The Authority Formula
Guest: Tom Hazzard | Co-Owner of Podetize, Podcast Strategist
In this episode of The Authority Formula, George Wright III interviews Tom Hazzard, podcasting expert and co-owner of Podetize. With decades of experience supporting speakers, authors, and thought leaders, Tom shares how podcasting can be a powerful tool for building authority and expanding reach.
They explore the importance of turning podcast episodes into long-form blog content to boost SEO and longevity, as well as innovative strategies like Promo Cast for getting more eyes (and ears) on your show. Tom breaks down how multicasting, syndication, and the power of voice can amplify your message and influence in a crowded marketplace.
Key Moments:
00:25 – Tom's Background and Achievements
01:56 – Journey into Podcasting
06:51 – The Power of Blogging for Podcasts
10:50 – SEO and Longevity of Blog Content
16:08 – Current Podcasting Landscape and Opportunities
17:35 – Maximizing Your Influence Through Multicasting
20:56 – The Power of Voice in Podcasting
23:12 – Syndication: Expanding Your Reach
27:12 – Innovative Promotion Strategies
Know someone looking to grow their brand or authority? Share this episode with them.
About GUEST:
Tom Hazzard is the co-founder of Podetize, a leading company in the podcasting industry. With over 30 years of experience as an inventor and entrepreneur, he holds approximately 40 U.S. patents. Tom has collaborated with a diverse range of clients—including sports stars, entrepreneurs, and influencers—to enhance their reach through podcasting, broadcasting, and videocasting. He also co-hosts multiple podcasts, starting a new one each year to better understand his clients' experiences. His work has been featured in publications such as the Harvard Business Review, Forbes, and Wired.
Guest Resources:
● Podetize Website: https://www.podetize.com
● LinkedIn: https://www.linkedin.com/in/podetize
● Twitter: https://twitter.com/podetize
● Facebook: https://www.facebook.com/podetize
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