The Authority Formula Podcast
Guest: Colton Page | Chief Sales Officer & Co-Owner at PlatPay
In this episode of The Authority Formula Podcast, George Wright III sits down with Colton Page, Chief Sales Officer and co-owner of PlatPay, to explore the complex world of payment processing. Colton shares his journey from knocking on doors to co-leading a merchant processing firm that’s handled over a billion dollars in transactions. The conversation covers sales mastery, fraud prevention, banking redundancy, and the evolving landscape of financial tech. Plus, Colton introduces Payment Cowboys, a unique initiative bringing clarity and custom solutions to the Western and cowboy business communities.
Key Moments:
00:39 – Colton Page’s Background and PlatPay Overview
02:41 – Journey from Door-to-Door Sales to Chief Sales Officer
04:35 – The Importance of Sales Skills for Entrepreneurs
10:17 – Building PlatPay and Differentiating in the Market
12:28 – Understanding Banking Redundancy in Merchant Processing
16:08 – The Pitfalls of Relying Solely on Stripe
17:06 – Dealing with Chargebacks and Fraud
19:15 – Adapting to Rapid Changes in FinTech
21:33 – Introducing Payment Cowboys
24:11 – Balancing Growth and Client Relationships
29:13 – Future Goals and Vision
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About GUEST:
Colton Page is the Chief Sales Officer and Co-owner of PlatPay, a leading merchant processing company with over 20 years of experience and more than $1 billion in transactions. Known for his resilience and hands-on leadership, Colton’s journey began in door-to-door sales, where he honed his skills in communication, discipline, and relationship-building. With a dual bachelor's degree in International Business and Finance, Colton has been instrumental in driving innovation and growth at PlatPay, including creating niche solutions like Payment Cowboys. Passionate about adding value and fostering genuine connections, Colton is committed to helping businesses thrive in an ever-evolving marketplace.
Guest Resources:
Website: https://www.platpay.com/
Facebook: https://www.facebook.com/p/PlataPay-61559829641515/
Instagram: https://www.instagram.com/platpay/
Linkedin: https://www.linkedin.com/company/platpay
About George Wright III:
George Wright is a Proven, Successful Entrepreneur- and he knows how to inspire entrepreneurs, companies, and individuals to achieve Massive Results. With more than 20 years of Executive Management experience and 25 years of Direct Marketing and Sales experience, George is responsible for starting and building several successful multimillion-dollar companies. He started at a very young age to network and build his experience and knowledge of what it takes to become a driven and well-known entrepreneur. George built a multi-million-dollar seminar business, promoting some of the biggest stars and brands in the world. He has accelerated the success and cash flow in each of his ventures through his network of resources and results driven strategies. George is now dedicated to teaching and sharing his Prosperity Principles and Strategies to every Driven and Passionate Entrepreneur he meets. His mission
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