Attention: The Audience Growth Show

Attention: The Audience Growth Show

What if you could be on stage in front of thousands of your ideal buyers every single week? What would you tell them if you had their undivided attention? That’s the magic of having an audience. Without an audience, you have to pay or beg to get in front of somebody else’s. Because those with the audience have all the leverage. But what does it actually take to grow an audience? Let’s figure it out together.

Episodes

January 4, 2024 45 mins

In this episode of the Attention Podcast, host Dan Sanchez interviews Andrew Bolis, a marketing AI expert. Andrew shares his journey of building a personal brand on LinkedIn after losing his job as a CMO, emphasizing engagement and networking as crucial elements. They discuss the impact of AI on marketing and content creation, highlighting the potential for automation tools like Descript and GPTs. Andrew demonstrates the practical ...

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In this episode, Dan Sanchez talks with Nausheen Chen about the importance of authenticity and amplification in public speaking. They discuss Nausheen's journey from using LinkedIn as a platform for storytelling to becoming a recognized LinkedIn instructor. They also delve into the challenges of diversifying platforms, the concept of personal branding, and Nausheen's passion for helping others become impactful speakers. With insigh...

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Today we have a special interview with Annalise Nielsen. In this episode, we dive deep into the topic of narrative podcasts and how they can drive brand favorability. Annalise shares valuable insights, backed by data collected by Signal Hill Insights, on why narrative podcasts outperform conversational podcasts in building affinity with listeners. So let's not waste any more time and jump right into it!

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Welcome back to another episode of the Attention Podcast! In today's episode, we dive deep into the world of audience growth with our special guest, Candyce Edelen. She shares invaluable insights and strategies from her experience in hosting workshops, optimizing outreach on LinkedIn, and creating lead magnets that captivate and convert. So, let's jump right in and discover three actionable takeaways that will help you amplify your...

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In this episode of the Attention Podcast, host Dan Sanchez interviews guest Ryan Baker about the success he had with his lead magnet. Ryan shares how he created a fully done-for-you client onboarding process in a spreadsheet, which became his top post on LinkedIn. He received a lot of engagement, generated leads, and built valuable relationships with potential clients. Ryan recognized the importance of onboarding in marketing agenc...

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Alastair McDermott, founder of The Recognized Authority, shared valuable insights about lead magnets and the crucial mistakes many marketers make. In this episode, we'll delve into the four mistakes Alastair highlighted and explore how you can avoid them to create effective lead magnets that drive sales and engage the right audience.

Timestamps:

[00:00:02] Deep dive on lead magnets, game-changing insights.

[00:04:29] Building a list i...

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In this solo episode of the Attention Podcast, host Dan Sanchez discusses the challenges of growing an audience on LinkedIn and shares his recent findings. He emphasizes the importance of consistency, even during low points, and advises creators to try new approaches and topics to engage their audience. Sanchez discovers that posts backed by evidence and results gain more traction than mere pontification. He also explores the effec...

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September 22, 2023 41 mins

Welcome back to the Attention Podcast, where you'll learn how to gain and retain the attention of your buyers to grow an audience. I'm Dan Sanchez and today I'm talked to Justin Rowe who is the Founder at Impactable about the power of organic marketing.

Timestamps:

[00:02:58] Growth audience led to restaurant investor partnership.

[00:04:14] Restaurants grew, COVID hit, new venture succeeded.

[00:07:37] Organic and paid ads have pros a...

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Welcome back to the Attention Podcast, where you'll learn how to gain and retain the attention of your buyers to grow an audience. I'm Dan Sanchez and today I talked to Nick Bennett who is the Founder at Harness & Hone about Niche Design.

Resources Mentioned:

Agency Niche Design Playbook »

Timestamps:

[00:00:05] Newsletter disputes niche design's effectiveness for differentiation.

[00:04:03] Niching down in marketing positi...

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Today, I had the privilege of interviewing Obaid Durrani, Head of Content at HockeyStack. We delved into the intricacies of content creation, the importance of having a centralized platform, and the transformative power of data. Join me as we explore these compelling insights from Obaid and learn how you can harness the potential of content creation to captivate your audience, drive engagement, and achieve your marketing goals.

Take...

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Welcome back to another episode of Audience Growth School! I'm your host, Dan Sanchez, and today we have an incredible guest with us. Kacy Maxwell is an expert in the art of sketchnoting and visual note-taking, and he has successfully built a strong audience through his captivating content. Today, Kacy shares his journey, strategies, and valuable insights on connecting with your audience and growing your brand.

Here are my ...

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In this episode of Audience Growth School, host Dan Sanchez interviews Stephen Pope, a content creation automation expert that shares his insights on building an engaged audience and optimizing content creation processes.

Timestamps:

[00:01:38] LinkedIn is more of a networking platform, not a creator platform. TikTok and YouTube are where the user has seen the most success in growing an audience. The user has 45,000 followers on TikT...

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In this episode of Audience Growth School, host Dan Sanchez interviews Mason Cosby about his successful podcast, The Marketing Ladder. Mason shares his strategies for connecting people through the podcast, leveraging LinkedIn, and building a loyal audience. He also discusses the value of deep relationships and the impact of the podcast on his career.

Timestamps:

[00:02:05] Podcast focuses on marketing careers and ABM.

[00:04:30] Linke...

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In this episode, Dan Sanchez talks to Jason Widup who is the VP of Marketing at Metadata.io. 
We cover:
- How others define audience
- Jason's definition of audience and community
- The future of audience growth and community building in B2B marketing
Thank You For Listening to the Attention Podcast! Don’t forget to hit Subscribe or Follow us on your favorite podcast player so that you never miss an episode! If ...
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In this episode, Dan Sanchez talks to Pete Larkin who is the Senior Director of Marketing at Anglepoint.
- The definition of thought leadership
- His four quadrants of thought leadership
- How thought leadership impacts audience growth
Thank You For Listening to the Attention Podcast! Don’t forget to hit Subscribe or Follow us on your favorite podcast player so that you never miss an episode! If you want this podcast de...
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In this episode, Dan Sanchez talks to Sheena Badani who is a Senior Director Of Marketing at Gong. 
- Creating a culture of creativity
- Identifying clear owners for ideas
- How they test ideas before fully launching them
Thank You For Listening to the Attention Podcast! Don’t forget to hit Subscribe or Follow us on your favorite podcast player so that you never miss an episode! If you want this podcast delivered t...
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In this episode, Dan Sanchez talks to Carey Straetz who is the Head of Demand Generation at Mode Analytics. 
They cover:
- The podcast she helped launch at her last company
- The paid media and creative elements they used to promote it
- The proper elements of a marketing plan to execute it
Thank You For Listening to the Attention Podcast! Don’t forget to hit Subscribe or Follow us on your favorite podcast playe...
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In this episode, Dan Sanchez talks to Micah Zayner, a Senior Marketing Manager at Courier. 
They cover:
- How to find the right communities.
- Micah's early mistakes in integrating into those communities.
- The key results he's seen by getting his content accepted.
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In this episode, Dan Sanchez talks to Kathleen Booth who is the VP of Marketing Tradeswell. 
- How Kathleen is now approaching audience growth.
- What it means to be audience-focused.
- And the one thing you have to accomplish to build a successful media brand.
Thank You For Listening to the Attention Podcast! Don’t forget to hit Subscribe or Follow us on your favorite podcast player so that you never miss an episo...
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In this episode, Dan Sanchez talks to Mark Jung who is the VP of Marketing at Dooly.
- Dooly's MVP model for content
- How he ranks creative content ideas
- And the advice he would give to his past self before building a media empire
Thank You For Listening to the Attention Podcast! Don’t forget to hit Subscribe or Follow us on your favorite podcast player so that you never miss an episode! If you want this podcast deli...
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