SMACK Talk - The Irreverent Podcast Marketing Show

In this episode, Dan Sanchez talks with Nausheen Chen about the importance of authenticity and amplification in public speaking. They discuss Nausheen's journey from using LinkedIn as a platform for storytelling to becoming a recognized LinkedIn instructor. They also delve into the challenges of diversifying platforms, the concept of personal branding, and Nausheen's passion for helping others become impactful speakers. With insigh...

Welcome back to another episode of the Attention Podcast! In today's episode, we dive deep into the world of audience growth with our special guest, Candyce Edelen. She shares invaluable insights and strategies from her experience in hosting workshops, optimizing outreach on LinkedIn, and creating lead magnets that captivate and convert. So, let's jump right in and discover three actionable takeaways that will help you amplify your...

In this episode of the Attention Podcast, host Dan Sanchez interviews guest Ryan Baker about the success he had with his lead magnet. Ryan shares how he created a fully done-for-you client onboarding process in a spreadsheet, which became his top post on LinkedIn. He received a lot of engagement, generated leads, and built valuable relationships with potential clients. Ryan recognized the importance of onboarding in marketing agenc...

Alastair McDermott, founder of The Recognized Authority, shared valuable insights about lead magnets and the crucial mistakes many marketers make. In this episode, we'll delve into the four mistakes Alastair highlighted and explore how you can avoid them to create effective lead magnets that drive sales and engage the right audience.

Timestamps:

[00:00:02] Deep dive on lead magnets, game-changing insights.

[00:04:29] Building a list i...

In this solo episode of the Attention Podcast, host Dan Sanchez discusses the challenges of growing an audience on LinkedIn and shares his recent findings. He emphasizes the importance of consistency, even during low points, and advises creators to try new approaches and topics to engage their audience. Sanchez discovers that posts backed by evidence and results gain more traction than mere pontification. He also explores the effec...

Welcome back to the Attention Podcast, where you'll learn how to gain and retain the attention of your buyers to grow an audience. I'm Dan Sanchez and today I'm talked to Justin Rowe who is the Founder at Impactable about the power of organic marketing.

Timestamps:

[00:02:58] Growth audience led to restaurant investor partnership.

[00:04:14] Restaurants grew, COVID hit, new venture succeeded.

[00:07:37] Organic and paid ads have pros a...

Welcome back to the Attention Podcast, where you'll learn how to gain and retain the attention of your buyers to grow an audience. I'm Dan Sanchez and today I talked to Nick Bennett who is the Founder at Harness & Hone about Niche Design.

Resources Mentioned:

Agency Niche Design Playbook »

Timestamps:

[00:00:05] Newsletter disputes niche design's effectiveness for differentiation.

[00:04:03] Niching down in marketing positi...

Today, I had the privilege of interviewing Obaid Durrani, Head of Content at HockeyStack. We delved into the intricacies of content creation, the importance of having a centralized platform, and the transformative power of data. Join me as we explore these compelling insights from Obaid and learn how you can harness the potential of content creation to captivate your audience, drive engagement, and achieve your marketing goals.

Take...

Welcome back to another episode of Audience Growth School! I'm your host, Dan Sanchez, and today we have an incredible guest with us. Kacy Maxwell is an expert in the art of sketchnoting and visual note-taking, and he has successfully built a strong audience through his captivating content. Today, Kacy shares his journey, strategies, and valuable insights on connecting with your audience and growing your brand.

Here are my ...

In this episode of Audience Growth School, host Dan Sanchez interviews Stephen Pope, a content creation automation expert that shares his insights on building an engaged audience and optimizing content creation processes.

Timestamps:

[00:01:38] LinkedIn is more of a networking platform, not a creator platform. TikTok and YouTube are where the user has seen the most success in growing an audience. The user has 45,000 followers on TikT...

In this episode of Audience Growth School, host Dan Sanchez interviews Mason Cosby about his successful podcast, The Marketing Ladder. Mason shares his strategies for connecting people through the podcast, leveraging LinkedIn, and building a loyal audience. He also discusses the value of deep relationships and the impact of the podcast on his career.

Timestamps:

[00:02:05] Podcast focuses on marketing careers and ABM.

[00:04:30] Linke...