Ep 04: Q3 2024 - StickerGate

Headphones IN for this wild ride as Andrea Lake spills the tea on 'Stickergate' and the rollercoaster that followed. In this episode, she dives into the nitty-gritty of rebuilding her company from the ground up, sharing the real-life hustle of setting and smashing her goals for July.

And, oh yeah, if you thought politics and business don't mix, think again—Andrea doesn’t shy away from her political views or her time on The Apprentice.

We get into the juicy details of Sticker Mule’s controversial marketing campaigns and how Sticker Junkie turned backlash into booming sales and growth. Andrea pulls no punches while talking about the quality of Sticker Mule versus Sticker Junkie, her master plan to hit $10 million in revenue within the first year, and her unshakable commitment to creating a positive workplace that uplifts artists.

Tune in for the laughs, the lessons, and the unfiltered truth about building and scaling multiple businesses.

Watch this episode on YouTube https://youtube.com/@andrealake101

Follow Host, Andrea Lake on Instagram https://www.instagram.com/andrealake101

And don’t forget to buy your stickers from stickerjunkie.com, use the promo code ANDREALAKE101 to save 10 % off!

02:25 Setting Goals and Implementing Strategies

19:38 Controversial Email from Sticker Mule's CEO

35:35 The Impact of Stickergate

41:26 Dealing with Rapid Growth

46:14 Scaling and Revenue Goals

51:29 Competition and Market Expansion

58:52 Growth Trajectory of a Physical Product Company

01:02:46 Supporting Artists and Offering Templates