Danielle Burken - Danielle Burken Marketing
On the How Marketing with Human Design Helps Your Business: "You're attracting the clients that you want to work with because you are showing up as the version of yourself that really trusts in the work that you're doing."
We all have a voice. In marketing our business, we often try to sugarcoat or use an inauthentic voice that may not really align with us. Or really even sound anything like us.
If you’ve ever wondered how to find greater alignment in your work, or felt frustrated by “cookie-cutter” marketing formulas that just don’t fit for your personality, you won’t want to miss this conversation. Danielle shares how she went from running a successful food blog to managing a marketing agency, and ultimately discovered the power of applying human design—a system based on your birth details—to help entrepreneurs market and run their businesses in a way that genuinely feels right for them.
James and Danielle dive deep into what human design is, how it differs from traditional personality tests, and why knowing your own design can clear the noise and confusion so common in the modern marketing world. Danielle offers up real-life stories from her own journey and client work, discussing the challenges of entrepreneurship, the importance of authenticity, and even the tough conversations she faced when leaving her day job to take the leap into business ownership.
Listen as Danielle explains how using Human Design can be a great way to bring your own voice into your marketing for your business.
Enjoy!
Visit Danielle at: https://www.danielleburken.com/
Podcast Overview:
00:00 Personalized Business Marketing Strategy
07:14 Journey from Blogger to Marketer
13:24 Human Design Holistic Wellness Success
17:06 Human Design: Understanding Your Type
24:33 "Understanding Human Design Differences"
27:20 Clarity Through Actionable Planning
36:53 "Human Design Marketing Strategy Shift"
38:16 Aligning Content with Human Design
46:23 "Attracting Genuine Marketing Enthusiasts"
52:14 Authentic Marketing through Collaboration
57:10 Entrepreneurial Loneliness and Accountability
01:03:04 Pursuing Side Business Dreams
01:05:31 Pursuing Passion Beyond Stability
Podcast Transcription:
Danielle Burken [00:00:00]:
I do everything through the lens of human design. So for audience members who haven't heard about human design before, it is a tool similar to, let's say, Enneagram, disc assessment, Myers Briggs, those personality type tests. However, this goes a layer deeper because it's based on your birth date and time. And when we apply it to marketing, business becomes so much easier.
James Kademan [00:00:28]:
Oh well, easy business is best. You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. We are locally underwritten by the bank of Sun Prairie. Downloadable audio episodes can be found in the podcast link fun@drawincustomers.com and today we're welcoming preparing to learn from Daniel Burken of Daniel Burken Marketing. So Daniel, how is it going today?
Danielle Burken [00:01:02]:
I'm good, how are you?
James Kademan [00:01:03]:
I am excited because I was poking around your website.
Danielle Burken [00:01:07]:
Yeah.
James Kademan [00:01:07]:
And you do marketing, but it, it goes a little deeper than that.
Danielle Burken [00:01:10]:
It does a lot deeper. I do everything through the lens of human design. So.
James Kademan [00:01:15]:
Okay.
Danielle Burken [00:01:16]:
For audience members who haven't heard about human design before, it is a tool similar to, let's say, Enneagram Disc Assessment, Myers Briggs, those personality typ tests. However, this goes a layer deeper because it's based on your birth date and time. So it's not answering any questions which I feel can sometimes skew your results.