October 30, 2025 • 22 mins
What if the secret to scaling your business isn’t just strategy—but the people you surround yourself with?
In this episode of Amplify Your Marketing Message, Christine takes us behind the scenes of her personal success formula—one that’s helped hundreds of entrepreneurs scale with clarity, courage, and connection. Whether you’re building your first six figures or navigating the million-dollar mark, this conversation will challenge everything you thought you knew about leadership and support.
Inside this episode:
Why “lonely at the top” is a myth—and how to rewrite it
The 5 essential seats every entrepreneur needs filled (yes, even if you're a solopreneur)
How to build your dream team with intention—not someday, but today
The difference between a mentor and a coach (and why it matters)
Why accountability isn’t a dirty word—it’s your secret weapon
This episode is a masterclass in building a business that feels supported, sustainable, and soul-aligned. If you’ve ever felt like you’re “dogging it,” half-showing up, or surrounded by yes-people—this is your wake-up call.
Listen now to learn how to stop going it alone and start building the kind of legacy that lasts.
CLEAR Acceleration Inc. Create Your Client Growth Engine https://www.christinecampbellrapin.com
Request your free 10-minute training resource on how to master your marketing message to create more impact and income in your business on the podcast page.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:02):
I don't know a single business owner who built in a vacuum
where everything is rainbows, unicorns, perfect, without
adversity. We don't talk about that
adversity yet. And how do we actually navigate
it? Well, I want to take you behind
(00:22):
the scenes in a success formula that has been so important for
me in my business and to show you what I teach clients to
create and the role, in fact or role, shall I say, that I play
for my clients. Because whether you're building
(00:43):
your first 100K, your next 100K,or that is 10X at the $1,000,000
level, there's going to be adversity.
And we hear it all the time frompeople at every level of
leadership. It's lonely at the top.
(01:04):
I don't believe that's true. Shocking, right?
Like I really don't believe it'strue.
Loneliness is a choice because you have chosen to isolate and
to not share the journey and invite others on the journey and
to bring your humanness to the equation.
(01:27):
And when I'm coaching clients, whether it's in our 30 day
programs or six month programs or our year long program, I will
always remind them that life is life thing for somebody in this
room. It could be you, it could be a
peer, it could be a colleague, it could be me, it could be
someone in our supporting team, cast members.
(01:48):
But there is always life lifing for somebody, so we're never
really alone unless we choose it.
And so for me, in my journey, I would not use the words ever to
describe it as lonely. Lonely in the journey or lonely
at the top? Because this is my success
(02:08):
formula. Having the right support in your
business isn't a luxury, it's necessity.
It isn't accidental. It is carefully crafted,
curated, edited and advised. And what I want you to know is
(02:32):
you must be intentional about creating this from day one.
And so if you're listening to this podcast here on Amplify
your marketing message and you have not crafted your dream
dream team, you have not craftedan inner circle, wake up.
Today's the day you start because I think so often
(02:54):
solopreneurs, small business owners, mom and pops, and the
small businesses that have only a handful of contractors are
completely missing the boat by not leveraging what is
established in the world of bigger business.
In the world of bigger business,there is a C-Suite, multiple
(03:17):
people at a leadership level that is equal.
If you're a publicly traded company, you are required to
have a board of directors, and so you should take this lesson.
Today. I'm going to show you the five
seats I think you need or the five rolls of seats.
(03:38):
It could be more than one personwho hold these for you.
That will help you be a Better Business owner, help you feel
less lonely in the journey, and truthfully shore up
significantly the odds that you will make it, enjoy the journey
and create a better legacy for everyone who interacts with your
(04:00):
business, be they people you hire, people you contract,
people you serve, or people you are peer-to-peer with.
You will change the dynamic of this bad conversation that's out
there that says I have to go solo because truthfully, you
don't. You don't, I didn't.
And I don't see that in my clients either because I don't
(04:23):
let this be a someday conversation.
We start building dream teams. We start building our inner
circle right away because the day you hire me or you hire our
business, Clear Acceleration, you have started to fill a seat
at that table. And this seat that I carry can
often be one of these five hats,and sometimes all of them to
(04:47):
start with, because each of these five roles play a critical
part to helping you be a Better Business owner.
And that ultimately has such a big ripple that it is important
that today you decide to start thinking, implementing, asking,
(05:09):
and making this your experience in lived reality.
So the first piece of this puzzle, the first seat at a
board of directors table that I think is critical and I
prioritize this in my business, is to have a sounding board,
somebody who comes into your space, holding space for you to
(05:33):
be a work in progress, who comeswith compassion and 0 judgment.
They are there as a thinking partner.
They're your natural brainstorm,a person who will bring presence
to you, who sees you, who questions without judgment, to
(06:00):
help you round out, expand, and to integrate all the moving
parts, all the parameters, all the possibilities.
This person holds a knowledge seat that is about you getting
clear by vocalizing and exchanging of ideas.
(06:24):
You'll often hear language for many of my clients because I use
it. In my world, my number one job
is a thinking partner. I'm a mentor, not a coach.
They're different. You hired me for an opinion.
I'm going to have one. My role is to help you make
better decision making by being your thinking partner.
I have a million ways that thereare to go to go to business and
(06:46):
I've seen it because I've supported 400 companies and
plus, but I'm here to help you think about what's the way you
want to do it, what to think about, what to consider.
And I'm not here to judge how you want to play the game
because I can't do the work for you and I won't.
That's not the role I play. I'm not an employee of you.
(07:08):
I am a contractor who plays a seat at your table.
And I'm here as your founding board, your thinking partner.
I'm here with compassion for thejourney.
But no judgment is part of this equation.
I only come to the table as a mirror to reflect back, to help
(07:29):
you get clear, and that is the purpose of this first seat at
the table. The second seat that's really
important is the dream seat, thevisionary seat.
You need somebody who can catch your vision and see it.
Their job is to keep the light on because what I say to people
(07:53):
all the time, and you may have heard this expression here on
this podcast, when it comes to me making an offer for somebody
to consider being a client, the number one question I ask is
tell me your spark is lit and tell me what that vision is.
Because it is up to you to lightthe fire.
(08:15):
It is up to you to care for and fan that flame and myself.
The role you're asking me to sitat your table to fill is simply
to be a fuel source on the vision, to amplify, to add
oxygen, but not to light. And so the second seat is the
(08:38):
visionary, somebody who says I've got your wild idea.
I get it fast, I see it clear, and I have one responsibility to
hold the vision when you wobble.That's it.
To hold the vision when you wobble.
To believe in the possibility with infinite patience, infinite
(09:03):
clarity, infinite. It's possible because they're
going to be tough days, and whenthe days are tough, the most
important call you make is to your visionary.
That said, I took some lumps today, got a black eye scrape,
my knees fell into a nice burg and I'm battered.
I'm doubtful. And the visionary there is to
(09:26):
ask you this question. Will I see you tomorrow?
Because the visionary holds the fact that, well, today was
rough. Not every day will be rough, but
there will be days. In those days when you need to
borrow faith on the vision, you call the visionary.
When you need somebody to help you figure out all the options,
(09:49):
you call the person who's the sounding board, the third person
you need at your inner table. I call them the ask kicker or
the truth teller. You need somebody who has a very
low tolerance to the BS that youwill spout prolifically on your
(10:12):
journey that while I could have done this, I didn't do this.
And while I thought about it a lot, I didn't take any action.
You're true North has a seat at the table and you need to pass
this responsibility to the truthteller and say I need you to
keep me honest. I need you to call me on my BS.
(10:35):
I need to hear not what I want to hear, but what I need to hear
because you yes, hear my vision.Yes, you're here to be a
sounding board, but you're also here to be ruthless and
compassionate on reminding me why it's worth it and that the
(10:56):
work I'm avoiding is where the magic happens.
This truth teller never comes atit to be mean.
They never come at it to manipulate.
They are asked to hold you to a standard that you have
communicated. And so when you bring this
person into your table, you needto get honest.
(11:19):
Talk about the big why. Talk about what makes this
non-negotiable. Share where you're likely to
sabotage and say I'm going to ask you to hold me to account,
which simply means to measure peeps.
Accountability is not a negativeword.
It is simply hold me to my standard.
(11:40):
Tell me the truth because here'swhat's happening in the world of
truth. Me right now being your truth
teller. As you grow and as your business
starts to rocket, you will find yourself with more and more and
more yes people. People who want to say yeah go
do that and take me with you. People who will write your crow
(12:03):
tails. People who will false advertise
and overstate and be going Mia when it comes to get the real
work done. It happens and it's there for a
lesson. It's not lonely.
It's important for you to recognize this breaks so you
(12:24):
know what to fix. But your third seat is the
person who holds the North Star,who gets honest, keeps you
honest and keeps you in a bias towards action.
And sometimes we often think of this truth teller as playing a
contrarian role. They're not there to judge
(12:47):
whether their decision and theiropinion is better or worse than
yours. Your opinions are equal, but
they are there to bring contraryperspective, to help you round
out ideas, and to see fresh perspectives.
So let's be honest, truth tellers can bring a high lens of
(13:07):
unease to your life. You would not be a Better
Business owner if they didn't and you wouldn't evolve as a
business owner without the seat at the table.
So what's important, and I know I hear it time and time again
when I'm invited to speak in communities of entrepreneurs,
people often ask me to speak because I am a truth teller.
(13:30):
And people will often say, Christine, this was a kick in
the ask, a kick in the butt. I needed to hear this.
And they often will follow that up with it's a lovable ouchi.
I'm never coming at this place to be mean.
I'm coming at it because you asked me to hold the standard.
If you come into my space, it's because you want to be a great
(13:51):
entrepreneur. And my friend, you're dogging
it. You're doing half the work.
You're not taking risks equal tothe revenue you want to create.
And I am calling you out. But I here's the important
thing. Your truth teller has to buy
into this truth. We sit at the same side of the
(14:12):
table. So your truth, Terry, even
though I said they're contrarianin nature, they don't sit
adversarially from you. They don't sit across the table
at you in judgment of you. They sit beside you and say
what's possible if we made this better and I'm holding you to a
standard. And as a truth teller, I see a
(14:33):
standard that's possible beyond maybe our current and they will
invite challenge you to grapple with.
Can we step it up? The fourth person I think you
need at your inner circle in order to make it through
navigating tough times is a teacher or educator, somebody
(14:58):
who brings to you knowledge you haven't yet acquired.
So this could be absolutely somebody who is in your
industry, however it does not need to be a parallel for it to
be valued. And in fact, I would even
challenge you to say that havingsomebody who brings knowledge in
a different industry will help you more because you'll have to
(15:22):
use your brainpower to connect the dots.
And anytime we can sharpen our ability to critically think, it
serves us in exponential ways. So this person comes with
expertise and knowledge you havenot yet required to learn and
need on the journey to the next level.
(15:45):
So what I think is important to this in a knowledge seat at the
table is that it is lived experience, not theoretical.
It is somebody who will talk equally truthful about the
positive wins to show you what'spossible and the truth about how
awful some of the missteps have been, how expensive they have
(16:08):
been, how big the consequences have been, and who lives a life
that you aspire to. Because it's not a great idea to
have somebody who's great at knowledge if they got there in a
way that you don't subscribe to.And we see this all the time.
I follow and receive seeing people, you know, get really
(16:28):
caught up into the life of a guru, but that gurus on his
fourth marriage has a tough homelife and doesn't have the same
dynamic in the family circle as maybe you want.
Or you're having somebody who just doesn't understand this
season of your life, which couldbe with family, could be with
your health, it could be with any number of criteria.
(16:51):
Your teacher educator needs lived experience, and here's
what's important beyond having the life as a whole that you
seek. They need to be able to teach.
OK, this is something I think isso important.
So many people get caught here thinking, yeah, but they know
how to do it. I said yeah but knowing how and
(17:12):
telling how and breaking down the how are not equal so you
should be checking. Can they teach, not just share?
Because truthfully, when you don't know what questions to
ask, having expertise that is further along the journey,
(17:34):
whether that's one chapter or 20, is going to be a fast track.
And the final piece that I thinkis important is to have a proud
elder, this one sometimes controversial to people because
we don't like to feel old. First off, let's just be candid.
(17:59):
And secondly, sometimes we struggle to say to people, I'm
proud of you without it feeling weird.
And yet I will tell you when I say to clients, I am so proud of
you. You should see the smiles.
They don't hear it, and maybe they've never heard it.
(18:19):
And it's important that I affirmand notice and bear witness to
their evolution. And an elder is somebody who is
supporting the emotions and as the courage to communicate.
I see you, I celebrate you, I measure your progress in a way
(18:45):
that you can't see yourself. And so I tell you, my friends, I
think sometimes small business owners miss this.
We don't take the lesson that isso blatantly happening in big
corporate, which is to be great.It's not about going alone.
(19:06):
To be great, we need a great inner circle and we must choose
people. We must ask people.
We must engage in this formal conversation because it is so
beneficial. So let me recap what they are
When business feels heavy, the right support is everything.
(19:28):
You need somebody who's a sounding board.
You need somebody who holds yourvision.
You need somebody who's a truth teller, who is the educator, and
you need somebody who is the proud elder.
These are separate roles and when you start your journey you
(19:51):
may be blessed to find somebody who carries multiple hats, but
as your business grows, you do want different people to carry
these roles separately. When clients hire us, I will
tell you, especially for our private clients that come in
under the Business Skill Accelerator, I carry all 5
(20:12):
roles. And we build over the course of
the year other people. And I say to people all the
time, you must keep your eye outfor your next strategic hire and
you must keep your eyes out for your next dream team member.
Because here's what is true as well.
(20:33):
The people you start your journey with may not be with you
in every season. That's OK.
Sometimes people will evolve into your business because it's
what you need right now. And sometimes people will evolve
out of your business because you're moving in a different
place. Let that happen.
But nothing happens if you wait to do this, and nothing happens
(20:57):
if you're not intentional with this.
I believe firmly that the reasonmy business has catapulted year
after year in growth is because I never go alone.
I am clear on the spark for my vision.
My business doesn't move withoutme, but I never ever go solo
(21:18):
because I have chosen 5 fuel sources to go with me at minimum
and in any given day I know exactly who to phone for what I
need right now. Do I need somebody to flush out
an idea? Do I need somebody to remind me
to hold my vision because it's been rocky and I've got a black
eye so I need somebody to tell me.
(21:38):
Frick Christine, if you could have, you would have.
If you didn't go do the damn work and stop complaining about
the results you're not getting is the work hasn't been done.
And I go to people that says howdo I get to the next level?
What's the systems we're using? How do I plan for that with my
next thing to be thinking about legally all of it.
And I really, really truthfully love and I smile in return when
(22:00):
someone says, God, Christine, it's so cool to see where you've
gone. I'm proud of you.
I'm proud of you for fighting for what you wanted.
And I'm proud for how you show up.
And I'm proud for you to make impact to other people.
This is what we create here. If you're new to our community,
welcome. I am Christine Campbell Rappin.
I am your host here on amplifiermarketing message and I'm a
(22:23):
professional ass kicker. So if you want to take your
business to the next level, Christine Campbell, wrapping.com
is my invitation to come find me.
I'll help you carry the heavy and I'll celebrate the big wins.
I'll see you on the inside.
I don't know a single business owner who built in a vacuum
where everything is rainbows, unicorns, perfect, without
adversity. We don't talk about that
adversity yet. And how do we actually navigate
it? Well, I want to take you behind
(00:22):
the scenes in a success formula that has been so important for
me in my business and to show you what I teach clients to
create and the role, in fact or role, shall I say, that I play
for my clients. Because whether you're building
(00:43):
your first 100K, your next 100K,or that is 10X at the $1,000,000
level, there's going to be adversity.
And we hear it all the time frompeople at every level of
leadership. It's lonely at the top.
(01:04):
I don't believe that's true. Shocking, right?
Like I really don't believe it'strue.
Loneliness is a choice because you have chosen to isolate and
to not share the journey and invite others on the journey and
to bring your humanness to the equation.
(01:27):
And when I'm coaching clients, whether it's in our 30 day
programs or six month programs or our year long program, I will
always remind them that life is life thing for somebody in this
room. It could be you, it could be a
peer, it could be a colleague, it could be me, it could be
someone in our supporting team, cast members.
(01:48):
But there is always life lifing for somebody, so we're never
really alone unless we choose it.
And so for me, in my journey, I would not use the words ever to
describe it as lonely. Lonely in the journey or lonely
at the top? Because this is my success
(02:08):
formula. Having the right support in your
business isn't a luxury, it's necessity.
It isn't accidental. It is carefully crafted,
curated, edited and advised. And what I want you to know is
(02:32):
you must be intentional about creating this from day one.
And so if you're listening to this podcast here on Amplify
your marketing message and you have not crafted your dream
dream team, you have not craftedan inner circle, wake up.
Today's the day you start because I think so often
(02:54):
solopreneurs, small business owners, mom and pops, and the
small businesses that have only a handful of contractors are
completely missing the boat by not leveraging what is
established in the world of bigger business.
In the world of bigger business,there is a C-Suite, multiple
(03:17):
people at a leadership level that is equal.
If you're a publicly traded company, you are required to
have a board of directors, and so you should take this lesson.
Today. I'm going to show you the five
seats I think you need or the five rolls of seats.
(03:38):
It could be more than one personwho hold these for you.
That will help you be a Better Business owner, help you feel
less lonely in the journey, and truthfully shore up
significantly the odds that you will make it, enjoy the journey
and create a better legacy for everyone who interacts with your
(04:00):
business, be they people you hire, people you contract,
people you serve, or people you are peer-to-peer with.
You will change the dynamic of this bad conversation that's out
there that says I have to go solo because truthfully, you
don't. You don't, I didn't.
And I don't see that in my clients either because I don't
(04:23):
let this be a someday conversation.
We start building dream teams. We start building our inner
circle right away because the day you hire me or you hire our
business, Clear Acceleration, you have started to fill a seat
at that table. And this seat that I carry can
often be one of these five hats,and sometimes all of them to
(04:47):
start with, because each of these five roles play a critical
part to helping you be a Better Business owner.
And that ultimately has such a big ripple that it is important
that today you decide to start thinking, implementing, asking,
(05:09):
and making this your experience in lived reality.
So the first piece of this puzzle, the first seat at a
board of directors table that I think is critical and I
prioritize this in my business, is to have a sounding board,
somebody who comes into your space, holding space for you to
(05:33):
be a work in progress, who comeswith compassion and 0 judgment.
They are there as a thinking partner.
They're your natural brainstorm,a person who will bring presence
to you, who sees you, who questions without judgment, to
(06:00):
help you round out, expand, and to integrate all the moving
parts, all the parameters, all the possibilities.
This person holds a knowledge seat that is about you getting
clear by vocalizing and exchanging of ideas.
(06:24):
You'll often hear language for many of my clients because I use
it. In my world, my number one job
is a thinking partner. I'm a mentor, not a coach.
They're different. You hired me for an opinion.
I'm going to have one. My role is to help you make
better decision making by being your thinking partner.
I have a million ways that thereare to go to go to business and
(06:46):
I've seen it because I've supported 400 companies and
plus, but I'm here to help you think about what's the way you
want to do it, what to think about, what to consider.
And I'm not here to judge how you want to play the game
because I can't do the work for you and I won't.
That's not the role I play. I'm not an employee of you.
(07:08):
I am a contractor who plays a seat at your table.
And I'm here as your founding board, your thinking partner.
I'm here with compassion for thejourney.
But no judgment is part of this equation.
I only come to the table as a mirror to reflect back, to help
(07:29):
you get clear, and that is the purpose of this first seat at
the table. The second seat that's really
important is the dream seat, thevisionary seat.
You need somebody who can catch your vision and see it.
Their job is to keep the light on because what I say to people
(07:53):
all the time, and you may have heard this expression here on
this podcast, when it comes to me making an offer for somebody
to consider being a client, the number one question I ask is
tell me your spark is lit and tell me what that vision is.
Because it is up to you to lightthe fire.
(08:15):
It is up to you to care for and fan that flame and myself.
The role you're asking me to sitat your table to fill is simply
to be a fuel source on the vision, to amplify, to add
oxygen, but not to light. And so the second seat is the
(08:38):
visionary, somebody who says I've got your wild idea.
I get it fast, I see it clear, and I have one responsibility to
hold the vision when you wobble.That's it.
To hold the vision when you wobble.
To believe in the possibility with infinite patience, infinite
(09:03):
clarity, infinite. It's possible because they're
going to be tough days, and whenthe days are tough, the most
important call you make is to your visionary.
That said, I took some lumps today, got a black eye scrape,
my knees fell into a nice burg and I'm battered.
I'm doubtful. And the visionary there is to
(09:26):
ask you this question. Will I see you tomorrow?
Because the visionary holds the fact that, well, today was
rough. Not every day will be rough, but
there will be days. In those days when you need to
borrow faith on the vision, you call the visionary.
When you need somebody to help you figure out all the options,
(09:49):
you call the person who's the sounding board, the third person
you need at your inner table. I call them the ask kicker or
the truth teller. You need somebody who has a very
low tolerance to the BS that youwill spout prolifically on your
(10:12):
journey that while I could have done this, I didn't do this.
And while I thought about it a lot, I didn't take any action.
You're true North has a seat at the table and you need to pass
this responsibility to the truthteller and say I need you to
keep me honest. I need you to call me on my BS.
(10:35):
I need to hear not what I want to hear, but what I need to hear
because you yes, hear my vision.Yes, you're here to be a
sounding board, but you're also here to be ruthless and
compassionate on reminding me why it's worth it and that the
(10:56):
work I'm avoiding is where the magic happens.
This truth teller never comes atit to be mean.
They never come at it to manipulate.
They are asked to hold you to a standard that you have
communicated. And so when you bring this
person into your table, you needto get honest.
(11:19):
Talk about the big why. Talk about what makes this
non-negotiable. Share where you're likely to
sabotage and say I'm going to ask you to hold me to account,
which simply means to measure peeps.
Accountability is not a negativeword.
It is simply hold me to my standard.
(11:40):
Tell me the truth because here'swhat's happening in the world of
truth. Me right now being your truth
teller. As you grow and as your business
starts to rocket, you will find yourself with more and more and
more yes people. People who want to say yeah go
do that and take me with you. People who will write your crow
(12:03):
tails. People who will false advertise
and overstate and be going Mia when it comes to get the real
work done. It happens and it's there for a
lesson. It's not lonely.
It's important for you to recognize this breaks so you
(12:24):
know what to fix. But your third seat is the
person who holds the North Star,who gets honest, keeps you
honest and keeps you in a bias towards action.
And sometimes we often think of this truth teller as playing a
contrarian role. They're not there to judge
(12:47):
whether their decision and theiropinion is better or worse than
yours. Your opinions are equal, but
they are there to bring contraryperspective, to help you round
out ideas, and to see fresh perspectives.
So let's be honest, truth tellers can bring a high lens of
(13:07):
unease to your life. You would not be a Better
Business owner if they didn't and you wouldn't evolve as a
business owner without the seat at the table.
So what's important, and I know I hear it time and time again
when I'm invited to speak in communities of entrepreneurs,
people often ask me to speak because I am a truth teller.
(13:30):
And people will often say, Christine, this was a kick in
the ask, a kick in the butt. I needed to hear this.
And they often will follow that up with it's a lovable ouchi.
I'm never coming at this place to be mean.
I'm coming at it because you asked me to hold the standard.
If you come into my space, it's because you want to be a great
(13:51):
entrepreneur. And my friend, you're dogging
it. You're doing half the work.
You're not taking risks equal tothe revenue you want to create.
And I am calling you out. But I here's the important
thing. Your truth teller has to buy
into this truth. We sit at the same side of the
(14:12):
table. So your truth, Terry, even
though I said they're contrarianin nature, they don't sit
adversarially from you. They don't sit across the table
at you in judgment of you. They sit beside you and say
what's possible if we made this better and I'm holding you to a
standard. And as a truth teller, I see a
(14:33):
standard that's possible beyond maybe our current and they will
invite challenge you to grapple with.
Can we step it up? The fourth person I think you
need at your inner circle in order to make it through
navigating tough times is a teacher or educator, somebody
(14:58):
who brings to you knowledge you haven't yet acquired.
So this could be absolutely somebody who is in your
industry, however it does not need to be a parallel for it to
be valued. And in fact, I would even
challenge you to say that havingsomebody who brings knowledge in
a different industry will help you more because you'll have to
(15:22):
use your brainpower to connect the dots.
And anytime we can sharpen our ability to critically think, it
serves us in exponential ways. So this person comes with
expertise and knowledge you havenot yet required to learn and
need on the journey to the next level.
(15:45):
So what I think is important to this in a knowledge seat at the
table is that it is lived experience, not theoretical.
It is somebody who will talk equally truthful about the
positive wins to show you what'spossible and the truth about how
awful some of the missteps have been, how expensive they have
(16:08):
been, how big the consequences have been, and who lives a life
that you aspire to. Because it's not a great idea to
have somebody who's great at knowledge if they got there in a
way that you don't subscribe to.And we see this all the time.
I follow and receive seeing people, you know, get really
(16:28):
caught up into the life of a guru, but that gurus on his
fourth marriage has a tough homelife and doesn't have the same
dynamic in the family circle as maybe you want.
Or you're having somebody who just doesn't understand this
season of your life, which couldbe with family, could be with
your health, it could be with any number of criteria.
(16:51):
Your teacher educator needs lived experience, and here's
what's important beyond having the life as a whole that you
seek. They need to be able to teach.
OK, this is something I think isso important.
So many people get caught here thinking, yeah, but they know
how to do it. I said yeah but knowing how and
(17:12):
telling how and breaking down the how are not equal so you
should be checking. Can they teach, not just share?
Because truthfully, when you don't know what questions to
ask, having expertise that is further along the journey,
(17:34):
whether that's one chapter or 20, is going to be a fast track.
And the final piece that I thinkis important is to have a proud
elder, this one sometimes controversial to people because
we don't like to feel old. First off, let's just be candid.
(17:59):
And secondly, sometimes we struggle to say to people, I'm
proud of you without it feeling weird.
And yet I will tell you when I say to clients, I am so proud of
you. You should see the smiles.
They don't hear it, and maybe they've never heard it.
(18:19):
And it's important that I affirmand notice and bear witness to
their evolution. And an elder is somebody who is
supporting the emotions and as the courage to communicate.
I see you, I celebrate you, I measure your progress in a way
(18:45):
that you can't see yourself. And so I tell you, my friends, I
think sometimes small business owners miss this.
We don't take the lesson that isso blatantly happening in big
corporate, which is to be great.It's not about going alone.
(19:06):
To be great, we need a great inner circle and we must choose
people. We must ask people.
We must engage in this formal conversation because it is so
beneficial. So let me recap what they are
When business feels heavy, the right support is everything.
(19:28):
You need somebody who's a sounding board.
You need somebody who holds yourvision.
You need somebody who's a truth teller, who is the educator, and
you need somebody who is the proud elder.
These are separate roles and when you start your journey you
(19:51):
may be blessed to find somebody who carries multiple hats, but
as your business grows, you do want different people to carry
these roles separately. When clients hire us, I will
tell you, especially for our private clients that come in
under the Business Skill Accelerator, I carry all 5
(20:12):
roles. And we build over the course of
the year other people. And I say to people all the
time, you must keep your eye outfor your next strategic hire and
you must keep your eyes out for your next dream team member.
Because here's what is true as well.
(20:33):
The people you start your journey with may not be with you
in every season. That's OK.
Sometimes people will evolve into your business because it's
what you need right now. And sometimes people will evolve
out of your business because you're moving in a different
place. Let that happen.
But nothing happens if you wait to do this, and nothing happens
(20:57):
if you're not intentional with this.
I believe firmly that the reasonmy business has catapulted year
after year in growth is because I never go alone.
I am clear on the spark for my vision.
My business doesn't move withoutme, but I never ever go solo
(21:18):
because I have chosen 5 fuel sources to go with me at minimum
and in any given day I know exactly who to phone for what I
need right now. Do I need somebody to flush out
an idea? Do I need somebody to remind me
to hold my vision because it's been rocky and I've got a black
eye so I need somebody to tell me.
(21:38):
Frick Christine, if you could have, you would have.
If you didn't go do the damn work and stop complaining about
the results you're not getting is the work hasn't been done.
And I go to people that says howdo I get to the next level?
What's the systems we're using? How do I plan for that with my
next thing to be thinking about legally all of it.
And I really, really truthfully love and I smile in return when
(22:00):
someone says, God, Christine, it's so cool to see where you've
gone. I'm proud of you.
I'm proud of you for fighting for what you wanted.
And I'm proud for how you show up.
And I'm proud for you to make impact to other people.
This is what we create here. If you're new to our community,
welcome. I am Christine Campbell Rappin.
I am your host here on amplifiermarketing message and I'm a
(22:23):
professional ass kicker. So if you want to take your
business to the next level, Christine Campbell, wrapping.com
is my invitation to come find me.
I'll help you carry the heavy and I'll celebrate the big wins.
I'll see you on the inside.
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