'll look out in the
audience for people who are enjoying the song same way
I am. Whether that be during an emotional song, someone
who's just really like deep in their feelings, or during
like a heavy banger somebody's going crazy. It kind of
just gives me like this support of like, Okay, yeah,
there's people out there who are feeling the same as I.
Speaker 1 (06:35):
Am, and you ignore the rest.
Speaker 3 (06:37):
Yeah, exactly, ignore the room.
Speaker 2 (06:40):
Get everybody else. Now, as I mentioned, I only smoke
when I drink. Has nearly a hundred million streams. Do
you remember the first moment you realize that the song
was going viral?
Speaker 4 (06:53):
Yeah?
Speaker 3 (06:54):
Yeah.
Speaker 4 (06:55):
So it was a funny one with this tune because
I I've never been able to tell with my songs
whether they'll catch fire on socials, But with.
Speaker 3 (07:04):
This one, I just knew I did.
Speaker 4 (07:06):
I knew like as soon as I made it that
it was going to go crazy, and so it took
us like six months to clear the vocal sample.
Speaker 3 (07:15):
It was a vocal sample of Rayana J. It's just
a real banger.
Speaker 4 (07:18):
From like twenty fifteen, and yeah, I had that vocal
sample when I was playing with it, and once I'd
made it, I was like, oh, I know that when
I tease this, people are going to be immediately on
my case about releasing it. And so we had then
we had to wait six months before we had the
vocals cleared, and the whole time I was just thinking, man,
(07:42):
I'd love to just throw this out there and see
what happened. So that whole time I was thinking, I
just I just am so confident that as soon as
I put this out, it's going to go crazy. And
we got the confirmation at like twelve o'clock at some
point in like I think it's like October or something.
(08:02):
And before seven pm that evening, I posted something on
TikTok and it's just one video. Following morning, I woke
up and it had like one hundred thousand likes. It's
going crazy. Yeah, it was mental.
Speaker 2 (08:15):
All I got to say is I'm glad it did
actually blow up for you, because normally the stuff that
I think is going to blow up doesn't.
Speaker 1 (08:22):
It gets like five user or something. So I'm glad
it actually happened for you.
Speaker 2 (08:39):
Now, do you remember the first dance song that made
you fall in love with eedm.
Speaker 4 (08:43):
Oh, that's difficult and there's so many maybe ages ago.
I used to listen to a lot of Odessa way
back when they were doing that early stuff, and Marion
as well.
Speaker 3 (08:59):
I loved Marion. Oh.
Speaker 4 (09:00):
You know what I think if we class like glitch
hop in ed within the EDM sort of realm, then
I'd say, like Cohen sound. I listened to a lot
of Cohen sound, which is kind of their sound design
is just like it from another world, Like it's just
so clever and like, even now and I've been producing
(09:22):
for like ten years, I still can't replicate the kind
of sounds that they make. Yeah, and I was listening
to this stuff like ten years ago, Like, damn, this
sounds crazy.
Speaker 2 (09:31):
That's got to be so crazy as a sound engineer
to listen to something and not be able to replicate it.
Speaker 3 (09:37):
Yeah, got no clue, honestly, no clue.
Speaker 2 (09:39):
Now, finally, in Finky's first in honor of the success,
if I only smoke when I drink, what's your first
choice of drinks?
Speaker 4 (09:47):
Uh, honestly, I'm just kind of a beer guy. I
think it's just from being in the UK. Like growing
up in the UKM my whole life. Everyone just drinks
beers as often as possible.
Speaker 2 (09:57):
That'll do now, a logger or like a cider or
a lager.
Speaker 3 (10:01):
A lager.
Speaker 4 (10:02):
Yeah, I'm not too much of a fancy pants like
it's pretty straight down the middle.
Speaker 2 (10:08):
Well, let's talk about this smash. You shared how it
came together. How long ago did you start working on it?
Speaker 4 (10:15):
So I started making it in November of the year before,
so twenty twenty three, so nearly like so like a
year and a half go now, and because age is
going on. But then I made it and a couple
of days later I was playing a gig and I
used it as like the closing song, and it was
(10:36):
just so perfect, like it just sort of lift up
the room in a way that I don't know I'd
never seen before, because a lot of my music's quite relaxed,
still very euphoric, but it doesn't go as like heavy
as that tune.
Speaker 3 (10:52):
And it was just.
Speaker 4 (10:53):
Really interesting seeing a crowd of people who'd gone from like,
you know, quite in their feels, quite emotional or to
just losing their minds and getting so sweaty in a
manner of.
Speaker 3 (11:04):
Seconds and it's Yeah.
Speaker 4 (11:06):
I remember playing that out and just thinking, Okay, Dan,
this is like this is seriously going to do some damage.
Speaker 3 (11:12):
Yeah.
Speaker 4 (11:12):
So it would have been like a year and a
half ago now that I first started making it.
Speaker 2 (11:15):
And when you're dealing with a song where you're using
a sample, does management go no, please?
Speaker 3 (11:21):
No.
Speaker 4 (11:24):
So I've run into a lot of difficulties with samples
in my time because I've had a lot of tracks
go viral and they've had like a sample from somewhere before.
And there's the Kendrick Radiohead remix, there's the You Got
the Love remix. There's so many tracks that I couldn't
release because there was just no.
Speaker 3 (11:45):
Way that I was going to get those samples cleared
and it.
Speaker 4 (11:48):
But definitely everyone from in my team would rather if
I was to have like something unique just to I
don't know, to make it easier on that, but.
Speaker 3 (12:01):
I can't help myself. Sometimes you just.
Speaker 4 (12:03):
Hear something and you just really want to have your
own little play with it, and if that happens, I'm
not going to stop it. And then by the time
I finished, I'm like, I can't part ways with this.
Speaker 3 (12:14):
I can't replace it with something else.
Speaker 4 (12:16):
This just sounds like how I need it to sound,
and I work settle the second best.
Speaker 1 (12:21):
Well, I'm glad you stuck with it because it is
such a smash. Now.
Speaker 2 (12:24):
Something I love to find out about songs is how
many different versions there are, from when you start working
on it, all the tweaking that goes on to when
you finally put it out. Do you remember what the
final V was of I Only smoke when I drink.
Speaker 4 (12:39):
Yeah, well I think it was. I think it was
only three. I think it was only three stop. Yeah,
there was. There was definitely some versions before that were
like a little bit more jan ky and kind of
like off beat sound of strange.
Speaker 3 (12:53):
Vibe to them.
Speaker 4 (12:55):
But then once I found that path, it was like, okay,
well that's that's got to be it.
Speaker 2 (13:01):
And is that normally the way it is with Nemino
music or are there are a lot of different versions sometimes?
Speaker 4 (13:06):
No, Often what happen is if I get to V
three and I'm not feeling it, then I'll just throw
it away and I'll never hear it again.
Speaker 2 (13:15):
That is amazing, just coming from all the chats that
I do where DJ and producers are like, yeah, V
fifty five, V one hundred and twenty. I really yea,
because there's so much tweaking and then they normally go
back to like V sixteen or something.
Speaker 4 (13:31):
Yeah, wow, no that's not that's not really hard. I
think does just make I make so much, so much music,
Like I said that, two or three songs a week,
and so it's kind of a feeling of like, all right, well,
if it's not there, then just been it and there'll
be another one tomorrow.
Speaker 1 (13:50):
That is amazing. Well what is next for Nomino?
Speaker 4 (13:53):
So this year a lot of festivals got an EP
coming out next month.
Speaker 3 (14:00):
It's going to be a big one. It's very exciting.
Speaker 1 (14:02):
Now, tell us about shaking things up? How did that
song come together?
Speaker 3 (14:06):
So? I heard this tune. It was a it's another
sample situation.
Speaker 2 (14:13):
Hold on your management is in my ear right now
saying please stop with the samples.
Speaker 3 (14:19):
Honestly, I'm a bit of a night there.
Speaker 4 (14:22):
But yeah, I found this soul record from like the
seventies and it had this like really bouncy vocal over
the top, and it had so much energy behind it,
and I really just wanted to do something underneath it
to give it the energy that it deserved. Because the
instruments behind it were just sort of doing like quite
chilled stuff, and so I took the vocals and I
(14:45):
made this really bouncy pianos area, and then like moved
these synths into it, built it up, and then just
gave it this huge release. And yeah, it just felt like,
I don't know, it felt like two worlds colliding in
a way. Yeah, it's a lot of fun that one.
Speaker 1 (15:00):
And how long did you have to wait for clearing
on that?
Speaker 3 (15:04):
Oh?
Speaker 1 (15:04):
Wait, has it been cleared?
Speaker 3 (15:07):
That was none of your business sinking?
Speaker 1 (15:10):
Oh my god, that is hilarious.
Speaker 2 (15:14):
Nemino, thank you so much for your time with us
on America's Dance thirty.
Speaker 3 (15:19):
Yoh, thank you so much.
Speaker 4 (15:20):
Finky America's Dance thirty, Counting down the biggest dance songs
in the country.
Speaker 3 (15:25):
America's Dance thirty