https://www.linkedin.com/in/rob-campbell-723593/
Rob Campbell is Chief Strategy Officer at Colenso BBDO, a creative agency that has worked with iconic local and global brands to produce award-winning work that has the power to create positive change. With Google, Nike and Spotify among the brands Rob has worked alongside; his career path has seen him become a well-known strategist and a champion of creativity and chaos.
Things we chat about:
- 'Head of Strategy' is a position Rob has held a few times before. We discuss what his journey has been like directing creative energy professionally
- The power of chaos and whether disruption is necessary in today's world to capture people's attention
- His project Dream Small and how this came about
- Some of the barriers the youth of New Zealand are facing today.
- Why Rob thinks creative pathways in tertiary education are undervalued
- The need to do more to support entrepreneurship in our young people
- His views on people in management needing to be comfortable with creativity, outside of the industry
- Whether this such a thing as non-creative people
- Why we are so afraid of failure and how we should educate our youth to form healthy relationships
- What creativity contributes to society and its role in tackling how countries deal with mental health
- Covid’s impact on our understanding of creativity's power for health and well-being?
- Sometimes the daily demands of life can be draining. Rob also shares his tips on cultivating creativity and making space for it.
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