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In this episode of Attractive Mindset, Moneybag Rich brings back Brian Ke – owner of Sovereign / @eatsovereign – over 150+ episodes after his first appearance. Three years later, he’s older, sharper, and still standing strong in what he calls “the worst industry if you try to make money.”
Brian breaks down how he took over his immigrant parents’ struggling Chinese restaurant at 20, flipped the model, and turned it into a lifestyle brand with multiple locations doing consistent six-figure months. No hype, no overnight success story – just systems, strategy, and sustaining success through Covid, recessions, and shifting trends.
If you’re thinking about getting into the restaurant business, brick-and-mortar, or you’re just tired of social media fantasies about credit funding and write-offs… you need this episode.
In this episode we cover:
- How Brian went from helping his immigrant parents to owning the business
- Why sustaining success is harder than getting it once
- The real economics of doing 100K/month per store
- Brick & mortar vs digital: what still matters in 2024 and beyond
- How Covid, recessions & the economy actually hit restaurants
- Why he stayed away from franchising (and what he’s building instead)
- The truth about credit funding, taxes, write-offs & G-Wagon culture
- Building systems: hiring, training, SOPs & using courses for staff
- Why entrepreneurship is a lifetime marathon, not a two-year sprint
- Book game: the titles that are shaping his mindset right now
GIVEAWAY:
Two people (you + a guest) are getting a free meal at one of Brian’s locations. Watch the episode, spot the special popup on screen, then drop a comment with:
- The the Key word from the episode
Chapters / Timestamps
00:00 – Brian Returns After 150+ Episodes
00:52 – Building a Lifestyle Brand
02:24 – Sustaining Success vs. Early Wins
03:04 – Luck, Timing & Covid
05:08 – Consistently Doing 100K/Month
06:58 – Taking Over His Parents’ Restaurant at 20
09:04 – Knowing the Market & Adapting the Menu
12:03 – Brick-and-Mortar in a Digital Era
13:22 – Scaling to 100K With Zero Ads
17:03 – The Reality of the Restaurant Industry
22:09 – Long-Term Vision & Exit Strategy
24:19 – Preparing for Down Years & Economic Shifts
57:41 – “Success Is Rented, Not Owned”
Follow the guest: https://www.instagram.com/bossphalete/
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Website: https://attractivemindsetstudio.com/
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