There is a widening disconnect between those who grow food and those who consume food in Canada. To better communicate to Canadians, we must understand what their perceptions are of the food industry. Each year the Canadian Centre for Food Integrity performs a country wide survey to get a gauge on what Canadian consumers think about our food system and farming in general. Ashley Bruner from the Canadian Centre for Food Integrity has been part of this survey for year and will give us insight into what Canadians think.
Host: Clinton Monchuk
Clinton Monchuk grew up on a mixed dairy, beef and grain family farm outside of Lanigan, Saskatchewan. He received his Bachelors of Science in Agriculture majoring in Agricultural Economics from the University of Saskatchewan and Masters of Business Administration in Agriculture from the University of Guelph. Clinton has enjoyed numerous roles across Canada, the United States and Mexico as a researcher, educator, manager, economist and director of trade policy.
In 2016 Clinton accepted the role of Executive Director with Farm & Food Care Saskatchewan to promote farming and ranching to consumers. Clinton understands the value of increasing public trust in agriculture and actively promotes engagement between the agriculture industry and consumers.
Clinton, Laura and their children Jackson and Katelyn, continue to be active partners on their family grain and layer farm in Saskatchewan and cattle ranch in Oklahoma.
Guest Ashley Bruner
As the Research Manager at the Canadian Centre for Food Integrity, Ashley specializes in communicating public opinion research to the food system. Ashley translates numbers and trends over time into actionable insights to help Canada’s food system better connect with everyday Canadians on the issues they care about. With an eye for detail and passion for the food system, Ashley tells the story behind every data point.
Ashley holds a Master of Public Policy degree from Simon Fraser University and has over ten years of research, presentation, and policy experience. Before joining CCFI, Ashley worked as a senior research manager at Ipsos Public Affairs working on hundreds of research projects for clients in the public, private, and non-profit sectors. Ashley has experience with a wide range of research methodologies ranging from online, telephone, focus groups, in-depth interviews, and town halls.
The long-term success and growth of Canada’s food system must be grounded in public trust. Over the past years with CCFI, Ashley has helped food system stakeholders understand and build trust with Canadians on key food system both big and small.
Resources:
Canadian Centre For Food Integrity
Why do food prices keep going up
How consumers are changing the grocery landscape
How to spot nutrition misinformation online
Episode Credits: Research and writing by Dorothy Long and Penny Eaton, Produced and edited by Angela Larson, Music by Andy Ellison-Track title: Gravel Road
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