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April 2, 2023 58 mins

This episode starts a six-part series on marketing and writing strategies. 

Kathryn McClatchy and producer  JoLynn Elkins discuss market research, engaging your VIP fans and email list, and using your community as a focus group to get actionable insights for creating (or refreshing) your marketing plan, and more. 

While Kathryn is the primary host, every month or so Producer  JoLynn Elkins switches out her editing chair for the role of interviewer to delve into Kathryn’s knowledge as a Digital Media Marketing Strategist and the owner of Unleashing the Next Chapter.


Resources mentioned:

Mailerlite

ConvertKit

MailChimp

Record Town

All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:

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