Why Choosing One Target Audience Is the Key to Business Growth

I know how tempting it is to serve everyone instead of one target audience.

When I first started, I wanted to be all things to all people. But I quickly learned that speaking to everyone meant speaking to no one. Sound familiar?

In this episode, I share some target-audience insights from an unexpected place: the four Gospels in the Bible.

Whether you’re religious or not, stick with me.

The Gospels, while part of a global message, were written to a specific audience with language, stories, and details that resonated uniquely with that group.

It’s a powerful metaphor for how we should approach our messaging as business owners.

Clarity creates connection and traction.

So if you’ve ever said, "But my message is for everyone," this episode is for you.

 

What You’ll Discover in This Podcast Episode

• Why trying to reach everyone can quietly stall your business growth.
  • It sounds generous, but it may be the very thing keeping you stuck and unseen. 
• A surprising metaphor from the four Gospels that simplifies audience clarity
  • One target audience. You'll never look at your marketing the same way again.
• How to shift from “helping everyone” to making a real impact with one audience
  • It’s not about excluding—it’s about connecting in a way that finally gets traction.
• A simple shift that makes choosing a target audience feel freeing, not limiting
  • This reframe will help you let go of the guilt and own your lane with confidence.
• How to build momentum without changing your message, just your focus
  • You don’t need to start over. You just need to aim with intention.

Your Next Step:

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