November 20, 2025 • 20 mins
If you’re tired of chasing leads, cold outreach, and posting into the void — this episode will flip the script. Dave Dubeau reveals how to turn your podcast into a high-converting lead generation machine that attracts premium clients without the grind.
In this episode of Amplify Your Marketing Message Christine sits down with podcasting strategist Dave Dubeau to unpack the exact system he uses to land $10K+ clients through intentional interviews — not audience size, not viral content, and definitely not hope marketing. If you’ve ever wondered how to make podcasting profitable, this is your blueprint.
Listen to this episode to discover:
Podcasting with Purpose — Why interviewing your ideal client avatar beats chasing downloads or thought leadership metrics.
The Interview-to-Discovery Call System — Dave shares his proven choreography for turning warm conversations into booked calls.
Lead with the Giving Hand — How offering value first creates trust, curiosity, and a 70% conversion rate to discovery calls.
Systems That Scale — From guest booking to post-production, learn how to streamline the process so you only need 4 hours a week.
Why Cold Outreach Is Outdated — Podcasting builds relationships, not resistance — and that’s what closes high-ticket deals.
Turnkey Podcasting That Works — Dave’s agency builds and fills your show so you can focus on showing up and converting.
Today’s Featured Guest: Dave Dubeau
Dave Dubeau is a podcasting strategist and founder of High Ticket Podcasting, where he helps coaches, consultants, and service providers attract premium clients through intentional podcast interviews. With years of experience in real estate syndication and B2B lead generation, Dave’s system turns podcasting into a predictable, scalable growth engine.
📌 Learn more: http://highticketpodcasting.com/10kclients
Final Word
Podcasting isn’t just content — it’s connection. And when you use it to build relationships with the right people, it becomes your most powerful sales tool. If you’re ready to stop chasing and start attracting, this episode shows you how.
🎧 Listen Now
Save this episode and share it with anyone who’s podcasting without a plan. Subscribe to Amplify Your Marketing Message for more strategies that help you find your next client fast — and have fun doing it. Your next $10K client might be one conversation away.
CLEAR Acceleration Inc. Create Your Client Growth Engine https://www.christinecampbellrapin.com
Request your free 10-minute training resource on how to master your marketing message to create more impact and income in your business on the podcast page.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:02):
If you are a B2B service based business owner and you are
looking to gain clients, create more impact and more new in your
business, to amplify your marketing message, Campbell
Rappin and take you through the buyers, mastering your marketing
and making offer consistently well on the inside.
(00:22):
Podcasting, my friends, is a smart way to gain clients
without pitching, without posting, without pursuing.
And yet so many people, while the dream is possible, fell
short of the execution. Not today, my friends.
Today we're going to show you exactly how to do this from
somebody who does it very well and who I have collaborated with
(00:44):
in podcasting land. So please give a very warm
welcome to Dave Dubose, who is going to be joining us today.
Welcome to the show, Dave. Christine, absolute pleasure.
Thanks for having me. Yeah, my friend introduced us,
which is the power of networking, and we had such a
good conversation that I wanted to continue the story.
Because you have cracked this nut.
(01:06):
Well, so of you, because I had the pleasure of interviewing you
on my show. So it's kind of it.
It's a great way to connect withpeople.
But yeah, I've been using podcasting for myself, for my
business as my number one lead generator for the last 2-3 or
four years. And for the last year and a half
or so, we've been working with other people, helping them to
(01:28):
build what I call a high ticket podcast for lead generation for
themselves as well. Degeneration cause so many
people do podcasting and it justends up noise.
But you're saying that it's not only successful, successful for
years for you to gain that high ticket.
And we were thinking, well, whatthe Hell's high ticket for this
purpose is? We're talking $10,000 clients or
more. But why is podcasting smarter
(01:51):
than other types of cold outreach funnels?
Complicated stuff, because we'vebeen sold that complicated stuff
for quite a few years. Well, you know what?
Sometimes that complicated stuffcan work.
And it has worked for lots of gurus it appears.
It just doesn't always seem to work for the rest of us.
I don't know if you probably so podcasting for me, it's, it's
been a, an up and down journey. I did everything wrong at the
(02:14):
beginning. I, I was just kind of following
the crowd and I built my initialpodcast hoping to create a
thought leadership platform because everybody said that was
important. Then I was, you know, really
trying to build up a big audience.
And I was hoping that, you know,I could invite big wigs on my
show and I was hoping they wouldshare the their episode with
(02:34):
their millions of followers. And I was hoping some of those
people would become listeners and I was hoping some of them
would turn into clients. And there's a hell of a lot of
hoping and not much happening. Christine is, is what really it
boiled down to. And then credit where credit is
due. Three or four years ago, I was
listening to a podcast myself. And this annoyingly young smart
(02:54):
guy named Jamie Atkinson came onand he talked about this whole,
you know, using a podcast as a lead generator, podcast closing
is what I, I think he called it.And he said, hey, you know what?
I don't care about interviewing gurus.
I don't care about strutting my stuff on my my own stuff on my
show. I don't care about, you know,
(03:16):
huge audience growth and trying to focus 100% on that.
All I care about is interviewingthe exact kind of people I want
to do business with, my exact perfect client avatar and
starting the relationship that way and hopefully converting
that interview into a discovery call and into business.
(03:38):
And when he when he said that and then he also said I don't do
1Z2Z interviews every week or two.
I do multiple interviews every single week.
So that's that's all go. So as soon as I learned that the
light bulb went off, I said that's smart.
And I just kind of, you know, wejigged all of my focus on to
that because I was already kind of doing a podcast.
(03:59):
I just hadn't been doing it the right way and it completely
transformed the way I do business.
It's important to decide when you decide about podcasting,
what is your intent behind it, because there are reasons you
would want to do thought leadership.
There are reasons you want to leverage somebody else's
audience. And there are reasons like this
one specifically in today's. So that is about this is lead
(04:20):
generation. Yeah.
And this is a choice to use podcasting as lead generation
because the truth is the other ways are cold and podcasting
develops relationships. So you've said it.
I want to go there. You've made a lot of mistakes.
Thanks again. When did you realize?
(04:40):
I mean, you showed Jerry, Jamie and Jamie as a very successful
formula. I know lots of people in my
network have been through his programming.
When you're first starting out though, in the lead generation
lane, what did you learn fast that helped shape success?
With regards to podcasting. Podcasting is a lead generation
consumption. What you do now has been
(05:01):
polished over the journey. Yeah, it has.
So it's really getting clear, like everybody tells you, really
getting clear on your avatar, who, who do you serve the best,
Who do you really want to be talking with.
That was a big part of it. How we do lead generation, how
we get guests booked on the showhas morphed and changed over the
(05:21):
years, that's for sure. The the volume of interviews
that you want to do. At my peak, Christine, believe
it or not, I was doing 25 to 30 interviews a week.
Don't do that. That's insane.
That's way too much. I've, I've dialed it way back
these days, we're getting our, our clients booked in doing
(05:44):
typically 5 to 6 interviews a week.
That's very manageable. They can do that in 2-2 hour
blocks a week. So a total of 4 hours a week is
all you really need to make thiswork well consistently.
So it's really focusing on who is your ideal target avatar and
hint, you guys, we have to kind of work backwards.
(06:05):
You have to think about, OK, whoare the kind of people that
would want to be interviewed on a podcast?
So in my case, this tends to work really well more in like
the B to B space, right? People who are in business for
themselves, entrepreneurs, business owners, executives,
(06:25):
self-employed professionals. So these kind of people
typically like the idea of getting more PR and exposure for
their themselves and their company.
So that works really well. If that is your avatar.
Does that answer the question A?Bit it does.
And it also leads me to another,which is the importance of
having this system here because I think sometimes people go,
well, I know who I want to talk to, But if they don't want to
(06:46):
talk publicly on a podcast, thismight not be the best match.
Because you're going to be convincing and encouraging
people who are not gonna shine well.
And you want them to shine well and the relationship and the
conversation to be warm so they can lead somewhere.
But you've talked a bit about systems here and that I want to
talk. Just lean in for a second here.
What is so important about a system and how do you ensure
(07:09):
that the system provides the endresult which is the clients
being one committed and contractis signed?
Yeah, So there's multiple systems within there's there,
there's the lead generation system.
So that's going out, finding your ideal avatar, connecting
with them, inviting them to be aguest on the system that's on
(07:31):
the on the show. That's one system.
The other system is the actual interview itself and the
conversation conversion. So the system from going from
interview to discovery call, discovery call to contract
signed, that's that's another system.
And then the other system is thewhole production side of things.
So getting your, your podcast produced and, and cranked out
(07:54):
and content created and, and delivered out into the world
plus to your guests so they can share it as well.
So I think for the purposes of our conversation, probably one
of the best systems to focus on would be the actual interview
system. How do you convert that
interview into a client? Would that be helpful,
Christine? It would be awesome.
(08:15):
Well, are you up for having somefun and doing a little bit of
role play here? Sure.
Always OK, very good. So one of my main businesses,
Property profits real estate podcast, we work with what are
called real estate syndicators, guys and gals that buy big
apartment buildings and they need to bring on a lot of
(08:36):
investors and raise millions of dollars to buy these things,
right? So that's one of my that's,
that's my main avatar I've been working with for a few years.
So let's pretend that you are one of those people.
You are a real estate investor, real estate syndicator, you're
buying and selling apartment buildings.
Does that make sense, Christine?That's green light.
(08:58):
The interview system goes like this.
First thing is we jump on Zoom or or Restream or Riverside or
whatever platform you're using and Christine and I are there
before the actual interview starts.
And I'm going to assume quite often, Christine, the people I
interview haven't been interviewed that many times.
They're not really accustomed tobeing a podcast guest.
(09:20):
So the first thing is first partof the system is pre interview.
Put the person at ease, break the ice, create a little bit of
rapport, get them relaxed, set the stage, let them know that
hey, and here's what we're doing.
We're gonna have a short sweet 15 to 20 minute conversation at
the end. Stick around for a minute.
I'll stop the recording, circle back, it'll screenshot, let you
(09:40):
know what's going to be coming up, that sort of thing.
Right. So we set the stage, put the
person at eats, Then the second part of the interview system is
the interview itself. And here's what's really
important, you guys, the interview itself.
And if you're doing this methodology is all about your
guest, not really about you. So my, my goal on my interview
(10:01):
is not to strut my stuff and show how smart I am.
It's to make my guest look good,feel good and sound good.
That is my goal for doing this interview because again, it's
all about creating this relationship, right?
So we do the interview. In my case, I have a certain
choreography that I go through with the questions, you know,
start talking about what they'reup to with real estate, what's
(10:23):
their methodology, what's their target market, what's their
strategy, what's their secret sauce gonna pull those ideas out
from them. And then in this case, at the
end, I wanna be talking with them about investor lead
generation or raising capital because that's what I can help
them with, right? So I don't want to jump in and
start preaching about what we doin our methodology, but I just
(10:46):
want to start opening the conversation.
So I'd say something like this. So Christine, sounds like things
are going really well with your syndication business.
Now, a lot of folks in syndication these days, a big
part of their efforts goes into raising private capital, finding
investors and raising money for their deals.
So Christine, what do you find works best for you in 2025 for
(11:09):
raising private capital? Well, I think it's getting into
the right rooms, people who actually are looking for
alternative methods of investment and wealth creation.
How we chat about that. Good.
That was a good answer. And we wrapped things up.
Finish off the interview. So I stopped the recording.
Christine and I are still in thewell, now we're in the green,
(11:30):
what's called the green room in Zoom or, or Riverside or what
have you. And I'm going to just do a
little bit of housekeeping. Let Christine, what's coming,
what's coming up next, provide even more value.
Say, Christine, would you like us to create some reels out of
this and create some social media content for you?
Would that be helpful? They usually say yes.
They love that idea. And then here's what I do.
(11:52):
Here's where the magic happens. OK, So I would circle back to
you and I'd say, hey, Christine,sounds like things are going
really well with your syndication business.
Now you mentioned that, you know, for finding new investors
and raising capital, you're doing a lot of networking.
Let me ask you this. Are you 100% happy with the kind
(12:12):
of results you're getting with networking or is there maybe a
little room for improvement there when it comes to
attracting and finding new investors?
Always room for more. Always room for improvement,
right? So, OK, cool.
Well, Christine, we're doing something really interesting
with some real estate syndicators just like you,
helping them to connect with about 5 or 6 accredited
(12:36):
investors every single week, 20 a month on average.
And the best thing is it's very low pressure, non salesy, and
it's working really, really well.
In fact, one of our Rockstar clients, they've added 80 new
investors to their list in the last 12 months.
Is that something you might be interested in taking a look at?
(12:58):
Sure, if Park sparked my curiosity.
Booked them into a follow up discovery call.
Show them your stuff, get them enrolled.
Does that make sense? Christine, it totally makes
sense and I love that this always comes from a place of
they have a recognized passion, interest and value is what
you're creating in the episode. It's invitation and permission
(13:21):
based, which I think is so important.
Well, that's, I call this leading with the giving hand,
right? Because what are these folks
looking for? They're looking for exposure.
They're looking for free marketing, they're looking for
free PR. They're looking for content that
they can share online. What are we giving them?
All of that, right, by being a guest on our podcast.
(13:45):
So that's what I love about thismethodology.
Instead of trying to convince somebody to jump on a sales
conversation with you right off the bat, we provide value first.
We lead with the giving hand andthen we naturally kind of
massage the conversation towardswhat we do and see if there's
interest and just invite them toa follow up discovery call.
(14:07):
And if you do it right, my clients stats are that 7 out of
10 people that they invite to a discovery call accept the
invitation. So they get 70% of their
interviews converting into discovery call and then from
that into clients, into clientele. 1,000,000% better
(14:29):
than posting and praying and pursuing people who are not
determined and yet establishes buyers.
And that's the thing I am all about here.
An employer marketing message, like effective marketing, stirs
curiosity with a buyer. If it doesn't do that, it's not
effective. Don't do more of it.
It's not working. The ideal thing you find, you
(14:51):
find your avatar, you know that they're already kind of looking
for doing or, or they're involved in something or other
around what you do, then it's very easy to create that
curiosity and and that hook. It is could take the easy path,
my friends. Sometimes the hard stuff doesn't
need to be even harder than you're thinking it is.
I want to take this one step further and that is when you
(15:12):
step into the discovery call. How do you set the scene to make
this again the converting piece as the legion?
What do you what do you set the scene as?
Is your first kind of approach when this?
Is going to be different for everybody, Christine, because it
depends on what model years you're using.
So for example, a lot of my realestate syndicator guys and gals,
(15:33):
you know they're, they're minimum investment is $100,000,
right? So it's unrealistic to expect
somebody to cut you a check after 100 grand after one
meeting like this, right? So you have to have intelligent
steps in between. But in our world and the
coaching consulting advisor typespace, it really all has to do
(15:56):
with, yeah, whatever your methodology is, whatever your
normal conversion mechanism is, but bottom line is trying to
create an irresistible offer, right?
That's, that's what it kind of all boils down to.
So it's walking people through. So the discovery call is going
to be different for everybody. It's really going to depend on
what your offer is. That's why when we work with
clients, we work with people that already have a proven
(16:19):
system. They've got a track record,
they've got a proven offer. This is not a new thing for
them. This is just a new form of
getting really, really high quality leads.
Does that make sense? It does make sense and I think
it's important. Audience, I hope you heard that.
We don't jump into bed with somebody for a very big ticket
(16:39):
in a 30 minute meeting very often.
It's weird, it's rare. So think about your long term
process of nurturing because it's going to be one that is
intentional and for the right people, really, really, really
worth it. So I'd like to ask you this.
I ask all of my guests this because you you're giving a
really great way. If you want to create podcasting
(16:59):
as a funnel, IE a process of moving somebody from I'm curious
to tell me more to I'd like to partner for that result and you
and your business right now, yousaid you made mistakes, you're
winning with this new formula. What does it take to win even
more and how is the landscape changing for you as you look to
(17:21):
the horizon? What are you going to lean into
and what are you going to say? You know it's time to
reprioritize to get it right forus.
Yeah. Well, for the last year and a
half, I've been working exclusively with folks in the
real estate space, with syndicators and fund managers.
And if you've kept an eye on thenews, those folks have gone
through a real tumultuous time the last few years with rising
(17:44):
rates, etcetera, etcetera. So it's a good market.
But I also realized, hey, you know what this whole thing works
well for, for so many people like high ticket coaches,
consultants, advisors. So that's, that's been my big
awakening that this year, Christine, is to broaden the
scope of the people that I servewith this service because it
(18:07):
doesn't just need to be for realestate.
Sometimes our cyclical in the marketplace and real estate can
be 1 even at the syndicate level.
So I think it's awesome. I think people should really
explore this. And you offer a high ticket
service. You actually teach people how to
build the show, how to fill the show, how to promote the show.
Tell us a little bit about that.More people find you.
We don't, we actually don't teach people how to do that.
(18:28):
We do it for them, Christine. So we have an agency.
It's a turnkey process. We build the show for them.
We fill it up with their ideal guests.
We produce everything for them. It's turn key.
All they have to do is show up on Zoom with a smile and a clean
shirt and remember, click record.
Everything else happens like magic in the background.
So you guys, if you're interested in finding out more
(18:49):
about this, I've got a a short little three page PDF that goes
over the big picture of how all of this works.
You can get a copy of that at high ticket podcasting.com/ten K
clients. That's the number 10K client.
So high ticket podcasting.com/ten K clients.
(19:11):
So then opt in for that. That'll get you that the the PDF
and then on the thank you page, if you'd like to talk with me
and see how we can, you know, install this in your business,
go ahead and book a call and happy to have a chat.
Guys, go pursue this. Sometimes we take the hard Rd.
when we are looking for our nextclient.
I think this is a smart strategy.
It's a fun strategy. You get to meet amazing cool
(19:32):
people and you get to invite those that are interested in
moving forward at a very high success rate.
Thanks for sharing your formula with us, Dave.
I think it's awesome. Guys, Please connect with him.
Take advantage of the resources and if you want to take a fast
way to install a system that works, this is a very smart
offer. Thank you for having Dave join
us today, guys. We will see you all on our next
(19:53):
episode. Go amplify your marketing
message. Find your next client fast,
because I can guarantee you they're looking today for a
solution you can support them with.
Have a great one. We'll see you on our next
episode. That's a wrap on another amazing
episode of Amplify your marketing message with most
Christine Campbell Rappin scribeon your fake cast platform.
(20:16):
So you don't need another great episode.
Be sure to visit christinekim.com/podcast to get
free resource on Haster your marketing method.
We'll see you all on our new episode.
If you are a B2B service based business owner and you are
looking to gain clients, create more impact and more new in your
business, to amplify your marketing message, Campbell
Rappin and take you through the buyers, mastering your marketing
and making offer consistently well on the inside.
(00:22):
Podcasting, my friends, is a smart way to gain clients
without pitching, without posting, without pursuing.
And yet so many people, while the dream is possible, fell
short of the execution. Not today, my friends.
Today we're going to show you exactly how to do this from
somebody who does it very well and who I have collaborated with
(00:44):
in podcasting land. So please give a very warm
welcome to Dave Dubose, who is going to be joining us today.
Welcome to the show, Dave. Christine, absolute pleasure.
Thanks for having me. Yeah, my friend introduced us,
which is the power of networking, and we had such a
good conversation that I wanted to continue the story.
Because you have cracked this nut.
(01:06):
Well, so of you, because I had the pleasure of interviewing you
on my show. So it's kind of it.
It's a great way to connect withpeople.
But yeah, I've been using podcasting for myself, for my
business as my number one lead generator for the last 2-3 or
four years. And for the last year and a half
or so, we've been working with other people, helping them to
(01:28):
build what I call a high ticket podcast for lead generation for
themselves as well. Degeneration cause so many
people do podcasting and it justends up noise.
But you're saying that it's not only successful, successful for
years for you to gain that high ticket.
And we were thinking, well, whatthe Hell's high ticket for this
purpose is? We're talking $10,000 clients or
more. But why is podcasting smarter
(01:51):
than other types of cold outreach funnels?
Complicated stuff, because we'vebeen sold that complicated stuff
for quite a few years. Well, you know what?
Sometimes that complicated stuffcan work.
And it has worked for lots of gurus it appears.
It just doesn't always seem to work for the rest of us.
I don't know if you probably so podcasting for me, it's, it's
been a, an up and down journey. I did everything wrong at the
(02:14):
beginning. I, I was just kind of following
the crowd and I built my initialpodcast hoping to create a
thought leadership platform because everybody said that was
important. Then I was, you know, really
trying to build up a big audience.
And I was hoping that, you know,I could invite big wigs on my
show and I was hoping they wouldshare the their episode with
(02:34):
their millions of followers. And I was hoping some of those
people would become listeners and I was hoping some of them
would turn into clients. And there's a hell of a lot of
hoping and not much happening. Christine is, is what really it
boiled down to. And then credit where credit is
due. Three or four years ago, I was
listening to a podcast myself. And this annoyingly young smart
(02:54):
guy named Jamie Atkinson came onand he talked about this whole,
you know, using a podcast as a lead generator, podcast closing
is what I, I think he called it.And he said, hey, you know what?
I don't care about interviewing gurus.
I don't care about strutting my stuff on my my own stuff on my
show. I don't care about, you know,
(03:16):
huge audience growth and trying to focus 100% on that.
All I care about is interviewingthe exact kind of people I want
to do business with, my exact perfect client avatar and
starting the relationship that way and hopefully converting
that interview into a discovery call and into business.
(03:38):
And when he when he said that and then he also said I don't do
1Z2Z interviews every week or two.
I do multiple interviews every single week.
So that's that's all go. So as soon as I learned that the
light bulb went off, I said that's smart.
And I just kind of, you know, wejigged all of my focus on to
that because I was already kind of doing a podcast.
(03:59):
I just hadn't been doing it the right way and it completely
transformed the way I do business.
It's important to decide when you decide about podcasting,
what is your intent behind it, because there are reasons you
would want to do thought leadership.
There are reasons you want to leverage somebody else's
audience. And there are reasons like this
one specifically in today's. So that is about this is lead
(04:20):
generation. Yeah.
And this is a choice to use podcasting as lead generation
because the truth is the other ways are cold and podcasting
develops relationships. So you've said it.
I want to go there. You've made a lot of mistakes.
Thanks again. When did you realize?
(04:40):
I mean, you showed Jerry, Jamie and Jamie as a very successful
formula. I know lots of people in my
network have been through his programming.
When you're first starting out though, in the lead generation
lane, what did you learn fast that helped shape success?
With regards to podcasting. Podcasting is a lead generation
consumption. What you do now has been
(05:01):
polished over the journey. Yeah, it has.
So it's really getting clear, like everybody tells you, really
getting clear on your avatar, who, who do you serve the best,
Who do you really want to be talking with.
That was a big part of it. How we do lead generation, how
we get guests booked on the showhas morphed and changed over the
(05:21):
years, that's for sure. The the volume of interviews
that you want to do. At my peak, Christine, believe
it or not, I was doing 25 to 30 interviews a week.
Don't do that. That's insane.
That's way too much. I've, I've dialed it way back
these days, we're getting our, our clients booked in doing
(05:44):
typically 5 to 6 interviews a week.
That's very manageable. They can do that in 2-2 hour
blocks a week. So a total of 4 hours a week is
all you really need to make thiswork well consistently.
So it's really focusing on who is your ideal target avatar and
hint, you guys, we have to kind of work backwards.
(06:05):
You have to think about, OK, whoare the kind of people that
would want to be interviewed on a podcast?
So in my case, this tends to work really well more in like
the B to B space, right? People who are in business for
themselves, entrepreneurs, business owners, executives,
(06:25):
self-employed professionals. So these kind of people
typically like the idea of getting more PR and exposure for
their themselves and their company.
So that works really well. If that is your avatar.
Does that answer the question A?Bit it does.
And it also leads me to another,which is the importance of
having this system here because I think sometimes people go,
well, I know who I want to talk to, But if they don't want to
(06:46):
talk publicly on a podcast, thismight not be the best match.
Because you're going to be convincing and encouraging
people who are not gonna shine well.
And you want them to shine well and the relationship and the
conversation to be warm so they can lead somewhere.
But you've talked a bit about systems here and that I want to
talk. Just lean in for a second here.
What is so important about a system and how do you ensure
(07:09):
that the system provides the endresult which is the clients
being one committed and contractis signed?
Yeah, So there's multiple systems within there's there,
there's the lead generation system.
So that's going out, finding your ideal avatar, connecting
with them, inviting them to be aguest on the system that's on
(07:31):
the on the show. That's one system.
The other system is the actual interview itself and the
conversation conversion. So the system from going from
interview to discovery call, discovery call to contract
signed, that's that's another system.
And then the other system is thewhole production side of things.
So getting your, your podcast produced and, and cranked out
(07:54):
and content created and, and delivered out into the world
plus to your guests so they can share it as well.
So I think for the purposes of our conversation, probably one
of the best systems to focus on would be the actual interview
system. How do you convert that
interview into a client? Would that be helpful,
Christine? It would be awesome.
(08:15):
Well, are you up for having somefun and doing a little bit of
role play here? Sure.
Always OK, very good. So one of my main businesses,
Property profits real estate podcast, we work with what are
called real estate syndicators, guys and gals that buy big
apartment buildings and they need to bring on a lot of
(08:36):
investors and raise millions of dollars to buy these things,
right? So that's one of my that's,
that's my main avatar I've been working with for a few years.
So let's pretend that you are one of those people.
You are a real estate investor, real estate syndicator, you're
buying and selling apartment buildings.
Does that make sense, Christine?That's green light.
(08:58):
The interview system goes like this.
First thing is we jump on Zoom or or Restream or Riverside or
whatever platform you're using and Christine and I are there
before the actual interview starts.
And I'm going to assume quite often, Christine, the people I
interview haven't been interviewed that many times.
They're not really accustomed tobeing a podcast guest.
(09:20):
So the first thing is first partof the system is pre interview.
Put the person at ease, break the ice, create a little bit of
rapport, get them relaxed, set the stage, let them know that
hey, and here's what we're doing.
We're gonna have a short sweet 15 to 20 minute conversation at
the end. Stick around for a minute.
I'll stop the recording, circle back, it'll screenshot, let you
(09:40):
know what's going to be coming up, that sort of thing.
Right. So we set the stage, put the
person at eats, Then the second part of the interview system is
the interview itself. And here's what's really
important, you guys, the interview itself.
And if you're doing this methodology is all about your
guest, not really about you. So my, my goal on my interview
(10:01):
is not to strut my stuff and show how smart I am.
It's to make my guest look good,feel good and sound good.
That is my goal for doing this interview because again, it's
all about creating this relationship, right?
So we do the interview. In my case, I have a certain
choreography that I go through with the questions, you know,
start talking about what they'reup to with real estate, what's
(10:23):
their methodology, what's their target market, what's their
strategy, what's their secret sauce gonna pull those ideas out
from them. And then in this case, at the
end, I wanna be talking with them about investor lead
generation or raising capital because that's what I can help
them with, right? So I don't want to jump in and
start preaching about what we doin our methodology, but I just
(10:46):
want to start opening the conversation.
So I'd say something like this. So Christine, sounds like things
are going really well with your syndication business.
Now, a lot of folks in syndication these days, a big
part of their efforts goes into raising private capital, finding
investors and raising money for their deals.
So Christine, what do you find works best for you in 2025 for
(11:09):
raising private capital? Well, I think it's getting into
the right rooms, people who actually are looking for
alternative methods of investment and wealth creation.
How we chat about that. Good.
That was a good answer. And we wrapped things up.
Finish off the interview. So I stopped the recording.
Christine and I are still in thewell, now we're in the green,
(11:30):
what's called the green room in Zoom or, or Riverside or what
have you. And I'm going to just do a
little bit of housekeeping. Let Christine, what's coming,
what's coming up next, provide even more value.
Say, Christine, would you like us to create some reels out of
this and create some social media content for you?
Would that be helpful? They usually say yes.
They love that idea. And then here's what I do.
(11:52):
Here's where the magic happens. OK, So I would circle back to
you and I'd say, hey, Christine,sounds like things are going
really well with your syndication business.
Now you mentioned that, you know, for finding new investors
and raising capital, you're doing a lot of networking.
Let me ask you this. Are you 100% happy with the kind
(12:12):
of results you're getting with networking or is there maybe a
little room for improvement there when it comes to
attracting and finding new investors?
Always room for more. Always room for improvement,
right? So, OK, cool.
Well, Christine, we're doing something really interesting
with some real estate syndicators just like you,
helping them to connect with about 5 or 6 accredited
(12:36):
investors every single week, 20 a month on average.
And the best thing is it's very low pressure, non salesy, and
it's working really, really well.
In fact, one of our Rockstar clients, they've added 80 new
investors to their list in the last 12 months.
Is that something you might be interested in taking a look at?
(12:58):
Sure, if Park sparked my curiosity.
Booked them into a follow up discovery call.
Show them your stuff, get them enrolled.
Does that make sense? Christine, it totally makes
sense and I love that this always comes from a place of
they have a recognized passion, interest and value is what
you're creating in the episode. It's invitation and permission
(13:21):
based, which I think is so important.
Well, that's, I call this leading with the giving hand,
right? Because what are these folks
looking for? They're looking for exposure.
They're looking for free marketing, they're looking for
free PR. They're looking for content that
they can share online. What are we giving them?
All of that, right, by being a guest on our podcast.
(13:45):
So that's what I love about thismethodology.
Instead of trying to convince somebody to jump on a sales
conversation with you right off the bat, we provide value first.
We lead with the giving hand andthen we naturally kind of
massage the conversation towardswhat we do and see if there's
interest and just invite them toa follow up discovery call.
(14:07):
And if you do it right, my clients stats are that 7 out of
10 people that they invite to a discovery call accept the
invitation. So they get 70% of their
interviews converting into discovery call and then from
that into clients, into clientele. 1,000,000% better
(14:29):
than posting and praying and pursuing people who are not
determined and yet establishes buyers.
And that's the thing I am all about here.
An employer marketing message, like effective marketing, stirs
curiosity with a buyer. If it doesn't do that, it's not
effective. Don't do more of it.
It's not working. The ideal thing you find, you
(14:51):
find your avatar, you know that they're already kind of looking
for doing or, or they're involved in something or other
around what you do, then it's very easy to create that
curiosity and and that hook. It is could take the easy path,
my friends. Sometimes the hard stuff doesn't
need to be even harder than you're thinking it is.
I want to take this one step further and that is when you
(15:12):
step into the discovery call. How do you set the scene to make
this again the converting piece as the legion?
What do you what do you set the scene as?
Is your first kind of approach when this?
Is going to be different for everybody, Christine, because it
depends on what model years you're using.
So for example, a lot of my realestate syndicator guys and gals,
(15:33):
you know they're, they're minimum investment is $100,000,
right? So it's unrealistic to expect
somebody to cut you a check after 100 grand after one
meeting like this, right? So you have to have intelligent
steps in between. But in our world and the
coaching consulting advisor typespace, it really all has to do
(15:56):
with, yeah, whatever your methodology is, whatever your
normal conversion mechanism is, but bottom line is trying to
create an irresistible offer, right?
That's, that's what it kind of all boils down to.
So it's walking people through. So the discovery call is going
to be different for everybody. It's really going to depend on
what your offer is. That's why when we work with
clients, we work with people that already have a proven
(16:19):
system. They've got a track record,
they've got a proven offer. This is not a new thing for
them. This is just a new form of
getting really, really high quality leads.
Does that make sense? It does make sense and I think
it's important. Audience, I hope you heard that.
We don't jump into bed with somebody for a very big ticket
(16:39):
in a 30 minute meeting very often.
It's weird, it's rare. So think about your long term
process of nurturing because it's going to be one that is
intentional and for the right people, really, really, really
worth it. So I'd like to ask you this.
I ask all of my guests this because you you're giving a
really great way. If you want to create podcasting
(16:59):
as a funnel, IE a process of moving somebody from I'm curious
to tell me more to I'd like to partner for that result and you
and your business right now, yousaid you made mistakes, you're
winning with this new formula. What does it take to win even
more and how is the landscape changing for you as you look to
(17:21):
the horizon? What are you going to lean into
and what are you going to say? You know it's time to
reprioritize to get it right forus.
Yeah. Well, for the last year and a
half, I've been working exclusively with folks in the
real estate space, with syndicators and fund managers.
And if you've kept an eye on thenews, those folks have gone
through a real tumultuous time the last few years with rising
(17:44):
rates, etcetera, etcetera. So it's a good market.
But I also realized, hey, you know what this whole thing works
well for, for so many people like high ticket coaches,
consultants, advisors. So that's, that's been my big
awakening that this year, Christine, is to broaden the
scope of the people that I servewith this service because it
(18:07):
doesn't just need to be for realestate.
Sometimes our cyclical in the marketplace and real estate can
be 1 even at the syndicate level.
So I think it's awesome. I think people should really
explore this. And you offer a high ticket
service. You actually teach people how to
build the show, how to fill the show, how to promote the show.
Tell us a little bit about that.More people find you.
We don't, we actually don't teach people how to do that.
(18:28):
We do it for them, Christine. So we have an agency.
It's a turnkey process. We build the show for them.
We fill it up with their ideal guests.
We produce everything for them. It's turn key.
All they have to do is show up on Zoom with a smile and a clean
shirt and remember, click record.
Everything else happens like magic in the background.
So you guys, if you're interested in finding out more
(18:49):
about this, I've got a a short little three page PDF that goes
over the big picture of how all of this works.
You can get a copy of that at high ticket podcasting.com/ten K
clients. That's the number 10K client.
So high ticket podcasting.com/ten K clients.
(19:11):
So then opt in for that. That'll get you that the the PDF
and then on the thank you page, if you'd like to talk with me
and see how we can, you know, install this in your business,
go ahead and book a call and happy to have a chat.
Guys, go pursue this. Sometimes we take the hard Rd.
when we are looking for our nextclient.
I think this is a smart strategy.
It's a fun strategy. You get to meet amazing cool
(19:32):
people and you get to invite those that are interested in
moving forward at a very high success rate.
Thanks for sharing your formula with us, Dave.
I think it's awesome. Guys, Please connect with him.
Take advantage of the resources and if you want to take a fast
way to install a system that works, this is a very smart
offer. Thank you for having Dave join
us today, guys. We will see you all on our next
(19:53):
episode. Go amplify your marketing
message. Find your next client fast,
because I can guarantee you they're looking today for a
solution you can support them with.
Have a great one. We'll see you on our next
episode. That's a wrap on another amazing
episode of Amplify your marketing message with most
Christine Campbell Rappin scribeon your fake cast platform.
(20:16):
So you don't need another great episode.
Be sure to visit christinekim.com/podcast to get
free resource on Haster your marketing method.
We'll see you all on our new episode.
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