Authorpreneurs Unleashed

Authorpreneurs Unleashed

Demystifying the Business of Writing. Join us each week as we explore the challenging world of being an author & entrepreneur! From bestselling authors to up-and-coming newcomers, our diverse guests will provide unique insights on branding, marketing tactics, staying productive & focused - plus so much more. Be part of a vibrant community committed to helping all writers succeed in their creative endeavors!


February 18, 2024 51 mins

With reporting there are currently approx. 3.3 million podcasts, there is a huge market for authors to tap into to find new readers.  In this conversation, host Kathryn interviews author and podcast PR agency owner Michelle Glogovac about podcast PR for authors. Michelle talks about what to do before pitching yourself as a podcast guest, she provides practical tips on crafting an effective pitch and how it differs c...

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Grab a cup of tea (or coffee) and listen to Kathryn McClatchy's interview with Quentin Irey, where they delve into the world of  web design, especially when it comes to the needs of solopreneurs like authors.

Quentin, a writer who shifted from words to web design magic, shares his personal journey and unpacks the different flavors of popular DIY platforms like, Wix, and Squarespace. Feeling lost in the techy ...

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Join podcast host Kathryn McClatchy and her guest, Sarah Gamez, as they discuss how authors and writers can use current skills and tools to diversify their income while working toward the goal of supporting themselves with their writing.

Where to find Sarah Gamez and Romancing the Story online:

Resources mentioned in this episode:

Antifragile: Things That Gain from Disorder by Nassim Nicholas Tal...

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January 7, 2024 61 mins

Join podcast host Kathryn McClatchy and her guest, Ynes Freeman, as they discuss how authors and writers can use mindset shifts to manage their time better in order to build a successful business. Learn the power of play, creativity, and priority for creative entrepreneurs.

With her background in traditional publishing, including editing, audience marketing, and management, Ynes has guided numerous authors on the path ...

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Kathryn and JoLynn talk about how to face restarting a project after life interrupts, changes in the podcast and it’s future, how AI is affecting the creative world and digital media marketing updates.

Resources Mentioned:
AU ep

Substack with Alex Holland
Boost Creativity through Mindfulness & Journaling with Walter Mason
Mindset and Imposter Syndrome with Stacy Brookman

Other Resources

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Hear how two authors, Kathryn McClatchy and Lynne Golodner, have navigated the often-tricky path of career pivots and learn their tips for branding yourself as an author. Plus some great advice on incorporating brand marketing into your author platform!

Where to find Lynne:

Your People Marketing& Messaging for Authors

Make Meaning Podcast

Scotia Road Books

Resources ...

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Learn how your writing style and preference towards discovery drafting or outlining can influence other areas of your life - from the latest episode of Authorpreneurs Unleashed podcast.

 Find Kathleen Baldwin online:



Resources mentioned

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September 10, 2023 52 mins

Writing books and making money writing books are two very different things. And in between those things are bills, groceries and family. While being a starving artist is romanticized in movies, it isn’t the goal for authorpreneurs. Kathryn made a call to the owner of Sharonon Woodhouse- an  author,  author coach, business consultant, and book publisher with over 25 years of experience in Independent book publi...

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Around here, community is a big deal. We are constantly talking about how to grow, enrich and serve author and writer communities. There are many benefits to being part of a community, with accountability being one we haven’t explored yet. Whether it is to keep your goals on track or to make sure you are exercising self-care,  accountability can be a crucial tool in the authorpreneur's tool belt.

In this episode, Kathryn talks ...

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July 23, 2023 70 mins

Kathryn has often said that Email newsletters should be your #1 tool in your marketing toolbelt and that it has the best ROI. In this episode Alex Holland teaches her the basics of a newer, hybrid platform that is not only a fantastic email newsletter client, but also allows for your content to be repurposed into a blog- without doing twice the work.

Alex Holland is a  former journalist who covered stories on location in both South ...

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Learning how to leverage email marketing tactics and build a meaningful community is an essential part of being an author. Gain insight into the process from podcast host Kathryn McClatchy's conversation with author and marketer, Liana George, owner of The Author’s Write Hand. Get actionable ideas for what to write in your newsletters!

About our guest
Liana George is a sought-after speaker, blogger, podcaster, and author wi...

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May 21, 2023 66 mins

Kathryn and Carolyn Choates discuss how authors can create and nurture fan bases and run successful sales campaigns by using email funnel sequences.

Find Carolyn Online:

Marketing Services
Financially Free Author
Facebook financiallyfreeauthors

Author Page:
Robin Madison Books

All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:

  • Learn...
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Kathryn and Dominick Rolandelli discuss what authors can learn from filmmakers about storytelling and editing. Join this late-night conversation to unlock the secrets of becoming an authorpreneur.

As a follow up to the conversation, Kathryn interviews Authorpreneurs Unleashed Audio Editor and producer JoLynn Elkins to get the podcasting perspective on storytelling within the confines of a medium.

Dominick Rolandelli on...

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Join digital marketing specialist, Kathryn McClatchy, as we discuss the power of email marketing for authors. Learn the strategies to better engage your readers and increase sales - let's get started unleashing the perfect email strategy!

David Gaughran Email Marketing Secret Weapon

Email Tool Tester

The Creative Penn

MailerLite Academy

Email Marketing Laws

The Fundamentals of GDPR

UK Legislation

Bryan Sanderson book list

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April 30, 2023 78 mins

Discover the power of adding subplots to your stories. Join Authorpreneurs Unleashed as author Amanda Arista, SMU Creative Writing Program Graduate & Instructor shares her writing strategy for a captivating and vibrant story. Tune in now and make your characters more dimensional!

Amanda Online:
Twitter @Pantherista

Resources Mentioned:
The Bette...

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 Tune in to this week's episode of the podcast, as we hear from New York Times Bestselling author Tosca Lee about her success across multiple genres, and discover how you can apply her writing strategies to build your own writing career.

Tosca Lee is the New York Times bestselling author of 12 novels, including The Line Between, The Progeny, The Legend of Sheba, and Iscariot. Lee's work has been praised across genres ...

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April 16, 2023 57 mins

In this episode, Jennifer Hilt, author of 24 novels in multiple genres, AND the author of the Tropes Thesaurus series explains what tropes are and demonstrates how they are used in some of Kathryn’s favorite books. Jennifer and Kathryn then discuss how you can use tropes to improve your plotting, pacing, and marketing.

Where to Find Jennifer Hilt Online:
Amazon Author Page

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Kathryn delves into Vella with fantasy author Nikolai Wisekal who was an early adopter of Vella and is active in the Vella writing community. Join them as they discuss serialized writing & publishing, including best practices for using Vella as part of your writing and marketing strategy.

Find Nikolai Wisekal online:
Amazon Author Page

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This episode starts a six-part series on marketing and writing strategies. 

Kathryn McClatchy and producer  JoLynn Elkins discuss market research, engaging your VIP fans and email list, and using your community as a focus group to get actionable insights for creating (or refreshing) your marketing plan, and more. 

While Kathryn is the primary host, every month or so Producer  JoLynn Elkins switches out her editing chair for the role ...

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March 26, 2023 72 mins

In this episode, Kathryn talks with author and creative writing teacher, Amber Royer, about her experiences and lessons learned participating in blog tours. She provides strategies to make the most of networking and blogging to give your books a larger audience.

Amber has taught creative writing for over 14 years. She’s the author of The Chocoverse Science Fiction Series and The Bean to Bar Cozy Mystery novels, as well as two n...

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