Ep. 166: How Customer Segmentation Leads To Better B2B Pricing Strategies

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March 5, 2025 • 39 mins

Dan Balcauski (Principal Consultant, Product Tranquility) on how customer segmentation directly influences B2B pricing strategies. Dan did a deep dive into the value cascade, which includes use value, exchange value, perceived value, and willingness to pay.

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Ep. 166: How Customer Segmentation Leads To Better B2B Pricing Strategies