In this episode, we’re joined by Alex M.H. Smith, founder of Basic Arts, who shares his unconventional path to establishing authority in his field. Alex has used his book, No Bullsh*t Strategy, as a key part of his new business strategy, giving him a strong platform to reach clients and engage them in fresh ways.
I came across Alex when a couple of my clients recommended I sign up for his email newsletter, The Hidden Path. If you haven’t subscribed yet, I highly recommend it—it’s a joy to read and a masterclass in rapport building. (Link in the show notes!)
Key Takeaways:
•How writing a book can be a game-changer in building authority
•Why a clear, simple approach to strategy resonates with clients
•Tips for creating content that builds credibility over time
Links:
- No Bullsh*t Strategy book: https://amzn.eu/d/iexKrgK
- The Hidden Path newsletter: https://basicarts.org/newsletter/
- Basic Arts website: https://basicarts.org/
Curious about one-to-one coaching? Submit an application here and we can chat about your business.
If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.
It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.
If you want to apply for one of these spots before we open it up more widely, you can do that here:
https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form
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