Reinventing The Pitch To Fund Your Business

Podcast Title: The Authority Formula Podcast

Guest: Kent Richeson | Entrepreneur, Investor & Founder of Shit Pitch

In this episode of The Authority Formula Podcast, host George Wright III sits down with entrepreneur and investor Kent Richeson, founder of Shit Pitch—a bold live pitch event that strips away polish to reveal the real traits investors look for in founders. Kent shares his own entrepreneurial journey and explains how humor, high pressure, and honesty help uncover the raw potential of business leaders. From pitch structure to mindset, this conversation offers practical advice on validating ideas, attracting investment, and showing up authentically in the business world.

Key Moments:

00:45 – Kent’s Entrepreneurial Journey

04:46 – The Concept of Shit Pitch

06:54 – The Human Element in Pitching

16:09 – Insights on Successful Founders

25:49 – Event Details and Future Plans

28:46 – Final Thoughts and Advice

Know a founder preparing for their next big pitch? Send them this episode—it might give them the edge they need.

About Kent Richeson:

Kent Richeson is an innovative entrepreneur, investor, and founder of ShitPitch, a unique pitch event that emphasizes the human element behind business ideas. Through ShitPitch, he offers a platform where founders present both their actual business concepts and spontaneously crafted, humorous pitches, allowing investors to assess their adaptability and communication skills. Richeson has hosted pitch events nationwide, including one featured on CNBC, and is expanding ShitPitch globally, with events planned in countries like India, Australia, the UK, Canada, and Mexico. His approach is reshaping how founders and investors connect, focusing on authenticity and creativity in the entrepreneurial journey.

Guest Resources:

Website

LinkedIn Kent Richeson:

LinkedIn ShitPitch:

Instagram [Kent Richeson]: @KentRicheson

Instagram [ShitPitch]: @ShitPitch

About George Wright III:

George Wright III is a Proven, Successful Entrepreneur- and he knows how to inspire entrepreneurs, companies, and individuals to achieve Massive Results. With more than 20 years of Executive Management experience and 25 years of Direct Marketing and Sales experience, George is responsible for starting and building several successful multimillion-dollar companies. He started at a very young age to network and build his experience and knowledge of what it takes to become a driven and well-known entrepreneur. George built a multi-million-dollar seminar business, promoting some of the biggest stars and brands in the world. He has accelerated the success and cash flow in each of his ventures through his network of resources and results driven strategies. George is now dedicated to teaching and sharing his Prosperity Principles and