The Authority Formula
Guest: Simon Severino | CEO of Strategy Sprints, Sales Strategist, Author
In this episode of The Authority Formula, George Wright III explores the world of sales psychology with Simon Severino, CEO of Strategy Sprints. Simon shares how his curiosity about buyer behavior led him into sales—and why asking better questions and listening more can dramatically improve your close rate.
They dive into practical ways to boost sales performance, from shortening the sales cycle to raising prices with confidence. Simon also shares insights from his book Strategy Sprints, offering clear, actionable steps entrepreneurs can use to grow their businesses faster and more sustainably.
Key Moments:
00:52 – Simon's Journey into Sales
01:55 – Understanding Buyer Psychology
03:34 – Effective Sales Strategies
09:01 – Accelerating Business Growth
13:59 – Practical Sales Tips and Tools
18:53 – Final Thoughts and Recommendations
Know someone looking to sharpen their sales game or grow their business? Share this episode with them.
About GUEST:
Simon Severino has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.
Guest Resources:
LinkedIn Page: https://www.linkedin.com/in/simonseverino/
Facebook: https://www.facebook.com/strategysprints/
Instagram: https://www.instagram.com/strategysprints/
Website: https://www.strategysprints.com/
YouTube Channel: https://www.youtube.com/channel/UCnSFgJd0CrsEdQdO21txR2A
About George Wright III:
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