Mastering Sales Psychology

The Authority Formula

Guest: Simon Severino | CEO of Strategy Sprints, Sales Strategist, Author

In this episode of The Authority Formula, George Wright III explores the world of sales psychology with Simon Severino, CEO of Strategy Sprints. Simon shares how his curiosity about buyer behavior led him into sales—and why asking better questions and listening more can dramatically improve your close rate.

They dive into practical ways to boost sales performance, from shortening the sales cycle to raising prices with confidence. Simon also shares insights from his book Strategy Sprints, offering clear, actionable steps entrepreneurs can use to grow their businesses faster and more sustainably.

Key Moments:

00:52 – Simon's Journey into Sales

01:55 – Understanding Buyer Psychology

03:34 – Effective Sales Strategies

09:01 – Accelerating Business Growth

13:59 – Practical Sales Tips and Tools

18:53 – Final Thoughts and Recommendations

Know someone looking to sharpen their sales game or grow their business? Share this episode with them.

About GUEST:

Simon Severino has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

Guest Resources:

LinkedIn Page: https://www.linkedin.com/in/simonseverino/

Facebook:  https://www.facebook.com/strategysprints/

Instagram: https://www.instagram.com/strategysprints/

Website: https://www.strategysprints.com/

YouTube Channel: https://www.youtube.com/channel/UCnSFgJd0CrsEdQdO21txR2A

About George Wright III:

George Wright is a Proven, Successful Entrepreneur- and he knows how to inspire entrepreneurs, companies, and individuals to achieve Massive Results. With more than 20 years of Executive Management experience and 25 years of Direct Marketing and Sales experience, George is responsible for starting and building several successful multimillion-dollar companies. He started at a very young age to network and build his experience and knowledge of what it takes to become a driven and well-known entrepreneur. George built a multi-million-dollar seminar business, promoting some of the biggest stars and brands in the world. He has accelerated the success and cash flow in each of his ventures through his network of resources and results driven strategies. George is now dedicated to teaching and sharing his Prosperity Principles and Strategies to every Driven and Passionate Entrepreneur he meets. His mission is to Empower Entreprene