During the DC Auto Show, Paul and Kyle hosted a podcast stage at Public Policy Day, and interviewed policy makers and industry experts.
In this episode, Paul J Daly and Kyle Mountsier sit down with Tate Attia, Brand Manager for Bentley, to discuss what it takes to sell ultra-luxury vehicles to some of the most discerning customers in the world.
From the newly unveiled Vanquish to Bentley’s 217 standard paint colors, Tate explains how personalization and relationship-building are key in the high-end automotive space.
Tate shares his journey from selling used cars to managing one of the most prestigious brands in the industry, offering insights into how luxury customers think, what they expect, and what mistakes dealers should never make.
Plus, he reveals the first car that made him fall in love with the industry (hint: it wasn’t a Bentley!). Whether you’re in automotive sales, a fan of high-end cars, or just love great business insights, this episode is packed with takeaways.
Timestamped Takeaways
0:00 Intro
1:01 Tate’s journey from selling used cars to Bentley & Aston Martin
2:06 Why luxury car buying is more about relationships than transactions
3:24 How Bentley customers differ from mainstream buyers
4:52 The level of customization in a Bentley purchase
6:57 The one mistake you can’t make with high-end clients
7:44 Tate’s favorite car growing up: The Mustang obsession
8:43 Final thoughts and a (hopeful) test drive in the Vanquish
Thanks to Ascent Dealer Services for making our Public Policy Day coverage happen!
https://www.ascentdealerservices.com/
Tate Attia is the Bentley Brand Manager at Exclusive Automotive Group
https://www.linkedin.com/in/7035874482/
https://www.exclusiveautomotivegroup.com/
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