A&T Talks — Practical advice and insight for your creative journey in 30 minutes or less.
:: BREAKDOWN
In this A&T Talks episode, designer, teacher, and author, Michael Shumate joins us to talk about the concepts in his new book Logo Design Theory: How Branding Design Really Works. He taught graphic design and illustration for twenty-five years and is now generously sharing his discoveries on the principles of logo design with the world. Michael has designed identities in all areas of branding: commercial, government, institutional, product and retail.
While teaching Branding Design he taught approximately 900 students and graded over 2700 branding projects. That teaching experience, in addition to his professional work, helped him discover fundamental principles of identity design, the core principles of logo design, that remain true, regardless of current fads or fashions. Today, he continues his teaching tradition via his Youtube channel where he is creating what is arguably a masterclass on how to design logos that adhere to the principles of design and can stand the test of time.
Discover Michael Shumate: logodesigntheory.com
Purchase the book: Logo Design Theory: How Branding Design Really Works
Have a question you'd like to be discussed? Send all inquiries to hello@artisansandtrade.com.
:: SUPPORT US
If you're getting value from these conversations, please support the podcast with a donation at artisansandtrade.com/donate. (It helps us cover the costs of producing resourceful content for you.)
Give us a quick review and rating HERE. (It helps us reach more creatives like you.)
Share an episode with someone you think would benefit from it.
:: FOLLOW US
@artisansandtradestudio
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Male Room with Dr. Jesse Mills
As Director of The Men’s Clinic at UCLA, Dr. Jesse Mills has spent his career helping men understand their bodies, their hormones, and their health. Now he’s bringing that expertise to The Male Room — a podcast where data-driven medicine meets common sense. Each episode separates fact from hype, science from snake oil, and gives men the tools to live longer, stronger, and happier lives. With candor, humor, and real-world experience from the exam room and the operating room, Dr. Mills breaks down the latest health headlines, dissects trends, and explains what actually works — and what doesn’t. Smart, straightforward, and entertaining, The Male Room is the show that helps men take charge of their health without the jargon.