Mastering Business with Technology

The Authority Formula

Guest: Jamie Gilleland | CEO of RIF Social, Automation Strategist, Business Leader

In this episode of The Authority Formula, George Wright III talks with Jamie Gilleland, a business innovation expert and CEO of RIF Social. With a background in digital marketing and automation—including her work with Infusionsoft (now Keap)—Jamie shares how she helps businesses streamline operations and drive results through automation and targeted Facebook ads.

They discuss how automated systems can build visibility, authority, and customer engagement—without constant manual effort. Jamie also opens up about overcoming a brain tumor and how that life challenge reshaped her approach to business, leading to a more intentional, life-focused strategy.

Key Moments:

01:53 – Jamie's Background and Early Career

05:20 – Overcoming Personal Challenges

13:23 – The Power of Automation in Business

23:27 – The Benefits of Automated Facebook Ads

33:17 – Getting Started with RIF Social

38:03 – Conclusion and Final Thoughts

Know someone looking to automate their business and reclaim their time? Share this episode with them.

About Jamie Gilleland:

Jamie Gilleland is a seasoned entrepreneur, renowned speaker, and business strategist with over two decades of experience in business innovation and development. As the CEO of Riff Social, she specializes in helping businesses harness the power of automation and social media advertising to drive growth and scale operations efficiently.

Jamie's impressive track record includes co-founding top franchise concepts, leading IPOs, and mastering cutting-edge marketing technologies like Keap (formerly Infusionsoft). Her passion lies in empowering entrepreneurs to create systems that enable them to focus on what matters most—building a business that supports their ideal lifestyle.

Jamie's journey is an inspiring testament to resilience, having overcome significant personal challenges, including a life-threatening health diagnosis, to achieve incredible professional success. Her mission is to help others achieve clarity, consistency, and authority in their industries.

When she’s not revolutionizing businesses, Jamie is dedicated to sharing her story, mentoring others, and staying ahead in the ever-evolving digital landscape.

Guest Resources:

BOOK with JAMIE: CLICK HERE

Website: https://www.rifsocial.com/

Youtube: https://www.youtube.com/@rifsocial

Facebook: https://www.facebook.com/rif.social/

.css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}