November 20, 2023 • 28 mins
Join me in Amsterdam for Do iOS 2025, tickets and details available now.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Jeroen (01:14):
Okay, so do I. What happened? Like, already? It's,
like, two weeks ago, and I thinkit was a success. It was an
interesting event, I think,especially for me as an
organizer. Um, I had a lot ofpositive feedback, especially on
the seating. People loved theseating. It was like a movie
(01:35):
theater like thing. But then inthe science museum, so. But it
was very funny to see that a lotof people there were just during
the breaks, they were justwandering around into the museum
and checking out the exhibits,just focused science stuff. So
it was really cool to see and itwas just a good atmosphere.
Delighting was great becauseMarco helped me with that, that
(01:57):
we had like this little bar onthe side that was like in the
theme of the conference, whichis a rainbow theme and we had a
lot of, uh, people in the room.
Actually, the room was likepacked 200 people at the same
time listening to a presentation,and it's just been a very busy
week or weeks, I should say,because we also have like a
(02:17):
little remodel going on in ourliving room. So we're looking at
bare concrete in our living room.
We had like, uh, plaster beingdone to our ceiling in the
living room and there was like afireplace that has been taken
out and that wall has also beenfully plastered. So the relative
moisture content of the air inour living room was like way,
(02:40):
way, way, way high, with whichinvolved us wiping down the
windows and the frames of thewindows. So to take away the
water because there was actualwater standing on our window
frames, which is not good ifit's a wooden window frame. So
overall, we've been very busy.
Uh, this week On Wednesday,we'll get the painter in to do
the ceiling and to do the wall,and then end of the week
(03:02):
flooring will be started andthat will be a fun exercise as
well, because then there will besomebody who will put something
on the floor to make sure thatit's perfectly smooth. And then
everything has to be out of theroom. And then after the
weekends he will start stickingthe floor flooring. We're going
to go for PPC, and then he hasto do the same thing again in
(03:26):
the kitchen and in our hallway.
So I'm not entirely sure yet howwe are going to get upstairs
because we need to go throughthe hallway, but we'll manage
and we'll survive and hopefullyby the time it is center class,
December 5th, we can have like adecent situation again in our
living room so that we can havea party because we have small
(03:46):
kids, a five year old and eightyear olds. And in the
Netherlands, Sinterklaas is likea completely child focused
festivity and the kids just loveit. Uh, that's a can get all
kinds of presents. It's a littlebit like Christmas in other
countries. You know, you givelike tons and tons of presents
and gifts to your kids, so youspoil them a little bit. That's
(04:08):
probably also why they reallylike the event. But overall, I'd
say, uh, the past few weeks hasbeen a great success, both for
the event for our do I wasfinancially it's also, uh, it
was a healthy exercise. I didn'tmake a ton of money on it, which
was not never my goal, but I wasleft with a little bit of money
(04:28):
that will help me bootstrap nextyear. Do I was. I'm awaiting
confirmation on some dates fromthe same venue because I'm
looking forward to booking thesame venue again for November
next year, but I still have tosee what will be the case there.
Uh, because they have someremodeling going on there as
(04:49):
well and they're not entirelysure yet if they have
availability in November, butI'll keep an eye on it. And if
you sign up for the newsletteron the conference website, do
iOS dot com, you will get earlynotice on dates, availability of
tickets and everything. I amplanning to up to ticket price a
little bit. Maybe I should callthis section my plans for next
(05:12):
year. So in 2024 I want toorganize do IPOs again in
November. Not sure on the dateyet and I want to basically do
the same for almost 200 people.
Um, good catering, good speakers.
I want to up the price of thetickets a little bit. Instead of
300, I want to charge 400 andinstead of six sponsors, I want
(05:35):
to have a few less sponsorsbecause if I up to ticket price,
I'm less dependent on sponsors.
But it's a balancing game. Andbecause the ticket price is
higher, I do want to allocatesome budgets or figure out
another way on top of that thatallows people who have a, um,
how do you, how do you put thiscorrectly But in any way people
(05:57):
who can't afford to pick a whocan't afford two tickets but do
want to be a part of do I wishthat I still have an opportunity
to be a part of it withouthaving to pay full price,
something I have to figure out.
But anyways, event format willbe exactly the same as this year.
It will be a workshop dayfollowed by two days of
(06:18):
conference. So people that arewilling to travel to Amsterdam
for do. I was 2024. It will be athree day event and it will be
an event that will be hopefullyin the same venue and I will
just have to see how things gobecause it's still early days,
you know, still recovering fromfrom last year, from this year's
events. But I'm planning onopening up ticket sales a little
(06:41):
bit earlier compared to lastyear, because people buying
tickets really allows me to getstarted with the whole
organizing of it. And I do hopethat a lot of people will
actually take the opportunity tobuy tickets on invoice because
then the transfers they tricklein on my account for do IPOs,
(07:02):
which again allows me to startorganizing and figuring out
things financially earlier.
Because, yeah, what happenedthis year was that I had a
decent amount of people buyingan invoice, buying on invoice, I
should say, and that allowed meto have some budget available. I
had some sponsors that had mesome budget as well, but it
ended up with me. End is overtwo weeks later I get like a big
(07:24):
honking transfer on my account.
€60,000 is like, whoa, I'venot I've never got this amount
at the same time on the singlebank accounts. So that already
gave me like a little bit ofapprehension because it's like a
crazy amount of money. Butwithin the same day, fortunately,
(07:46):
the money was also gone againbecause I had to close off all
kinds of open balances that Istill had. So I paid the venue,
I paid some of myupdates, I paid to workshop
hosts and, you know, andeverything together. All the
money was already spent by thattime. So yeah, I did feel good
(08:07):
that I was able to like, closeall the accounts and to have
like a positive balance at thebottom of my sheets. And yeah,
it all matched up with myexpectations. So financial
planning was successful. And Ithink in hindsight, I think the
financial planning was the, themost
(08:31):
um, well, it gave me, it gave methe most tension of all the
aspects of organizing aconference because what was
different this year, I probablymentioned it before, is that
this year's Do I Wish was fullyon Me. The two editions before
this one were organized by theCO Cats and L Foundation, which
I'm a chairperson of, but the COCats and L Foundation has a
(08:56):
reasonable balance on on theiraccount, not a lot, but enough
to be able to to cover anymishaps on the financial side of
organizing an event. But thisyear it was all on me. And if I
made a financial mistake with myconference, that would mean that
that would directly cut into ourprivate finances. So my family
(09:19):
finances, which I don't know howit is for you, but I have a wife,
two kids. I want to make surethat they have no, uh, financial
surprises. So that was the mostimportant thing for me to get
right with the IRS, becauseeverything else about the IRS
has been very easy for me on thedate itself. I didn't have a lot
(09:42):
of tension. I was relaxed. I wasannouncing a few speakers here
and there. It did. It did turnout to be an exhausting day
because I ended the firstconference day with with a
massive headache. And I took itslow Today, after in the morning,
with the help of Daniel DanielSteinberg, he did a lot of the
announcing on the second day.
But overall, um,yeah, the organizing went fine,
(10:03):
the event went great. I think Ihad a lot of positive feedback.
People really enjoyed themselves.
Also, my, uh, my staff, Yolanda,Marco Bartz and Jing, they all
were very excited to be a partof do IPOs again next year,
which is great because it's ateam that I can just rely on.
(10:24):
You know, they, they, they, theyknow what tasks they can take
during the day and they knowwhat I expect tempted to do and
they know how much freedom theycan take to to to sort out
certain situations. But what Ialso noticed was that again, the
the attendees on sites, theywere all great. They were all
(10:45):
very helpful to each other aswell, which was great to see as
well, because that's in fact thewhole goal of of do I was also
do I use as a conference is likethe prototype conference of how
I would like to see a conferencethat I would enjoy. So I tend to
(11:06):
enjoy like to the to theconference that are a little bit
smaller scale that have likefull focus on the content, but
also on the, on the interactionsbetween attendees and, uh, and I
like it when the conference issingle track. So that you people
don't have something to choose.
But in my conference, in mysituation, that's on purpose
(11:27):
because then everybody has thesame shared experience. Well, at
least if they're in the if intheir presentation room. But the
set up of the area that we hadthis year really invited people
to be a part of the event asmuch as possible because that
basically everybody was in aroom and it was not very
(11:47):
welcoming to to stay out of thepresentation room. Sometimes you
have a conference that is likereally easy to like to linger
and to stay out of thepresentations just because and
with do I was that was not thecase for the sponsors that I had
I AG Bank, ABN Amro Streamrevenue cuts, App Circle and
(12:09):
Rocket SIM. I understood fromthem that the event was also
very successful, especially AppCircle was really nice because
they, they signed up late to theevent, but they were very
flexible with working with me tomake sure that they ended up
with a setup that they, uh, inadvance of the event I thought
(12:29):
would be the best effect forthem. And I spoke with, with
their staff on site and they,they really were like very happy.
They had a lot of engagementwith the audience, which I'm
thankful to the attendees aswell, because I did ask them to
interact with the sponsorsbecause that's what the sponsors
are there for. Because, yeah, totwo big banks in the Netherlands,
(12:51):
they were just looking for a newteam members Revenue Katz Stream
App Circle they were like thereto like uh, advocates and to uh,
excite people about the servicesthat they offer revenue cards
for like in-app purchases andsubscriptions, stream streaming,
a chat and video SDK app circlebit of service that is focused
(13:12):
on continuous delivery andintegration of mobile apps. And
then finally there was RocketSIM, who has a product for iOS
developers that helps you getthe most out of the iOS
simulator. And probably withRocket SIM, there's even a few
tricks available that is notavailable by default in the
simulator at all. So it's somegreat stuff, but they were all
(13:32):
very happy and excited to havebeen a part of Do iOS and one of
the sponsors actually alreadyindicated that that they are
very interested to be a part ofdo iOS again next year, which is
great. So I hope that, uh, thatI can finalize those deals in
the coming months as well. Butthe first thing that I need of
(13:54):
course, is to find Venue NemoScience Museum. If you're ever
in Amsterdam with kids, go visitbecause it's amazing. They have
like availability for me becausethat that's, that's the thing
where it starts with a firstbefore I can even start
organizing anything else, I needto know dates. And also if I
know dates, I can indicate thoseon the websites, I can update
(14:18):
the websites, I can start my mysponsorship rally. I can
actually also start sellingtickets early because I'm once I
know dates and it's 2024 becauseI want to keep everything in a
single calendar year financially,I can actually start selling
tickets and I just want to openit up early and see what people
think and that people can alsohave like some say in what the
(14:41):
next edition of do was will be.
One thing I will not do would doiOS for 2024 is make it bigger
in the size of the audience.
Maybe on the workshop day I willmake it possible for more people
to be a part of the workshops.
But on the other hand, I justhave to see. Most of all, I
(15:04):
don't want to make it biggerbecause right now I felt like I
had like a decent opportunity tointeract with with most of the
attendees on the sites. And Iprobably spoke to fewer people
than I'd like in hindsight. Butyeah, it is what it is,
especially as an organizer.
You're just like most of my timewas actually involved with
(15:26):
observing how things were going.
I ironing out like small thingsthat I noticed interacting with
the venue staff to make surethat that they were informed on
when things needed to be catered.
Because one thing I must say,the speakers, the catering staff,
everybody, even attendees comingin in the morning, everybody was
(15:48):
nice and sharp and on schedule,which was great because that
makes everything a lot easier tomake sure that we end the day at
a time that we have planned forourselves. And also it allows
for people to, uh, to, you know,to fulfill their expectations so
that there's no surprises in, uh,in how the day goes. And
probably some people also hadplans in the evening maybe to,
(16:10):
to see or visit some, somefriends because they're
traveling from abroad or theyhad some clients or work or a
course that they needed to do inthe evening, whatever plans
people have. But it's, it'salways nice that you can count
on an indicated end time of anevent to actually be held up
because yeah, I don't know aboutyou, but the one thing I find
(16:33):
annoying with meetings myself oranything calendar related is me
for whatever reason being lateor me being in the meeting
already and then other peopleshowing up late, I just find it,
uh, disrespectful of, uh, ofother people if you, if you
don't, uh, keep time, if youdon't keep schedule, if you're
(16:53):
not there when you have agreedto be there. So maybe I'm old
fashioned in that way. I'mdefinitely not a generation Z
kind of person. I'm like a fewgenerations before that,
actually. 44 right now. So, uh,I must say that after the
conference, I did need to, uh,sleep in a few mornings to, to
(17:14):
recover some energy. So I'm not.
I'm not that young anymore.
Maybe. I just wanted to givelike, an, a, a little bit of an
update. Uh, so that's what Ijust did. Uh, I indicated some
plans for next year. For 2024,you will have noticed that my
podcast has been on a slow rate.
(17:34):
Well, you might have thoughtthat I might be away that have
stopped podcasting. I have tosee how this will pick up again
in the next months, because Idid slow down my podcasting on
purpose because there's only somany hours in each day and
there's regular work that needsto keep going, which is my main
focus. And while not my mainmain focus, because my biggest
(17:59):
priority is of course my family.
But when I'm working, main focusis my day job, uh, for Stream.
And then if I have timeavailable, it has been like a
lot of organizing for theconference. And then if I had
some opportunity to, to spendsome time, I would actually
spend it on podcasting orwhatever. It was important at
that time. I do plan on going tosome, uh, some meetups for cocoa
(18:22):
snow in the near future. Uh,that, that also ongoing. And I
must say that Barton, Chin andMarco have been doing a great
job there because I have been,uh, letting them take care of a
lot of things for the Meetuporganization, but hopefully for
people that are in and aroundthe Amsterdam area and do IOC
(18:44):
development, The December meetupof Coco Chanel is usually about
like sharing a drink with thecommunity members without a
presentation. So it's if youwant to get started with Coco
Chanel meetups. I think Decemberone is one of the best to, uh,
to get like a started withbecause the barrier to entry is
(19:08):
like really, really low. Um, Andwhat's left now is to to thank a
few people. It sounds like awant some sort of award, maybe,
but I really want to thank allthe attendees of do IPOs and how
they have been an open andwelcoming part of the event
itself. Because the event it canonly happen with the help of the
(19:30):
attendees. First of all, withthem showing up. But then second
of all, which is the mostimportant part of all of the
attendees interacting with eachother, helping each other,
supporting each other, andtrying to lift each other up.
Next to that, of course, thestaff members, Marco, who did
all the lighting, all the audio,and he did record the screens
(19:50):
and the audio of thepresentations. And yeah, he had
a hard time figuring out thelighting system at the venue
because the, the guides thatthey had available from the
venue, there were some errors inthere. And he basically had to
figure out how to how to, how tohow to steer on the lighting so
(20:11):
from his console. So he figuredit out and we were able to to
use all the lighting that weneeded. Next to that, we also
had had Yolanda Bartz and King.
They were like involved withmaking sure that everybody got
into the venue smoothly, thatthey were like signed up, that
they got their badges. Andespecially Yolanda, she was her
(20:35):
main priority was like makingsure that all the speakers had
their microphone on in time andthat they had like no issues
getting audio started. We didhave two glitches in the morning,
but that's what's what happensif you work with technical
systems, right? That there wassome some buzzing or something
going on when we disconnectedHDMI and we were able to figure
(20:57):
it out. And next to that, ofcourse, Danie Steinberg, because
he's been helping me announcethe speakers, that he's also has
been a workshop host the daybefore, which was very
well-received and people reallyenjoyed his workshop. And then
there's the the, the venue staffled by Tamara. And yeah, they
(21:19):
were just great. They were juston time. Helpful food was great.
And they were like very, verymuch pleasantly surprised with
all the positive feedback thatthey also got from the attendees,
which was amazing too, to hearafterwards. And of course, it
was also Donnie Walsh, thesecond workshop hosts, and
what's important with DonnieSociety. When I mentioned that I
(21:42):
wanted to do Do I was this yearand that I was looking for
somebody to run a workshop, heimmediately told me, Yeah, sign
me up, I'll do it. Whatever youneed. Make sure that that you
get things organized and we'llfigure things out along the way.
So he was there with me, willingto be a part of do us when it
was not much more than just anidea of something that I was
(22:04):
considering doing in my head.
And next to that, of course, allthe speakers. First of all,
Vincent Padilla, who did like anamazing talk about swift macros.
And then there's Gianna, HenryLewis, who told an amazing talk
about metal shaders Akatsukifrom Japan, who took us into a
journey about the only in somekeywords in Swift and then Alina
(22:27):
Plushenko who knows a lot aboutchakra development and she gave
us a talk about of 2.0 and pixiethat's very technical. Josh
would a very inspirational talkabout shipshape shipping
engineer. Wow, that's a tonguebreaker. Tim Condon did like a
little bit of a bit of a sneakpeek into Vapor five and some of
(22:48):
the plans he has for server sidedevelopment. And Zachary Brass,
who did a talk about aboutmentorship that this is actually
the talk and at the conferencewith and it was it was a great
fit too to sign off on with theconference and I hope it'll let
people travel home again afterthe conference. Feeling like
power and empowered and amped upto really get started with
(23:13):
things that we learned duringthe during the event and
Roadrunner really was alsofinally a part of the process.
We wanted to have him last year,but there were some issues with
his visa, but this year we wereable to manage it and have him
on site and and do apresentation about widgets on
iOS and iPads OS 17 and Mac OS14. Then there was during the
(23:34):
friends doing a talk aboutaccessibility on on mobile,
which is a very important topicand something you should look
into. Th there was a sponsoredtalk by Charlie Chapman about
revenue cap, but he did not makeit into a talk that was very
sponsorship sponsorship. It wasjust a fun talk and very
interesting to see what insightsCharlie had on on in-app
(23:57):
purchases and subscriptions.
Then there was Monica Metzger,who did a talk about Fashion OS
and transforming user experiencewith this new hardware device,
and it was her first conferencetalk that she did, and I think
she did amazing. She's actuallyalso organizing a conference in
Macedonia. So check that one out.
And then there was DrewMcCormack, who had something to
(24:18):
say about Swift Data and histhoughts about what Swift data
would be. And Phillips Narduccidid like a talk about navigation
tech, which was a good overviewand gave you some pointers on
how you can have like navigationcompatibility and a transition
between like iOS versions.
(24:38):
Dimitry Ivanov did a niceoverview of of of doing code
review in a large team settingAT&T and then Martin Dimitrescu
from Stream did a talk aboutswift concurrency in the real
world. And it was an actual talkabout how stream use of swift
concurrency day to day in theirSDK, which is open source. You
can actually look at whatMaarten was talking about and it
(25:02):
was of course the dinner anddrinks and catering by by the
venue. So thank you for that.
And finally, I want to thank thesponsors of do iOS because
without their help it would notbe have been financially
possible or viable at all to todo this event. So that's ABN
Amro and Angel Bank both bigbanks in the Netherlands. So if
(25:22):
you're in the Netherlands andyou're banking, most likely you
will end up with one of thesetwo banks. They were looking for
staff members to join theirteams. So do check them out.
They usually have great openingsavailable throughout the year.
And then there are revenue cuts,stream and app circle. Those are
more service oriented companies,revenue caps for in-app
(25:43):
purchases and subscriptions ifyou're doing that. They have
this amazing new paywall featurethat you should check out.
Stream has a chat and video SDK.
The video SDK is in. It's in asort of a beta stage, but it's
getting ready for fullproduction. And they recently
announced a very amazing freetier in their chat service. So
(26:04):
if you're looking for some sortof a chat service in your app,
definitely check out streambecause they have like a free
tier available now for the upand coming small time iOS app
developers that are just tryingto make a break with their
products and an app circle. Ifyou're looking into, um,
continuous integration andcontinuous delivery with mobile
applications, definitely checkthem out to have to
(26:26):
infrastructure and all the toolsthat you need to make getting
your apps from source controlinto production in the app
stores a lot easier and a lotmore automated and with much
more control and with much morepossibility to reproduce
situations. And then finally,there is Rocketman by Antoine
Fondly, who's also a big friendof the Du Iris Conference and
(26:50):
the Cocoa arts community. And itwas just great to to have him on
site and to see how it wasworking the room and talking
with people to advocate for allthe things that he does. And
Rocket SIM is just one of thethings that he does. So thank
you. Sponsors. Thank you.
Attendees. Thank you. Speakers.
Thank you. Workshop host Andthank you. Venue staff for an
(27:11):
amazing time with the IOC. Ireally enjoyed organising it
much more than last year'sedition in 2022 because I felt
so much more in control and ontop of things this year because
it is the fifth time that I'mdoing this. So let's go for a
sixth time and see you again inAmsterdam in 2024, in November,
once I have two dates, I willlet you know if you want to stay
(27:34):
informed, do sign up for thenewsletter at do dash iOS dot
com. You can't miss it. It's atthe top of the page and I hope
to see you again sometime soon.
And a go catch and I'll meet upor at a events at a conference
somewhere. Maybe my conferencedo I whatever. Whenever you meet
me come say hi. I always liketalking to people and well, this
(27:55):
is due Irish 2023 signing offand now it's back to work again.
Okay, so do I. What happened? Like, already? It's,
like, two weeks ago, and I thinkit was a success. It was an
interesting event, I think,especially for me as an
organizer. Um, I had a lot ofpositive feedback, especially on
the seating. People loved theseating. It was like a movie
(01:35):
theater like thing. But then inthe science museum, so. But it
was very funny to see that a lotof people there were just during
the breaks, they were justwandering around into the museum
and checking out the exhibits,just focused science stuff. So
it was really cool to see and itwas just a good atmosphere.
Delighting was great becauseMarco helped me with that, that
(01:57):
we had like this little bar onthe side that was like in the
theme of the conference, whichis a rainbow theme and we had a
lot of, uh, people in the room.
Actually, the room was likepacked 200 people at the same
time listening to a presentation,and it's just been a very busy
week or weeks, I should say,because we also have like a
(02:17):
little remodel going on in ourliving room. So we're looking at
bare concrete in our living room.
We had like, uh, plaster beingdone to our ceiling in the
living room and there was like afireplace that has been taken
out and that wall has also beenfully plastered. So the relative
moisture content of the air inour living room was like way,
(02:40):
way, way, way high, with whichinvolved us wiping down the
windows and the frames of thewindows. So to take away the
water because there was actualwater standing on our window
frames, which is not good ifit's a wooden window frame. So
overall, we've been very busy.
Uh, this week On Wednesday,we'll get the painter in to do
the ceiling and to do the wall,and then end of the week
(03:02):
flooring will be started andthat will be a fun exercise as
well, because then there will besomebody who will put something
on the floor to make sure thatit's perfectly smooth. And then
everything has to be out of theroom. And then after the
weekends he will start stickingthe floor flooring. We're going
to go for PPC, and then he hasto do the same thing again in
(03:26):
the kitchen and in our hallway.
So I'm not entirely sure yet howwe are going to get upstairs
because we need to go throughthe hallway, but we'll manage
and we'll survive and hopefullyby the time it is center class,
December 5th, we can have like adecent situation again in our
living room so that we can havea party because we have small
(03:46):
kids, a five year old and eightyear olds. And in the
Netherlands, Sinterklaas is likea completely child focused
festivity and the kids just loveit. Uh, that's a can get all
kinds of presents. It's a littlebit like Christmas in other
countries. You know, you givelike tons and tons of presents
and gifts to your kids, so youspoil them a little bit. That's
(04:08):
probably also why they reallylike the event. But overall, I'd
say, uh, the past few weeks hasbeen a great success, both for
the event for our do I wasfinancially it's also, uh, it
was a healthy exercise. I didn'tmake a ton of money on it, which
was not never my goal, but I wasleft with a little bit of money
(04:28):
that will help me bootstrap nextyear. Do I was. I'm awaiting
confirmation on some dates fromthe same venue because I'm
looking forward to booking thesame venue again for November
next year, but I still have tosee what will be the case there.
Uh, because they have someremodeling going on there as
(04:49):
well and they're not entirelysure yet if they have
availability in November, butI'll keep an eye on it. And if
you sign up for the newsletteron the conference website, do
iOS dot com, you will get earlynotice on dates, availability of
tickets and everything. I amplanning to up to ticket price a
little bit. Maybe I should callthis section my plans for next
(05:12):
year. So in 2024 I want toorganize do IPOs again in
November. Not sure on the dateyet and I want to basically do
the same for almost 200 people.
Um, good catering, good speakers.
I want to up the price of thetickets a little bit. Instead of
300, I want to charge 400 andinstead of six sponsors, I want
(05:35):
to have a few less sponsorsbecause if I up to ticket price,
I'm less dependent on sponsors.
But it's a balancing game. Andbecause the ticket price is
higher, I do want to allocatesome budgets or figure out
another way on top of that thatallows people who have a, um,
how do you, how do you put thiscorrectly But in any way people
(05:57):
who can't afford to pick a whocan't afford two tickets but do
want to be a part of do I wishthat I still have an opportunity
to be a part of it withouthaving to pay full price,
something I have to figure out.
But anyways, event format willbe exactly the same as this year.
It will be a workshop dayfollowed by two days of
(06:18):
conference. So people that arewilling to travel to Amsterdam
for do. I was 2024. It will be athree day event and it will be
an event that will be hopefullyin the same venue and I will
just have to see how things gobecause it's still early days,
you know, still recovering fromfrom last year, from this year's
events. But I'm planning onopening up ticket sales a little
(06:41):
bit earlier compared to lastyear, because people buying
tickets really allows me to getstarted with the whole
organizing of it. And I do hopethat a lot of people will
actually take the opportunity tobuy tickets on invoice because
then the transfers they tricklein on my account for do IPOs,
(07:02):
which again allows me to startorganizing and figuring out
things financially earlier.
Because, yeah, what happenedthis year was that I had a
decent amount of people buyingan invoice, buying on invoice, I
should say, and that allowed meto have some budget available. I
had some sponsors that had mesome budget as well, but it
ended up with me. End is overtwo weeks later I get like a big
(07:24):
honking transfer on my account.
€60,000 is like, whoa, I'venot I've never got this amount
at the same time on the singlebank accounts. So that already
gave me like a little bit ofapprehension because it's like a
crazy amount of money. Butwithin the same day, fortunately,
(07:46):
the money was also gone againbecause I had to close off all
kinds of open balances that Istill had. So I paid the venue,
I paid some of myupdates, I paid to workshop
hosts and, you know, andeverything together. All the
money was already spent by thattime. So yeah, I did feel good
(08:07):
that I was able to like, closeall the accounts and to have
like a positive balance at thebottom of my sheets. And yeah,
it all matched up with myexpectations. So financial
planning was successful. And Ithink in hindsight, I think the
financial planning was the, themost
(08:31):
um, well, it gave me, it gave methe most tension of all the
aspects of organizing aconference because what was
different this year, I probablymentioned it before, is that
this year's Do I Wish was fullyon Me. The two editions before
this one were organized by theCO Cats and L Foundation, which
I'm a chairperson of, but the COCats and L Foundation has a
(08:56):
reasonable balance on on theiraccount, not a lot, but enough
to be able to to cover anymishaps on the financial side of
organizing an event. But thisyear it was all on me. And if I
made a financial mistake with myconference, that would mean that
that would directly cut into ourprivate finances. So my family
(09:19):
finances, which I don't know howit is for you, but I have a wife,
two kids. I want to make surethat they have no, uh, financial
surprises. So that was the mostimportant thing for me to get
right with the IRS, becauseeverything else about the IRS
has been very easy for me on thedate itself. I didn't have a lot
(09:42):
of tension. I was relaxed. I wasannouncing a few speakers here
and there. It did. It did turnout to be an exhausting day
because I ended the firstconference day with with a
massive headache. And I took itslow Today, after in the morning,
with the help of Daniel DanielSteinberg, he did a lot of the
announcing on the second day.
But overall, um,yeah, the organizing went fine,
(10:03):
the event went great. I think Ihad a lot of positive feedback.
People really enjoyed themselves.
Also, my, uh, my staff, Yolanda,Marco Bartz and Jing, they all
were very excited to be a partof do IPOs again next year,
which is great because it's ateam that I can just rely on.
(10:24):
You know, they, they, they, theyknow what tasks they can take
during the day and they knowwhat I expect tempted to do and
they know how much freedom theycan take to to to sort out
certain situations. But what Ialso noticed was that again, the
the attendees on sites, theywere all great. They were all
(10:45):
very helpful to each other aswell, which was great to see as
well, because that's in fact thewhole goal of of do I was also
do I use as a conference is likethe prototype conference of how
I would like to see a conferencethat I would enjoy. So I tend to
(11:06):
enjoy like to the to theconference that are a little bit
smaller scale that have likefull focus on the content, but
also on the, on the interactionsbetween attendees and, uh, and I
like it when the conference issingle track. So that you people
don't have something to choose.
But in my conference, in mysituation, that's on purpose
(11:27):
because then everybody has thesame shared experience. Well, at
least if they're in the if intheir presentation room. But the
set up of the area that we hadthis year really invited people
to be a part of the event asmuch as possible because that
basically everybody was in aroom and it was not very
(11:47):
welcoming to to stay out of thepresentation room. Sometimes you
have a conference that is likereally easy to like to linger
and to stay out of thepresentations just because and
with do I was that was not thecase for the sponsors that I had
I AG Bank, ABN Amro Streamrevenue cuts, App Circle and
(12:09):
Rocket SIM. I understood fromthem that the event was also
very successful, especially AppCircle was really nice because
they, they signed up late to theevent, but they were very
flexible with working with me tomake sure that they ended up
with a setup that they, uh, inadvance of the event I thought
(12:29):
would be the best effect forthem. And I spoke with, with
their staff on site and they,they really were like very happy.
They had a lot of engagementwith the audience, which I'm
thankful to the attendees aswell, because I did ask them to
interact with the sponsorsbecause that's what the sponsors
are there for. Because, yeah, totwo big banks in the Netherlands,
(12:51):
they were just looking for a newteam members Revenue Katz Stream
App Circle they were like thereto like uh, advocates and to uh,
excite people about the servicesthat they offer revenue cards
for like in-app purchases andsubscriptions, stream streaming,
a chat and video SDK app circlebit of service that is focused
(13:12):
on continuous delivery andintegration of mobile apps. And
then finally there was RocketSIM, who has a product for iOS
developers that helps you getthe most out of the iOS
simulator. And probably withRocket SIM, there's even a few
tricks available that is notavailable by default in the
simulator at all. So it's somegreat stuff, but they were all
(13:32):
very happy and excited to havebeen a part of Do iOS and one of
the sponsors actually alreadyindicated that that they are
very interested to be a part ofdo iOS again next year, which is
great. So I hope that, uh, thatI can finalize those deals in
the coming months as well. Butthe first thing that I need of
(13:54):
course, is to find Venue NemoScience Museum. If you're ever
in Amsterdam with kids, go visitbecause it's amazing. They have
like availability for me becausethat that's, that's the thing
where it starts with a firstbefore I can even start
organizing anything else, I needto know dates. And also if I
know dates, I can indicate thoseon the websites, I can update
(14:18):
the websites, I can start my mysponsorship rally. I can
actually also start sellingtickets early because I'm once I
know dates and it's 2024 becauseI want to keep everything in a
single calendar year financially,I can actually start selling
tickets and I just want to openit up early and see what people
think and that people can alsohave like some say in what the
(14:41):
next edition of do was will be.
One thing I will not do would doiOS for 2024 is make it bigger
in the size of the audience.
Maybe on the workshop day I willmake it possible for more people
to be a part of the workshops.
But on the other hand, I justhave to see. Most of all, I
(15:04):
don't want to make it biggerbecause right now I felt like I
had like a decent opportunity tointeract with with most of the
attendees on the sites. And Iprobably spoke to fewer people
than I'd like in hindsight. Butyeah, it is what it is,
especially as an organizer.
You're just like most of my timewas actually involved with
(15:26):
observing how things were going.
I ironing out like small thingsthat I noticed interacting with
the venue staff to make surethat that they were informed on
when things needed to be catered.
Because one thing I must say,the speakers, the catering staff,
everybody, even attendees comingin in the morning, everybody was
(15:48):
nice and sharp and on schedule,which was great because that
makes everything a lot easier tomake sure that we end the day at
a time that we have planned forourselves. And also it allows
for people to, uh, to, you know,to fulfill their expectations so
that there's no surprises in, uh,in how the day goes. And
probably some people also hadplans in the evening maybe to,
(16:10):
to see or visit some, somefriends because they're
traveling from abroad or theyhad some clients or work or a
course that they needed to do inthe evening, whatever plans
people have. But it's, it'salways nice that you can count
on an indicated end time of anevent to actually be held up
because yeah, I don't know aboutyou, but the one thing I find
(16:33):
annoying with meetings myself oranything calendar related is me
for whatever reason being lateor me being in the meeting
already and then other peopleshowing up late, I just find it,
uh, disrespectful of, uh, ofother people if you, if you
don't, uh, keep time, if youdon't keep schedule, if you're
(16:53):
not there when you have agreedto be there. So maybe I'm old
fashioned in that way. I'mdefinitely not a generation Z
kind of person. I'm like a fewgenerations before that,
actually. 44 right now. So, uh,I must say that after the
conference, I did need to, uh,sleep in a few mornings to, to
(17:14):
recover some energy. So I'm not.
I'm not that young anymore.
Maybe. I just wanted to givelike, an, a, a little bit of an
update. Uh, so that's what Ijust did. Uh, I indicated some
plans for next year. For 2024,you will have noticed that my
podcast has been on a slow rate.
(17:34):
Well, you might have thoughtthat I might be away that have
stopped podcasting. I have tosee how this will pick up again
in the next months, because Idid slow down my podcasting on
purpose because there's only somany hours in each day and
there's regular work that needsto keep going, which is my main
focus. And while not my mainmain focus, because my biggest
(17:59):
priority is of course my family.
But when I'm working, main focusis my day job, uh, for Stream.
And then if I have timeavailable, it has been like a
lot of organizing for theconference. And then if I had
some opportunity to, to spendsome time, I would actually
spend it on podcasting orwhatever. It was important at
that time. I do plan on going tosome, uh, some meetups for cocoa
(18:22):
snow in the near future. Uh,that, that also ongoing. And I
must say that Barton, Chin andMarco have been doing a great
job there because I have been,uh, letting them take care of a
lot of things for the Meetuporganization, but hopefully for
people that are in and aroundthe Amsterdam area and do IOC
(18:44):
development, The December meetupof Coco Chanel is usually about
like sharing a drink with thecommunity members without a
presentation. So it's if youwant to get started with Coco
Chanel meetups. I think Decemberone is one of the best to, uh,
to get like a started withbecause the barrier to entry is
(19:08):
like really, really low. Um, Andwhat's left now is to to thank a
few people. It sounds like awant some sort of award, maybe,
but I really want to thank allthe attendees of do IPOs and how
they have been an open andwelcoming part of the event
itself. Because the event it canonly happen with the help of the
(19:30):
attendees. First of all, withthem showing up. But then second
of all, which is the mostimportant part of all of the
attendees interacting with eachother, helping each other,
supporting each other, andtrying to lift each other up.
Next to that, of course, thestaff members, Marco, who did
all the lighting, all the audio,and he did record the screens
(19:50):
and the audio of thepresentations. And yeah, he had
a hard time figuring out thelighting system at the venue
because the, the guides thatthey had available from the
venue, there were some errors inthere. And he basically had to
figure out how to how to, how tohow to steer on the lighting so
(20:11):
from his console. So he figuredit out and we were able to to
use all the lighting that weneeded. Next to that, we also
had had Yolanda Bartz and King.
They were like involved withmaking sure that everybody got
into the venue smoothly, thatthey were like signed up, that
they got their badges. Andespecially Yolanda, she was her
(20:35):
main priority was like makingsure that all the speakers had
their microphone on in time andthat they had like no issues
getting audio started. We didhave two glitches in the morning,
but that's what's what happensif you work with technical
systems, right? That there wassome some buzzing or something
going on when we disconnectedHDMI and we were able to figure
(20:57):
it out. And next to that, ofcourse, Danie Steinberg, because
he's been helping me announcethe speakers, that he's also has
been a workshop host the daybefore, which was very
well-received and people reallyenjoyed his workshop. And then
there's the the, the venue staffled by Tamara. And yeah, they
(21:19):
were just great. They were juston time. Helpful food was great.
And they were like very, verymuch pleasantly surprised with
all the positive feedback thatthey also got from the attendees,
which was amazing too, to hearafterwards. And of course, it
was also Donnie Walsh, thesecond workshop hosts, and
what's important with DonnieSociety. When I mentioned that I
(21:42):
wanted to do Do I was this yearand that I was looking for
somebody to run a workshop, heimmediately told me, Yeah, sign
me up, I'll do it. Whatever youneed. Make sure that that you
get things organized and we'llfigure things out along the way.
So he was there with me, willingto be a part of do us when it
was not much more than just anidea of something that I was
(22:04):
considering doing in my head.
And next to that, of course, allthe speakers. First of all,
Vincent Padilla, who did like anamazing talk about swift macros.
And then there's Gianna, HenryLewis, who told an amazing talk
about metal shaders Akatsukifrom Japan, who took us into a
journey about the only in somekeywords in Swift and then Alina
(22:27):
Plushenko who knows a lot aboutchakra development and she gave
us a talk about of 2.0 and pixiethat's very technical. Josh
would a very inspirational talkabout shipshape shipping
engineer. Wow, that's a tonguebreaker. Tim Condon did like a
little bit of a bit of a sneakpeek into Vapor five and some of
(22:48):
the plans he has for server sidedevelopment. And Zachary Brass,
who did a talk about aboutmentorship that this is actually
the talk and at the conferencewith and it was it was a great
fit too to sign off on with theconference and I hope it'll let
people travel home again afterthe conference. Feeling like
power and empowered and amped upto really get started with
(23:13):
things that we learned duringthe during the event and
Roadrunner really was alsofinally a part of the process.
We wanted to have him last year,but there were some issues with
his visa, but this year we wereable to manage it and have him
on site and and do apresentation about widgets on
iOS and iPads OS 17 and Mac OS14. Then there was during the
(23:34):
friends doing a talk aboutaccessibility on on mobile,
which is a very important topicand something you should look
into. Th there was a sponsoredtalk by Charlie Chapman about
revenue cap, but he did not makeit into a talk that was very
sponsorship sponsorship. It wasjust a fun talk and very
interesting to see what insightsCharlie had on on in-app
(23:57):
purchases and subscriptions.
Then there was Monica Metzger,who did a talk about Fashion OS
and transforming user experiencewith this new hardware device,
and it was her first conferencetalk that she did, and I think
she did amazing. She's actuallyalso organizing a conference in
Macedonia. So check that one out.
And then there was DrewMcCormack, who had something to
(24:18):
say about Swift Data and histhoughts about what Swift data
would be. And Phillips Narduccidid like a talk about navigation
tech, which was a good overviewand gave you some pointers on
how you can have like navigationcompatibility and a transition
between like iOS versions.
(24:38):
Dimitry Ivanov did a niceoverview of of of doing code
review in a large team settingAT&T and then Martin Dimitrescu
from Stream did a talk aboutswift concurrency in the real
world. And it was an actual talkabout how stream use of swift
concurrency day to day in theirSDK, which is open source. You
can actually look at whatMaarten was talking about and it
(25:02):
was of course the dinner anddrinks and catering by by the
venue. So thank you for that.
And finally, I want to thank thesponsors of do iOS because
without their help it would notbe have been financially
possible or viable at all to todo this event. So that's ABN
Amro and Angel Bank both bigbanks in the Netherlands. So if
(25:22):
you're in the Netherlands andyou're banking, most likely you
will end up with one of thesetwo banks. They were looking for
staff members to join theirteams. So do check them out.
They usually have great openingsavailable throughout the year.
And then there are revenue cuts,stream and app circle. Those are
more service oriented companies,revenue caps for in-app
(25:43):
purchases and subscriptions ifyou're doing that. They have
this amazing new paywall featurethat you should check out.
Stream has a chat and video SDK.
The video SDK is in. It's in asort of a beta stage, but it's
getting ready for fullproduction. And they recently
announced a very amazing freetier in their chat service. So
(26:04):
if you're looking for some sortof a chat service in your app,
definitely check out streambecause they have like a free
tier available now for the upand coming small time iOS app
developers that are just tryingto make a break with their
products and an app circle. Ifyou're looking into, um,
continuous integration andcontinuous delivery with mobile
applications, definitely checkthem out to have to
(26:26):
infrastructure and all the toolsthat you need to make getting
your apps from source controlinto production in the app
stores a lot easier and a lotmore automated and with much
more control and with much morepossibility to reproduce
situations. And then finally,there is Rocketman by Antoine
Fondly, who's also a big friendof the Du Iris Conference and
(26:50):
the Cocoa arts community. And itwas just great to to have him on
site and to see how it wasworking the room and talking
with people to advocate for allthe things that he does. And
Rocket SIM is just one of thethings that he does. So thank
you. Sponsors. Thank you.
Attendees. Thank you. Speakers.
Thank you. Workshop host Andthank you. Venue staff for an
(27:11):
amazing time with the IOC. Ireally enjoyed organising it
much more than last year'sedition in 2022 because I felt
so much more in control and ontop of things this year because
it is the fifth time that I'mdoing this. So let's go for a
sixth time and see you again inAmsterdam in 2024, in November,
once I have two dates, I willlet you know if you want to stay
(27:34):
informed, do sign up for thenewsletter at do dash iOS dot
com. You can't miss it. It's atthe top of the page and I hope
to see you again sometime soon.
And a go catch and I'll meet upor at a events at a conference
somewhere. Maybe my conferencedo I whatever. Whenever you meet
me come say hi. I always liketalking to people and well, this
(27:55):
is due Irish 2023 signing offand now it's back to work again.
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