At Cause

At Cause

At Cause, is a podcast by Full Sail Media. A marketing agency working with small to medium-sized businesses to develop and execute content, print, and digital marketing campaigns. Full Sail Media specializes in helping our clients strategize the best plan for their growth – from developing new products and services to increasing lead generation. Full Sail Media's promise is to ensure your marketing is targeted, engaging, and consistent with your overall brand. Prospective clients can sign up for a free consultation at www.fullsail.media

Episodes

November 16, 2023 24 mins

In this week's episode, we're chatting with our new Director of Business, Bobby Firestein. Bobby's many years of experience with Business Development Strategy are a huge value-add for our Team!

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Step inside the minds of Kevin and Nelson to uncover the content and creators currently capturing their attention. From books that challenge conventional wisdom to podcasts offering fresh perspectives, our hosts delve deep into their top picks that are shaping their thoughts and driving their conversations. Whether you're seeking your next captivating read or an intriguing podcast episode to dive into, this minisode is brimmi...

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This week, join our hosts, Nelson and Kevin, as they delve into the crucial aspects of company health. They discuss the significance of staying in tune with your organization's overall well-being, the key steps to evaluate it, and why it's an indispensable component of successful business management. Learn from their insights and apply their tried and tested strategies to ensure that your company’s pillars stand firm amids...

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June 23, 2023 6 mins

Meet Karyn Vetter, the “Promo Guru” of Full Sail Media! Join us on this week's episode of At Cause Podcast as we delve into Karyn's remarkable 10-year journey with Full Sail Media, where her decades of expertise in the print industry shines.

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May 11, 2023 20 mins

Join us as we venture into the curious world of AI. This episode explores the current debates surrounding AI and its role in the marketing industry. From automation to personalization, Nelson and Kevin discuss how AI is changing the game and what it means for businesses and consumers alike. Tune in, and stay ahead of the curve!

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April 18, 2023 6 mins

What do you do when things don't go as planned? Our Senior Digital Marketing Specialist, Elisa Lupton, knows how to turn challenges into opportunities. In this interview, she shares her experiences and lessons learned in the digital marketing industry and the unique skills and perspectives she brings to the table!

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March 7, 2023 19 mins

Archetypes are powerful tools that businesses can use to create compelling and effective marketing messages. When applied to businesses, archetypes shape our understanding of your brand's personality, what tactics to use when connecting with your ideal customer, and how to drive a preferred outcome. At Full Sail Media, we are holding a free virtual workshop on finding and using your brand archetype to build relationships with ...

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February 14, 2023 5 mins

A trumpet player, a keyboardist, and an organ player walk into a print shop….there’s no punch line, we are just talking about Philip! He has been in the print industry for 40 years, and has spent the last 5 doing amazing work at Full Sail Media. Catch him on this week’s episode of Employee Spotlight!

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February 8, 2023 16 mins

Curious about how other businesses approach their strategic planning? This week, we give you a behind-the-scenes look at how Full Sail Media’s management team tackles strategic planning for the coming year.

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January 30, 2023 5 mins

This week’s Employee Spotlight shines the light on our Social Media Manager, Lu Foster. Lu explains how being an extrovert, community seeker, and digitally native 24-year-old lends itself to the role!

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What makes a good marketing strategy? Elisa Lupton, our Senior Digital Marketing Specialist, joins us on this episode to discuss our nuanced approach to digital marketing, and how we adjust strategy based on each client’s needs!

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December 15, 2022 4 mins

“Not everything is Kinkos; some of this is art-its beautiful!” Chris is our Digital Press Operator for the Indigo HP 12000, and is one of the highest-producing operators in the tri-state area! He and Nelson sit down to discuss the importance of consistency, quality, and a well-cooked steak.

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November 23, 2022 13 mins

Content is king, and it's here to stay. So how has the landscape of marketing changed for modern-day businesses? This week, we discuss the importance of being relatable, trendy, and, most of all, authentic.

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November 15, 2022 5 mins

In this week's Team Spotlight, we spoke with Rob Whitney: Automated Systems Manager, micro-brewery enthusiast, and possibly the world's best parallel parker. Catch him on this week's episode of the At Cause Podcast! 

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November 2, 2022 5 mins

On this week's Team Spotlight, Nelson Anderson sits down with Laura Schneider, Business Development Coordinator at Full Sail Media to talk about what 4 years driving customer success looks like!

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October 24, 2022 17 mins

Historically, employers held most of the cards regarding the hiring process. But with the transition to a more competitive job market, this is no longer necessarily true. So what's causing this shift? And how can companies adapt? These are two questions we take on in our newest episode!

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Acquisition is an often overlooked part of a business strategy, but can be a critical part of growth. If you want to explore it as an option our podcast this week might be a great place to start! In this episode, we are breaking down what acquisition could look like for your business and highlighting some of the key benefits.

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October 5, 2022 23 mins

We all make mistakes in our careers at one point or another. What's important is how you move forward and learn from those mistakes. In our new episode, we discuss some of our career-related blunders and how we recovered. Tune in and learn from our mistakes, so you don't have to make them yourself!

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Full Sail Media’s creative team discusses the value of powerful and important relationships in a constantly changing business environment and why mentorship and partnership can make all the difference.

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It's no secret that video marketing is becoming increasingly important for businesses of all sizes. But where do you begin if you're just getting started? In today's podcast, we'll outline the basics of video marketing and provide tips that you can take action now with!

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