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July 17, 2025
Luis Derechin - Nir-Yu (Pronounced 'Near You') On the Building Upon Your Success: "Any successful company is in the continuous improvement process. We identified what we call the Offshore Team Death Trap—seven systemic failures—and built our process to counteract them." Hiring locally can be expensive and you need to pay for a space for that employee to work.  Hire remotely and your costs should go down, but your volume and value of work may suffer, dependent on your employees.  Hire overseas and you end up with vaguely incoherent contractors that do less work than a domestic employee, if you count you saying, "Please repeat that..." about a zillion times.  The answer for some businesses may be Nearshoring.  Hiring contractors that have lived in an English speaking world, but also in a world that allows a dollar to go three or four times as far. Luis Derechin of Nir-Yu has created a company to help you do just that.  Hire, train and utilize a workforce that speaks well and has strong skills at a cost that is a fraction of a domestic employee. Luis dives deep into the world of remote staffing and the art of building international teams. From early candy-selling hustle as a child in Mexico, to founding Mexico’s first tech startup to be venture funded by U.S. investors, Luis shares his lifelong journey as an entrepreneur—and reveals the key challenges businesses face when hiring remote employees in Latin America. You’ll hear firsthand the pitfalls of remote talent acquisition, the importance of cultural alignment, and how Nir-Yu’s “Remote Intelligence Framework” solves issues like the “Offshore Team Death Trap.” James and Luis also get candid about managing teams, navigating language barriers, and why a win-win relationship is essential for international staffing success. Whether you’re battling talent shortages, feeling the pinch of rising labor costs, or just curious about building remote teams, this conversation is packed with insight, practical stories, and a bit of entrepreneurial humor. Listen as Luis explains the pros and cons of utilizing a nearshore team and how it may help your business. Enjoy! Visit Luis at: https://www.nir-yu.com/     Podcast Overview: 00:00 From Candy Seller to Tech Entrepreneur 06:50 Simplifying Data Integration Processes 14:34 Custom Job Matching & Vetting 16:53 Remote Hiring Over Project-Based Work 23:55 Cultural Challenges in Remote Work 28:16 Transparent Hiring and Fee Strategy 37:18 Health Insurance Cost Disparity 42:44 Infrastructure Differences in Latin America 48:10 "Importance of Hiring a Tech Lead" 53:02 Company Rehires After Layoffs 57:22 DNA Genome Mapping Challenges 01:02:02 Differences Between US and Europe 01:07:48 Offshore Team Success Guide Podcast Transcription: Luis Derechin [00:00:00]: I would buy Mexican candy and take it over to the US and then sell them to my schoolmates. So that was my first taste of entrepreneurship. Until the principal shut it down. Because no one had lunch money. James Kademan [00:00:18]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at drawincustomers.com we are locally underwritten by the bank of Sun Prairie Calls On Call Extraordinary Answering Service as well as the Bold Business Book. And today we're welcoming preparing to learn from Lewis of near you and Louis. We're talking staffing today. So let's just start with there. What is near your? Luis Derechin [00:00:49]: Thank you, James. First of all, allow me to thank you for having me on. It's a privilege and an honor. James Kademan [00:00:57]: Yeah, happy to have you. Luis Derechin [00:00:59]: Thanks. Very excited to talk to small and mid market companies about staffing because what we do is basically hire staff to work remotely for US companies from...
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