Episode Transcript
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I told myself a story. That's just who I am.
I'm shy and you can overcome anything once you just change
the story. Ray Coghlan is a seasoned serial
entrepreneur with an impressive track record of founding 20
companies across five countries.In today's episode, we dive into
how to overcome the crippling fear of public speaking, how to
grow your podcasts, and the power of building a fulfilling
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business. Every man's got something that
they can help the world with, and if you can help one person,
it's not just that one person. They're probably helping the
household and that could have a ripple effect as well.
As the business podcast coach and host, Roy has successfully
launched and driven 6 podcasts to the topic ones of the
industry, it all consistently ranking the top 5% and 4
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reaching the prestigious top 0.5%.
One thing is I cringe when I hear the feedback of some people
and I always make sure that I talk to the person later and
kind of tell him why he thought he was good and make him feel
better instead of crushing theirconfidence.
In addition to his podcasting problems, Roy is a Co founder of
Brain Gene Fitness, a platform dedicated to engaging cognitive
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abilities and empowering individuals to optimize their
mental performance. He's also the Co founder of VA
World where he's specialized in correct clients with the perfect
virtual assistants to meet the diverse needs.
Roy, welcome to authority in theWild.
Thank you very much, Gabe. Proud of me, looking forward to
it. Likewise, especially because you
describe your younger self like a person that was paralyzed by
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fear. Can you take us back to that
moment that we're putting you inthat situation, especially
because now you're a proflific podcaster and business owner,
but as you know, it was not always the case.
Well. I know St. paralyzed by Pharaoh
Mesky, extremely shy and when I was younger even going into a
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shop was a thing that I wasn't comfortable with, you know, get
the friend to go in and buy sweets.
In the States people are like 21when they're drinking.
In Ireland it was 18. So I was a good boy.
Waited till I was 18 to start drinking.
I wasn't 1, you know, drinking at 14 or something like that.
But even when I was going out with friends, I didn't feel
comfortable going up to the bar.When it was my round, I'd give
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the money to my friend and he'd go up and get their owns and I
was just a thing that I going todie and I look back and I'd like
slap myself in the dead. But it was just just the thing
that I was, I started, I studiedconstruction economics and
management and then I worked forthe biggest mechanical
contractor in Ireland and it worked my way up to running big
multi Β£1,000,000 jobs. And the one part I hated was the
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meetings. So like there could be 20 people
around the table, you know the clients.
We were doing a Johnson Johnson project.
There was builders, architects and my voice would go, I used
the night before like procurement and everything.
I was buying massive equipment, no problem at all.
Picking up the phone or just talking one-on-one to people, no
problem. But group settings like that
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terrified me and I went to and I've had a lot of businesses, so
even running businesses wasn't aproblem with me.
It wasn't and all and like I wasn't affair.
I've done parachute jump on my own.
I've done a lot of things. It's not that fair of
everything. It was just the speaking was the
main thing. So I went to Poland.
I'm 18 years in Poland and basically I was doing very well
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at about 14 people on my books. I had a lot of syndicates.
I put kind of built apartments, Turkey apartments, I had housing
projects. I was managing over 200
properties. And when the crash happened, it
took a while to come across. I still was doing OK, but this
the syndicate members who were way bigger than me, they were
like somewhere 10 million plus. They got in trouble and I
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thought it was going to come right.
So I started putting in my own money into some of them like
that. We had that mortgage and in the
end the whole lot came across itjust got I got wiped out and I
was personally labeled for 5 million.
I got through that and I'm goingto get to he overcame my fear
because it's all part of the story.
Eventually cleared the decks forthat.
I do had over 100 court cases, went to an event.
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What's your quest? And at that event I said, I'm
going to expose all the corruption that I've seen in my
life because it was like this. This is like not good.
Because I know unfortunately some people throw on the towers
like I don't like this. But I also saw 2 brilliant
speakers. There was Eric Admits and Vision
Lakiana and I was like, there are incredible speakers.
I said I need to be a good speaker to get my message out
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because otherwise people aren't going to listen to me.
Came back and I said I'm going to join Toastmasters.
So being the strong confident portion that I was, I had to
bring people with me to to make me feel safe.
I went to the meeting, I said this is great.
And they said we don't have timeto join it and I was too shy to
go back on my own. And the only reason I joined the
Toastmaster was a new club opened.
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It was opening in the universityand I said OK, everyone's going
to be new, I'm going to just join.
Went there, they said, do you want to sign up?
Yeah, I sign up. Do you want to do a speech next
week? I just thought that was normal.
So I agreed to do the the first speech the next week.
As it turns out, a new club is formed by existing clubs, so
experienced Toastmasters and newToastmasters.
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And my very first speech, I prepared for it.
And as I was speaking, I was terrified.
I was terrified because you can prepare in your room, but then
when you're 20 eyeballs looking at your 30 eyeballs, I can't
remember how many was there, butit was, you know, it was a room
full of people. And at one stage I kind of
paused and just kind of froze and then overcame it.
And the pieces of paper like they came to give you a review.
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So at that time they encourage people to give you like a
comment on what you do. All the experience Toastmasters
get me you overcame the the moment of silence.
Very good speech, Bah, Bah, Bah.And all the new people, just
where was the entertainment? Couldn't hear you at the back.
Like they abused me, but that didn't affect me.
That kind of was like I was laughing at that.
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And I ended up using that situation to enter a competition
a few years later and got into the final of five countries by
actually explaining my experience of why you should
never do that, because if somebody is shy, you shouldn't
attack. You should make them feel
better. And what I did is I joined the
original Toastmasters club. I formed my own Toastmasters
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club. I became a coach.
I became DTM, which is distinguished Toastmaster after
three and just entered lots of competitions, done an open mic,
Ted X done open comedy. And I was speaking at mine
Valley actually. And I wasn't afraid.
So I went from terrified to competent speaker.
And I've done I sixteen 1700s podcasts with at least 100
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lives. So what I tell people is we have
a crutch in life. We tell ourselves a story.
I told myself a story. That's just who I am.
I'm shy. And it's like you can overcome
anything once you just change the story.
Absolutely. But what's fascinating about
your story is the fact that you're shy when it comes to
speaking, but in the same time you start your basic
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entrepreneurial journey at just nine years old, like washing
cars. What's the difference between
speaking and actually asking forthe sale, right?
I I don't know, it's, it's a strange one because even like I,
I used to go wrong at 11:00. I've done newspapers and I built
up my own run. So a guy that was near enough
was like one of the biggest guysin the city for the newspaper.
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So I got an area and I go aroundthe houses.
Do you want to buy the Echo, which was a newspaper, local
newspaper? Do you want to send the paper?
Do you want a magazine or whatever and I had no problem
with that. Then a fourteen with the money
from that I bought a lawnmower. I'd go wrong to asking people if
they want their grass cut. It was it was a strange going to
shine this. I don't know.
I don't understand it. So there was times that you
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know, and even a phone caller, if even I say in a construction
site, I could see people that would be like some place you'd
have a foreman of a builder likea build big, big living company
and they just abuse people. They're just screaming them.
And as soon as somebody tried out with me, I would never
tolerate it. I'd always stick up for myself
and it back off because they would know I'm shy, but I wasn't
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weak. And then they would never abuse
me again. But yeah, if I could be walking
along with them and they'd be abusing somebody next to them.
So it was a strange kind of shyness that I had.
I, I don't know. And obviously it would be great
to go back and kind of shake yourself and say, Hey, what are
you doing? But you know, you just kind of,
we react to hold the situation that we're in.
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I don't know why I could have selective shyness.
I suppose you could call it. Yeah, that can be one thing.
The other thing might be, I don't know, something that might
happen. For example, I know by myself
like because I resonate a lot ofyour story.
I started as a very shy person. For example, if you're a group
setting in school, I was the person that was isolated or
always listening but not speaking out.
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And same later, like in order tobe able to speak on camera, I
did around 12 week of coaching with someone to help me be able
to stand in front of a camera and not going crazy.
And after that, I was able to start the podcast without even
dreaming of it. And, and I tried to track back
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personally. And I was suing some patterns,
like some, for example, person in my life trying to say to me
like that narrative, like telling me that, oh, you're so
shy and I will skip on hearing that.
And then I start probably, like you said, to say to myself that
I'm shy. Other person tell me, oh, you're
so introverted. And I was like, hmm, am I
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introverted? And I start to say that to
myself, That's happened to you or because apart from like you
telling to yourself, maybe someone like interested that
narrative into your brain. What?
There's a few things. One, there was a, there were in
the family, there was a lot of shyness on the mother side.
So for me, my great grandmother who was alive to like think I
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was 11, so I had a good relationship, but she went out
of the house from when she was 40.
She lived as I think 86 or 87. She went out of the house twice.
So she was extremely shy. A lot of the people in that side
of the family were very shy. You know, if you're wrong,
people that are shy, they're notexactly encouraging to go.
And the other thing is the school, and it's strange because
on the speaking podcast, I like,I talked about a lot, loads of
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people, the teachers and I remember like you're learning a
language, you're learning your English, you're trying to prove
they're making you stand up and read, You're splattering, you're
splattering, you're shy and people are laughing at you.
So it's not a good experience. And in history, I remember I was
13. So that's when you go into the
second stage of school. And I just didn't like this
teacher wasn't that I wasn't trying.
He was aggressive, abusive. And I came last like I'd not, I
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think there's 17% I got, I got last the class and he called me
up and in front of the class, hesays my grandmother would do
better and she's been dead 10 years.
And like class break their wholelife.
And then they're just, they're just looking at me and they're
kind of they're taking, you know, they're taking the piss
afterwards off that what happened is I got a different
teacher three years later and started getting 100%.
And I was kind of, so I've realized as well, sometimes it's
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the personality of a teacher andhow you react with them, how you
engage with it. But I know that that affected me
and talking to a lot of people, a lot of the times it's the
teacher that actually crushes someone's confidence or insults
you and you just bury a deep down and you don't know where
it's coming from. Could it be that?
I don't know Because I mean, I think it was a combination
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because like the shop thing would have been before that that
episode. So I'm not sure.
But definitely that didn't help.And I'm pretty sure that a lot
of people that are listening to us right now can resonate with
that because indeed, school system and family members or
even friends or other colleaguesin school or early years can
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have this, this negative influence on us by pointing a
finger or laughing or whatever. And if someone esteemed that
situation, they are crippled by fear.
They, they are not able to put themselves out there.
And especially now in the age ofAI, where showing yourself on
video probably is one of the best way to, to build authority
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and and so on. Can you guide what you did in
order to overcome that? Like maybe took us back to the
first week when you start speaking on Toastmasters or
trying to put yourself out thereand so on, what someone that is
in that situation can do. I think 1 is a mindset because I
made the decision that I need todo this.
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So then I made a concrete effort.
So I started watching TEDx talks.
I started getting books on that,a TEDx book, Robert Kennedy's,
it was a book on that, on his public speaking, done a course
on it. And that was one of the things,
an online course that they started doing.
And the other thing is like in Toastmasters, there's, and
that's an international thing. So usually in most cities,
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there'll be something like that.But this kind of table topics,
which is you're just called up to talk for two minutes and that
you haven't a clue what they're going to ask you.
So you've got new talk and I ended up being very good at
that, putting humor and everything.
And I'm like, you've got a ribbon.
And it was like I was winning that a lot.
I'm just getting comfortable just being silly and you know,
instead of being serious and I think doing that.
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And then there was another thingand this is always the shyness
was going to, there's a thing called evaluation.
So a speaker goes up and then somebody evaluates the speech
later kind of halfway through the meeting or at the
second-half of the meeting. And I'm just afraid to do that
for about 6 months. And when I started doing it, I
was spotting so much more that most people wouldn't.
Like I'd spot someone's feet like that, all right, you know,
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I'd see a sway or I just, so I was kind of analyzing a lot of
things and people started askingme to be their evaluator, which
rarely happened. Then I was getting people asking
me to be their mentor. So I was like, you know, I was
still terrified kind of doing, you know, speech 6 or speech 10
or whatever. But I just kind of said, all
right, I'm doing it, you know, And then I recorded everything I
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was watching. And what I encourage people is
sometimes look at it in silent. So then you're looking at your
body language. Then put the phone on, just
listen to it and you can see, does it work?
There's a few things you can do.And it's just just be surrounded
with people. That's that's that's support.
Yeah. Because like, I remember when I
was practicing my speech, I tried to do it in front of my
mom. And like, I have a fantastic
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relationship with my mom. And she just broke down
laughing. And I knew I couldn't do it in
front of her because it was like, and I went over at the
time my grandmother was alive and they went over and they done
practiced with her. I I don't know, do they come
back from Ireland or something? There was some speech I'd done
anyway. And I mean, and she said, why am
I doing that? That I was, I was hopping for
some was like, that was the bestfeedback I could have got.
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It was like you're shifting. And when you're speaking in
front of good people that are like five years in the game,
they're really giving you good feedback.
So sometimes those people are giving you feedback.
They're just trying to praise you, praise you, praise you.
And that's not, and then they might say, Oh, and you, you, you
could have moved in the stage atthis level or you could have
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done this, whereas I was giving as much feedback in a nice
positive way to make you better.And I appreciate it when people
done that to me as well. So if you're maybe does not toss
that, but if you're with people that can kind of say or just
say, could you look at this video and give me some feedback?
They've just say different things.
Look at once as I was doing the talk thing and I did that on the
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open my comedy and about 5 to 10people came up and told me about
it that I knew that had came to support me.
And I was like, why am I doing that?
It was obviously it was nervous because I mean, with a comedy,
you know, Toastmasters is different.
No one's going to go, oh, that was terrible.
You know, they're trying to giveus, I mean, some people do, but
they're trying to support you. Whereas in a comedy that you're
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just going into an audience, they're going to Heckle you.
They're going to if you don't do.
And that was the feedback that Igot.
Like I started paying attention to that list.
It's just watch the little things.
And you know, even if, if, if you find doing a speech for five
to 10 minutes is is hard, do thetalk, the topics.
Do you know, even play games with your friends that you're,
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you know, like this kind of maingames does like where you're
talking about something without mentioning if you're doing these
things with your friends and you're doing it in front of five
or six people, you're technically public speaking and
you're in a comfortable position.
And then you get good and then you kind of learn tricks and
learn stories and stuff like that.
And it's just a case of that andeven preparing speech someplace
people, Oh, I couldn't do a speech And what I would say some
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people memories, I couldn't do that.
It's like memories, a full speech for whether it's 30
minutes speech. That's not for me.
That takes too long. I mean, I, I've often
interviewed people that's done aTed X and they'd say, Oh, I
practiced it, you know, 100 * 200 times.
I said, I'm not a plane. But what I would do with
anything I was doing is like, I'd know the introduction, I'd
have my bullet points and I'd know my conclusion and that's
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all you want. And some place I go back, I
said, don't go, I forgot this, Iforgot to say this.
Well, nobody knows that. It's only I know that and it
doesn't matter. It's OK as long as you kind of
get the main message across. You know, what you're talking
about. And what I would say to anybody
that's kind of going on stage, don't make it about you don't
make it about the ego. Try to bring value to the
listeners and then they'll feel that they know that.
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So if you're coming to share something about your experience
in life or whatever skills that you've got that you're going
there and you're trying to touchthem and help them that they can
move forward, then people will appreciate what you've just said
and the feedback from that. When people come up to you and
thank you, it's it's a nice feeling.
And like like when they didn't the the Ted X open mic, it was
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like 5 minutes or something. And it was I don't know what
happened. It was it was in Poland, but it
was some they were doing a Polish one and an English one.
And maybe somebody pulled out orsomething.
They don't know. But they got in contact me said,
hey, what do you do it? So I don't need a few days to
prepare. I said Grant because it was that
was my team. Don't say no anymore, you know,
just say Grant. Good, yeah, I'm up for and it
went well. I just kind of I even changed
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something on, on the moment because I spotted something.
Then I kind of made a joke at the start, which went down well.
And as I was in the break, loadsof people came up to me.
I said that was fantastic, that was really, really enjoyable.
That was the best one there and all this and what happened with
me. It was a shame.
I was going to get it recorded. And the guy said no, we've all
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the professional cameras, never,don't worry.
And what they said later in a couple of weeks later, yeah, we
don't put the open mic out on the Ted X They don't that
doesn't go uploaded to the Ted X.
So I said Grant give it to me. I put on my own channel.
No, they wouldn't give it to me.So I don't have any copy of of
unfortunate. Yeah.
But in the same time, the experience itself, it's
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something that we live for you, with you forever.
And what I get from there is that you have to practice first
and foremost. You have to work on that fear
and get that feedback. And I have mixed, I got mixed
suggestion when it comes to Toastmasters, when and when not
to go there. Some people say that if you're a
beginner to to not get there because you'll get basically
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roasted. What's is there any true in
that? Sometimes it will happen.
So what you have is you have a general evaluator as well and
that's the person that overseas the whole meeting.
And I remember I was, I was taking like Toastmasters, the
person, the host, the meeting. So you decide the topic and it's
like a 2 hour meeting. You could have 3 speeches.
You do the table topics, evaluations and it's an
enjoyable meeting. So you can have a general
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evaluator that overseas everything.
They oversee the Toastmaster, they oversee the evaluators.
And one says I was the general evaluator and an experienced
Toastmaster destroyed a new guy that was actually doing a
speech, maybe second speech or something like that.
And I destroyed him then becauseI I knew what he had done.
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And I started explaining why theother person was good and why
the speech was good and everything.
And the people in the audience agreed with me and said it was
needed because if I didn't do that, that person would have,
would have gone away. So what you need is when
something like that happens, youneed to have some people in the
audience or some other Toastmasters that kind of stop
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it or they make a comment later to make the person feel better.
Because unfortunately you're dealing with individuals.
There is people they just don't know.
Sometimes, like sometimes I cringe when I hear the feedback
of some people. And I always make sure that I
talk to the person later. And kind of tell them why I
thought it was good and make them feel better instead of
crushing their confidence. So it can be bad.
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And the other thing on Toastmasters is it's very good
to do it. But I've seen people, they
become Toastmaster speakers. Like I've had even the world
speakers from Toastmasters. I've had two or three on my
podcast. And a lot of times they're kind
of moving to the stage. They have, they can speak
brilliant, but they're not speaking from the heart.
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And sometimes depending on the club you're in and everything
you need to be experiencing, other people go to events, watch
people see what they've got, don't follow the whole system
because there's a, there's a fewpeople that have said that as
well. They agree with me on that.
It's sometimes it can take a kind of heart speech because
what happened to the I was interim competitions and people
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would come up to me and say I, I'd always get past the first
round, which is the club, which could be 20 people in the club.
And then you go to four or five clubs to get to the next one.
I would come toward and only twogo forward from that.
And I'd have nearly half the room come up to me.
I don't know what happened there.
You were the best speaker. Why did that happen?
And I knew it myself. I wouldn't be confident, but I'd
say I know that was way better. And what I had to do was look at
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the the judging criteria and go,OK, they're looking for this,
this, this, and walk backwards and incorporate it into my
speech. And then that's how I got into
the final. It was like, but still at the
same time, I don't like that a speech should be where it's
touching somebody and it shouldn't be that you're hitting
ticking the boxes. And unfortunately the people
then that kind of stick to that.That's their process for
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speaking all their life. They're doing it in such a way
without actually being heart centered, without like even if
you over prepare and you have torehearse your speech, when
something happens, like if someone's phone rings, I can
make a joke about it. I have seen people halfway
through a speech, something happens, they get shocked and
then they have to start again. And if they listen to you have
to go through the whole thing again that you've just don't be
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that kind of speaker, you know, be the speaker that a curveball,
something lights go off, power doesn't work.
You could you can project your voice.
Like at one stage I people you said to me that Oh yeah, I can't
hear you. OK.
So I was trying to work on projection.
I was in one competition and they didn't have a speaker
system. So what I did and it was it was
like a university, you know, where it's kind of tapered up.
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And I said to a few of the people that I dare, I said touch
your air if you can't hear me. So I'm aware that I'm not
projecting. So I ended up winning that one
and gone through the next round.But unless I'd done something
like that and that was me being kind of and I didn't know that
was going to be the situation. I thought I'd have a mic or I'd
have a headpiece and it was justthe last minute thing.
So if you get into a routine where you're everything has to
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be perfect, when something goes wrong you're going to crumble.
Or if computer fails or something like that, or the
overhead fails, have it that you're able to speak no matter
what. Absolutely and being able to
improvise to to make a jokes or I remember I was holding a
workshop in a corking space and it was like AQ and a session.
(23:14):
Anyone had questions? And I was like, what I do now,
no one is raising their hand on asking questions.
And I literally like had no ideathat you guys know so well this
subject. Can you tell me something about
it? And then someone on the public,
Oh, I actually have a question. And because they start to
realize that, oh, I'm actually here to learn something and I
(23:35):
have questions. And you mentioned there's
something touching the heart, like what you have to
incorporate in your speech or ifyou're guest on the podcast, or
if you're doing something that needs to connect, needs to
resonate with someone in order to make that connection or
achieve your goal to touch theirhearts.
(23:56):
I think 1 is when you're doing more speeches to pay attention
to what's resonating or listening to the few can make
notes, have a book that you're kind of writing.
Oh, they like this story. I can, you know, and sometimes
the feedback might tell you a different things to add to it.
The other thing is with me, I'vebeen guesting, I guessed, you
know, on few shows like this. And sometimes when you're
(24:18):
talking, the person kind of goesand they go deeper into
something that I kind of would have just brushed by just as a
kind of something little point or something.
They go, OK, this resonates. And just from that you're
learning that's OK. And then you can then make sure
that on your own show you're bringing that in or if you're on
another show that you remember acertain story and you can
(24:39):
elaborate a bit more. So it's just kind of the more
you do it, the more you pay attention and it just even if
you're in a friend setting, see what's kind of hey, people
really like the story about whenI did XYZ and just have a book
in or have on your phone, you know, notes on your phone and
just breakdown. Like even first say the comedy,
like if you're doing comedy, it's a good way of just write
(25:00):
down the different things that you're seeing that's funny and
stories that you've got and justkeep adding to it and then play
around with it and not people aren't laughing or it's not do I
know lose the atom build from it.
It's the same with the like the hack centered stuff.
OK, people are really resonatingwith this.
People are coming up to me afterwards saying, you know,
look, I remember it was a one year or two years in it and
(25:21):
somebody came because some of these people will come to a
meeting they wouldn't join. And somebody said, oh, it was 2
years when I came the last time and you were speaking and I
remember they started name. I thought, wow, that's powerful.
Somebody remembers my speech that I don't even remember and
they're telling me what I spoke about.
So I touched them and it's nice to know that you mightn't even
know the ripple effect that you're doing, whether you're
(25:42):
talking or health or different things, because everyone's got
something that they can help theworld with.
And if you can help one person, it's not just that one person,
they're probably helping the household and they that could
have a ripple effect as well. So when you're sharing things
that are good for the world, I think know that you're actually
making the world a better place,as well as a good feeling for
yourself. Absolutely, absolutely.
And I want to get a bit back because you mentioned a couple
(26:07):
of times, I see another narrative here like getting that
feedback even when you're like and noticing and writing it down
that oh, that didn't happen, they didn't laugh or they laugh
or whatever happened. And the other one is the
practice part. So like anything, speaking is a
muscle and the more you practice, the more better you
get at it. And Speaking of practice, you
(26:27):
practice being the host so many times.
Like it's impressive. I'm really having the chance to
talk with someone that has so many episodes recorded when you
start the podcast because you managed to bring all your
podcasting to the top of the top, like how you doing.
But if you can't start from scratch, like someone is having
like no experience, you want to start the podcast.
What they should do in order to start the podcast the right way?
(26:51):
Well. One, I think what you want to
talk about, first of all, you don't have to be a specialist in
the field. So say my crypto one, it was
more I read books on this kind of, but I saw corruption and
stuff, what I'm bringing on people.
So I'm learning a lot based on people.
So you don't have to be the expert in the field.
And the other thing is you can, before you start, you can start
(27:11):
going along and going on shows and learning from each one.
Every single podcaster has a different form, different
styles. Some do a pre call, some don't.
Some get you to fill out about 10 pages that you just kind of
go how long more for this form. And others are just like a tree
landing. And then each one has a
different recording system and different style.
(27:31):
And you can ask questions. They're going to tell you, you
ask them about mics, cameras, recording and editing software.
Nobody ever says I'm not tellingyou.
I'm holding that back. So you can even do a little
tour, make notes as well and then kind of ready.
And the other thing is just do it.
I mean, there's people, they start and then they go, all
right, no, I've realized I should have done this And they
(27:53):
just close that one and start another.
Are they just kind of evolve? And most people when they go
back and look at the earlier episodes, like I even list the
chart, Joe Rogan's earlier once.And I was like you, you wonder
how he became for famous. You know, he's gone to the
bathroom live and just leaving the mic on and he's just talking
about it. You can, you know, and then you
(28:13):
look at him now and he's like #1everyone, he evolved.
He obviously realized what worksand it's better to just do it.
You know, you can evolve and getyour lighting battering mics,
get a better mic, get a beautiful colorful green one
that's, you know, you just evolve and then you go, oh, this
is good. You don't even realize.
It's just little steps. You're going, you're going on
different steps. And then when you you get to a
(28:34):
different level, you're then having a different conversation
with people, which in turn is going to bring you to a higher
level as well. And as you're sharing stuff and
then you can keep doing another tour as well.
And you just improve. And plus guests coming on like
my life has improved a lot just from guests listening to talk
about health stuff that I never knew.
And you're going, oh, that's interesting.
Then I'll go and get a bulk on it and delve deeper.
(28:57):
And then if I hear somebody saying, just said there was
somebody talking about acne and how to do it naturally and all
that, as soon as you hear somebody about acne, you or hey,
you should listen to this and you're just, you're helping
somebody from it. So even the benefit of actually
sharing the knowledge that you know would benefit them, not
necessarily they listen to it orthey, but some will and they'll
come back and they're really grateful that you've just told
(29:19):
them how to say overcome something like acne or whatever
it is. There's so many benefits from
from. Absolutely.
And it's I can resonate a lot ofthose benefits for sure.
And in the same time I talk withpodcasters and looking at my own
podcast and so on, most of us are struggling when it comes to
(29:39):
growing the podcast. What are we doing wrong?
What are the most common sticks that there see people?
There's a few things, right, Because one, a lot of people
compare themselves to all these big social medias these a lot of
people have, say Joe Rogan, he was famous before he became done
a podcast. He was on a reality TV show.
So he was famous before that. So he already had it.
(30:02):
Obviously if you look at a lot of the other people like Jay
Shady, you know, they've got massive teens, massive teens
behind them. And then people are looking at
their numbers, 10 million or whatever, and they're just
comparing. And you're not comparing apples
with apples. It's a totally different thing.
If someone is going into a Toastmaster speech, just say or
any room to do a speech and there's 20 people there.
(30:23):
Everyone would love to go in andhave a conversation and talk.
And people are paying attention for your speech, whether it's an
hour, half hour show or whateverit is.
And they're there and they're listening away and next week
they're going to be there again.Would you be happy to go back?
But yes, when people see, say 20on a podcast or 50 or whatever,
they're thinking, ah, I'm a failure.
I'm not doing this no more. And it's like you have to just
(30:45):
even do a search on the Internet.
What it is like, what a room of 20 people looks like, what a
room of 50 people, what a room of 100 people looks like, what a
room of 1000, depending on your numbers.
And then you'd appreciate it more instead of just thinking,
oh, it's only this. That's the first thing is kind
of relays. People are saving their time.
They're going out of their way to listen to your show and
there's there's a few things that you can do like the, you
(31:08):
know, marketing is, is important.
A lot of times people, they'll prepare a lot for a podcast.
Sometimes people say, oh, I spent 10 hours editing my
podcast. I say, great, How much you spend
marketing? Oh no.
And then they just go into the next one or they'll just blast
it under Facebook or LinkedIn and then they're on to the next
one. That's great, but that's not
really how you market it. And what you need to do is find
(31:31):
where your listeners would be. So for example, the Polish one,
I share that to nearly fifty groups, foreigners in which
foreigners in Warsaw, Polish in Ireland, Polish in the UK.
Because even if they're Polish in the group, a lot of them,
they're living with a foreigner and they're trying to get them
to learn the language or they have kids and they want to meet
their grandparents. So I put it out to them groups
(31:53):
and sometimes I do shots and putit on that.
I remember one time we got like six shots, got 10,000 views in a
week, just the shots. And because I'm in the right
places and it's not that I do itall the time consistency with
because there's so many podcaststhat I've got, I've got 6 shows
and it's but if you're in the right place And the other thing
is sometimes people, they outsource the editing, they
(32:15):
outsource the social media. That's great.
I do as I of seven 1700 or something.
It's I've a this is them all andwhy I do that is 1.
I like to listen again, because it's different when you're
having the conversation as opposed to just just that back
as sometimes you totally enjoy the interview that you've you've
just done because you're listening to it differently
(32:37):
instead of being paying full attention that you can actually
interact and kind of comment andstuff like that.
And I make the show notes and I the time stamps.
So then I pass that on to the team that creates the sharks so
that that has done and they postthe sharks something.
But the comments as well. I pay attention to the comments
because I have developed over the year.
I'm doing this since 2018. The podcasting that I know when
(33:00):
someone's making a comment or making advice or maybe
suggesting some or I should write something else.
Whereas if you will source that they're not at your level.
And I say that in a bad way. It's very hard to get.
You can train somebody to do that, but I think if you're
really trying to build your podcast, you engage with the
audience, you start listening, you watch the analytics, look at
the comments and say Spotify andstuff like that.
(33:21):
And by paying attention, you're just improving.
And it's small. Like I tried to, I have a color
system. I track everything.
I've got all my podcasts. I put.
I don't just put it on Spotify, the video on Spotify.
I have an ambitious YouTube and Rumble and I'm watching.
I like if I put up an episode, Iincreased the number of shows,
so I'm looking at the averages. I'm trying to increase the
(33:42):
averages the whole time, lookingat the followers and have a
color system. It's like if it goes off half
percent, it's yellow, 1% is green and purple.
I don't do the traffic lights, but it's close to it.
I do popular 2% and then I'm watching and trying to get as
much purple as I can, but it's you'd be amazed you go.
Why is that moving? I forgot to share here and by
(34:02):
watching it and tracking it, you're ensuring that you're
trying to go out like TikTok. I I've got close to I've got 3
channels on one was removed because I'm heavily sensible.
A lot of stuff I do on the awakening because it's exposing
fraud and corruption, but with solutions.
But they gave it back to me after six months.
So combined with my tick tock, the views are nearly 1,000,000
(34:22):
already. And sometimes people got tick
tock for silly, but it's not really it's if you claim to do
it right. And you can use the hashtags and
you can just kind of, you know, because sometimes people are
going through the the tick tock and they see if silly dances and
stuff like that, you press it. I don't want to see this.
And then you can start seeing things that you want to see and
you can actually get content from far from looking at because
(34:46):
there's some brilliant advice onthat as well.
And that's just one little thingand not lately, you know, I
started doing sub stack. I just said I think sub stack
might help me with the awakening.
I didn't want to put all my podcasts on it and it's only got
7-8 subscribers because I just started it.
But I'm seeing 100% open rate plus it's being shared around.
I'm going OK, this is actually working very good for me And
(35:09):
Instagram wasn't I started doingand I still have them, but I
never built it because I said it's not really where my
listeners are. It's not working for me, but
I've seen some people they can get 50,000, they can get 100,000
people on his start looking at the things and see where your
audience is and see what works for you.
And when you start doing that, then they just grow not to try
(35:30):
to get it to be masked. Just try to get the little get
the 1% a week, get 2% a week compounded you're doubling it.
And like even said the episode said speaking when I done that
first I had one episode gone weekly and I said maybe if I do
2 I'll double it and it trebled.I was like, OK, this is
interesting and just and taggingpeople as well.
I mean, I say that to people. I say, look, I'm happy for them
(35:52):
to tag me. So when especially the crypto
one that that X is very big and crypto a lot of people have a
big channel on and I can get a lot, but I can post up on like a
few views. You see a few views, maybe one
hard, maybe nothing. And then all of a sudden
somebody puts and you see there's you know, 5000 or
something like that. So it because it's easy to do.
(36:13):
I didn't say, all right, I'm notdoing that no more.
I just you go into YouTube Sharon X grand and just keep
doing things like that and compounded it just it just
starts working and just pay attention to the comments say
the Polish 1. I had a a beatboxer.
He was on my speaking podcast. He was 16 and I was impressed
because you have to be 18 to start a giant toastmasters, but
he joined under his dad's name really kind of energetic.
(36:35):
I said hi, so I got him on he off done a load of the famous
guest. So sometimes people think I get
the famous guest. I'm going to get millions of
dollars. That's not how it works.
Sometimes people think I'm goingto get X.
Loads of people will listen. Yeah, you get a bit a spike
without a doubt. But people think, say I've had
Mickey Willis, I've had David, like on you.
(36:57):
People think they're going to share to our platform.
Sometimes they do, but usually not.
They're just trying to tap into your audience.
And sometimes it's the unknown person is so grateful for being
on your show. They'll share it a lot and that
So my speaking 1 is that beatboxer that actually done it.
And on the Polish, he did the beatbox for me.
(37:19):
So I put that line on the intro on the outright.
I thought, OK, this is cool. Done a beatbox for the thing,
you know, Polish podcast with a beatbox thing.
And I had it for a few years andthen I just thought, ah, this
isn't really served me. So I said, yeah, I removed this
And the amount of comments that tanked me for removing it.
Oh, this is cringe already. I'm glad you got rid of that.
And I was like, I wish they had told me earlier.
(37:42):
And sometimes people are tellingyou things like that they're
telling you. Or if you look at the analytics,
say for example, the awakening, I was looking at the analytics,
I could, I started getting into sovereignty because I said, I
know I already or like how I lost everything.
And then they said, how are theyable to do this?
So I started learning about common law sovereignty.
And then I started, I had guestson and talking about that.
(38:02):
I was like, oh, people really like this.
So now I make sure I have one ortwo a month guests on that I'm
so I'm still doing the other stuff, but I'm like, I'm making
sure that that becomes a part ofmy show.
And sometimes people that they're not even watching these
things and it's oh, so if I talkabout X, people really enjoy
that. So bring on more people talking
(38:22):
about X. And that's what I did.
I'm looking at, OK, people are enjoying this, let's let's kind
of delve deeper into that and all these little things will
help your show. And before you know it, I mean,
all of them have been in the top5%, four got to the top half
percent. They go up and down.
They go out like so many know that I'm not as consistent.
Consistency definitely helps. If you've got to do it on a
(38:46):
Monday and a Wednesday or say whatever.
If you can do that every day instead of haphazardly, it works
better. It's to your advantage because
the ones I listen to, like I listen to blame by every
Wednesday morning. I know it's there.
So I was doing that with the Polish.
The Polish one was getting like it's got over with the audio and
the video over 3 million views. And I think it was because that
(39:06):
one was one that I always had going out a min impact midnight
on Monday and Wednesday so people would know, hey, I'm
going to get a new episode. And not everyone does that.
I I'm guilty of it like sometimes life gets in the way.
I sometimes I can get a lot of stuff out.
Other times I can't. But with the Polish one, I was
always doing that because there were shorter episodes.
(39:26):
It was easier to do and I encourage anyone that has maybe
1 show, maybe 2. If you can be consistent when
you're putting out the shows, whether it's one episode 2, the
listeners become aware of that and it will definitely help you.
There are lots of 1 back there because you mentioned so many
great things and I agree. Like you have to experiment, you
(39:47):
have to see, you have to analyze, you have to get things,
you have to put it in front of people because indeed, I am
guilty of the lack of marketing.I'm a marketer.
I know it's funny, like I'm a marketer, but I market more
other things and other podcasts itself.
And obviously this is visible and I'll definitely start doing
it more. And the insides that you can
(40:10):
actually put it in certain groups that people get interest
in that topic and so on. It's also very interesting that
I thought always at all. I won't be cringy to just share
my podcast too. By a certain group, but people
are there for that topic, right?So they crave that information
and you have it. Why not share it?
And also what caught my attention and surprised me that
(40:33):
you're still editing your podcast.
And especially when you have so many, how do you manage to do
it? Like, I have a single podcast
and yeah, it's a lot of work. I kind of evolved.
So at one stage when I started, first I was using Audacity,
taking out the pause fillers, you know, just removing all
(40:53):
zones and long spaces and everything.
Eventually then I was kind and then I'd upload it.
Then I'd listen again, make sureit's OK before I press release.
Taking a lot of time, but that was alright because I just won't
show. And then as I was adding more
and more, I kind of started compressing them a bit.
Stop doing that as much didn't like say intros and outros.
(41:14):
At one stage I had some interestand I realized, hey, I'm
watching people and they're justskipping it.
So there's a percentage of people that skipped.
Do we really need it? Because we listen to it and we
go, OK, we listen to some of theshows and that's the way they
have it. It's like, do we really need
that? Are people actually, you know,
if they're listening to your intro and kind of the same?
Well, there's not. What I do is I have my green
screen and I just say, Hey, you can find me here to scan the QR
(41:37):
code and then I go introduce the, the, the guests.
It's like what you, what you do when you started this saying
about me straight away, you're kind of talking about what it's
going to be about. So that's one thing early to let
people know what this is going to be about.
Because sometimes a guest and there's a lot of podcasters,
even they're costing it or just,and that's just chitchat and
(41:58):
shooting the Braves for 5-10 minutes, they're gone.
And like, I mean, because I helppeople as well.
That's born in one of the services I do and I tell I told
one guy and like he was a doctorand as a friend, I was like,
hey, nobody cares what the weather is like in Canada.
And he was like, and but I'm able to say that in a way that I
wasn't hurting him. And like people lingo.
My numbers are going up because you have to do you want to be
(42:21):
listening to that that you're going on.
This is kind of you have to makesure you're you're given value,
you're pumping and, you know, just remove the fluff and and
it's not saying enough having aninterest because sometimes you
can mention something. It's that just to get to know
the person a bit better. That's OK as well.
But grab their attention, not just talk about kind of not
nothing special. And that way the listeners are
(42:43):
kind of engaged. You're all like every time I'm
having a conversation, I'm always thinking that the
listeners. So some players, a guest might
say a certain wording or, you know, they like everyone's got
abbreviations. I know what it means and I just
said say, so can you explain what?
Because I want to make sure thatthe listener isn't lost.
And because if they're lost, then they're kind of not really
engaged and then they switch offand then just scroll on their
(43:04):
phone. So you make sure that you know
what the different levels of thepeople are that are listening.
And by doing that, they stay engaged.
They start sharing and like evensay Spotify, Spotify at the end
of the year gives you all the, the, how many people have been
following you? And like I remember seeing so
many people in #1 and that's like, that is such an honor that
(43:26):
people want me is number one on their podcast.
And there's so many podcasts that are big shows as well.
And you're going, wow, are you are in the top five.
And then when you would go to the top 10 using massive numbers
and you're going, that's so nice.
And even if you're just startingoff and it's like one or
something like that, you go, wow, there's one person I'm the
number of this 10. Doesn't matter what.
It's just like to appreciate these little things.
(43:47):
And another thing what I do say with the marking is, and I
encourage it with some of the people I've worked with as well.
And they were feeling, I know I don't really want to do it.
I just said when you get a win. So like when you're in the
charts, I mean, there's different platforms.
So I know when I'm number one indifferent country, I've been in
what number one load of those. But even if you're new in some
country and you're #20 and I'm 150, share it, Share all the
(44:10):
different things. When you get to a certain number
of views, share it. When you get to a certain number
of followers, share it. Because then there's times that
I would do things like that and people would go, I just got
curious and I really like your show, even people, you know,
because you think at the start the people that are going to
start listening are following. I remember when my brother
didn't listen for years. I've said, Angel isn't I know
(44:32):
he's telling me about different ones and he's listening to the
awaiting. He's right.
He's a fan. No, but it's like you teach.
Sometimes it's your friends are going to be listening and it's
not. And there's another thing that
what happens and it's I highly encourage people to pay
attention. This one.
Sometimes when people are setting up a YouTube channel,
they get they're right. Oh, hey, I've set up a huge
channel. Please subscribe and they reach
(44:53):
out to everyone to subscribe. And what that does, they're not
your followers, they're not yourfans.
They're not going to be watchingyour content.
So when you blast out something they algorithms like goes out to
your subscribers and it's like no engagement here.
So it's hurting you. So you're better off growing it
organically slowly instead of kind of getting to a stage like,
(45:14):
oh, I've got 200 already and then trying to build from there.
So, and you can do that with allyour different platforms.
You don't, it's like it's nice when your, your friends come in
sometimes give comments and thumbs up.
They've got your back. I do that with all the people
that I know is, you know that ifsomeone is trying to do a
business, you're, you're given abit of support.
But with channels and stuff likethat, where it's based on watch
(45:36):
time and things like that, be careful.
And sometimes people are buying numbers as well.
You can go and buy a million views and go to people, Hey,
I've got a million views. It's not a million views.
It's a bot. And you're better to have 100
views that are genuine than doing that.
So like, you know, because sometimes it's like, what's the
end game? And what I would say to people
as well, because sometimes people are kind of they think,
(45:58):
oh, I'll set up a podcast. I'm going to become a multi
millionaire overnight. Now kind of go in for the long
haul, have it mission driven. I I prefer when is mission
driven and it would have a plan as well.
How you're going to take the monetize isn't cover your costs
at least, but don't just kind ofgo in Willy nilly and then just
expect the sponsors running at you and money coming in because
(46:20):
a load of podcasters, they do 3 episodes, they're gone, They
lose 10 and they're gone. And don't be one of them.
Like come in and have a plan. I tell people in for a year at
least. And then you just enjoy it so
much. Like when you start having
conversations with people you'venever met in your life and you
were like, this is brilliant andyou Start learning from each
other and it then becomes more about the show than what I can
(46:44):
gain out of it. Exactly.
And what's your long term plan because your portfolio so
diverse from learning Polish to exposing corruption, what's
what's the common narrative between your podcast and your
goal with them? Main thing is kind of everything
is mission driven. So for example the speaking one
originally was going go through my journey kind of you know,
(47:07):
people that were coming on were telling you how to become a
better speaker, but then it became about orders and
everything. So it evolved as I went along
the meditation, I was listening to meditation when I kind of was
losing everything and guided meditation and then stuff
started, became it disappeared. Are you to pay for it?
I was like, no, I want meditation that's free for
people. So I had meditation for one
(47:27):
minute, 2 hours, bright work, but also conversations with
people. So that was a mission driven 1.
Irrespective of how many episodes I get over, if I ever
decide, hey, I don't need this, they're going to be there to
help people. I, I kind of promote my own
businesses. So when I'm on it, I just
mention what I'm doing. So without kind of pushing
anything in my farms I've got hey, are you interested in doing
(47:49):
this? See interested in starting a
show? Are you interested in
sponsorship? People hit the box.
I'm never trying to sell. People just put up their hand
and say I'm interested. It's for me.
It's I've often thought it is. It is a better work doing doing
the six shows, but I enjoy am I I'm learning the whole time like
I have on my phone before I use buy the books for people coming
on and I'd say, all right, I want to read this before and
(48:12):
then I said he I am promoting you.
You sent me the book and people said I'll send you a PDF.
I said I want to get away from technology.
I want the book. If you don't want to give me a
book, you know, so people send me the book and I'm reading
books and that I would never buyand I'm thoroughly enjoying
them. And so there's a benefit of that
as well from the podcasting thatyou're actually you're learning
(48:33):
something and then you get the guest on so you can then
question them on stuff. So I'm making the notes as I'm
reading the book and then you'reengaging with the person.
So does that benefit? So I think it's it's tried to
make a world a better place, especially the awakening.
That's really one that like sovereignty trusts different
things. How to break out of the system.
(48:53):
I'm learning myself constantly, even the pod fodder one.
That's the one that and you've graciously agreed to come on
that, which would be brilliant. That's one where I'm helping
existing podcasters and and I'm like, I know so much.
I've read so many. I still take a course just even
if I can get one thing from it so I can help my clients.
It's like there's always something that people as the
(49:15):
guests that come on, everybody'sgot something.
I'm learning something the wholetime.
And and then if people writing to me going that was brilliant.
I didn't know that either. So, but if, if you are, say,
podcasting, sometimes people, they just do it and they go
through it. But are you actually buying
podcasting books? Are you listening to shows that
are giving little tips and things?
(49:36):
And then not only are you listening to it, but are you
making notes that you start to playing it?
And if you just not just my one,I mean, there's a load of shows
that do that, but I know that ifyou will play every single thing
from the shows that they've done, your audience would
probably double, triple because they're all little things that
go, Oh, I like this. Everybody's got something and
(49:57):
they're getting success from it.Said there was someone on
YouTube and they were saying releases on the 14th minute.
She's got over 3 million views on her YouTube channel.
Release it on the 14th minute or29 minutes.
Because the way the algorithms work, everyone's usually posting
it on the hour. So it goes loads out.
But on the it's every 15 minutes.
(50:17):
They're saying that those are she claims that's that's what
works for her. I use different tools like tube
buddy video Q and I'm trying to get the title and stuff like
that. Some things you see, oh, this
works, sometimes it doesn't and I'm just constantly learning
from people and going, OK, what is it that you do?
I sometimes I hear a software I've never heard of and I go and
it doesn't. Sometimes things that I got not
(50:39):
this doesn't work for me, but just being curious and just
can't. It's like a business, like if
you've got any business, sometimes people are just
chugging through and just hopefully a client will call my
way. But if you're actively reading
marketing books like Glazer Kennedy or Frank Corns and all
these different people and looking at what they're doing
and then you start the plane is then you start getting the
claims. But we tend to, I mean, I've
(51:00):
done 20 businesses like you. I usually I kind of start
reading the marketing books again.
They've got one book is like 303marketing dips.
I usually read it from start to scratch when I have a new
business because your head is inthat space.
You're not thinking of that whenyou're and it's the same with
the podcasting, you know, go through these things and start
making a list and have a checklist and unless until it's
(51:20):
automatic, then take it off yourlist when you know that you're
automatically doing these things, but be active when
you're listening to something, make a little note and then do
that and then just see the results.
So, for example, like I said, there's a few things don't work
and they work brilliantly for somebody else and well and good.
But like trades, that's there's a few people come on out.
That's a trades is brilliant. I said, OK, I'm gonna start.
(51:41):
I didn't get wrong to it. I kind of set up a trades, but
the some people they have got a lot of business from trades and
everything. And so you might listen to that
episode and go, oh, I'm a straighter and you could be
consistent and you could do 10 times better than me because I
haven't really given that the effort.
But if you write down and push it and don't do it in such a
way, you've got this one works for me.
This is the, this is where my listeners are.
(52:02):
And that way then all these little things will help.
They'll bring in some funding tohelp you with it and you'll
enjoy it more. Absolutely, absolutely.
And on top of that, while learning and doing it yourself,
we always need external help. If someone is in that position
and they need your help where they can reach out to you so
they can get help with their podcasting and business.
(52:24):
So it's my name is Roy calland.com and usually I've got
the different servers. So what I've actually set up on
Minet as well because I said sometimes people if they want me
to start from start to scratch, that's grand.
I can do that different levels and take them to I even created
a course that they can do the course and I cover everything.
And it's so if they prefer that do it at their own pace and with
(52:45):
the minute, they can ask me an SMS, they can do a video or they
can do a 15 minute call. And they might just want to do,
hey, I just want to get as much information as I can in a 15
minute car. And that's OK as well.
It's like you don't have to signup to do a full package to go
from, you know, A to B and say like existing ones.
I'm listening, I'm going in and looking like I've changed
people. I've thought people change the
(53:05):
graphic, do this through that. And they're like, and then
they're going, oh, that makes a big difference.
It's like, for example, my ones like I have speakingpodcast.com
meditation podcast. I use the name of the title and
then the colors as well as grabbing people's attention.
It's so many things. There's so many little moving
balls. And when I am working with
people, what I do is I give themmy WhatsApp number because
(53:29):
sometimes something comes up andI make sure that I respond or
give a voice message. OK, just do this to because
sometimes someone might say, hey, I want to like 1.
Not so long ago, that person wanted to do a presentation.
They wanted the podcaster to do it and I said no because then
they're going to go next slide, next slide.
And it just, and there's a few things.
(53:49):
There's a lot of things where there's contracts with cohorts
and groups and how to do it. Loads of different things.
And I also the pace because sometimes people are a player.
They just want to go boom, boom,boom, boom, no bomb.
I can go boom, boom, boom. Some people want to take a week
just to get the graphic right. That's OK as well.
I go at the best that you want. It's not that I force my system
on people. So he's like roycom.com.
(54:11):
They find everything I'm doing, they got virtual assistants
there as well, that if they're looking for virtual assistants,
they offer that as well. Awesome.
And if you're listening, you canfind the links as well down
below. And Roy, I'd like to conclude
with something you let's go backin time and you from today meet
young Roy that just lost everything.
(54:34):
But the problem is that you havejust 60 seconds with him.
What you'll be your piece of advice for for young Roy?
Meditate, breath, work, be present in the moment.
Don't concentrate on the lack orwhat you've lost.
Concentrate on what you have, onwhat you're going for.
You're not. Don't look in the rearview
mirror, look forward. And by just being breeding and
(54:58):
present, you'll enjoy life more and you forget about the past
and you'll be moving forward andyou leave it in the distance.
Beautiful. This was Roy Coleen on Authority
in the Wild. Thank you so much for listening.
Thank you very much.