November 13, 2025 • 32 mins
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Over 80% of state reportables in Alabama communities are due to falls—and they’re burning out your teams. In this powerful episode, Erin sits down with Joseph Ross of iWatch Live to uncover how their 24/7 live nurse monitoring system is revolutionizing resident safety without costing communities a dime.
You’ll learn:
- Why fall-related incidents are the #1 claim in senior living—and how to prevent them
- What makes leaders resist technology—and how to overcome it
- How this tech has extended resident length of stay by 3+ months
- What makes caregivers feel empowered and safer at work
- Why innovation isn’t about “more”—it’s about working smarter
Whether you're burned out or building a new community from scratch, this is the kind of tool and episode that might just change everything.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
erin-thompson_1_11-04-2 (00:00):
Welcome back to another episode of
Aspire For More with Erin, whereI am excited to highlight a new
tech company in this space ofkeeping our residents safe.
Joseph Ross is the VicePresident of partnerships of
iWatch Live, they came into myorbit when I made this post.
Over 5000 state reportables from298 communities inside Alabama.
(00:27):
over 80% of those 5000 statereportables are from fracture or
injury due to a fall or sometype of event, whether it's a
trip fall into the doorframeGetting up scratching themselves
on some type of piece offurniture, whatever it is that
caused a fracture or an injury.
(00:48):
80% of the 5,000 statereportables that are submitted
from 298 communities inside ofAlabama.
Was due to a fracture or injury,from that post, iWatch Live
contacted me about theirproduct, which is fascinating,
(01:08):
and I wanted to share it withyou because it is very unique in
what it does and how it's notcosting the communities anything
which is important.
Joseph, tell us a little bitabout, um, what iWatch Live is
and then we will get intoourepisode here because I have
(01:30):
lots of executive directorquestions.
joseph-ross_1_11-04-2025_ (01:33):
first foremost, thanks for having me
on.
Aaron.
appreciate the opportunity toconnect with you to share our
message.
excited to share what iWatchLive does today.
iWatch Live is a 24 7 live nursemonitoring platform that
essentially prevents issuesbefore they happen, those
specificallythe issues I'mtalking to would be falls,
elopements, and security issuesthat happen in or around our
communities and senior living.
erin-thompson_1_11-04-2025_10 (01:55):
I didn't even think about
elopements.
I'm focused on the 5,000 statereportables.
I didn't even think aboutelopements.
Ooh, that is interesting.
let's start with the realitythat leaders are facing today.
Leaders.
What makes.
Technology adoption hard.
I could go into my own storyhere because here we know that
(02:17):
we have a problem.
The problem is 5,000 statereportables in the state of
Alabama, 80% of them are due tofracture or injury.
when I say that, that means theyat least basic first aid from an
incident that happened.
I'm not talking about 5,000 hipfractures here or shoulder
fractures.
I'm talking about.
(02:38):
Fracture or injury from anincident.
But I know as me as a leaderinside of a community with all
the changes all the expectationsall the things I was, I was not
an adopter of technology.
In fact.
If there are certain people whoeven knew I had a podcast, they
would probably be shocked, thatI am even capable of doing this,
(03:03):
but I am.
tell me from what you see, whyare leaders slow to adopt
technology?
this, this really piques myinterest because it is such.
A powerful tool that can savetime in the long run, but the
adoption of it may be a littlebit hard to navigate in the
(03:26):
beginning.
talk to me a little bit aboutthat.
What are your thoughts?
joseph-ross_1_11-04-2025 (03:29):
that's a fantastic question for senior
living teams.
it's the fact that, they don'twanna necessarily not innovate
for their communities, butthey're already stretched thin.
Right?
if we look at it, if we put ourformer executive director hats
on, we see still see thosestaffing shortages.
the endless list of compliancetasks that you have to do.
priority number one is takingcare of the resident.
(03:50):
that's what's making it feeloverwhelming for senior living
leaders.
it comes down to it, they want atechnology that is helping them
provide value to their residentstheir care staff.
they don't want something thatthey have to troubleshoot all
the time.
They wanna put something inplace that provides that
immediate value essentiallydoesn't hit their bottom line.
that's a lot of why you'reseeing that, that that
(04:10):
overwhelming feeling, to adoptcertain technologies.
when operators see that they'reimplementing a technology that,
doesn't necessarily increasetheir workload.
that's, that's something thatthey're gonna wanna adopt moving
forward.
erin-thompson_1_11-04-2025_10 (04:25):
I never had somebody coming to me
and saying, this tech is goingto.
Make life for your residentsbetter.
keep them safe.
maybe you're not gonna have toreport the 10 state reportables
per month.
I once lost a nurse that I don'tknow how long she would've made
it, but we had 12 comprehensiveassessments at least, and there
(04:47):
was four or five statereportables within those 12
things.
And in the state of Alabama,there's a lot of stuff you have
to do with every single one ofthose.
And she was so overwhelmed thatshe quit.
it was overwhelming, especiallyfor a new nurse.
Had in that moment, we hadtechnology available to us that
(05:11):
could have prevented five ofthose incidents or three of
those state reportables.
That would have been amazing.
I would've kept a nurse.
Longer than 45 days, becausethat's what it was.
She was there for 45 days.
We had a really bad day, andthen she left and it was a bad
day.
Okay.
I'm not going to, it was a badset of days, So as a leader, I
(05:37):
would say, talk to me about thistechnology as a leader, who is.
Afraid of change I was afraid ofchange and afraid of adopting
new technology and being able totake power away and compliance.
what you're saying to me is thiscan actually help you work less
in those state reportablesfracture incident reports, and
(06:02):
maybe our nurses can have alittle reprieve.
Is that what you're telling me?
joseph-ross_1_11-04-2025_10 (06:06):
you hit the nail on the head.
you've seen it I've seen itbeing a former operator.
first and foremost, I wanna saythat caregivers are incredible.
all the caregivers that areworking in senior living,
communities and working with theresidents.
that's priority number one.
it goes back to what we justtalked about, we're short
staffed, and that burnout setsin so quickly.
It's, it's always feeling we'rebehind.
(06:27):
And at the end of the day,that's something that's having
an emotional exhaustion and highturnover rate effect on our
industry.
So if we can set something inplace like iWatch Live or A
technology that helps removethat stuff off of somebody's
desk or remove that stress.
That's something that could keepa caregiver, what you're talking
about, maybe that that storywould've changed.
(06:48):
yeah, we want to make sure that,operators are getting those
tools.
And that's something I feel withwhat our system provides,
changes that experience not onlyfor the nurse, but also for the
residents and their families byproviding that peace of mind.
erin-thompson_1_11-04- (07:01):
bringing in my own personal experience
here.
I was helping this privateequity group, giving them some
perspective about opening up acommunity that is not a, not a
buildup, but.
A community that was once acommunity that is not a
community now that is going backto being a community.
And I said to them, tech isgonna be your best friend.
(07:22):
You have an opportunity to startfrom the ground up.
Tech will be your best friendbecause you can do things that
these other communities can'tdo.
And from a very quickstandpoint, have you seen that
work?
And, and from a marketingperspective, hey, look at what
we can do.
And that becomes a point ofdifference for the community.
joseph-ross_1_11-04-2025_ (07:43):
Yeah.
I want to hit on one of thepoints you just stated there.
a lot of leaders are resistingtech because they've been burned
before.
Right.
And me and you are both examplesof that.
I'll tell you this, and I'm sureyou can relate to this, when I
was in ed, we had 15 differentsoftwares that had to log in
every single day
erin-thompson_1_11-04-202 (08:00):
Yeah.
joseph-ross_1_11-04-2025_1 (08:01):
and.
erin-thompson_1_11-04-202 (08:02):
Yeah.
joseph-ross_1_11-04-2025_1 (08:02):
does that add to the endless list of
things that you're doing, but itadds to that emotional stress
that you're constantlyexperiencing
erin-thompson_1_11-04-2 (08:08):
Mm-hmm.
joseph-ross_1_11-04-2025_101 (08:10):
at the end of the day, your focus
should be improving the lives ofthe residents that you're
working with making sure thattheir families are taken care
of.
I feel I jumped on iWatch trainbecause I knew that we were
empowering caregivers that'ssomething that I'm proud to say.
one of the biggest benefits ofwhat we offer versus the
technology that might be in thespace right now that may be
(08:31):
adding something to the plate ofthe caregiver.
erin-thompson_1_11-04-2025_ (08:34):
let me ask you this crazy question.
Is the ED have to, the directorof nursing the nurse on shift
have to update anything?
How many updates is it take?
Seamless all the time.
How many updates?
joseph-ross_1_11-04-2025_1017 (08:46):
a big fat goose egg.
we don't want any of that.
It's, your point, my old mentorused to tell me all the time, he
is we want to take things out ofthe backpack of the executive
director so that they can focuson wearing the hat that they
need to, the mini hatch, insidetheir community they're working
with residents families.
don't want to add anything totheir plate.
essentially that's what we'retrying to provide with Iwi Live
(09:09):
is preventing those issuesbefore they happen so that
executive directors can focus onthe most important thing, the
resident.
erin-thompson_1_11-04-2025 (09:16):
tell me about, I'm an E.D.
That resists change in tech.
I'm not as bad as I make myselfout to be, but it was
significant in certain areas.
what is the win-win?
I mean, I feel like I hear thewin-win.
I should explain it to you, butresidents, I'm gonna have to
work less hard oninvestigations, whether you call
(09:39):
them self reportables, statereportables, whatever it is,
those investigative points.
is this a camera that I see theresident, is this a camera that
I see a shadow and bones of theresident?
This doesn't take away theirdignity, right?
joseph-ross_1_11-04-2025_10 (09:56):
Oh, no, no.
and I'm glad you hit on thatbecause what we're trying to do
with EyeWatch lot is combine theAI sophistication that everybody
talks about.
The buzzword across the industryis AI in every business, right.
You can never replace that humanconnection.
And I think that's the win-win.
If we're looking at, from the,the brass tacks of it, residents
(10:17):
are be able to stay saferbecause we're reducing the
amount of falls that arehappening inside the
communities, reducing elopementsor wanderings, and then the
security threats that arehappening around them, that's
make them more independent.
So provide that independenceback to them in the community.
And then, other thing I wouldsay is that it's increase that
peace of mind for the familymembers because they know that
their resident, member is beingtaken care of inside that
(10:38):
community.
And the last thing I'll add tois that what makes it a win-win
is when your caregivers feelsupported and they feel
empowered to do their job.
And so our 24 7 365 componentthat we offer is essentially an
extension of the staff.
It's already there.
erin-thompson_1_11-04-2 (10:54):
Mm-hmm.
joseph-ross_1_11-04-2025_1 (10:55):
less about surveillance and more
about focusing on the care ofthe resident.
And at the end of the day,that's what we're trying to
give.
erin-thompson_1_11-04-2025_ (11:03):
And it's not like a, it's not like a
video camera.
We're not be able to see them.
We're only be able to see like,what, what can we see from the,
like if I'm watching it, whatcan I see from the camera?
I.
joseph-ross_1_11-04-2025_10 (11:17):
our recordings stay available up to
five days is our default, but,the camera itself, you're able
to see anything that happens inthe room.
we have a privacy switch thatfamily members can use if they
come in and.
visit with their particular lovemember, or the caregiver is
doing a certain type of, caretransition that needs to be
turned on for the privacy.
(11:38):
the camera itself is 24 7 365.
But the good thing about it isthat our AI is completely in
dark mode until that camera isturned on.
that's where the connection ofthe human piece is critical.
The AI itself is picking upthese predefined safety zones in
either a common area, a residentroom, or as far as in or out of
(11:59):
the community.
Once those safety zones arebroken, our AI is sophisticated
enough to pick it up and say,this needs to be sent as an
alert to our nurse.
Behind that screen, our nurseassesses the situation, our
nurses have worked in seniorliving as well, They've done a
two person assist.
They've interacted with thefamily members before, and
that's something that makes thiscompletely different from a lot
of, prevention or detectionsoftwares in the business.
(12:23):
that's a huge component ofcombining that AI and the human
connection.
And for the camera itself, it'scompletely in dark mode until it
gets sent to a nurse at ourcommand center and then that
nurse sends an alert to theonsite staff.
erin-thompson_1_11-04-2025_ (12:37):
And we haven't even talked about
that This is not a cameraalerting the community.
from a page, you're not get athousand different messages on
your pager or your cell phone oryou're using inside your
community.
This is going, the visuals aregoing to a nurse sitting in
(12:58):
another place.
It's almost New York during afootball game, they are watching
it and calling the referees andbeing like, Hey, we need to
watch this play one more time.
But they're instead they'recalling you to say, somebody's
moving.
is that what it is?
joseph-ross_1_11-04-2025_ (13:12):
Yeah.
extension of the staff.
that's a good reference.
it's the referee to the gamethat's being called.
and we've had a lot of operatorscome back to us and thank us,
for certain things Differenttraining opportunities that they
had with certain caregivers ornurses that they'd hired first
two weeks on the job.
And those recordings pop up.
Our nurses, have worked insenior living, know how to do
(13:32):
two person assist, andspecifically one example with a
two person assist we had acouple weeks ago where the
operator come back to us andsaid, Hey, thank you so much.
For telling us that this personwas trying to do this by
themselves, they could haveseverely hurt the resident.
great to hear, them share thosestories because that connects
the piece, that we're trying toprovide from a value standpoint.
erin-thompson_1_11-04-202 (13:56):
yeah, it's not only resident safety,
it's associate safety and it'sinsurance.
risk management, because now allof a sudden you're saving
workman's comp injurypotentially as well.
joseph-ross_1_11-04-2025_ (14:09):
Yeah.
you hit the nail on the headwhen we started, this podcast
earlier talking about the fallclaims in Alabama, that's not
just in Alabama, that's inpretty much every state across
the United States.
The number one insurance claimin senior living is falls.
erin-thompson_1_11-04-2 (14:23):
Mm-hmm.
joseph-ross_1_11-04-2025_101 (14:24):
we gotta figure out how to get
ahead of that.
erin-thompson_1_11-04-2 (14:26):
Mm-hmm.
joseph-ross_1_11-04-2025_101 (14:27):
we don't want to just detect and
see the results during and afterthe event happens.
We wanna get ahead of the eightball and prevent these issues
altogether.
We want to get away from thoseinsurance claims.
So, uh, it's funny, youmentioned that a lot of
insurance partners will comeback to us and say, Hey, we
wanna partner with, EyeWatchLive live because you're helping
us pay out less claims,
erin-thompson_1_11-04-2 (14:49):
Mm-hmm.
joseph-ross_1_11-04-2025_10 (14:50):
the number one leading claim in
senior living, which is falls.
erin-thompson_1_11-04-2 (14:53):
Mm-hmm.
joseph-ross_1_11-04-2025_1 (14:53):
it's great to see that.
that's what we're trying to getat.
erin-thompson_1_11-04-2025_ (14:56):
you and I have spoke about, this is
interesting because I thoughtthat this was more of a hurdle
than anything, but you'vecorrected me.
companies and communities don'thave to pay for this, which is
interesting because Medicarewill pay for this.
Which then I said, oh, but howare you getting the information?
(15:19):
Because is the business directorgoing to have to give to you,
the census list every week?
Because obviously, our occupancychanges and our residents
resident rosters change a lot.
And you were like, no, becauseI'm like, this sounds great, but
I can't guarantee you that we'regonna give you every resident
every time because we're notnecessarily set up that way.
(15:41):
And you said.
No, we do it automatically.
And I'm what?
So tell me how you do that.
Tell me the executive directorwho's saying to you, I don't
wanna adopt tech because I don'thave time for that.
And now you want me to send youour resident roster every week?
joseph-ross_1_11-04-2025 (16:02):
that's a great question.
it goes back to what we talkedabout removing things off of the
desk of the executive directoror the directors that are,
dealing with the residents.
And we wanna make sure thatwe're taking things out of that
backpack, I talked about.
And one of the ways that we'redoing that is handling the
reimbursement process.
Since we're Medicare approvedwith what we do, we handle the
reimbursement to the operatorsof what would be a monthly
(16:25):
charge for our service.
to your point earlier, you'resaying, there's no cost to
EyeWatch Live.
There's truly not because.
It's covered underneath residentinsurance.
So that's one of the biggestbenefits of what we offer is
that we are covered by MedicarePart B and we're trying to offer
something that doesn't hit thatbottom line and doesn't hit
those margins because we know asformer operators, that's
(16:47):
something we're constantlylooking at if we want to help
that out,
erin-thompson_1_11-04-2025 (16:51):
That is fascinating to me.
So y'all will automatically getthe information
joseph-ross_1_11-04-2025_ (16:57):
Yeah.
Yeah, we do.
what we do is, is typically wereach out to the director and
then the director will connectus with their particular EHR or
their resident care system thatthey work with, that being PCC,
Yardi, whatever it is that theywork with.
And we connect directly to thatsystem, and that system supplies
us with the information that weneed for the insurance.
erin-thompson_1_11-04-202 (17:17):
Okay.
Just to recap.
I, I may get to keep my nurseslonger because they may not have
to have the 12 incident day ortwo or three days, whatever it
was.
I can't remember, but it was aninsane amount of incidents in,
in at least a two day span.
joseph-ross_1_11-04-2025_ (17:34):
Yeah.
erin-thompson_1_11-04-2025_1 (17:35):
my residents will be safe.
I won't have to report my, mypercentage of the 5,000 state
reportables of fracture andinjury.
I may save money on workman'scomp and other insurance claims,
keep my residence longer and Idon't have to pay for this.
And as an executive director ordirector of nursing, I don't
(17:57):
have to make sure any kind ofsoftware updates are done.
joseph-ross_1_11-04-2025_10 (18:01):
You hit it.
That's it.
erin-thompson_1_11-04-202 (18:04):
Okay.
Hmm.
what is the downside to this?
Is there any downside to this?
joseph-ross_1_11-04-2025 (18:09):
Sounds too good to be true.
Yeah.
what I would say is, Thedownside is that, In our
industry and in our, in our timeand space right now, everybody
is, hesitant to be in front of acamera or be caught on video or
be caught on audio, whatever itis, right?
But I'll say this, your phone isa camera.
(18:29):
Your phone is audio and videoconstantly.
we have operators that come tous and say, what is the biggest
hesitation that you have withfuture prospects or people that
are vetting out your system?
We say, installing the camera.
and I always say we'reconstantly around cameras, your
phone, your laptop, andeverything else.
It's no different from that.
And this is truly, it should bean extension of the staff that
(18:54):
we're partnering with and itshould not be monitoring,
everything that they do 24 7.
It is something that shouldempower them and make them feel
better about their job and lessstressed.
erin-thompson_1_11-04-202 (19:07):
Yeah.
And one of our, earlierconversations, you talked about
being able to extend the lengthout of residents staying at your
community.
I know one of the things that Ialways, Felt so heartbroken
about, again, we're talkingabout the state of Alabama, it's
harder to operate here.
falls are certainly one of thegray areas as to being able to
(19:32):
meet the resident's needs if wecan't, keep them safe.
But you had said that, you,EyeWatch Live has been able to
extend the length of stay.
By some residents, by threemonths or more, and an 89%
adoption rate.
(19:53):
Right.
Explain that to me, this is theproof.
This is where cynical, worn out,overwhelmed executive director,
you start touching theheartstrings of keeping my
people safe.
Now all of a sudden it's notabout me.
It's about them.
joseph-ross_1_11-04-2025_ (20:12):
Yeah.
erin-thompson_1_11-04-2025_1 (20:13):
So give me, sell me the proof.
I wanna know the proof and theimpact that you have seen on
being able to keep my residentssafe and not having to hear them
say, am I gonna have to move outbecause I'm falling?
Because that is the worstfeeling for me when a resident
(20:34):
is trying their best and yetthey can't.
They can't, and is this a way tohelp them with that?
joseph-ross_1_11-04-2025_ (20:43):
Yeah.
That's, it's you said, pullingout the hard strings of a
erin-thompson_1_11-04-2 (20:46):
Mm-hmm.
joseph-ross_1_11-04-2025_1 (20:47):
that have worked in the business.
And for us it's been a lot of,operators come back to us and
say, it's too good to be true.
response to that is say, I wouldencourage you to talk to our
partners that already use ourservice so that you can see the
type of value that they're dayin and day out.
we even have.
(21:08):
Operators come back to us tosay, I switched jobs from, being
executive director at a, B, C,senior living and to a different
community and I told them Iwasn't gonna accept the job
unless they had iWatch liveinstalled.
for us, sharing those storiesand having them say that is the
proof in the pudding for us.
the results you're talkingabout.
(21:29):
something they see from animpact standpoint.
we know for a fact we're able toreduce falls by up to 70%.
That is a clear indicator of,reducing that number one
insurance claim in our industry,because we're preventing those
issues.
We're not detecting them.
getting ahead of those falsepositives.
the false positives being,decreasing the amount of
emergency room visits we havefor a particular community.
(21:51):
we're happy to say that that'sgone anywhere up to about 60%.
we're able to reduce that by 60%for those false positives.
you hit it nail on the headearlier, what's the biggest
thing, the bottom line, right?
For sales directors or directorsin general that are running a
senior living community.
We gotta make sure we close thatback door on those sales
deposits.
(22:11):
the last thing you wanna see isa sales director working for,
months at a time.
They get all these residentsmoved in, you finally get up to
90% occupancy you lose a month,three to four months later.
All that work goes out thewindow.
we're happy to say we're able toincrease that resident length of
stay by over three months, alongwith all of those efficiencies
(22:31):
we talked
erin-thompson_1_11-04-2025_1 (22:32):
my work clearly, the goal is to
make a profit.
You're running a business.
I get it.
that's the real estate side.
Give me the a hundred percent.
yay.
The other side is you aredealing with people the most
vulnerable at timestraumaticParts of their lives we
(22:53):
can't lose sight of that.
being able to say, Hey, this iswhat we have that's going to
help you stay here longer whenthey are fully entrenched in the
culture of your community, isone of the greatest gifts you
can give a resident and theirfamily.
My grandmother lived at thecommunity when she started
falling.
(23:13):
When there, when the patternwas, she was falling more than
she ever did.
I was oh my God, how are wegonna keep her safe?
how am I going to allow her tostay here as long as she can?
And that was as an executivedirector and a granddaughter
who, she was my person and I washers.
(23:33):
that is a that was a difficulttime.
And this would have been able.
To help her, to prevent, that'sthe thing.
'cause we can't say that we canprevent all the falls.
We can say that we can be herequicker.
We can say that we can keep thembusy and engaged.
but we can't prevent all thefalls as a community alone.
(23:57):
And now we may have anopportunity to help do that.
The executive director willcomply and adopt new technology.
joseph-ross_1_11-04-2025_1017 (24:09):
I we talked about this earlier in
the show, which is senior livingis something that.
It pretty prevalent in ourindustry.
and I feel a lot of seniorliving leaders think of tech as
an extra, when they should bethinking it as something that
should be removing things fromtheir desk.
I hit on this a little bitabout, taking things out of the
backpack, but we wanna make surethat.
(24:32):
Their priorities are things thatthey can focus on.
We, you shouldn't be having tolog into a dashboard, go look at
analytics as an executivedirector, for the technology
that you're using constantly dayin and day out.
Those things should be providedto you, on a daily, weekly,
monthly, resource for you.
And then on top of that, youshould have a technology that
(24:55):
feels it is supporting you.
empowering your onsite staffbecause once they feel empowered
to do their job, that's where alot of, you're gonna see
residents start to thrive andfamily members start to come
back and share theirtestimonials they've done with
us.
erin-thompson_1_11-04-2025_1 (25:11):
do you have a powerful testimonial
that you can say Hey, here's onethat knocked my socks off.
joseph-ross_1_11-04-202 (25:19):
there's one mention that happened a
couple weeks ago.
We had a resident that wastrying to, set the preface here.
The resident wasn't using asoftware prevention or detection
service prior to iWatch live,and she had fractured her hip,
in the memory care unit that shewas currently living in, in this
particular community.
the family members reached outto the community.
(25:42):
the community to find a solutionthat would prevent these issues
before they happened, and thecommunity reached out to us uh.
Yeah.
Uh, we installed iWatch live andwe're happy to say that she
hasn't fallen since.
But, uh, it, it just goes toshow that there's a lot of
residents out there that ifthere was something put in place
(26:03):
for them, we could.
Detect, prevent a lot of thesethings from happening.
one of the most staggering statsthat we always come across is
over 70% of the fall relatedclaims that happen in our
industry are dementia related,So memory care or assisted
living, uh, related.
And then sometimes inindependent living is, which we
(26:25):
work with We know for a fact alot of that can be prevented
ahead of time if they hadsomething in place that, uh,
alerted them so that they canassess the situation and cut
down on that response time.
Because as you know, Aaron, likethe Response time in our
industry is.
Very high, and from what we'veseen, it's around 22 to 25
minutes when people install ourparticular software into their
(26:48):
communities.
We see that cut down to abouttwo minutes.
quite a drastic difference fromwhat we see in the average.
erin-thompson_1_11-04-20 (26:55):
That's powerful.
we close this out, because I amfascinated by this and would
love to have seen it work insideof my communitywhat adviceWould
you give a leader?
We've both been in the communitywho wants to champion innovation
in their community, but feelsalone doing so orthe leader who
(27:19):
is tired that the thought ofdoing that is exhausting.
joseph-ross_1_11-04-2025 (27:26):
That's a very good question.
the biggest thing is startsmall, uh, but start somewhere.
erin-thompson_1_11-04-2 (27:31):
Mm-hmm.
joseph-ross_1_11-04-2025_ (27:32):
don't sit there if you got something
that, you know, would providevalue to the industry.
Innovation doesn't happen fromcomfort zones
erin-thompson_1_11-04-2 (27:39):
Mm-hmm.
joseph-ross_1_11-04-2025_ (27:40):
we're all a result of burnout at
certain situations in ourcareer.
we've all sat there and said,Hey, this would help us right
now, here and now With ourresidents.
And I would encourage you, getout there, partner with people
that will share your story andwalk that journey with you you
don't have to do it alone.
have somebody share that storywith you, walk with you, and
(28:01):
again, start small, but startsomewhere.
erin-thompson_1_11-04-202 (28:04):
Yeah, I would say as somebody who has
walked that journey, felt thosethings and honestly did not have
a vision of innovation.
that was never something thatwas in my periphery.
I'm I'm surviving every day andI'm trying to get and stay at a
hundred percent.
What's innovation?
I'm surviving, what I know nowis what gets in the way becomes
(28:26):
the way, period.
End of discussion.
if you're exhausted and you havesomething that's there that
could actually make life better,then give it a chance.
Hear it out.
Be aware of the lens that you'relooking at it through, because
it actually could be the way ofmaking you less overwhelmed,
(28:52):
right?
And, Everything takes time.
It's a process.
Success is a process and changeis a process and go into it with
open eyes because what gets inthe way becomes the way.
Joseph, thank you so much.
You have said a lot of powerfulthings inside.
(29:12):
this episode, you have got mycuriosity peaked about.
The sales and marketing side ofthis, the customer service point
of this, the safety and securitythat family members would feel
knowing that they had somethinglike this inside of their
community.
(29:32):
I think it's something valuableand I hope that the people
listening at least get curiousabout it too.
where can they find this?
almost too good to be trueopportunity.
what is the website?
How they get in touch with you?
Give us all that.
joseph-ross_1_11-04-2025_ (29:52):
Yeah, our website is EyeWatchlive.com.
erin-thompson_1_11-04-2 (29:54):
Mm-hmm.
joseph-ross_1_11-04-2025_10 (29:55):
you are welcome to jump on there and
see our testimonials fromdifferent partners we have in
the industry.
And then I would say connectwith my team, connect with my
sales team, reach out to me.
we'd love to set you up with aquick demo.
Won't take 15, 20 minutes toshow you the value show you how
families and communities aresaying this is a game changer
for them.
erin-thompson_1_11-04-2025_1 (30:14):
It doesn't even cost the community
anything, which is nuts.
Nuts.
I'll say.
It's nuts.
joseph-ross_1_11-04-2025_1 (30:21):
Nuts and bolts.
Yeah.
erin-thompson_1_11-04-20 (30:23):
That's right.
Thank you so much, Joseph.
We appreciate you.
If this, conversation resonatedwith you, share it to everybody,
that you think it would help andsend it up to some higher ups in
your company because this couldactually be a win-win, win for
all of the people that we serveand our key stakeholders.
(30:43):
So thank you so much and alwaysaspire for more for you, knowing
that you are already enough.
Have a great day.
Welcome back to another episode of
Aspire For More with Erin, whereI am excited to highlight a new
tech company in this space ofkeeping our residents safe.
Joseph Ross is the VicePresident of partnerships of
iWatch Live, they came into myorbit when I made this post.
Over 5000 state reportables from298 communities inside Alabama.
(00:27):
over 80% of those 5000 statereportables are from fracture or
injury due to a fall or sometype of event, whether it's a
trip fall into the doorframeGetting up scratching themselves
on some type of piece offurniture, whatever it is that
caused a fracture or an injury.
(00:48):
80% of the 5,000 statereportables that are submitted
from 298 communities inside ofAlabama.
Was due to a fracture or injury,from that post, iWatch Live
contacted me about theirproduct, which is fascinating,
(01:08):
and I wanted to share it withyou because it is very unique in
what it does and how it's notcosting the communities anything
which is important.
Joseph, tell us a little bitabout, um, what iWatch Live is
and then we will get intoourepisode here because I have
(01:30):
lots of executive directorquestions.
joseph-ross_1_11-04-2025_ (01:33):
first foremost, thanks for having me
on.
Aaron.
appreciate the opportunity toconnect with you to share our
message.
excited to share what iWatchLive does today.
iWatch Live is a 24 7 live nursemonitoring platform that
essentially prevents issuesbefore they happen, those
specificallythe issues I'mtalking to would be falls,
elopements, and security issuesthat happen in or around our
communities and senior living.
erin-thompson_1_11-04-2025_10 (01:55):
I didn't even think about
elopements.
I'm focused on the 5,000 statereportables.
I didn't even think aboutelopements.
Ooh, that is interesting.
let's start with the realitythat leaders are facing today.
Leaders.
What makes.
Technology adoption hard.
I could go into my own storyhere because here we know that
(02:17):
we have a problem.
The problem is 5,000 statereportables in the state of
Alabama, 80% of them are due tofracture or injury.
when I say that, that means theyat least basic first aid from an
incident that happened.
I'm not talking about 5,000 hipfractures here or shoulder
fractures.
I'm talking about.
(02:38):
Fracture or injury from anincident.
But I know as me as a leaderinside of a community with all
the changes all the expectationsall the things I was, I was not
an adopter of technology.
In fact.
If there are certain people whoeven knew I had a podcast, they
would probably be shocked, thatI am even capable of doing this,
(03:03):
but I am.
tell me from what you see, whyare leaders slow to adopt
technology?
this, this really piques myinterest because it is such.
A powerful tool that can savetime in the long run, but the
adoption of it may be a littlebit hard to navigate in the
(03:26):
beginning.
talk to me a little bit aboutthat.
What are your thoughts?
joseph-ross_1_11-04-2025 (03:29):
that's a fantastic question for senior
living teams.
it's the fact that, they don'twanna necessarily not innovate
for their communities, butthey're already stretched thin.
Right?
if we look at it, if we put ourformer executive director hats
on, we see still see thosestaffing shortages.
the endless list of compliancetasks that you have to do.
priority number one is takingcare of the resident.
(03:50):
that's what's making it feeloverwhelming for senior living
leaders.
it comes down to it, they want atechnology that is helping them
provide value to their residentstheir care staff.
they don't want something thatthey have to troubleshoot all
the time.
They wanna put something inplace that provides that
immediate value essentiallydoesn't hit their bottom line.
that's a lot of why you'reseeing that, that that
(04:10):
overwhelming feeling, to adoptcertain technologies.
when operators see that they'reimplementing a technology that,
doesn't necessarily increasetheir workload.
that's, that's something thatthey're gonna wanna adopt moving
forward.
erin-thompson_1_11-04-2025_10 (04:25):
I never had somebody coming to me
and saying, this tech is goingto.
Make life for your residentsbetter.
keep them safe.
maybe you're not gonna have toreport the 10 state reportables
per month.
I once lost a nurse that I don'tknow how long she would've made
it, but we had 12 comprehensiveassessments at least, and there
(04:47):
was four or five statereportables within those 12
things.
And in the state of Alabama,there's a lot of stuff you have
to do with every single one ofthose.
And she was so overwhelmed thatshe quit.
it was overwhelming, especiallyfor a new nurse.
Had in that moment, we hadtechnology available to us that
(05:11):
could have prevented five ofthose incidents or three of
those state reportables.
That would have been amazing.
I would've kept a nurse.
Longer than 45 days, becausethat's what it was.
She was there for 45 days.
We had a really bad day, andthen she left and it was a bad
day.
Okay.
I'm not going to, it was a badset of days, So as a leader, I
(05:37):
would say, talk to me about thistechnology as a leader, who is.
Afraid of change I was afraid ofchange and afraid of adopting
new technology and being able totake power away and compliance.
what you're saying to me is thiscan actually help you work less
in those state reportablesfracture incident reports, and
(06:02):
maybe our nurses can have alittle reprieve.
Is that what you're telling me?
joseph-ross_1_11-04-2025_10 (06:06):
you hit the nail on the head.
you've seen it I've seen itbeing a former operator.
first and foremost, I wanna saythat caregivers are incredible.
all the caregivers that areworking in senior living,
communities and working with theresidents.
that's priority number one.
it goes back to what we justtalked about, we're short
staffed, and that burnout setsin so quickly.
It's, it's always feeling we'rebehind.
(06:27):
And at the end of the day,that's something that's having
an emotional exhaustion and highturnover rate effect on our
industry.
So if we can set something inplace like iWatch Live or A
technology that helps removethat stuff off of somebody's
desk or remove that stress.
That's something that could keepa caregiver, what you're talking
about, maybe that that storywould've changed.
(06:48):
yeah, we want to make sure that,operators are getting those
tools.
And that's something I feel withwhat our system provides,
changes that experience not onlyfor the nurse, but also for the
residents and their families byproviding that peace of mind.
erin-thompson_1_11-04- (07:01):
bringing in my own personal experience
here.
I was helping this privateequity group, giving them some
perspective about opening up acommunity that is not a, not a
buildup, but.
A community that was once acommunity that is not a
community now that is going backto being a community.
And I said to them, tech isgonna be your best friend.
(07:22):
You have an opportunity to startfrom the ground up.
Tech will be your best friendbecause you can do things that
these other communities can'tdo.
And from a very quickstandpoint, have you seen that
work?
And, and from a marketingperspective, hey, look at what
we can do.
And that becomes a point ofdifference for the community.
joseph-ross_1_11-04-2025_ (07:43):
Yeah.
I want to hit on one of thepoints you just stated there.
a lot of leaders are resistingtech because they've been burned
before.
Right.
And me and you are both examplesof that.
I'll tell you this, and I'm sureyou can relate to this, when I
was in ed, we had 15 differentsoftwares that had to log in
every single day
erin-thompson_1_11-04-202 (08:00):
Yeah.
joseph-ross_1_11-04-2025_1 (08:01):
and.
erin-thompson_1_11-04-202 (08:02):
Yeah.
joseph-ross_1_11-04-2025_1 (08:02):
does that add to the endless list of
things that you're doing, but itadds to that emotional stress
that you're constantlyexperiencing
erin-thompson_1_11-04-2 (08:08):
Mm-hmm.
joseph-ross_1_11-04-2025_101 (08:10):
at the end of the day, your focus
should be improving the lives ofthe residents that you're
working with making sure thattheir families are taken care
of.
I feel I jumped on iWatch trainbecause I knew that we were
empowering caregivers that'ssomething that I'm proud to say.
one of the biggest benefits ofwhat we offer versus the
technology that might be in thespace right now that may be
(08:31):
adding something to the plate ofthe caregiver.
erin-thompson_1_11-04-2025_ (08:34):
let me ask you this crazy question.
Is the ED have to, the directorof nursing the nurse on shift
have to update anything?
How many updates is it take?
Seamless all the time.
How many updates?
joseph-ross_1_11-04-2025_1017 (08:46):
a big fat goose egg.
we don't want any of that.
It's, your point, my old mentorused to tell me all the time, he
is we want to take things out ofthe backpack of the executive
director so that they can focuson wearing the hat that they
need to, the mini hatch, insidetheir community they're working
with residents families.
don't want to add anything totheir plate.
essentially that's what we'retrying to provide with Iwi Live
(09:09):
is preventing those issuesbefore they happen so that
executive directors can focus onthe most important thing, the
resident.
erin-thompson_1_11-04-2025 (09:16):
tell me about, I'm an E.D.
That resists change in tech.
I'm not as bad as I make myselfout to be, but it was
significant in certain areas.
what is the win-win?
I mean, I feel like I hear thewin-win.
I should explain it to you, butresidents, I'm gonna have to
work less hard oninvestigations, whether you call
(09:39):
them self reportables, statereportables, whatever it is,
those investigative points.
is this a camera that I see theresident, is this a camera that
I see a shadow and bones of theresident?
This doesn't take away theirdignity, right?
joseph-ross_1_11-04-2025_10 (09:56):
Oh, no, no.
and I'm glad you hit on thatbecause what we're trying to do
with EyeWatch lot is combine theAI sophistication that everybody
talks about.
The buzzword across the industryis AI in every business, right.
You can never replace that humanconnection.
And I think that's the win-win.
If we're looking at, from the,the brass tacks of it, residents
(10:17):
are be able to stay saferbecause we're reducing the
amount of falls that arehappening inside the
communities, reducing elopementsor wanderings, and then the
security threats that arehappening around them, that's
make them more independent.
So provide that independenceback to them in the community.
And then, other thing I wouldsay is that it's increase that
peace of mind for the familymembers because they know that
their resident, member is beingtaken care of inside that
(10:38):
community.
And the last thing I'll add tois that what makes it a win-win
is when your caregivers feelsupported and they feel
empowered to do their job.
And so our 24 7 365 componentthat we offer is essentially an
extension of the staff.
It's already there.
erin-thompson_1_11-04-2 (10:54):
Mm-hmm.
joseph-ross_1_11-04-2025_1 (10:55):
less about surveillance and more
about focusing on the care ofthe resident.
And at the end of the day,that's what we're trying to
give.
erin-thompson_1_11-04-2025_ (11:03):
And it's not like a, it's not like a
video camera.
We're not be able to see them.
We're only be able to see like,what, what can we see from the,
like if I'm watching it, whatcan I see from the camera?
I.
joseph-ross_1_11-04-2025_10 (11:17):
our recordings stay available up to
five days is our default, but,the camera itself, you're able
to see anything that happens inthe room.
we have a privacy switch thatfamily members can use if they
come in and.
visit with their particular lovemember, or the caregiver is
doing a certain type of, caretransition that needs to be
turned on for the privacy.
(11:38):
the camera itself is 24 7 365.
But the good thing about it isthat our AI is completely in
dark mode until that camera isturned on.
that's where the connection ofthe human piece is critical.
The AI itself is picking upthese predefined safety zones in
either a common area, a residentroom, or as far as in or out of
(11:59):
the community.
Once those safety zones arebroken, our AI is sophisticated
enough to pick it up and say,this needs to be sent as an
alert to our nurse.
Behind that screen, our nurseassesses the situation, our
nurses have worked in seniorliving as well, They've done a
two person assist.
They've interacted with thefamily members before, and
that's something that makes thiscompletely different from a lot
of, prevention or detectionsoftwares in the business.
(12:23):
that's a huge component ofcombining that AI and the human
connection.
And for the camera itself, it'scompletely in dark mode until it
gets sent to a nurse at ourcommand center and then that
nurse sends an alert to theonsite staff.
erin-thompson_1_11-04-2025_ (12:37):
And we haven't even talked about
that This is not a cameraalerting the community.
from a page, you're not get athousand different messages on
your pager or your cell phone oryou're using inside your
community.
This is going, the visuals aregoing to a nurse sitting in
(12:58):
another place.
It's almost New York during afootball game, they are watching
it and calling the referees andbeing like, Hey, we need to
watch this play one more time.
But they're instead they'recalling you to say, somebody's
moving.
is that what it is?
joseph-ross_1_11-04-2025_ (13:12):
Yeah.
extension of the staff.
that's a good reference.
it's the referee to the gamethat's being called.
and we've had a lot of operatorscome back to us and thank us,
for certain things Differenttraining opportunities that they
had with certain caregivers ornurses that they'd hired first
two weeks on the job.
And those recordings pop up.
Our nurses, have worked insenior living, know how to do
(13:32):
two person assist, andspecifically one example with a
two person assist we had acouple weeks ago where the
operator come back to us andsaid, Hey, thank you so much.
For telling us that this personwas trying to do this by
themselves, they could haveseverely hurt the resident.
great to hear, them share thosestories because that connects
the piece, that we're trying toprovide from a value standpoint.
erin-thompson_1_11-04-202 (13:56):
yeah, it's not only resident safety,
it's associate safety and it'sinsurance.
risk management, because now allof a sudden you're saving
workman's comp injurypotentially as well.
joseph-ross_1_11-04-2025_ (14:09):
Yeah.
you hit the nail on the headwhen we started, this podcast
earlier talking about the fallclaims in Alabama, that's not
just in Alabama, that's inpretty much every state across
the United States.
The number one insurance claimin senior living is falls.
erin-thompson_1_11-04-2 (14:23):
Mm-hmm.
joseph-ross_1_11-04-2025_101 (14:24):
we gotta figure out how to get
ahead of that.
erin-thompson_1_11-04-2 (14:26):
Mm-hmm.
joseph-ross_1_11-04-2025_101 (14:27):
we don't want to just detect and
see the results during and afterthe event happens.
We wanna get ahead of the eightball and prevent these issues
altogether.
We want to get away from thoseinsurance claims.
So, uh, it's funny, youmentioned that a lot of
insurance partners will comeback to us and say, Hey, we
wanna partner with, EyeWatchLive live because you're helping
us pay out less claims,
erin-thompson_1_11-04-2 (14:49):
Mm-hmm.
joseph-ross_1_11-04-2025_10 (14:50):
the number one leading claim in
senior living, which is falls.
erin-thompson_1_11-04-2 (14:53):
Mm-hmm.
joseph-ross_1_11-04-2025_1 (14:53):
it's great to see that.
that's what we're trying to getat.
erin-thompson_1_11-04-2025_ (14:56):
you and I have spoke about, this is
interesting because I thoughtthat this was more of a hurdle
than anything, but you'vecorrected me.
companies and communities don'thave to pay for this, which is
interesting because Medicarewill pay for this.
Which then I said, oh, but howare you getting the information?
(15:19):
Because is the business directorgoing to have to give to you,
the census list every week?
Because obviously, our occupancychanges and our residents
resident rosters change a lot.
And you were like, no, becauseI'm like, this sounds great, but
I can't guarantee you that we'regonna give you every resident
every time because we're notnecessarily set up that way.
(15:41):
And you said.
No, we do it automatically.
And I'm what?
So tell me how you do that.
Tell me the executive directorwho's saying to you, I don't
wanna adopt tech because I don'thave time for that.
And now you want me to send youour resident roster every week?
joseph-ross_1_11-04-2025 (16:02):
that's a great question.
it goes back to what we talkedabout removing things off of the
desk of the executive directoror the directors that are,
dealing with the residents.
And we wanna make sure thatwe're taking things out of that
backpack, I talked about.
And one of the ways that we'redoing that is handling the
reimbursement process.
Since we're Medicare approvedwith what we do, we handle the
reimbursement to the operatorsof what would be a monthly
(16:25):
charge for our service.
to your point earlier, you'resaying, there's no cost to
EyeWatch Live.
There's truly not because.
It's covered underneath residentinsurance.
So that's one of the biggestbenefits of what we offer is
that we are covered by MedicarePart B and we're trying to offer
something that doesn't hit thatbottom line and doesn't hit
those margins because we know asformer operators, that's
(16:47):
something we're constantlylooking at if we want to help
that out,
erin-thompson_1_11-04-2025 (16:51):
That is fascinating to me.
So y'all will automatically getthe information
joseph-ross_1_11-04-2025_ (16:57):
Yeah.
Yeah, we do.
what we do is, is typically wereach out to the director and
then the director will connectus with their particular EHR or
their resident care system thatthey work with, that being PCC,
Yardi, whatever it is that theywork with.
And we connect directly to thatsystem, and that system supplies
us with the information that weneed for the insurance.
erin-thompson_1_11-04-202 (17:17):
Okay.
Just to recap.
I, I may get to keep my nurseslonger because they may not have
to have the 12 incident day ortwo or three days, whatever it
was.
I can't remember, but it was aninsane amount of incidents in,
in at least a two day span.
joseph-ross_1_11-04-2025_ (17:34):
Yeah.
erin-thompson_1_11-04-2025_1 (17:35):
my residents will be safe.
I won't have to report my, mypercentage of the 5,000 state
reportables of fracture andinjury.
I may save money on workman'scomp and other insurance claims,
keep my residence longer and Idon't have to pay for this.
And as an executive director ordirector of nursing, I don't
(17:57):
have to make sure any kind ofsoftware updates are done.
joseph-ross_1_11-04-2025_10 (18:01):
You hit it.
That's it.
erin-thompson_1_11-04-202 (18:04):
Okay.
Hmm.
what is the downside to this?
Is there any downside to this?
joseph-ross_1_11-04-2025 (18:09):
Sounds too good to be true.
Yeah.
what I would say is, Thedownside is that, In our
industry and in our, in our timeand space right now, everybody
is, hesitant to be in front of acamera or be caught on video or
be caught on audio, whatever itis, right?
But I'll say this, your phone isa camera.
(18:29):
Your phone is audio and videoconstantly.
we have operators that come tous and say, what is the biggest
hesitation that you have withfuture prospects or people that
are vetting out your system?
We say, installing the camera.
and I always say we'reconstantly around cameras, your
phone, your laptop, andeverything else.
It's no different from that.
And this is truly, it should bean extension of the staff that
(18:54):
we're partnering with and itshould not be monitoring,
everything that they do 24 7.
It is something that shouldempower them and make them feel
better about their job and lessstressed.
erin-thompson_1_11-04-202 (19:07):
Yeah.
And one of our, earlierconversations, you talked about
being able to extend the lengthout of residents staying at your
community.
I know one of the things that Ialways, Felt so heartbroken
about, again, we're talkingabout the state of Alabama, it's
harder to operate here.
falls are certainly one of thegray areas as to being able to
(19:32):
meet the resident's needs if wecan't, keep them safe.
But you had said that, you,EyeWatch Live has been able to
extend the length of stay.
By some residents, by threemonths or more, and an 89%
adoption rate.
(19:53):
Right.
Explain that to me, this is theproof.
This is where cynical, worn out,overwhelmed executive director,
you start touching theheartstrings of keeping my
people safe.
Now all of a sudden it's notabout me.
It's about them.
joseph-ross_1_11-04-2025_ (20:12):
Yeah.
erin-thompson_1_11-04-2025_1 (20:13):
So give me, sell me the proof.
I wanna know the proof and theimpact that you have seen on
being able to keep my residentssafe and not having to hear them
say, am I gonna have to move outbecause I'm falling?
Because that is the worstfeeling for me when a resident
(20:34):
is trying their best and yetthey can't.
They can't, and is this a way tohelp them with that?
joseph-ross_1_11-04-2025_ (20:43):
Yeah.
That's, it's you said, pullingout the hard strings of a
erin-thompson_1_11-04-2 (20:46):
Mm-hmm.
joseph-ross_1_11-04-2025_1 (20:47):
that have worked in the business.
And for us it's been a lot of,operators come back to us and
say, it's too good to be true.
response to that is say, I wouldencourage you to talk to our
partners that already use ourservice so that you can see the
type of value that they're dayin and day out.
we even have.
(21:08):
Operators come back to us tosay, I switched jobs from, being
executive director at a, B, C,senior living and to a different
community and I told them Iwasn't gonna accept the job
unless they had iWatch liveinstalled.
for us, sharing those storiesand having them say that is the
proof in the pudding for us.
the results you're talkingabout.
(21:29):
something they see from animpact standpoint.
we know for a fact we're able toreduce falls by up to 70%.
That is a clear indicator of,reducing that number one
insurance claim in our industry,because we're preventing those
issues.
We're not detecting them.
getting ahead of those falsepositives.
the false positives being,decreasing the amount of
emergency room visits we havefor a particular community.
(21:51):
we're happy to say that that'sgone anywhere up to about 60%.
we're able to reduce that by 60%for those false positives.
you hit it nail on the headearlier, what's the biggest
thing, the bottom line, right?
For sales directors or directorsin general that are running a
senior living community.
We gotta make sure we close thatback door on those sales
deposits.
(22:11):
the last thing you wanna see isa sales director working for,
months at a time.
They get all these residentsmoved in, you finally get up to
90% occupancy you lose a month,three to four months later.
All that work goes out thewindow.
we're happy to say we're able toincrease that resident length of
stay by over three months, alongwith all of those efficiencies
(22:31):
we talked
erin-thompson_1_11-04-2025_1 (22:32):
my work clearly, the goal is to
make a profit.
You're running a business.
I get it.
that's the real estate side.
Give me the a hundred percent.
yay.
The other side is you aredealing with people the most
vulnerable at timestraumaticParts of their lives we
(22:53):
can't lose sight of that.
being able to say, Hey, this iswhat we have that's going to
help you stay here longer whenthey are fully entrenched in the
culture of your community, isone of the greatest gifts you
can give a resident and theirfamily.
My grandmother lived at thecommunity when she started
falling.
(23:13):
When there, when the patternwas, she was falling more than
she ever did.
I was oh my God, how are wegonna keep her safe?
how am I going to allow her tostay here as long as she can?
And that was as an executivedirector and a granddaughter
who, she was my person and I washers.
(23:33):
that is a that was a difficulttime.
And this would have been able.
To help her, to prevent, that'sthe thing.
'cause we can't say that we canprevent all the falls.
We can say that we can be herequicker.
We can say that we can keep thembusy and engaged.
but we can't prevent all thefalls as a community alone.
(23:57):
And now we may have anopportunity to help do that.
The executive director willcomply and adopt new technology.
joseph-ross_1_11-04-2025_1017 (24:09):
I we talked about this earlier in
the show, which is senior livingis something that.
It pretty prevalent in ourindustry.
and I feel a lot of seniorliving leaders think of tech as
an extra, when they should bethinking it as something that
should be removing things fromtheir desk.
I hit on this a little bitabout, taking things out of the
backpack, but we wanna make surethat.
(24:32):
Their priorities are things thatthey can focus on.
We, you shouldn't be having tolog into a dashboard, go look at
analytics as an executivedirector, for the technology
that you're using constantly dayin and day out.
Those things should be providedto you, on a daily, weekly,
monthly, resource for you.
And then on top of that, youshould have a technology that
(24:55):
feels it is supporting you.
empowering your onsite staffbecause once they feel empowered
to do their job, that's where alot of, you're gonna see
residents start to thrive andfamily members start to come
back and share theirtestimonials they've done with
us.
erin-thompson_1_11-04-2025_1 (25:11):
do you have a powerful testimonial
that you can say Hey, here's onethat knocked my socks off.
joseph-ross_1_11-04-202 (25:19):
there's one mention that happened a
couple weeks ago.
We had a resident that wastrying to, set the preface here.
The resident wasn't using asoftware prevention or detection
service prior to iWatch live,and she had fractured her hip,
in the memory care unit that shewas currently living in, in this
particular community.
the family members reached outto the community.
(25:42):
the community to find a solutionthat would prevent these issues
before they happened, and thecommunity reached out to us uh.
Yeah.
Uh, we installed iWatch live andwe're happy to say that she
hasn't fallen since.
But, uh, it, it just goes toshow that there's a lot of
residents out there that ifthere was something put in place
(26:03):
for them, we could.
Detect, prevent a lot of thesethings from happening.
one of the most staggering statsthat we always come across is
over 70% of the fall relatedclaims that happen in our
industry are dementia related,So memory care or assisted
living, uh, related.
And then sometimes inindependent living is, which we
(26:25):
work with We know for a fact alot of that can be prevented
ahead of time if they hadsomething in place that, uh,
alerted them so that they canassess the situation and cut
down on that response time.
Because as you know, Aaron, likethe Response time in our
industry is.
Very high, and from what we'veseen, it's around 22 to 25
minutes when people install ourparticular software into their
(26:48):
communities.
We see that cut down to abouttwo minutes.
quite a drastic difference fromwhat we see in the average.
erin-thompson_1_11-04-20 (26:55):
That's powerful.
we close this out, because I amfascinated by this and would
love to have seen it work insideof my communitywhat adviceWould
you give a leader?
We've both been in the communitywho wants to champion innovation
in their community, but feelsalone doing so orthe leader who
(27:19):
is tired that the thought ofdoing that is exhausting.
joseph-ross_1_11-04-2025 (27:26):
That's a very good question.
the biggest thing is startsmall, uh, but start somewhere.
erin-thompson_1_11-04-2 (27:31):
Mm-hmm.
joseph-ross_1_11-04-2025_ (27:32):
don't sit there if you got something
that, you know, would providevalue to the industry.
Innovation doesn't happen fromcomfort zones
erin-thompson_1_11-04-2 (27:39):
Mm-hmm.
joseph-ross_1_11-04-2025_ (27:40):
we're all a result of burnout at
certain situations in ourcareer.
we've all sat there and said,Hey, this would help us right
now, here and now With ourresidents.
And I would encourage you, getout there, partner with people
that will share your story andwalk that journey with you you
don't have to do it alone.
have somebody share that storywith you, walk with you, and
(28:01):
again, start small, but startsomewhere.
erin-thompson_1_11-04-202 (28:04):
Yeah, I would say as somebody who has
walked that journey, felt thosethings and honestly did not have
a vision of innovation.
that was never something thatwas in my periphery.
I'm I'm surviving every day andI'm trying to get and stay at a
hundred percent.
What's innovation?
I'm surviving, what I know nowis what gets in the way becomes
(28:26):
the way, period.
End of discussion.
if you're exhausted and you havesomething that's there that
could actually make life better,then give it a chance.
Hear it out.
Be aware of the lens that you'relooking at it through, because
it actually could be the way ofmaking you less overwhelmed,
(28:52):
right?
And, Everything takes time.
It's a process.
Success is a process and changeis a process and go into it with
open eyes because what gets inthe way becomes the way.
Joseph, thank you so much.
You have said a lot of powerfulthings inside.
(29:12):
this episode, you have got mycuriosity peaked about.
The sales and marketing side ofthis, the customer service point
of this, the safety and securitythat family members would feel
knowing that they had somethinglike this inside of their
community.
(29:32):
I think it's something valuableand I hope that the people
listening at least get curiousabout it too.
where can they find this?
almost too good to be trueopportunity.
what is the website?
How they get in touch with you?
Give us all that.
joseph-ross_1_11-04-2025_ (29:52):
Yeah, our website is EyeWatchlive.com.
erin-thompson_1_11-04-2 (29:54):
Mm-hmm.
joseph-ross_1_11-04-2025_10 (29:55):
you are welcome to jump on there and
see our testimonials fromdifferent partners we have in
the industry.
And then I would say connectwith my team, connect with my
sales team, reach out to me.
we'd love to set you up with aquick demo.
Won't take 15, 20 minutes toshow you the value show you how
families and communities aresaying this is a game changer
for them.
erin-thompson_1_11-04-2025_1 (30:14):
It doesn't even cost the community
anything, which is nuts.
Nuts.
I'll say.
It's nuts.
joseph-ross_1_11-04-2025_1 (30:21):
Nuts and bolts.
Yeah.
erin-thompson_1_11-04-20 (30:23):
That's right.
Thank you so much, Joseph.
We appreciate you.
If this, conversation resonatedwith you, share it to everybody,
that you think it would help andsend it up to some higher ups in
your company because this couldactually be a win-win, win for
all of the people that we serveand our key stakeholders.
(30:43):
So thank you so much and alwaysaspire for more for you, knowing
that you are already enough.
Have a great day.
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