🟪 Join 500+ Smart Entrepreneurs ➤ https://www.gabemarusca.com and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.
In this episode, I chat with Cari Kaufman, founder of Storyteller Wordsmith and brand strategist who helps founders find their authentic voice.
With a background in military and theater, she brings clarity to brand messaging that cuts through the noise generated by AI.
We discuss the StoryBrand framework, positioning clients as heroes rather than brands, and mining personal experiences to find your authentic voice. Cari shares practical tools for finding your unique stories, including her one-dollar notebook challenge.
We explore how authentic storytelling creates magnetic brands that attract ideal clients naturally.
Join us as we break down why your personal experiences are your greatest competitive advantage.
🟪 Timestamps
(00:00) Introducing Cari Kaufman
(05:02) The Power of Mentorship and Vision
(07:10) Navigating the Challenges of AI in Marketing
(11:48) Finding Your Unique Brand Voice
(16:11) How to Create a Business That Solves Real Problems
(23:15) Building a Compelling Brand Story
(26:35) Identify your Existing Unique Story
(32:01) The StoryBrand Framework
(40:31) Practical Steps to Uncover Your Stories
🟪 Connect with Cari Kaufman
- Website: https://storytellerwordsmith.com
- LinkedIn: https://www.linkedin.com/in/carikaufman
🟪 Connect with Gabe Marusca
- Website: https://www.gabemarusca.com
- YouTube: https://www.youtube.com/@gabemarusca
- LinkedIn: https://www.linkedin.com/in/gabemarusca/
- Instagram: https://www.instagram.com/gabemarusca/
- X/Twitter: https://twitter.com/gabemarusca
- Facebook: https://www.facebook.com/maruscagabe/
- TikTok: https://www.tiktok.com/@gabemarusca
Until Next Week,
Pura Vida!
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