Building Business Success through Payment Solutions

The Authority Formula Podcast

Guest: Colton Page | Chief Sales Officer & Co-Owner at PlatPay

In this episode of The Authority Formula Podcast, George Wright III sits down with Colton Page, Chief Sales Officer and co-owner of PlatPay, to explore the complex world of payment processing. Colton shares his journey from knocking on doors to co-leading a merchant processing firm that’s handled over a billion dollars in transactions. The conversation covers sales mastery, fraud prevention, banking redundancy, and the evolving landscape of financial tech. Plus, Colton introduces Payment Cowboys, a unique initiative bringing clarity and custom solutions to the Western and cowboy business communities.

Key Moments:

00:39 – Colton Page’s Background and PlatPay Overview

02:41 – Journey from Door-to-Door Sales to Chief Sales Officer

04:35 – The Importance of Sales Skills for Entrepreneurs

10:17 – Building PlatPay and Differentiating in the Market

12:28 – Understanding Banking Redundancy in Merchant Processing

16:08 – The Pitfalls of Relying Solely on Stripe

17:06 – Dealing with Chargebacks and Fraud

19:15 – Adapting to Rapid Changes in FinTech

21:33 – Introducing Payment Cowboys

24:11 – Balancing Growth and Client Relationships

29:13 – Future Goals and Vision

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About GUEST:

Colton Page is the Chief Sales Officer and Co-owner of PlatPay, a leading merchant processing company with over 20 years of experience and more than $1 billion in transactions. Known for his resilience and hands-on leadership, Colton’s journey began in door-to-door sales, where he honed his skills in communication, discipline, and relationship-building. With a dual bachelor's degree in International Business and Finance, Colton has been instrumental in driving innovation and growth at PlatPay, including creating niche solutions like Payment Cowboys. Passionate about adding value and fostering genuine connections, Colton is committed to helping businesses thrive in an ever-evolving marketplace.

Guest Resources:

Website: https://www.platpay.com/

Facebook: https://www.facebook.com/p/PlataPay-61559829641515/

Instagram: https://www.instagram.com/platpay/

Linkedin: https://www.linkedin.com/company/platpay

About George Wright III: