The Authority Formula
Guest: Jack Espy | CEO of Spirited Hive
In this episode of The Authority Formula, George Wright III speaks with Jack Espy, founder and CEO of Spirited Hive, about how he turned a pandemic-born idea into a rapidly growing canned cocktail brand. Jack walks through the highs and lows of launching a business in uncertain times, offering honest insights on risk-taking, resilience, and the role of community in building a brand.
From finding his ‘why’ to going all in, Jack shares actionable advice for entrepreneurs—including the importance of storytelling, adaptability, and staying rooted in passion. It’s a powerful look at what it really takes to launch and lead with purpose.
Key Moments:
00:57 – Jack Espy's Origin Story
01:11 – The Birth of Spirited Hive
04:34 – Challenges and Lessons Learned
08:00 – Going All In: The Turning Point
12:33 – Overcoming Obstacles
16:48 – The Importance of Community
20:50 – Advice for Aspiring Entrepreneurs
Know someone building a brand or chasing a big idea? Share this episode with them.
About GUEST:
Meet Nashville’s Rising Stars: Jack Espy of Spirited Hive
Born in Denver, Colorado and raised in Santa Barbara, Jack Espy currently splits his time between Nashville and New York City, the first two markets Spirited Hive has entered. Inspired by his love of creating quarantine cocktails for his “hive,” Jack embarked on a new career, leaving behind the world of real estate finance to start Spirited Hive. When not spending time with his hive, Jack has an active lifestyle and spends his time at the gym, exploring the outdoors, and listening to his favorite country music artists.
Find us on Instagram @spiritedhive or head over to our website https://www.spiritedhive.com
Guest Resources:
Website: https://www.spiritedhive.com
Instagram: https://www.instagram.com/spiritedhive
About George Wright III:
George Wright is a Proven, Successful Entrepreneur- and he knows how to inspire entrepreneurs, companies, and individuals to achieve Massive Results. With more than 20 years of Executive Management experience and 25 years of Direct Marketing and Sales experience, George is res
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