July 29, 2025 • 51 mins
🟪 Check out your personalized Episode Experience ➤ https://podcastleadflow.com/wild
In this episode, I chat with Nathalie Doremieux, a tech strategist who builds systems that actually get results for clients.
Nathalie explains why most people use AI like Google and miss the real opportunity for business growth.
With over a decade of helping coaches and course creators, she shares how to balance AI tools with authentic human connection.
We discuss the context problem everyone ignores, why challenging AI gives better outputs, and how to create content that actually converts.
We also explore her unique approach to podcast lead generation using AI, and why memberships are crushing traditional courses in 2025.
Join us as we break down practical ways to implement AI without losing your authentic voice.
🟪 Timestamps
(00:00) - Introducing Nathalie Doremieux
(01:05) - Balancing AI and Human Touch in Business
(06:09) - Context and AI: Getting the Best Output
(10:24) - Creating Good Content with AI
(19:11) - Podcasting for Lead Generation
(24:08) - AI Tools for Podcasting and Membership Sites
(28:03) - The Power of Personalization in Lead Magnets
(36:40) - Future of Memberships in the Age of AI
(41:38) - Practical AI Solutions for Membership Programs
(45:44) - The Human Touch in AI-Driven Content
🟪 Connect with Nathalie Doremieux
- Podcast lead generator: https://podcastleadflow.com
- Membership Marketing: https://themembershiplab.com
- LinkedIn: https://www.linkedin.com/in/nathaliedoremieux/
🟪 Connect with Gabe Marusca
- Website: https://www.gabemarusca.com
- YouTube: https://www.youtube.com/@gabemarusca
- LinkedIn: https://www.linkedin.com/in/gabemarusca/
- Instagram: https://www.instagram.com/gabemarusca/
- X/Twitter: https://twitter.com/gabemarusca
- Facebook: https://www.facebook.com/maruscagabe/
- TikTok: https://www.tiktok.com/@gabemarusca
Until Next Week,
Pura Vida!
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
We are making people take actionand get some type of result and
that's what people now want. Meet Natalie Duramere, a tech
savvy strategist with the heart for human connection and mind
wired for systems, automation and real client results.
In this episode, we talk about practical ways to leverage AI in
(00:20):
their business, how to generate leads with podcasting, the
future of membership programs inthe age of AI, and so much more.
I want to challenge AI, so when it gives you something, you say,
OK, now I want you to criticize what you just said.
How do we make it better? Over the past decade, she helped
hundreds of coaches, course creators, and membership site
(00:40):
owners bring their vision to life.
Building online programs that don't just look good, but
actually move people forward. Permission to help business
owners grow smarter, leveraging tools like AI and podcasting to
generate high quality leads, increase client success, and
scale with intention. There's a problem.
Is there an AI solution for this?
(01:05):
Natalie, what's the right balance between using AI in our
business and that human touch that we crave more and more?
Thing that we're starting to seehappening is people being scared
of using AI because they are scared that it doesn't feel
authentic. They are wonder what people
think about them using AI, You know, are they lazy or they just
(01:29):
don't want to do the work and they don't want to sound like
robots. So I think to me the right
balance is to really look at AI as a tool to help you solve a
particular problem. So whether this is, I'm
struggling to be consistent in something, is there a tool in AI
(01:51):
that can help me be more consistent if I'm struggling
when I'm writing because I'm running, you know, I don't have,
I, I can't come up with ideas. Can I use AI to do that?
So it's not AI to replace us, it's AI to help us in the places
where we need a little bit of help, either for consistency or
(02:11):
gaining time. And I think the key as well is
to be really open. You know how you use AII just
saw a, a poll, I think that was yesterday on LinkedIn where
somebody was asking, you know, like, are you telling people
that you're using AI? Like, are you ashamed of it?
Are you hiding it? Are you being very open about
(02:31):
it? And I'm like, I am the on the
side of like, just, you know, ifpeople ask, just say it.
Yes, you know I help AI, but to me the key is always to start
with the human, my ideas, my expertise, use AI as a tool and
accelerator. You know someone that something
(02:51):
that can gives me idea or help me structure my thinking and
then with whatever comes out of this, the human again to really
craft it and make it into something that really sound like
me. And that's how you're going to
use AI and still have something that sounds like you where you
do it ethically. I mean, it's a tool that is here
(03:14):
to stay. So if you don't use it, you're
going to missing be missing out,right?
So you've got to look at can youleverage it and still be
yourself? I like this approach, especially
because doesn't remove entirely the human auto equation because
some people just outsource everything to AI either if it's
writing or other type of activities.
(03:36):
And they don't give it second loan because they just approve
whatever AI spills out. And often, as we know is not the
best output that we can expect. And that's an interesting poll
that you see because why is seenas a taboo for so many because
as you mentioned, it's here. We we must embrace it.
(03:56):
We must implement it in our business life and so on.
Otherwise, we'll end up into, I don't like the word replaced,
but probably we'll end up in some sort of troubles if you are
not embracing technology. Absolutely.
I think that seeing it as like being ashamed, like, you know,
(04:16):
saying, oh, I don't want to use AI.
It's, it's basically this approach of saying I don't want
to do the work anymore. Now there is something that can
do it for me. And that's when people see AI as
replacement. But what if we start to see AI
as a tool, as an amplifier and accelerator?
That is our disposal, right? So we can be more of ourselves.
(04:40):
But in order to be more of ourselves, to do more, it has to
start with us, right? So we have, you know, you've
heard about it, I'm sure the human in the loop, but it's
like, it's always human. So it's not a matter of like, I
mean, you can choose to not use AI for anything, but you're
going to be at a disadvantage because your competition is
(05:02):
going to use it, right? And you're never going to be
replaced. I mean, anybody that is worried
about their job being replaced, learn about AI and the best AI
tools for your job so that you can do it better, faster and
you'll still get hired, right. So I think there was this fear
around AI also the whole qualityof the output, you know, people
(05:25):
after I've heard people say, youknow, being worried about the
basically the output, like them talking for them.
There is no risk of that if you again, if you do human AI and
human right and don't trust likedon't trust AI, don't trust
ChatGPT. It's like there are things like
it's very wrong. And then you say, no, that's
(05:45):
right. And he's going to say, yeah,
you're right, Oops. I'm like, no, you don't want to
rely on that, but you can use itfor the analysis, you know, the
analytical piece and the structuring right there.
Again, it's going to be as good as the knowledge that you feed
it, your expertise and the context that you have, right?
(06:06):
So that's my take on AI. And you mentioned their context,
something that unfortunately it's overly ignore when it comes
to inputting the right information to AI is just asking
questions without context or just the building some sort of
tools that doesn't have the right context.
(06:28):
Obviously you won't output the right information to you.
And when it comes to context, what people should look out for
in order to make sure it feeds to AI?
Well, I think like the, the thing to look at is most people
are using AIA, lot of people areusing AI like Google, and that's
not the way to use it, right. But if you stop thinking about
(06:49):
it as having a conversation withsomeone and the more you're
going to tell it about what you're trying to do, what you've
tried, things like that, the more it's going to be able to
help. So looking at it as a
conversation, that's the context.
It's like, tell me what it is that you're trying to do, what
it is that you've tried, right? The more detail you're going to
(07:12):
give, right, the better answer they're going to get.
Now, one thing that people don'tdo as well is you want to
challenge AI. So when it gives you something,
you say, OK, now I want you to criticize what you just said,
you know, how do we make it better?
And when you do that, it's actually going to, you'll see,
(07:32):
it's actually going to analyze it's thought process.
So This is why what I created isgood because it does this.
These are the area where I coulddo better.
Do you want me to do better? Like to try another?
And you say yes. And then it's going to give you
a new version. And that version is usually so
much better than the first one. But people don't go there.
(07:55):
They get something and they really because it knows how to
write well, right? So you can read, you know, it
reads easily, but reading easilyand looking better than what
would we would have done and spend hours on probably is not
enough, right? There is an opportunity to
really go even deeper and better.
(08:15):
So asking it to criticize this work is really a great way to
get like that second version from them that is so much
better. I totally agree with this.
And I also like to say that usually AI, it's a people
pleaser. They're always trying to give us
what we think we want, but oftenwhat we think we want might not
(08:37):
be the reality, right? So that's why that second
opinion, that second output can be so much better.
And especially when you criticize it a bit because
there's like, Oh my God, I didn't do the task the right
way. Let me reanalyze this and.
Exactly, exactly. Yeah, absolutely.
So that, but that's a muscle, right.
That's something that you need to to, that you see with
(09:00):
practice. The problem that we're thinking
with the all the people that areusing AI to create content and
post and people don't even realize that what they're
posting with all the emojis and things like that, if this is not
how they write, it's not going to work.
It makes them them feel like, oh, I'm creating a lot of
content, but it's content that doesn't resonate with people at
(09:22):
all. And I don't think it's because
it's written by AI. It's I think it's because it
just doesn't resonate, right? It doesn't sound like them and
it's shallow, right? When I see a post and I know
it's written by AI, but if it's good or if I know the person,
I'll read it anyway. I don't mind 'cause I know she
(09:43):
or he weave did her own thing atthe end.
And I'm OK with that, right? But people that just never
created content and suddenly youknow, there are so many prompts
now that help you create amountsworth of content.
You plug in a couple of ideas and you get all these things and
then you publish it. This content is going nowhere.
(10:03):
They just make them self like feeling busy but leads to
nowhere. And that's the bad AI that we
see and people are are complaining about even in the
comments. You know when you get these
comments generated by AI that are like so useless so that at
house no one. Yeah, it's just adding to the
noise, right. And in order to avoid that, how
(10:27):
will be the process if you can make it a bit practical for
those watching or listening, let's say they're new to
content, they want to, they havesomething to share.
They don't want to know where tostart.
They know that, as you mentioned, there are all these
prompts or tools that helping just turn content out of the
gate but doesn't share anything new.
(10:51):
It's just some record dating information.
How they should personalize thatto add that human touch that you
mentioned and to be involved in the process.
So, so if you're using so, so the key with AI, like I was
saying, it's like you give it knowledge and context.
So the more you're going to share with AI, what is your tone
(11:12):
of voice, how you write, what are your values, your mission.
So that's something that you canwrite in a document, right?
Save it as a PDF or as a text file and then upload it.
So if you create like a custom GPT, for example, upload it as a
file that now it knows that knowledge like this is how I
write. These are my values.
(11:34):
These are you can even have thisis my ideal audience.
This is what I help them with, right?
Then you want to come up with some ideas, some like pillars of
content. Again, it depends why you create
content. What are you trying to achieve?
Usually people want to get make money, so get clients.
Clients means getting leads means people actually
(11:55):
interacting with them, right? So if that's the reason you're
creating content, then looking at what are like four or five
pillars of content that I know my audience is interested in and
that I am good at, right? And once you've got those
pillars, you can use AI to startcreating ideas, you know, around
(12:17):
these pillars. And on your side, you have to
come up what is your unique angle?
What is your belief around thesethings and how you do it.
And when you can weave the two, then you can start to really
create content that really speaks to your audience.
Sounds like you and have your values you know built into it,
(12:44):
which is how people are going toconnect with you at the end of
the day. So.
Indeed, because we connect values, we connect to the same
beliefs and so on. And I love that you mention
those because often they're overlooked and it comes to
connecting with true content, not just putting content out
there to showcase, ah, I'm creating content right now.
I try to get some leads and so on, but no one resonates.
(13:06):
It's maybe because you don't useyour own values there, you don't
have a voice, but sustaining your ground in what you believe.
And even if it's not the generalbelief that people think, right?
Because that's also very important.
You don't have to be, I don't know, in the pool of sheep, if
you want, you want to be the black sheep, the ones that
sometimes has a contrarian opinion, but not just for the
(13:28):
sake of it, because that also won't shed very good light on
you. And once you do all this, so
let's say this is the first step, You gather that document,
you put all these things inside,you have the content pillars and
so on. And what would be a simple
prompt or a simple question to ask in order to get your first
post out there that actually resonates?
(13:51):
So I think that the there are like many ways you can approach
this, but I would what I would do is I would also again think
in terms of what problem are am I trying to solve?
The problem I'm trying to solve is I want to get started writing
right? So that can be the start of your
(14:12):
prompt. Hey, I'm not writing yet.
I want to get started writing onthis specific social platform.
This is my expertise. I've uploaded a file.
You know my stuff, my tone of voice, right?
These are 4-5 pillars of contentthat I know I can speak to you
help me get started. Just help ask it.
(14:33):
Help me get started posting content.
Ask me the questions that you need.
Ask me more info. Like if you need more context,
they're probably going to ask something like do you want to
post every day? Do you want to post in writing?
Are you going to make videos right?
Are you going to do like images,carousels, things like that?
(14:55):
Like what type? Because it what it needs that
kind of context. So you can say, no, I just want
to write short posts, but I wantto get started and I would like
to post once a week or every day, you know, whatever it is.
OK. And you can say, can you help me
come up with a plan to make thathappen?
(15:17):
Because when you think of writing, you have to come up
with these, the ideas, then you have to write, then you have to
publish, post, then you have to go back.
And when you post, you also haveto engage with others if you
want to have a chance of, you know, getting comments and
things like that, right? So it's not posting and then
leaving the platform, right? So when you do that, it's going
(15:40):
to come up with a plan and literally it's going to say, OK,
Monday you can do this Tuesday, you can do this.
And then you can reframe and say, no, that doesn't work.
I only want to work on this oncea week and I want to create
content for the whole week. OK, no problem.
It's going to create another plan, right?
So for people that are wonderinglike what structure?
(16:02):
AI can help you with the content, but it can help you
with the structure. Now, once you have the
structure, you can say, OK, I like that.
This is something I can put in my calendar.
And usually what it will say at the end, it will say, do you
want to get started with Monday's content and say, OK,
let's get started, right? So this is basically how I do
(16:22):
it. You know how I structure it but
literally use AI for the strategy on how to make it
happen because it knows. Yeah, it's a great thought,
partner. If you have this back and forth
conversation and asking to ask questions back to you, it's so
easy to get out of you what is what.
(16:42):
Basically AI is needed in order to create that content that
resumes. And let's take it a step
further. So let's say I'm a coach or a
consultant that it's already putting out content, it
resonates and so on. But there is a missing piece.
There is not. It's attracting engagement,
people are resonating with that and so on.
(17:04):
But I'm not getting any leads. What I'm missing there?
There can be a number of of things happening, but one would
be are you talking to your audience?
Are you an entertainer? There are people that create a
lot of content, gets lots of engagement and comments, but you
have no idea what their businessis.
So you have to weave in your story, you have to educate.
(17:27):
You get you can entertain, but you've got to sell.
We are marketers first. So if people don't see you sell,
if you're interacting with someone on LinkedIn but you have
no idea what they sell, that there's a problem, right?
That's an entertainer. That's not a marketer, right?
(17:48):
So, so if they are not converting into leads and
clients, it can be two things. One, you are not selling.
You are not asking them to come into your list or to your
webinar or to book a call or something like that.
That's 1. So it's a message problem,
right? Or two, you're talking to
(18:10):
someone that likes what you postbut will never work with you.
Wrong audience, wrong offer, right?
So and you know, when we talk about podcasting and you know,
sharing podcasts on social, because that's also one thing
that we help people with, it's even harder because we don't
even know who our audience is onpodcast, the listeners, right?
(18:33):
So when you're not getting leads, that's because there's a
gap between what you're talking about and who you ideal audience
is right now, right? So you're not meeting them where
they're at and therefore they'renot taking that next step.
Yeah, exactly. And that missing piece, that's a
(18:55):
call to action. It's so often overlooked without
asking. And we expect that people will
come to us without us asking. And they would just, oh, can you
help me? But oh, what they're actually
doing because I have no idea. And that's a big red flag.
And when it comes to podcasting,because indeed especially there
are so many formats out there. There is interview style podcast
(19:18):
like this one, there are solo episode, there are Co host type
of episodes, there are round tables, there are many others.
From your experience of working with clients, which are the
hardest if you want to go on a scale to get leads with and
which are which type of formats are the easiest to get leads out
of for podcasting? So, so for me, what I'm seeing
(19:41):
is that the one that is the easiest to get a lead on is when
you do a solo episode, right? And this is your expertise.
And I'll share with you, you know, how, why, or if you're a
guest on a podcast that has youraudience right, where the
listeners actually are looking for people like you.
(20:02):
OK. So it's so when we talk about
the hosting, if you're a host, right?
That's an opportunity for you toshare your expertise, share what
it is to work with you. Sometimes people bring in past
clients, like have a client She did like a 200, it's episode 250
(20:25):
and she brought in five or six of her clients on the call on
the show, right? So it's a it's a host, one host,
but they are like several peoplethat she brought in and that
post that episode brings a lot of authority because she's got
all these people that have worked with her.
And from that she's getting leads, right, because we're
(20:45):
tracking that. So this this thing, you know, in
order to find out if you're getting leads, you have to
track, right, because a lot of people don't know what their
podcast brings to their business.
But so if you're host and if youdo that and strategically, the
goal of the podcast episode is to teach them something.
But for them to for the listenerwas ready to take action to say,
(21:08):
OK, how do I apply this to me? How is that working for me?
And that's where you give them an opportunity to start a
conversation with you. That's, you know, we have a
product for that. It's called podcast Leadflow.
And basically what it does is that it allows you to with AI to
start an e-mail conversation where you tell them a unique,
(21:32):
you send them a unique e-mail that is going to tell them how
to apply what they learned on the podcast.
I didn't say that, you know, like so concise as I wanted to.
But basically the idea is if you're strategic about your
content with this for and a clear call to action of what you
want them to do next and the people that are ready and that
(21:53):
are looking for that will take the next step.
And for those that are reluctantto say ah, but this is not just
content, it's not enough to portto social media.
When you think about it, podcastis a long form type of content
and it's so much easier to buildtrust.
It's the same reason why platforms like YouTube and the
creators out there are much moreeasier getting leads out of it.
(22:17):
Because if you watch a couple ofeven hours sometimes of a
certain person that is solving acertain problem is so easy to
build that connection and to trust them that oh, they're
actually knowing what they're talking about.
And podcast is the same like when you sharing like certain
solar episodes, sharing about the same thing, solving that
(22:40):
problem in different ways. Or as you mentioned, like
bringing in some former clients that you actually help them and
they share their experience, they share what they experience
working with you. That's one of the best ways,
especially now seeing Speaking of AI, because we are not there
yet, but probably come in few months or years in which AI will
improve the video aspect of it even more than is now.
(23:03):
But until then at least like putting yourself on camera on a
mic and sharing your knowledge is so, so powerful.
And I love the guesting part andIrena even say this style of
interviewing as a host, you can also get leads, for example,
like around 60% of the list thatI get are through this podcast
in which I don't share much about my expertise.
(23:27):
But what happens here? I connect with guests, some of
the guests my need, my services or there's another way around I
build that connection and peoplerefer me and so on.
And those are underrated things.But the important part that you
mentioned, it's that ask that clear call to action, that clear
(23:49):
lead magnet or some sort of plugin the episode show notes that
people can act right away ratherthan just, I don't know, trying
to find you out where you are onthe Internet, reaching out to
you, sending your message and get lost in the width of it
rather than easy way to do it. And can you tell me a bit more
(24:10):
about your tool and how you manage to bring that human
connection with AI and educate them further in order to turn
that listener into a Lib? Yeah, sure.
So so the the way we use AI because we also, as you, you
know, shared in the intro, I'm also a membership strategy.
So I real membership sites and online portal for people and we
(24:33):
integrate AI into it and our angle like it, like I like I
shared before, you know, our angle with AI is AI as a tool to
solve a problem, as an accelerator and an amplifier.
OK, So here in the AI, in the context of podcast, basically
what we've identified is that gap between I have a podcast, I
(24:54):
have great content, I have listeners and then I have
clients. And when I get a client,
sometimes the client is going tosay, yes, I listen to your
podcast and and like, you had noidea, right?
So there is this gap where we don't know who our listeners are
and we are probably missing out on an opportunity to condemn
with them earlier, like and get when the momentum is like it's
(25:17):
highest when they're actually listening, right?
So again, problem solver, we're like, OK, what can we create to
help create that connection, that human connection?
We use AI to be more human basically, so we can focus on
making more connection. And basically the idea was that
(25:39):
somebody's going to want to connect with you.
You want somebody, OK, your ideal client, your ideal
listener, your lead is someone who is interested to potentially
work with you, right? That means that they liked what
you shared on the podcast and they would be interested in one
what the next step is. So if you're sharing how to
(26:03):
solve a problem, maybe they would love to know what is their
next step to solve that thing, right?
So what we did is with AI is we created a tool where it takes
the episode as the expertise, asthe knowledge for AI, right?
It's going to extract 123 questions that it could ask the
(26:24):
listener. The listener is going to answer
on a form and based on that, they're going to receive an
e-mail that is unique to them with their next step.
So it's the equivalent of havingyour listener sitting next to
you. So it's like, you know, there is
a two of us talking here. If there was a listener that is
listening right now is sitting next to us at the end of the
(26:46):
episode, I going to ask this person 123 questions and based
on that, I'm going to give them a piece of advice.
So I'm going to give them a fourstep plan or one thing they can
do this week. You know, no matter.
It really depends how you want to interact with your audience,
right? But the idea is that unique
piece. So now they're not getting by
(27:06):
giving you their name and e-mail.
They're not getting a lead magnet like everybody gets the
same PDF and nobody opens it, right?
They get a unique e-mail sent byAI, but that sounds a lot like
me. OK, That has a reel that uses
the answers to their questions. So it's relatable.
(27:28):
Oh my gosh, she got me. She knows where I'm at.
That's the context. The answer to the questions are
the context, right? And I am CC D on the e-mail.
So in two days I can respond andsay, you know, like, was that
helpful? And that's when we start a
conversation. So that's how we created this
tool that allows you to start a conversation by e-mail, human to
(27:51):
human, right afterwards with somebody that's genuinely
interested in knowing more about, you know, what you're
doing, what you're teaching or working with you.
What I really like about it is the personalization part,
because often indeed, most lead magnets are the same thing for
everyone. And if you can add this bit of
(28:13):
personalization to whatever yourlead magnet is, that will
actually make them, as you mentioned, get you understand
that. Oh, they actually get me.
And it's easier for them to reply to that e-mail or to
continue the conversation. And you are so human jumping and
turn that lead into a client. And that's super powerful.
And it's what I really like about the way you that your take
(28:37):
on it is that you identify this gap, you identify this problem
and you find a solution for it. Because indeed, for a lot of
podcasters, this is a pain. Like they maybe have a lot of
listeners, they solve real problems with their content, but
they cannot turn that into an actual client.
And it's, it's really smart how you went about it.
(28:57):
And once they use this tool and they start the conversation
because that's not a problem that you might need to fix, like
like how to turn that lead into a client without relying too
much on AI. The AI really shows up to send
the e-mail, right? It's going to come up with a
(29:18):
unique e-mail based on the content, the answers, and a
strong prompt. Obviously that you write, you
have to write AI mean it's coming up with a prompt that
again, it's human, AI, human. So AI is going to come up with
the question and the prompt and the output.
But then it's the human, you go back and then you tweak the
questions if you want to, right?Because you have your own
(29:40):
expertise and it's relying only on the episode.
But you know more. So you could trick that.
You can trick the output as well.
You can say I want a shorter e-mail, I want a longer e-mail,
a different format based on whatyou know, your people, you know,
like to read from you as far as e-mail.
But after that, there is no moreAI after that it's you, right?
(30:01):
So your call to action could be book a call.
It could be here is another episode for you to listen to is
here is another resource. It could be hit reply and tell
me more or tell me you know and ask a question.
So it's not about selling from that e-mail, it's about building
(30:23):
the relationship and the connection.
I had a client who was saying she got someone who actually got
the e-mail and booked a call. And she said, you know what?
I thought, 'cause, you know, we worked a lot on the output of
the e-mail, 'cause she wanted ita certain way and things like
that. And she's like, it's not about
the content of the e-mail. To me, the value is that now
(30:43):
we're connected. So of course the e-mail has
value, but it's about people actually raising their hand and
saying, hey, like what you're doing and now it's for you to do
your job. You know what, at selling or
like I say, enrolling people into their own ideas and showing
them what is possible, right? And continue to build that
(31:04):
trust. So that doesn't mean you're
going to sell the second e-mail.It totally depends on what
you're selling. If you're selling one-on-one, if
you're selling your course like or product, you know, whatever
that is, but AI really ends there, then it's human.
Yeah, absolutely. And that's the power of a tool
(31:24):
like you have of podcast lead Flow, that it's starting that
conversation and it's personalizing.
And then you can take over and engage and build a relationship
before you actually pitch or sell your services.
Because at the end of the day, we need to make sure we can help
before we sell. And for those that are in your
(31:46):
situation right now, there are guests on a podcast.
I will go about it in order to because you mentioned that's
another way to get the leads andget clients to podcasting.
How do you do it, for example, and how others can leverage
guesting in podcasting as well? I mean, I think the queue is
guesting in podcasting is reallybe strategy about what do you
(32:06):
want to get out of the episode like so that is what is going to
help you choose what show you want to be on.
For me, I want to talk about AI and right now when I'm talking
about I I'm not hearing other people talking about it this
way. I'm talking about like people
testing so many tools and like, you know, they're like, how many
(32:28):
AI tools do we have out there? Like people are just busy
playing with tools. I'm not like that.
I'm not playing with any of this.
I'm just like, I have a problem,can AI help me solve it?
So I have a totally different angle.
So anyone, anyone that wants to hear it right now, I will talk
to them. I'm not really looking at their
audience size and things like that.
(32:49):
Honestly, because there was one thing I found is a lot of
podcasters are after downloads and because they want to be
shown in Apple and Spotify. And that is all great, right?
But my friend who has clients signing up from her podcast
doesn't have a big audience, butshe has a targeted one.
(33:12):
She has a really good message, you know, and she has a good
follow up, right? So it's about, it's not the
quantity, it's really the quality.
And then it's how you're going to repurpose the guest episode
if you do nothing with it, right?
It's not like we record it goes live and then we go on into our
next guest post, right? For me, I'm going to take that
(33:35):
recording. You bet.
I'm going to put podcast leads flow on it.
So people will have a form that they can fill out if they want
to find out how to use AI ethically, you know, with these
things. And then we'll have a
conversation by e-mail. And depending on what they're
looking for, I might be able to help or not.
And I will redirect them to someone, right?
(33:55):
I'm going to share it on social media.
I'm going to take some clips of this, of things that you've said
or I've said, and then I will share it on social with people
and then I will have the link again to the form.
So it's having a strategy for when you're guest broadcasting.
It's like you reverse engineer what it is that I want, right?
(34:16):
I want client to get clients I want.
I need leads to get leads. I need to be going in front of
my audience and sharing my message like what I think,
right? So what I think right now is AI.
I'm not saying it goes against what some people are saying.
I'm just talking about it very differently.
There are things that I don't know that a lot of people talk
(34:38):
about. Oh, you haven't played with
that? You haven't?
No, I don't have time to play with AII.
Just want to use it strategically when it makes
sense for me, right? So that would be my take.
It's like have a strategy on whyyou want a guest.
Absolutely. Because without strategy,
without being clear, the problemthat you want to solve or the
(34:58):
outcome that you want out of the, the episode is so hard.
And I like the fact that you mention the aftermath of the
recording because often people go on podcasts and they just
expect a miracle to happen. The leaves will float in and
people reach out and so on. And that might happen if you end
up on Jorgen or Diarrhea CEO andso on.
(35:18):
But let's be real, if you're listening to this podcast,
probably the chances of you getting there are slim or maybe
very years away. I'm not saying it's impossible
because anything is possible, but in order to get something
out of it, you need to put in some effort as well, like
promoting the episodes like you mentioned, creating shorts out
(35:38):
of it and having a clear next step that that lead generator,
that call to action, that podcast lead flow embedded from
there that it's helping people reach out to you very easily.
And I really like the smart approach that you have.
It's so obvious that you have experienced intact and you know
that there is no problem withoutsolution.
(36:01):
And you can also lose a lot of time playing with tools, testing
every single AI tool out there. And that can be your strategy.
I know people that are like speaking on stages and making a
lot of money just by playing with AI tools, but that's their
strategy. AI influencers if you want, but
if that's not you, if you want to be smart about it, just like
(36:23):
like you mentioned and Natalie, find the problem, find the
solutions that problem if AI canhelp with it and implement it
and so on. And when it comes to
memberships, because you help people as well with building
membership and e-learning platforms and so on, how do you
look at it from a future perspective?
There is still room for it in the age of AI.
(36:46):
So more than ever, however, the models are shifting just like in
the e-learning whether this is online course or memberships.
So when I talk, when I say membership, I I mean
subscription, right? Meaning people pay every month
to get access to some type of content, support and
accountability, right? And the reason this is here to
(37:09):
stay and it's only going to keepgrowing, but it probably in a
different format than what most people have right now is that
people are done with purchasing content, 2003 thousand EUR
videos, they are done with that,right?
They don't want to consume anymore.
They want results. And in order to get results,
(37:33):
they have to take action. And to take action, they need
accountability, they need interactivity in the programs.
So what we're seeing now in the memberships is not so much like
a ton of content, but content. How do you apply it?
So now it's learning, doing, learning, doing, because that's
(37:55):
how you get people to take action, to see some type of
results and therefore to stay. Nobody's going to leave a
membership if they're getting results, right?
So that's where I see AI going is less long videos and more
exercise interactive, you know, tools.
(38:15):
And that's where AI comes in. That's what we've been
integrating into, you know, large 7 and 8 figure memberships
is AI tools to solve a problem, right?
So, for example, say you are in a membership and you want to
sell, it's helping you grow youronline business, right?
(38:35):
And the first thing is you need to come up with your avatar.
You know, there was always this avatar exercise that everybody
hates, right? You have to give it a name, how
old he or she is. Nobody loves that, right?
So instead of taking a pen of paper, you know, and sometimes
they give you APDF and you can fill out the blanks, right?
What if you had a chat, a bot, right, that is actually going to
(38:59):
ask you question and together you're going to come up with the
avatar. It's going to be a lot more fun
than having for you to sit around.
OK, what books are they reading?OK, what movies are they
watching? You know, do they have case like
I have no idea. You know, like instead of doing
this where some people are tiredof doing them because you feel
(39:19):
like you're making it up, which you are then creating a tool to
create that. So the way we use AI inside this
program, and this is what is happening right now.
I'm not talking about the future, it's happening right
now. It's you identify places where
people have to do something and there is some type of
(39:40):
resistance. Oh my gosh, I need to create my
avatar. Some people going to do it very
quickly. They know it, they've done it
before. And some people will be stuck
there, right? OK, can I create an AI tool to
help them? So that's one way.
Another way to use any AI tool is as role play, right?
So if the membership is teachingyou to have conversations by
(40:02):
e-mail or in the DMS, well, let's have a bot.
Where you can do role play and you can have different levels.
OK, let's do an easy role play somebody that's really nice to
me. Let's do somebody that is going
to have all these objections andlet's do one that is actually
pretty harsh and nasty. You know, like you, you get to
try what is this doing? It's building people's
(40:24):
confidence, right? They are learning by doing
right, so and they're more likely to go on to the next step
and therefore get the result right.
So we're building confidence. We are making people actually
take action and get some type ofresult.
And that's what people now want.They want more interactivity.
(40:45):
They also want to see that they are making progress.
So you need to show them in the membership, this is what you
came for, this is what you've achieved so far.
Because we are so focused on what is the next thing and what
we want that we don't take the time to look back and say, OK,
you've been thinking about this for two years now, in just two
(41:06):
weeks. This is where we are at already,
right? So these are all things that are
going to make people stay, give you great testimonial, great
case study. They're going to talk about it,
you know, to others. So and they're not going to
leave your membership. So you're going to have more
successful program by integrating AI to accelerate
(41:28):
their results. That's what I mean by
accelerating their results, right?
Is these tools that help them, you know, make a decision, write
that first e-mail. I have one, for example, like
created. So when I first started this for
me last year, I created this tool.
So we were on the program and they had to write and so they
(41:50):
had to. So the course is called, it's
not available in mobile. It's called first members and
it's to get people their first member in their membership.
And one of the exercise was to Create an e-mail and I call a
hand raiser. So they start sharing what their
idea is. You know, I'm thinking about,
are you interested in it? You don't say when, what price,
(42:11):
what it is exactly, but like, isthat something of interest?
Some people would write the e-mail and some people would get
stuck, like, oh, I don't know what to write.
So you can give them a swap file, but then everybody writes
the same thing. So what I did is we created this
tool where we asked them key questions.
Why do you want to do this in the first place?
(42:34):
What kind of like vibe do you want to create?
Is that going to be like a hub with a lot of people?
Is it going to be more like a safe space?
So we we ask all these questionsthat are not like the technical
questions, but more like the deep down with the emotions in
it, right? And based on that, we came up
with a draft and already it sounded so much like a down.
(42:58):
So there was human, the answer, the question that was AI to come
up with the draft. And then there is human again,
OK, now that you have this draft, don't send it that way.
Make it your own. It sounds already so much like
them that doing that work is a lot easier for them now, right?
Because they just have to tweak it.
(43:18):
They are not starting from scratch.
And that's when you get people waiting for like weeks to send
the e-mail to just getting it done in a couple of days.
Yeah, I love how practical theseexamples that you share are.
That's the practical way I use AI.
No other way. It's just like that.
There's a problem. Is there an AI solution for
this? And that's what we do for
(43:40):
people. You know, I when people are
saying people are not completingmy course, you know, they are
getting stuck and things like that.
OK, let's identify that step. Why are they getting stuck?
Is there something we can do about it?
And sometimes it's the lesson itself that needs to be broken
down because it's too much. But sometimes there is a tool,
there is a com that we can give them, there is a chat bot that
(44:03):
we can give them where they can have that conversation with your
content to build their confidence and make a decision
so they can move forward. Absolutely.
And I also believe the same thatthis is the future in which we
embrace all the things like the information itself, the human
touch in which you are involved in the process and the tool that
(44:27):
helps them solve that particularstep in the program or whatever
the the service that you're offering is.
Rather than just putting anothercourse out there that is just
some recording, some checklist, some forms to complete and so
on. By you being involved by using
technology to help them solve the things that did not not
(44:50):
necessarily need your help. That's powerful because you have
higher conversions, completion rates, better testimonials, as
you mentioned. And most importantly, they'll
get results. They will just be there for the
sake of it, to finish another program or to start, but you
actually make them solve that problem.
(45:11):
And indeed those type of approaches won't die.
But unfortunately those that just puts another, oh, here are
20 hours of video content that solves this problem.
Those people don't buy anymore. And even if they buy, probably
because of the name of the seller and so on, but they will
complete it probably 2% of them.Yeah, exactly, exactly.
(45:35):
So so that's to me, that's the AI angle that is going to be
that is here to stay and that isonly going to grow.
But there's one piece that I don't like with AII Will.
I can tell you it's the video. Like I've seen people like even
people I know. And that was like already months
ago where she posted this video and there was something off.
(45:59):
I was like, and I asked her, I say this is off, like is this
you or is this AI? And I was like, no, AI cannot be
that good. You know, that was like months
ago. And she's like, no, it's AI.
I say, well, that was no, that doesn't speak to me.
That's something off like you'reyou're human, but you're not
really human. And it's like after a while when
(46:20):
you stop looking, you see that they always make the same
movements and the eyes in the eyes, like that's just not it.
So I'm like, no, like that's where we get an opportunity to
get back time and be human is tocreate those real videos.
The other creepy ones, I don't know if you saw that is like
when you can bring back deck people and make them move.
(46:41):
Absolutely not, Absolutely not. That's creepy.
That's like no way. So be like human videos.
I mean, creating a video that's not me, you know, with people
talking and things like that. If it's done well, sure.
But don't pretend to be me ever,or somebody that I know.
(47:01):
Like, no, no way. That's where I draw the line.
Yeah, I agree, because at least this is the thing that will
still be relevant in the future,right?
To just be able to create that original version of ourselves,
not to AI avatar or ensuring ourown ideas because if you go on
(47:21):
that route on letting AI create the prompts, the scripts, the
video itself, where we are rightlike what we're what we are
doing here that builds that trust and connection with the.
We obviously saw that oh, this person is something is doesn't
connect with me because it's so easy like the eyes.
(47:42):
I think those are powerful because maybe it will get there
like they to be so good that canreplicate the spark in the
reality of the face and so on. But still it'll be something
called behind the screen. There won't be a theory of human
that express emotions different mimics of the face.
Yeah, I mean, you know, like if you were making it like cartoon
(48:04):
style and I would speak, then probably I wouldn't mind because
you're not pretending to be, right.
It's like the pretending like the human version, like
absolutely not. And unfortunately we see more
and more of them. And when I see it, I kind of
kind of tell and I'm not even listening.
(48:24):
I'm just trying to see and verify, see if I see things
with. Unfortunately it's there.
It's going to be more and more and you know, like even all the
videos you see like it basicallycan't trust anything that you
see on video anymore. You can't.
That's sad, but that's the truth, right?
You can't. So this is our opportunity to
stay human and to stand around this kind of videos.
(48:49):
I don't want to pretend to be skinnier, younger and you know,
people like make all this stuff like that.
To me that's that's Dai that I don't like that I don't want to
even engage with. I agree.
So, and the beautiful part is that this podcast episode is
real. We are humans.
We are not AI avatar. And for other humans that want
(49:10):
to get in touch with you and work with you, please tell them
where to find you. Sure.
So we can go to themembershiplab.com if they're
interested about like if they have an online course or a
membership interested about how to take it next level, make it
more actionable for people. And then if you want to check
out the podcast, it's podcast lead flow.com.
(49:32):
That's the podcasting tool. I'm definitely going to create
one and share it with you, you know, with that episode.
So you will see, you'll get a chance to see, you know what
that looks like, Gabe. And you can find me on LinkedIn.
Otherwise, that's where I am most of the time.
My name, if you can spell it. Yes, of course.
And there'll be anyway links down below.
(49:52):
So please check the links from Natalie down below.
And I'd like to conclude with a small challenge for those
listening. So you have to create a
challenge for them. They can apply in less than one
week to take one annoying problem they currently facing
and turn that into an AI solution.
What will be the steps for them?OK, so I mean, step number one
(50:15):
is identify the problem. Like what is one thing?
2GO to ChatGPT and tell them what is the problem.
Tell them what you've tried in the past, tell them why it
hasn't worked and ask it to giveyou 10 ideas on how to solve it
right. And then from there, from the
answers, see if there are any that you basically like.
(50:40):
And so if you like #2 you could say, OK, let's take #2 let's
dive deeper. Ask me more questions.
Tell it, you know, ask me more questions for more context on
how I can apply this. It's going to say sure, right?
And that's how you get started. Also tell it like when you want
to solve the problem, like it's,it's that's going to be a three
(51:01):
months project to solve that thing.
Or do you want a solution today?Nice.
I love this challenge and if you're listening or watching,
please do it and let us know in the comments how that went
because I'm sure if you follow Natalie's advice and follow that
process, you'll get to a solution.
Thank you so much, Natalie, for joining us today.
(51:21):
It was absolute pleasure to haveyou and you're sharing your
knowledge and insights. It's something that we need to
listen and apply because AI is here to stay and it's only
getting better. Yeah, absolutely.
Thank you so much for having me,Gabe.
My pleasure.
We are making people take actionand get some type of result and
that's what people now want. Meet Natalie Duramere, a tech
savvy strategist with the heart for human connection and mind
wired for systems, automation and real client results.
In this episode, we talk about practical ways to leverage AI in
(00:20):
their business, how to generate leads with podcasting, the
future of membership programs inthe age of AI, and so much more.
I want to challenge AI, so when it gives you something, you say,
OK, now I want you to criticize what you just said.
How do we make it better? Over the past decade, she helped
hundreds of coaches, course creators, and membership site
(00:40):
owners bring their vision to life.
Building online programs that don't just look good, but
actually move people forward. Permission to help business
owners grow smarter, leveraging tools like AI and podcasting to
generate high quality leads, increase client success, and
scale with intention. There's a problem.
Is there an AI solution for this?
(01:05):
Natalie, what's the right balance between using AI in our
business and that human touch that we crave more and more?
Thing that we're starting to seehappening is people being scared
of using AI because they are scared that it doesn't feel
authentic. They are wonder what people
think about them using AI, You know, are they lazy or they just
(01:29):
don't want to do the work and they don't want to sound like
robots. So I think to me the right
balance is to really look at AI as a tool to help you solve a
particular problem. So whether this is, I'm
struggling to be consistent in something, is there a tool in AI
(01:51):
that can help me be more consistent if I'm struggling
when I'm writing because I'm running, you know, I don't have,
I, I can't come up with ideas. Can I use AI to do that?
So it's not AI to replace us, it's AI to help us in the places
where we need a little bit of help, either for consistency or
(02:11):
gaining time. And I think the key as well is
to be really open. You know how you use AII just
saw a, a poll, I think that was yesterday on LinkedIn where
somebody was asking, you know, like, are you telling people
that you're using AI? Like, are you ashamed of it?
Are you hiding it? Are you being very open about
(02:31):
it? And I'm like, I am the on the
side of like, just, you know, ifpeople ask, just say it.
Yes, you know I help AI, but to me the key is always to start
with the human, my ideas, my expertise, use AI as a tool and
accelerator. You know someone that something
(02:51):
that can gives me idea or help me structure my thinking and
then with whatever comes out of this, the human again to really
craft it and make it into something that really sound like
me. And that's how you're going to
use AI and still have something that sounds like you where you
do it ethically. I mean, it's a tool that is here
(03:14):
to stay. So if you don't use it, you're
going to missing be missing out,right?
So you've got to look at can youleverage it and still be
yourself? I like this approach, especially
because doesn't remove entirely the human auto equation because
some people just outsource everything to AI either if it's
writing or other type of activities.
(03:36):
And they don't give it second loan because they just approve
whatever AI spills out. And often, as we know is not the
best output that we can expect. And that's an interesting poll
that you see because why is seenas a taboo for so many because
as you mentioned, it's here. We we must embrace it.
(03:56):
We must implement it in our business life and so on.
Otherwise, we'll end up into, I don't like the word replaced,
but probably we'll end up in some sort of troubles if you are
not embracing technology. Absolutely.
I think that seeing it as like being ashamed, like, you know,
(04:16):
saying, oh, I don't want to use AI.
It's, it's basically this approach of saying I don't want
to do the work anymore. Now there is something that can
do it for me. And that's when people see AI as
replacement. But what if we start to see AI
as a tool, as an amplifier and accelerator?
That is our disposal, right? So we can be more of ourselves.
(04:40):
But in order to be more of ourselves, to do more, it has to
start with us, right? So we have, you know, you've
heard about it, I'm sure the human in the loop, but it's
like, it's always human. So it's not a matter of like, I
mean, you can choose to not use AI for anything, but you're
going to be at a disadvantage because your competition is
(05:02):
going to use it, right? And you're never going to be
replaced. I mean, anybody that is worried
about their job being replaced, learn about AI and the best AI
tools for your job so that you can do it better, faster and
you'll still get hired, right. So I think there was this fear
around AI also the whole qualityof the output, you know, people
(05:25):
after I've heard people say, youknow, being worried about the
basically the output, like them talking for them.
There is no risk of that if you again, if you do human AI and
human right and don't trust likedon't trust AI, don't trust
ChatGPT. It's like there are things like
it's very wrong. And then you say, no, that's
(05:45):
right. And he's going to say, yeah,
you're right, Oops. I'm like, no, you don't want to
rely on that, but you can use itfor the analysis, you know, the
analytical piece and the structuring right there.
Again, it's going to be as good as the knowledge that you feed
it, your expertise and the context that you have, right?
(06:06):
So that's my take on AI. And you mentioned their context,
something that unfortunately it's overly ignore when it comes
to inputting the right information to AI is just asking
questions without context or just the building some sort of
tools that doesn't have the right context.
(06:28):
Obviously you won't output the right information to you.
And when it comes to context, what people should look out for
in order to make sure it feeds to AI?
Well, I think like the, the thing to look at is most people
are using AIA, lot of people areusing AI like Google, and that's
not the way to use it, right. But if you stop thinking about
(06:49):
it as having a conversation withsomeone and the more you're
going to tell it about what you're trying to do, what you've
tried, things like that, the more it's going to be able to
help. So looking at it as a
conversation, that's the context.
It's like, tell me what it is that you're trying to do, what
it is that you've tried, right? The more detail you're going to
(07:12):
give, right, the better answer they're going to get.
Now, one thing that people don'tdo as well is you want to
challenge AI. So when it gives you something,
you say, OK, now I want you to criticize what you just said,
you know, how do we make it better?
And when you do that, it's actually going to, you'll see,
(07:32):
it's actually going to analyze it's thought process.
So This is why what I created isgood because it does this.
These are the area where I coulddo better.
Do you want me to do better? Like to try another?
And you say yes. And then it's going to give you
a new version. And that version is usually so
much better than the first one. But people don't go there.
(07:55):
They get something and they really because it knows how to
write well, right? So you can read, you know, it
reads easily, but reading easilyand looking better than what
would we would have done and spend hours on probably is not
enough, right? There is an opportunity to
really go even deeper and better.
(08:15):
So asking it to criticize this work is really a great way to
get like that second version from them that is so much
better. I totally agree with this.
And I also like to say that usually AI, it's a people
pleaser. They're always trying to give us
what we think we want, but oftenwhat we think we want might not
(08:37):
be the reality, right? So that's why that second
opinion, that second output can be so much better.
And especially when you criticize it a bit because
there's like, Oh my God, I didn't do the task the right
way. Let me reanalyze this and.
Exactly, exactly. Yeah, absolutely.
So that, but that's a muscle, right.
That's something that you need to to, that you see with
(09:00):
practice. The problem that we're thinking
with the all the people that areusing AI to create content and
post and people don't even realize that what they're
posting with all the emojis and things like that, if this is not
how they write, it's not going to work.
It makes them them feel like, oh, I'm creating a lot of
content, but it's content that doesn't resonate with people at
(09:22):
all. And I don't think it's because
it's written by AI. It's I think it's because it
just doesn't resonate, right? It doesn't sound like them and
it's shallow, right? When I see a post and I know
it's written by AI, but if it's good or if I know the person,
I'll read it anyway. I don't mind 'cause I know she
(09:43):
or he weave did her own thing atthe end.
And I'm OK with that, right? But people that just never
created content and suddenly youknow, there are so many prompts
now that help you create amountsworth of content.
You plug in a couple of ideas and you get all these things and
then you publish it. This content is going nowhere.
(10:03):
They just make them self like feeling busy but leads to
nowhere. And that's the bad AI that we
see and people are are complaining about even in the
comments. You know when you get these
comments generated by AI that are like so useless so that at
house no one. Yeah, it's just adding to the
noise, right. And in order to avoid that, how
(10:27):
will be the process if you can make it a bit practical for
those watching or listening, let's say they're new to
content, they want to, they havesomething to share.
They don't want to know where tostart.
They know that, as you mentioned, there are all these
prompts or tools that helping just turn content out of the
gate but doesn't share anything new.
(10:51):
It's just some record dating information.
How they should personalize thatto add that human touch that you
mentioned and to be involved in the process.
So, so if you're using so, so the key with AI, like I was
saying, it's like you give it knowledge and context.
So the more you're going to share with AI, what is your tone
(11:12):
of voice, how you write, what are your values, your mission.
So that's something that you canwrite in a document, right?
Save it as a PDF or as a text file and then upload it.
So if you create like a custom GPT, for example, upload it as a
file that now it knows that knowledge like this is how I
write. These are my values.
(11:34):
These are you can even have thisis my ideal audience.
This is what I help them with, right?
Then you want to come up with some ideas, some like pillars of
content. Again, it depends why you create
content. What are you trying to achieve?
Usually people want to get make money, so get clients.
Clients means getting leads means people actually
(11:55):
interacting with them, right? So if that's the reason you're
creating content, then looking at what are like four or five
pillars of content that I know my audience is interested in and
that I am good at, right? And once you've got those
pillars, you can use AI to startcreating ideas, you know, around
(12:17):
these pillars. And on your side, you have to
come up what is your unique angle?
What is your belief around thesethings and how you do it.
And when you can weave the two, then you can start to really
create content that really speaks to your audience.
Sounds like you and have your values you know built into it,
(12:44):
which is how people are going toconnect with you at the end of
the day. So.
Indeed, because we connect values, we connect to the same
beliefs and so on. And I love that you mention
those because often they're overlooked and it comes to
connecting with true content, not just putting content out
there to showcase, ah, I'm creating content right now.
I try to get some leads and so on, but no one resonates.
(13:06):
It's maybe because you don't useyour own values there, you don't
have a voice, but sustaining your ground in what you believe.
And even if it's not the generalbelief that people think, right?
Because that's also very important.
You don't have to be, I don't know, in the pool of sheep, if
you want, you want to be the black sheep, the ones that
sometimes has a contrarian opinion, but not just for the
(13:28):
sake of it, because that also won't shed very good light on
you. And once you do all this, so
let's say this is the first step, You gather that document,
you put all these things inside,you have the content pillars and
so on. And what would be a simple
prompt or a simple question to ask in order to get your first
post out there that actually resonates?
(13:51):
So I think that the there are like many ways you can approach
this, but I would what I would do is I would also again think
in terms of what problem are am I trying to solve?
The problem I'm trying to solve is I want to get started writing
right? So that can be the start of your
(14:12):
prompt. Hey, I'm not writing yet.
I want to get started writing onthis specific social platform.
This is my expertise. I've uploaded a file.
You know my stuff, my tone of voice, right?
These are 4-5 pillars of contentthat I know I can speak to you
help me get started. Just help ask it.
(14:33):
Help me get started posting content.
Ask me the questions that you need.
Ask me more info. Like if you need more context,
they're probably going to ask something like do you want to
post every day? Do you want to post in writing?
Are you going to make videos right?
Are you going to do like images,carousels, things like that?
(14:55):
Like what type? Because it what it needs that
kind of context. So you can say, no, I just want
to write short posts, but I wantto get started and I would like
to post once a week or every day, you know, whatever it is.
OK. And you can say, can you help me
come up with a plan to make thathappen?
(15:17):
Because when you think of writing, you have to come up
with these, the ideas, then you have to write, then you have to
publish, post, then you have to go back.
And when you post, you also haveto engage with others if you
want to have a chance of, you know, getting comments and
things like that, right? So it's not posting and then
leaving the platform, right? So when you do that, it's going
(15:40):
to come up with a plan and literally it's going to say, OK,
Monday you can do this Tuesday, you can do this.
And then you can reframe and say, no, that doesn't work.
I only want to work on this oncea week and I want to create
content for the whole week. OK, no problem.
It's going to create another plan, right?
So for people that are wonderinglike what structure?
(16:02):
AI can help you with the content, but it can help you
with the structure. Now, once you have the
structure, you can say, OK, I like that.
This is something I can put in my calendar.
And usually what it will say at the end, it will say, do you
want to get started with Monday's content and say, OK,
let's get started, right? So this is basically how I do
(16:22):
it. You know how I structure it but
literally use AI for the strategy on how to make it
happen because it knows. Yeah, it's a great thought,
partner. If you have this back and forth
conversation and asking to ask questions back to you, it's so
easy to get out of you what is what.
(16:42):
Basically AI is needed in order to create that content that
resumes. And let's take it a step
further. So let's say I'm a coach or a
consultant that it's already putting out content, it
resonates and so on. But there is a missing piece.
There is not. It's attracting engagement,
people are resonating with that and so on.
(17:04):
But I'm not getting any leads. What I'm missing there?
There can be a number of of things happening, but one would
be are you talking to your audience?
Are you an entertainer? There are people that create a
lot of content, gets lots of engagement and comments, but you
have no idea what their businessis.
So you have to weave in your story, you have to educate.
(17:27):
You get you can entertain, but you've got to sell.
We are marketers first. So if people don't see you sell,
if you're interacting with someone on LinkedIn but you have
no idea what they sell, that there's a problem, right?
That's an entertainer. That's not a marketer, right?
(17:48):
So, so if they are not converting into leads and
clients, it can be two things. One, you are not selling.
You are not asking them to come into your list or to your
webinar or to book a call or something like that.
That's 1. So it's a message problem,
right? Or two, you're talking to
(18:10):
someone that likes what you postbut will never work with you.
Wrong audience, wrong offer, right?
So and you know, when we talk about podcasting and you know,
sharing podcasts on social, because that's also one thing
that we help people with, it's even harder because we don't
even know who our audience is onpodcast, the listeners, right?
(18:33):
So when you're not getting leads, that's because there's a
gap between what you're talking about and who you ideal audience
is right now, right? So you're not meeting them where
they're at and therefore they'renot taking that next step.
Yeah, exactly. And that missing piece, that's a
(18:55):
call to action. It's so often overlooked without
asking. And we expect that people will
come to us without us asking. And they would just, oh, can you
help me? But oh, what they're actually
doing because I have no idea. And that's a big red flag.
And when it comes to podcasting,because indeed especially there
are so many formats out there. There is interview style podcast
(19:18):
like this one, there are solo episode, there are Co host type
of episodes, there are round tables, there are many others.
From your experience of working with clients, which are the
hardest if you want to go on a scale to get leads with and
which are which type of formats are the easiest to get leads out
of for podcasting? So, so for me, what I'm seeing
(19:41):
is that the one that is the easiest to get a lead on is when
you do a solo episode, right? And this is your expertise.
And I'll share with you, you know, how, why, or if you're a
guest on a podcast that has youraudience right, where the
listeners actually are looking for people like you.
(20:02):
OK. So it's so when we talk about
the hosting, if you're a host, right?
That's an opportunity for you toshare your expertise, share what
it is to work with you. Sometimes people bring in past
clients, like have a client She did like a 200, it's episode 250
(20:25):
and she brought in five or six of her clients on the call on
the show, right? So it's a it's a host, one host,
but they are like several peoplethat she brought in and that
post that episode brings a lot of authority because she's got
all these people that have worked with her.
And from that she's getting leads, right, because we're
(20:45):
tracking that. So this this thing, you know, in
order to find out if you're getting leads, you have to
track, right, because a lot of people don't know what their
podcast brings to their business.
But so if you're host and if youdo that and strategically, the
goal of the podcast episode is to teach them something.
But for them to for the listenerwas ready to take action to say,
(21:08):
OK, how do I apply this to me? How is that working for me?
And that's where you give them an opportunity to start a
conversation with you. That's, you know, we have a
product for that. It's called podcast Leadflow.
And basically what it does is that it allows you to with AI to
start an e-mail conversation where you tell them a unique,
(21:32):
you send them a unique e-mail that is going to tell them how
to apply what they learned on the podcast.
I didn't say that, you know, like so concise as I wanted to.
But basically the idea is if you're strategic about your
content with this for and a clear call to action of what you
want them to do next and the people that are ready and that
(21:53):
are looking for that will take the next step.
And for those that are reluctantto say ah, but this is not just
content, it's not enough to portto social media.
When you think about it, podcastis a long form type of content
and it's so much easier to buildtrust.
It's the same reason why platforms like YouTube and the
creators out there are much moreeasier getting leads out of it.
(22:17):
Because if you watch a couple ofeven hours sometimes of a
certain person that is solving acertain problem is so easy to
build that connection and to trust them that oh, they're
actually knowing what they're talking about.
And podcast is the same like when you sharing like certain
solar episodes, sharing about the same thing, solving that
(22:40):
problem in different ways. Or as you mentioned, like
bringing in some former clients that you actually help them and
they share their experience, they share what they experience
working with you. That's one of the best ways,
especially now seeing Speaking of AI, because we are not there
yet, but probably come in few months or years in which AI will
improve the video aspect of it even more than is now.
(23:03):
But until then at least like putting yourself on camera on a
mic and sharing your knowledge is so, so powerful.
And I love the guesting part andIrena even say this style of
interviewing as a host, you can also get leads, for example,
like around 60% of the list thatI get are through this podcast
in which I don't share much about my expertise.
(23:27):
But what happens here? I connect with guests, some of
the guests my need, my services or there's another way around I
build that connection and peoplerefer me and so on.
And those are underrated things.But the important part that you
mentioned, it's that ask that clear call to action, that clear
(23:49):
lead magnet or some sort of plugin the episode show notes that
people can act right away ratherthan just, I don't know, trying
to find you out where you are onthe Internet, reaching out to
you, sending your message and get lost in the width of it
rather than easy way to do it. And can you tell me a bit more
(24:10):
about your tool and how you manage to bring that human
connection with AI and educate them further in order to turn
that listener into a Lib? Yeah, sure.
So so the the way we use AI because we also, as you, you
know, shared in the intro, I'm also a membership strategy.
So I real membership sites and online portal for people and we
(24:33):
integrate AI into it and our angle like it, like I like I
shared before, you know, our angle with AI is AI as a tool to
solve a problem, as an accelerator and an amplifier.
OK, So here in the AI, in the context of podcast, basically
what we've identified is that gap between I have a podcast, I
(24:54):
have great content, I have listeners and then I have
clients. And when I get a client,
sometimes the client is going tosay, yes, I listen to your
podcast and and like, you had noidea, right?
So there is this gap where we don't know who our listeners are
and we are probably missing out on an opportunity to condemn
with them earlier, like and get when the momentum is like it's
(25:17):
highest when they're actually listening, right?
So again, problem solver, we're like, OK, what can we create to
help create that connection, that human connection?
We use AI to be more human basically, so we can focus on
making more connection. And basically the idea was that
(25:39):
somebody's going to want to connect with you.
You want somebody, OK, your ideal client, your ideal
listener, your lead is someone who is interested to potentially
work with you, right? That means that they liked what
you shared on the podcast and they would be interested in one
what the next step is. So if you're sharing how to
(26:03):
solve a problem, maybe they would love to know what is their
next step to solve that thing, right?
So what we did is with AI is we created a tool where it takes
the episode as the expertise, asthe knowledge for AI, right?
It's going to extract 123 questions that it could ask the
(26:24):
listener. The listener is going to answer
on a form and based on that, they're going to receive an
e-mail that is unique to them with their next step.
So it's the equivalent of havingyour listener sitting next to
you. So it's like, you know, there is
a two of us talking here. If there was a listener that is
listening right now is sitting next to us at the end of the
(26:46):
episode, I going to ask this person 123 questions and based
on that, I'm going to give them a piece of advice.
So I'm going to give them a fourstep plan or one thing they can
do this week. You know, no matter.
It really depends how you want to interact with your audience,
right? But the idea is that unique
piece. So now they're not getting by
(27:06):
giving you their name and e-mail.
They're not getting a lead magnet like everybody gets the
same PDF and nobody opens it, right?
They get a unique e-mail sent byAI, but that sounds a lot like
me. OK, That has a reel that uses
the answers to their questions. So it's relatable.
(27:28):
Oh my gosh, she got me. She knows where I'm at.
That's the context. The answer to the questions are
the context, right? And I am CC D on the e-mail.
So in two days I can respond andsay, you know, like, was that
helpful? And that's when we start a
conversation. So that's how we created this
tool that allows you to start a conversation by e-mail, human to
(27:51):
human, right afterwards with somebody that's genuinely
interested in knowing more about, you know, what you're
doing, what you're teaching or working with you.
What I really like about it is the personalization part,
because often indeed, most lead magnets are the same thing for
everyone. And if you can add this bit of
(28:13):
personalization to whatever yourlead magnet is, that will
actually make them, as you mentioned, get you understand
that. Oh, they actually get me.
And it's easier for them to reply to that e-mail or to
continue the conversation. And you are so human jumping and
turn that lead into a client. And that's super powerful.
And it's what I really like about the way you that your take
(28:37):
on it is that you identify this gap, you identify this problem
and you find a solution for it. Because indeed, for a lot of
podcasters, this is a pain. Like they maybe have a lot of
listeners, they solve real problems with their content, but
they cannot turn that into an actual client.
And it's, it's really smart how you went about it.
(28:57):
And once they use this tool and they start the conversation
because that's not a problem that you might need to fix, like
like how to turn that lead into a client without relying too
much on AI. The AI really shows up to send
the e-mail, right? It's going to come up with a
(29:18):
unique e-mail based on the content, the answers, and a
strong prompt. Obviously that you write, you
have to write AI mean it's coming up with a prompt that
again, it's human, AI, human. So AI is going to come up with
the question and the prompt and the output.
But then it's the human, you go back and then you tweak the
questions if you want to, right?Because you have your own
(29:40):
expertise and it's relying only on the episode.
But you know more. So you could trick that.
You can trick the output as well.
You can say I want a shorter e-mail, I want a longer e-mail,
a different format based on whatyou know, your people, you know,
like to read from you as far as e-mail.
But after that, there is no moreAI after that it's you, right?
(30:01):
So your call to action could be book a call.
It could be here is another episode for you to listen to is
here is another resource. It could be hit reply and tell
me more or tell me you know and ask a question.
So it's not about selling from that e-mail, it's about building
(30:23):
the relationship and the connection.
I had a client who was saying she got someone who actually got
the e-mail and booked a call. And she said, you know what?
I thought, 'cause, you know, we worked a lot on the output of
the e-mail, 'cause she wanted ita certain way and things like
that. And she's like, it's not about
the content of the e-mail. To me, the value is that now
(30:43):
we're connected. So of course the e-mail has
value, but it's about people actually raising their hand and
saying, hey, like what you're doing and now it's for you to do
your job. You know what, at selling or
like I say, enrolling people into their own ideas and showing
them what is possible, right? And continue to build that
(31:04):
trust. So that doesn't mean you're
going to sell the second e-mail.It totally depends on what
you're selling. If you're selling one-on-one, if
you're selling your course like or product, you know, whatever
that is, but AI really ends there, then it's human.
Yeah, absolutely. And that's the power of a tool
(31:24):
like you have of podcast lead Flow, that it's starting that
conversation and it's personalizing.
And then you can take over and engage and build a relationship
before you actually pitch or sell your services.
Because at the end of the day, we need to make sure we can help
before we sell. And for those that are in your
(31:46):
situation right now, there are guests on a podcast.
I will go about it in order to because you mentioned that's
another way to get the leads andget clients to podcasting.
How do you do it, for example, and how others can leverage
guesting in podcasting as well? I mean, I think the queue is
guesting in podcasting is reallybe strategy about what do you
(32:06):
want to get out of the episode like so that is what is going to
help you choose what show you want to be on.
For me, I want to talk about AI and right now when I'm talking
about I I'm not hearing other people talking about it this
way. I'm talking about like people
testing so many tools and like, you know, they're like, how many
(32:28):
AI tools do we have out there? Like people are just busy
playing with tools. I'm not like that.
I'm not playing with any of this.
I'm just like, I have a problem,can AI help me solve it?
So I have a totally different angle.
So anyone, anyone that wants to hear it right now, I will talk
to them. I'm not really looking at their
audience size and things like that.
(32:49):
Honestly, because there was one thing I found is a lot of
podcasters are after downloads and because they want to be
shown in Apple and Spotify. And that is all great, right?
But my friend who has clients signing up from her podcast
doesn't have a big audience, butshe has a targeted one.
(33:12):
She has a really good message, you know, and she has a good
follow up, right? So it's about, it's not the
quantity, it's really the quality.
And then it's how you're going to repurpose the guest episode
if you do nothing with it, right?
It's not like we record it goes live and then we go on into our
next guest post, right? For me, I'm going to take that
(33:35):
recording. You bet.
I'm going to put podcast leads flow on it.
So people will have a form that they can fill out if they want
to find out how to use AI ethically, you know, with these
things. And then we'll have a
conversation by e-mail. And depending on what they're
looking for, I might be able to help or not.
And I will redirect them to someone, right?
(33:55):
I'm going to share it on social media.
I'm going to take some clips of this, of things that you've said
or I've said, and then I will share it on social with people
and then I will have the link again to the form.
So it's having a strategy for when you're guest broadcasting.
It's like you reverse engineer what it is that I want, right?
(34:16):
I want client to get clients I want.
I need leads to get leads. I need to be going in front of
my audience and sharing my message like what I think,
right? So what I think right now is AI.
I'm not saying it goes against what some people are saying.
I'm just talking about it very differently.
There are things that I don't know that a lot of people talk
(34:38):
about. Oh, you haven't played with
that? You haven't?
No, I don't have time to play with AII.
Just want to use it strategically when it makes
sense for me, right? So that would be my take.
It's like have a strategy on whyyou want a guest.
Absolutely. Because without strategy,
without being clear, the problemthat you want to solve or the
(34:58):
outcome that you want out of the, the episode is so hard.
And I like the fact that you mention the aftermath of the
recording because often people go on podcasts and they just
expect a miracle to happen. The leaves will float in and
people reach out and so on. And that might happen if you end
up on Jorgen or Diarrhea CEO andso on.
(35:18):
But let's be real, if you're listening to this podcast,
probably the chances of you getting there are slim or maybe
very years away. I'm not saying it's impossible
because anything is possible, but in order to get something
out of it, you need to put in some effort as well, like
promoting the episodes like you mentioned, creating shorts out
(35:38):
of it and having a clear next step that that lead generator,
that call to action, that podcast lead flow embedded from
there that it's helping people reach out to you very easily.
And I really like the smart approach that you have.
It's so obvious that you have experienced intact and you know
that there is no problem withoutsolution.
(36:01):
And you can also lose a lot of time playing with tools, testing
every single AI tool out there. And that can be your strategy.
I know people that are like speaking on stages and making a
lot of money just by playing with AI tools, but that's their
strategy. AI influencers if you want, but
if that's not you, if you want to be smart about it, just like
(36:23):
like you mentioned and Natalie, find the problem, find the
solutions that problem if AI canhelp with it and implement it
and so on. And when it comes to
memberships, because you help people as well with building
membership and e-learning platforms and so on, how do you
look at it from a future perspective?
There is still room for it in the age of AI.
(36:46):
So more than ever, however, the models are shifting just like in
the e-learning whether this is online course or memberships.
So when I talk, when I say membership, I I mean
subscription, right? Meaning people pay every month
to get access to some type of content, support and
accountability, right? And the reason this is here to
(37:09):
stay and it's only going to keepgrowing, but it probably in a
different format than what most people have right now is that
people are done with purchasing content, 2003 thousand EUR
videos, they are done with that,right?
They don't want to consume anymore.
They want results. And in order to get results,
(37:33):
they have to take action. And to take action, they need
accountability, they need interactivity in the programs.
So what we're seeing now in the memberships is not so much like
a ton of content, but content. How do you apply it?
So now it's learning, doing, learning, doing, because that's
(37:55):
how you get people to take action, to see some type of
results and therefore to stay. Nobody's going to leave a
membership if they're getting results, right?
So that's where I see AI going is less long videos and more
exercise interactive, you know, tools.
(38:15):
And that's where AI comes in. That's what we've been
integrating into, you know, large 7 and 8 figure memberships
is AI tools to solve a problem, right?
So, for example, say you are in a membership and you want to
sell, it's helping you grow youronline business, right?
(38:35):
And the first thing is you need to come up with your avatar.
You know, there was always this avatar exercise that everybody
hates, right? You have to give it a name, how
old he or she is. Nobody loves that, right?
So instead of taking a pen of paper, you know, and sometimes
they give you APDF and you can fill out the blanks, right?
What if you had a chat, a bot, right, that is actually going to
(38:59):
ask you question and together you're going to come up with the
avatar. It's going to be a lot more fun
than having for you to sit around.
OK, what books are they reading?OK, what movies are they
watching? You know, do they have case like
I have no idea. You know, like instead of doing
this where some people are tiredof doing them because you feel
(39:19):
like you're making it up, which you are then creating a tool to
create that. So the way we use AI inside this
program, and this is what is happening right now.
I'm not talking about the future, it's happening right
now. It's you identify places where
people have to do something and there is some type of
(39:40):
resistance. Oh my gosh, I need to create my
avatar. Some people going to do it very
quickly. They know it, they've done it
before. And some people will be stuck
there, right? OK, can I create an AI tool to
help them? So that's one way.
Another way to use any AI tool is as role play, right?
So if the membership is teachingyou to have conversations by
(40:02):
e-mail or in the DMS, well, let's have a bot.
Where you can do role play and you can have different levels.
OK, let's do an easy role play somebody that's really nice to
me. Let's do somebody that is going
to have all these objections andlet's do one that is actually
pretty harsh and nasty. You know, like you, you get to
try what is this doing? It's building people's
(40:24):
confidence, right? They are learning by doing
right, so and they're more likely to go on to the next step
and therefore get the result right.
So we're building confidence. We are making people actually
take action and get some type ofresult.
And that's what people now want.They want more interactivity.
(40:45):
They also want to see that they are making progress.
So you need to show them in the membership, this is what you
came for, this is what you've achieved so far.
Because we are so focused on what is the next thing and what
we want that we don't take the time to look back and say, OK,
you've been thinking about this for two years now, in just two
(41:06):
weeks. This is where we are at already,
right? So these are all things that are
going to make people stay, give you great testimonial, great
case study. They're going to talk about it,
you know, to others. So and they're not going to
leave your membership. So you're going to have more
successful program by integrating AI to accelerate
(41:28):
their results. That's what I mean by
accelerating their results, right?
Is these tools that help them, you know, make a decision, write
that first e-mail. I have one, for example, like
created. So when I first started this for
me last year, I created this tool.
So we were on the program and they had to write and so they
(41:50):
had to. So the course is called, it's
not available in mobile. It's called first members and
it's to get people their first member in their membership.
And one of the exercise was to Create an e-mail and I call a
hand raiser. So they start sharing what their
idea is. You know, I'm thinking about,
are you interested in it? You don't say when, what price,
(42:11):
what it is exactly, but like, isthat something of interest?
Some people would write the e-mail and some people would get
stuck, like, oh, I don't know what to write.
So you can give them a swap file, but then everybody writes
the same thing. So what I did is we created this
tool where we asked them key questions.
Why do you want to do this in the first place?
(42:34):
What kind of like vibe do you want to create?
Is that going to be like a hub with a lot of people?
Is it going to be more like a safe space?
So we we ask all these questionsthat are not like the technical
questions, but more like the deep down with the emotions in
it, right? And based on that, we came up
with a draft and already it sounded so much like a down.
(42:58):
So there was human, the answer, the question that was AI to come
up with the draft. And then there is human again,
OK, now that you have this draft, don't send it that way.
Make it your own. It sounds already so much like
them that doing that work is a lot easier for them now, right?
Because they just have to tweak it.
(43:18):
They are not starting from scratch.
And that's when you get people waiting for like weeks to send
the e-mail to just getting it done in a couple of days.
Yeah, I love how practical theseexamples that you share are.
That's the practical way I use AI.
No other way. It's just like that.
There's a problem. Is there an AI solution for
this? And that's what we do for
(43:40):
people. You know, I when people are
saying people are not completingmy course, you know, they are
getting stuck and things like that.
OK, let's identify that step. Why are they getting stuck?
Is there something we can do about it?
And sometimes it's the lesson itself that needs to be broken
down because it's too much. But sometimes there is a tool,
there is a com that we can give them, there is a chat bot that
(44:03):
we can give them where they can have that conversation with your
content to build their confidence and make a decision
so they can move forward. Absolutely.
And I also believe the same thatthis is the future in which we
embrace all the things like the information itself, the human
touch in which you are involved in the process and the tool that
(44:27):
helps them solve that particularstep in the program or whatever
the the service that you're offering is.
Rather than just putting anothercourse out there that is just
some recording, some checklist, some forms to complete and so
on. By you being involved by using
technology to help them solve the things that did not not
(44:50):
necessarily need your help. That's powerful because you have
higher conversions, completion rates, better testimonials, as
you mentioned. And most importantly, they'll
get results. They will just be there for the
sake of it, to finish another program or to start, but you
actually make them solve that problem.
(45:11):
And indeed those type of approaches won't die.
But unfortunately those that just puts another, oh, here are
20 hours of video content that solves this problem.
Those people don't buy anymore. And even if they buy, probably
because of the name of the seller and so on, but they will
complete it probably 2% of them.Yeah, exactly, exactly.
(45:35):
So so that's to me, that's the AI angle that is going to be
that is here to stay and that isonly going to grow.
But there's one piece that I don't like with AII Will.
I can tell you it's the video. Like I've seen people like even
people I know. And that was like already months
ago where she posted this video and there was something off.
(45:59):
I was like, and I asked her, I say this is off, like is this
you or is this AI? And I was like, no, AI cannot be
that good. You know, that was like months
ago. And she's like, no, it's AI.
I say, well, that was no, that doesn't speak to me.
That's something off like you'reyou're human, but you're not
really human. And it's like after a while when
(46:20):
you stop looking, you see that they always make the same
movements and the eyes in the eyes, like that's just not it.
So I'm like, no, like that's where we get an opportunity to
get back time and be human is tocreate those real videos.
The other creepy ones, I don't know if you saw that is like
when you can bring back deck people and make them move.
(46:41):
Absolutely not, Absolutely not. That's creepy.
That's like no way. So be like human videos.
I mean, creating a video that's not me, you know, with people
talking and things like that. If it's done well, sure.
But don't pretend to be me ever,or somebody that I know.
(47:01):
Like, no, no way. That's where I draw the line.
Yeah, I agree, because at least this is the thing that will
still be relevant in the future,right?
To just be able to create that original version of ourselves,
not to AI avatar or ensuring ourown ideas because if you go on
(47:21):
that route on letting AI create the prompts, the scripts, the
video itself, where we are rightlike what we're what we are
doing here that builds that trust and connection with the.
We obviously saw that oh, this person is something is doesn't
connect with me because it's so easy like the eyes.
(47:42):
I think those are powerful because maybe it will get there
like they to be so good that canreplicate the spark in the
reality of the face and so on. But still it'll be something
called behind the screen. There won't be a theory of human
that express emotions different mimics of the face.
Yeah, I mean, you know, like if you were making it like cartoon
(48:04):
style and I would speak, then probably I wouldn't mind because
you're not pretending to be, right.
It's like the pretending like the human version, like
absolutely not. And unfortunately we see more
and more of them. And when I see it, I kind of
kind of tell and I'm not even listening.
(48:24):
I'm just trying to see and verify, see if I see things
with. Unfortunately it's there.
It's going to be more and more and you know, like even all the
videos you see like it basicallycan't trust anything that you
see on video anymore. You can't.
That's sad, but that's the truth, right?
You can't. So this is our opportunity to
stay human and to stand around this kind of videos.
(48:49):
I don't want to pretend to be skinnier, younger and you know,
people like make all this stuff like that.
To me that's that's Dai that I don't like that I don't want to
even engage with. I agree.
So, and the beautiful part is that this podcast episode is
real. We are humans.
We are not AI avatar. And for other humans that want
(49:10):
to get in touch with you and work with you, please tell them
where to find you. Sure.
So we can go to themembershiplab.com if they're
interested about like if they have an online course or a
membership interested about how to take it next level, make it
more actionable for people. And then if you want to check
out the podcast, it's podcast lead flow.com.
(49:32):
That's the podcasting tool. I'm definitely going to create
one and share it with you, you know, with that episode.
So you will see, you'll get a chance to see, you know what
that looks like, Gabe. And you can find me on LinkedIn.
Otherwise, that's where I am most of the time.
My name, if you can spell it. Yes, of course.
And there'll be anyway links down below.
(49:52):
So please check the links from Natalie down below.
And I'd like to conclude with a small challenge for those
listening. So you have to create a
challenge for them. They can apply in less than one
week to take one annoying problem they currently facing
and turn that into an AI solution.
What will be the steps for them?OK, so I mean, step number one
(50:15):
is identify the problem. Like what is one thing?
2GO to ChatGPT and tell them what is the problem.
Tell them what you've tried in the past, tell them why it
hasn't worked and ask it to giveyou 10 ideas on how to solve it
right. And then from there, from the
answers, see if there are any that you basically like.
(50:40):
And so if you like #2 you could say, OK, let's take #2 let's
dive deeper. Ask me more questions.
Tell it, you know, ask me more questions for more context on
how I can apply this. It's going to say sure, right?
And that's how you get started. Also tell it like when you want
to solve the problem, like it's,it's that's going to be a three
(51:01):
months project to solve that thing.
Or do you want a solution today?Nice.
I love this challenge and if you're listening or watching,
please do it and let us know in the comments how that went
because I'm sure if you follow Natalie's advice and follow that
process, you'll get to a solution.
Thank you so much, Natalie, for joining us today.
(51:21):
It was absolute pleasure to haveyou and you're sharing your
knowledge and insights. It's something that we need to
listen and apply because AI is here to stay and it's only
getting better. Yeah, absolutely.
Thank you so much for having me,Gabe.
My pleasure.
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.