Ep. 187: How B2B Businesses Leverage Social Media For Exponential Growth

Episode Transcript
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(00:00):
When leveraged the right way,social media can help B2B
businesses build trust,credibility, relationships and a
stronger presence for brandsonline. That said, juggling
social media while running abusiness and managing a
marketing campaign with manymoving parts can be overwhelming
and challenging. So how can B2Bcompanies leverage social media

(00:20):
for greater impact. Welcome tothis episode of the B2B
Marketers on a Mission podcast,and I'm your host, Christian
Klepp. Today I'll be talking toMaggie Carey, who will be
answering this question. She'sthe CEO of Master It Media LLC,
who helps elevate brands byinspiring an optimized online
presence through strategicsocial media planning and
engaging content. Tune in tofind out more about what this

(00:44):
B2B marketers mission is.
And we are off. Maggie Carey,welcome to the show.
Hey. Welcome Christian. So happyto be here. Thank you for having
me as your guest today.
Absolutely delighted to have youon the show. And for the folks
that are listening to the audioversion of this, I've got to say

(01:06):
that Maggie is very consistentin terms of color. I'm seeing a
lot of purple here, right? Like,there's a purple shirt, there's
a purple lampshade, there's apair of purple lips in the
background there, and purple,light purple nails. I mean, it's
just, it's just a purple world.
It is. It is a purple world.It's always a purple world in my

(01:28):
world, it's one of the bestbranding advice I ever received.
Christian it is one of thosethings that just sets me apart
in a sea of black.
Yes, yes, absolutely. Be thesignal amidst the noise, as they
say, right?
Yes, exactly.
Yeah. And speaking of being thesignal amidst the noise, I'd

(01:49):
love to jump right into it,because I think this is going to
be a very relevant topic to B2Bmarketers out there, some of
them may already know somethingabout this. Others don't. And
the people that you serve arepeople that are just struggling
with the overwhelm, and you helpthem to get unstuck and pull
them out of the quagmire, as itwere, right?

(02:11):
Yeah, I say clear the cacophonyof chaos.
Yeah, yeah, yeah. That's a greatway of putting it, for sure, for
sure. All right, so let's divein. So Maggie, you're on a
mission to elevate brands byinspiring, let's say, an
optimized online presencethrough strategic social media
planning and engaging content.So for the purpose of this

(02:33):
conversation, let's narrow itdown. Well, I say narrow it
down, but like let's focus onthe topic of how B2B businesses
can leverage social media forbrand awareness, thought
leadership and relationshipbuilding. So I'm gonna kick off
this conversation with twoquestions, and I'm happy to
repeat them. So what is it aboutsocial media that you think many

(02:55):
B2B businesses don't understand?And given that question, where
do you see many marketing teamsstruggle?
You know, that's a greatquestion that we could have
countless hours talking about.But in a nutshell, where I see
marketers missing the mark iswhen they forget about the human

(03:18):
element of social media. Now,I've got 40 years in IT. I've
been an IT professional. I'veseen technologies come and go.
Social media is just anothertool that we use to communicate.
And I tend to find thatsometimes marketers think of it
more like a billboard or a youknow, the marketing tool that's

(03:39):
more about promoting theproduct, and they forget about
the human element. And that'swhere I think they could really
benefit from by focusing on theclient's pain points, their
customers pain points, right? Sowe're B2B marketers helping
other businesses. We needed toexplain to those businesses.

(04:01):
Look, it's yes, your product,your service, is amazing, but we
need to story tell, show socialproof. Give something real time
that's going on. You know,during covid, I ended up my
business soared because so manypeople were looking for ways of
promoting their business, right,without having an in person

(04:25):
element. So how do you adjustand adapt.
To answer your second questionabout where I see them struggle?
I think it's the, you know, thethree Cs, consistency, clarity,
capacity, right? Like, how arethey posting consistently? And
by consistently, it could be,you know, I'd like to see them

(04:48):
posting three to four times aweek for their clients, right?
This is where, um, they maybe,if they can't do every day, this
will give them a solid presence.But if their message is muddied,
if they're not sure wherethey're going or what like are
you looking for brand awareness?Are you looking for lead gen?

(05:13):
What's your goal? It's likehaving a conversation and not
knowing where it's going. Youkind of get lost in the mix.
Business owners face this allthe time, right? If they don't
have a goal, they end up gettingsidetracked by all this minutia,
other people's priorities, andthey don't have clarity. Same

(05:34):
with your social media. You haveto have a goal, and you have to
have clarity on what you'reselling and why you're selling
it, and it's always focusedaround that client, so you know,
and it comes down to yourcapacity, your time.
If I didn't have time to do mysocial media, that's an issue.

(05:56):
How am I going to find the time?And a lot of that time is
because they're using a toolthat helps them fast track their
creation. They don't get stuck.I can't tell you how many times
I've helped businesses andthey're stressing over finding

(06:17):
the exact, beautiful, perfectphoto. And there it's time
wasted. Get something that'sgood enough that says what it
needs to say, and go with it, ortake that picture. Take multiple
pictures. So those are kind ofsome, some pitfalls I see many
of us. And look, I fall falleninto this trap as well, right?

(06:40):
This is how I know what theproblem is, because I've
experienced it. And I think manybusiness owners face that too.
The reason they can address aproblem, the reason they have a
solution, is because they'vebeen through it themselves, or
someone that they know has beenthrough this, and they've had
the experience.

(07:00):
Absolutely, absolutely. And I'mwith you on that one in terms of
consistency, clarity and thecapacity. Like, I think the
consistency part is definitelysomething I can speak to. Like,
even just from a podcastperspective, I always say
everybody and their mom's doglaunched a podcast during the
pandemic. But then, fast forwardthree years, not a lot of

(07:25):
podcasts made it past episode20, right? And it's for similar.
It's like, same, same, butdifferent, right? Because it's
also about like, Okay, you justpublish an episode here and
there. Is it every week? Is itevery day? Every day? Is every
day is quite an ambitioustarget, but it's the consistency
of it. And then, and then, someof them fizzled out. And for the

(07:48):
the reason for that is becausethey did it without a clear
strategy. Let's just inviteeveryone, everyone on the show
and talk about stuff. Well, whatstuff are you talking about? How
is it relevant to the listener?Or are you just, are you just
bringing this person on becauseyou thought it was a great
topic, and will the audiencefind it interesting? Will it

(08:11):
resonate with them? And that'sreflected in the I suppose that
the numbers tell that story,right? You look at the dashboard
and you see the number ofdownloads, and we even look at
things like drop off rate orimpactful plays. So like, do
they listen to it from start tofinish, or do they drop off
after five minutes? Right?
Right? And you're, you know, Iactually created my podcast last

(08:33):
year, and I made sure that itwas a it's about social media
shortcuts. So along with thatidea also comes the fact that
it's not going to be an hourlong podcast, right? Because
we're talking about shortcuts,so it needed to be. And I think
that's where, you know, we'retalking social media today, but

(08:55):
we could be talking aboutanything in the marketing world,
or, you know, this is yourpodcast is a great way, you
know, again, consistency, right?I don't care if you post once a
month if you're consistent withthe once a month in that
podcast, but it has to be value.You always bring value with your
podcast. You have a rich podcastwith tons of episodes. People

(09:17):
can go and pick and choose whatthey want, and they can binge
listen to podcasts, which isgreat. When I started, I made
sure I had content that kind offed each other. Laid a
foundation, and then build onit. When people are starting
their social media, it's thesame thing. Build a strong
foundation, then start promotinga little bit more, inviting

(09:38):
people to follow. Don't justinvite people to follow and you
don't have anything on yoursocial media.
Yeah.
It's like, why am I followingyou?
Why am I following you for. Yeah.
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(10:44):
something great. Okay, now backto the episode.
You brought up somethingearlier, and I have to ask this
question, because you talkedabout having the human element.
And you know, Maggie this 2025so I need to ask you about AI
(Artificial intelligence). Howdoes AI, from your experience
and from your perspective, howdoes it impact the work that you

(11:05):
do and social media in general?I guess it's the first part of
the question. The second part ofthe question is, when is the
right and the wrong time to beusing AI and social media?
Good question. So I am aproponent of AI. And I know that
may sound strange coming from acontent creator and a

(11:26):
copywriter, but here's the thingyou know, flashback to when I
was in college, 40 plus yearsago. Yes, I'm that old. It's
fine. I still know technology.40 years ago, I was learning
about AI in college. This is notsomething that just came to be
in the last three years. Itbecame more accessible to people

(11:51):
in a more an easier way to toutilize, again, a tool, right?
Just like social media. Go back20 years ago there, Facebook was
just starting, LinkedIn was juststarting. There wasn't an
Instagram, there wasn't aTikTok. It was five years ago. I
think I may be a little off onthe numbers, but this is where

(12:13):
we need to start embracing asmarketers, you need to start
embracing whatever technology isout there today, it's AI. And
I've, you know, I've changed mybusiness because of AI. I could
have let it sit by the waysideand say, I'm, you know, bury my
head in the sand, but I knewthree years ago this was going

(12:37):
to change. I actually was at amastermind when we started
talking about ChatGPT and whatit was doing and how it was
going to change things, and Iactually pivoted overnight my
business, because this is where,and, you know, I'm just talking
ChatGPT, but there are hundredsof tools that are out there. I'm

(13:00):
a member of two organizationsthat are groups that keep me up
in with what's going on with AI.I have a tool painless posting.
It has AI built into it. Ithelps people post easily because
they have a tool that actuallyunderstands them. With AI, you
need to train it. You need tohave it understand your brand,

(13:25):
understand you, so it can speaklike you, give examples of your
work. It's very criticalwhatever tool you use, and not
only just one tool, one tool maybe good like ChatGPT may be good
for idea generation, wherePerplexity may be good for doing
things like content. So itdepends, like, maybe blog

(13:46):
posting, you use something else,video creation, HeyGen, like,
what are you doing and why areyou using it? The challenge is,
how do you keep up with thistechnology? It's why I'm
involved in multiple AI groups,because I get different
information, and then I impartthat to my clients and to
because I teach how to do socialmedia that helps them

(14:11):
understand, okay, am I going touse this? Am I not going to use
this? Which tool should I use?And that being said, this is,
this is an evolution. This justthe beginning.
You know, am I going to havesomebody working for me that is
a virtual assistant thatactually is an AI agent, and

(14:34):
this is where we can use it as atool. I always try to give
people the example of when Canvacame out, right, this graphics
design tool, right? Anddesigners were flipping out like
this, going to take away my job,because it makes it so easy. We
use it in our business. Myclients use it. I teach how to

(14:56):
use it. It actually. Theirskills are so amazing that it
makes them do their job fasterand easier. And that's the
challenge. Are businesses? Areyou able to create, say, a
marketing plan in five seconds,because you have all of your

(15:19):
skill and your knowledge thatyou've embedded into an AI tool,
and you've asked your clientscertain questions that are key
to developing that marketingplan. And then you can create a
marketing plan in five seconds.Yeah, of course, you're going to
take it and edit it. You knowit's, it's not that. I always

(15:40):
say, AI is the starting point,not the finish line. How are we
doing this? I don't spend hourscavelling over how I'm going to
be writing an email to somebody.I say, Okay, here's the email. I
need to reply to this and say,point, point, point, take it,
copy, paste, edit, done. Now ittakes me five minutes to reply

(16:02):
to an email instead of trying tocompose everything from scratch.
Some really great points there.And as you said, there's a time
and place for it, right? And atthe end of the day, AI is not
supposed to replace your work.It's supposed to be like your co
pilot. Let's put it that way.
Yeah, yes. And enhance, youknow, helping you enhance who

(16:24):
you are and give you more timelike this is what I find most
the the two biggest things Ifind business owners struggle
with. They say they don't havemoney and they don't have time.
You know, for ChatGPT, you canspend $20 a month. There's a
tool that we have that's $97 amonth, right? Like these are if,

(16:45):
you know, if somebody says theydon't have $97 a month to spend
on something that's going tosave them, you know, six hours a
week, then you're in the wrongbusiness. You have to invest in
things that are going to saveyou time, because that time can
then be used to sell yourservices, cater to your clients,

(17:05):
do things that only you can do,and not a computer.
Absolutely, absolutely. I'mgoing to move us on to the next
question, and I know you kind ofbrought it up already, but
common pitfalls on the topic ofsocial media. What are some of
the common pitfalls thatmarketers should be avoiding and
what should they do instead?

(17:26):
Yeah, the the biggest one is theMe, me, me pitfall. Okay, your
your followers need to knowabout you, but it really has to
be about them. It has if you'retelling a story, it has to be

(17:47):
relatable. They have tounderstand this. It can't be
like we have the best productever, and it does this, this and
this, who cares what they wantto know is, I understand how
frustrating it can be. I'm justgoing to use social media for
example. I understand howfrustrating it can be to try to

(18:07):
stay consistent on social media,and I know it takes a lot of
time. There are ways you canshortcut doing this. You can do
follow my help process and thenI explain the help process. This
will help you create contenteasier and faster. I've promoted
my business, but in a way that'shelpful. I'm giving my clients

(18:30):
or my followers a quick win.That's a way to really market
your business, not by saying,okay, buy my software. It's
amazing. Who cares? They want toknow how it's going to help
them, what's going to be theresult. So that's a pitfall.
Don't talk just about you andyour products or services. Now
I'm not saying don't promoteyour products and services,

(18:51):
saying, find creative ways to doit. And maybe one out of five
posts should be a blank,blatant, sell your product, so
the others should be a nice mixof content.
The other one this. This is abig one, and I hope people
really take this to heart. It'syou ever heard of the term post

(19:14):
and ghost? So somebody will postand then they disappear. It's
like me going up, introducingmyself, and saying, Hi, I'm
Maggie. Nice to meet you. Andyou say, Hey, I'm Christian. How
are you? And I turn and walkaway. It's the same concept. So
when somebody leaves you were areply on a post, you need to
comment to it, but don't justmake it all again about you go

(19:38):
to find out. I always I like myI have a LinkedIn process that I
use, and what I do is I go onLinkedIn and I engage in other
people's content, and I'mstrategic about it. I pick a
variety of different maybe, youknow, leaders and shakers in the
social media world or the AIworld. Maybe I'm commenting. On

(20:00):
one of my clients posts, maybeI'm a colleague that's a good
referral partner. What I'm doingis, whenever you do that, it
does help promote your business.Because remember, especially on
LinkedIn, when I comment, myphoto shows up. My name shows up
in the first 60 characters ofwhat I do, my headline shows up.
So don't make it you know,something like, you know, CEO of

(20:24):
master at media, say, I'm asocial media strategist. Now
people know, in that first 60characters who you are, what you
do, the one thing like, I liketo post on all platforms. So all
the major ones. That's why mysoftware post to eight, eight

(20:45):
major platforms. So I create onepiece of content posted on eight
platforms. However, don't havetime to engage in every single
platform organically. So what Ido is I pick the one that I feel
is best suited for me, and B2Bmarketers know LinkedIn is a
great fishing ground and but Istill reply to all the other so

(21:06):
I'll reply to other comments onInstagram, and you Facebook and,
you know, TikTok and do allthat. But I spend my time, most
of my time on LinkedIn, and Ischedule 15 minutes a day.
And, you know, one of the timesaving tips is to repurpose

(21:27):
content. So that's where, again,look, I found tools that work
for me, that I sell to myclients, because I need they
can't do it without it easily.They can do it without it,
without it, but it's going totake them a lot of time. So
repurposing content is one ofthose things. I have an
Instagram account that isactually on autopilot. I have

(21:50):
120 evergreen posts that Icreated. It took me some time to
create the content, but it's onautopilot now. I just say, okay,
every Monday at 8:30 Wednesdayat 10:30 and Friday at noon, I
want you to post. Go throughthis list of 120 posts, and post
that goes for eight monthswithout me having to create

(22:10):
content. Are people going toremember what you posted three
months ago, let alone eightmonths ago? Also, is it still if
it's as long as it's stillevergreen, as long as it's
evergreen and still valid, youhave new people who are
following you. So those are somecommon pitfalls. They create all
this amazing content and thendon't use it again and it like

(22:30):
disappears into the void, likeuse it. Don't, don't think that
you have to create new contentevery single day for your post
now you can post every singleday because you've already had
content that you posted a yearago. You can repurpose again.
You know, you bring up a reallyinteresting point. And I saw
this trend during the pandemic,and assure you did as well. I

(22:55):
guess it's for lack of a betterdescription, artificial
engagement. So there's a lot ofpeople just putting out these
absolute nothing burgers andthem, and they're getting like
500 likes, and they're gettingall this engagement, but when
you read through the engagement,there's nothing of substance. So
it's almost like they're tryingto, like, trick the algorithm,

(23:17):
or something of that nature,like...
And it works against them. Thealgorithm is smart enough to
know when another computer isdoing something and the other
like, sometimes you'll see thisa lot. We all are busy, right?
But, you know, they'll do,they'll do the light, and
they'll, they'll put the littlefire emoji. Or they'll, you

(23:38):
know, like, what? Okay, but if Isaid something of value and, you
know, look you can take this iswhere AI can help you. Have AI
open on, you know, split yourscreen. Have AI here, have
LinkedIn here, have a post thatsomebody created, copy paste it
into, like I have an AIresponder for each platform,

(23:58):
Instagram, LinkedIn, Facebook,because you're going to reply
differently based on theplatform. And I put it in and
I'll say, can you reply to this?I want to make a point that you
know brand it should be thefoundation of everything you do
have it come up with a reply.ChatGPT, does it? Copy, Paste,
plug it in, do your littleedits. Post now it takes me a

(24:22):
minute to do something insteadof trying to create everything
from scratch, and I'm providingvalue that the remember because
I'm editing it, I'm not justcopying and pasting, that the
algorithm in whatever platformyou're in is going to see as
real engagement. And remember,you're establishing yourself as

(24:42):
a thought leader, especially onLinkedIn, in that platform.
Absolutely, absolutely. We'regoing to get to that thought
leadership piece in a second.But before we do, let's, let's
take a step back, right? Becausethis is something I'm sure you
you probably have thesediscussions with your clients.
Um. More often than you care tocount. And you know there's,

(25:04):
there's that point in theconversation where you probably
tell them, like guys, Iunderstand that there is urgency
here. You want to get out thereand build your online presence
as quickly as possible. Butlet's take a step back and do
the right research and have theright strategy in place. You
just talked about brand beingthe foundation, so there's that

(25:25):
piece of it as well. But thereneeds to be a content strategy.
It's not just like Maggie,where's my co content calendar
at right? So talk to us aboutthe importance of, if we're
going to use the real estateanalogy, having that solid
foundation before you build therest of the house.
Yeah, oh, no, it's so critical,you know, I have this plan that

(25:47):
I give to people. It's afreebie. It's
masteryoursocialmedia.com and init, it helps businesses come up
with categories so that they mixup their content. Remember, I
was saying, like, one out offive posts could be blatant
promotion of your product orservice. The others, what are
they? Is it? Are you providingtips? Like we have a lot of

(26:10):
business coaches, I have lifecoaches. They want to provide
inspiration. So they may have aMotivational Monday. You know,
some people categorize by day,like a Motivational Monday, a
tip. Tuesday, a WisdomWednesday, you know, a throwback
Thursday and a feedback Friday,you know. So they'll do things

(26:31):
like that that mixes up thecontent, but also provide some
kind of consistent feel to theirsocial media. So, but planning
out your content. I just had aclient. The other day. She gave
me an amazing testimonial, andshe said, Maggie, because I'm
using your system. Her son justhad a baby. Very happy, right?

(26:56):
But she's in grandma mode, firstgrandchild. She is ready to
motor. She is going on vacation.Help them, not only new baby,
new house, new baby. She is notgoing to be on social media for
at least two weeks. She said Ispent two hours creating two
weeks of content. She said itnormally would take me six to 10

(27:16):
hours to do the same thing, butnow I don't have to, because I
can schedule it out. It's goingto run for me in the background.
These are things when you endshe's able to plan, right? So as
she's creating the content,she's like, oh, wait a minute, I
have like, two back to backmotivational things. Let me move
this motivational thing. Shejust drags and drops it to a new

(27:37):
date and does her thing.
And I think that does help. Theother one, other little tip that
I think people miss in the whenthey're planning, when they're
looking at their schedule, theyforget to look back. And you
touched on this Christian, theyforget to look back at their

(27:59):
analytics. What performed wellhistorically. And you know, for
example, I'm not a fan ofTikTok, and I'll be honest with
you, not that, you know, and I'mnot dancing on TikTok, but you
still use TikTok great marketingtool. You're creating a real Why
not post it on TikTok? Right?Different audience, different

(28:20):
demographic, different people,maybe a different client for you
might be a good choice, right?But here's the interesting
thing, I had these tips onLinkedIn on how to optimize your
LinkedIn profile. Two of themhit over 1600 views in the first

(28:41):
hour it was out. I didn't getthat on LinkedIn, but on TikTok,
I got 1600 views about helpingpeople with LinkedIn. I never
would have thought that wouldhave happened, but had I not
looked at my analytics, Iwouldn't have even known that.
So now I make sure that Iprovide LinkedIn tips every week

(29:03):
and then make sure it's videosso that I can post it on Tiktok.
These are things that I thinkcan drive more engagement,
because what you're doing isyou're answering the question,
listen to your clients. It's agreat way of planning your
content. One other tip that Ihad gotten, this is gold, by the

(29:26):
way, and when you look at yourclients competitors, alright? So
we're be in the B2B space. Say,you know, let's keep on with the
real estate agent. The realestate agent could look at
negative comments from otherreal estate agents on, say,
Google business, and see okay sothey heard that the agent wasn't

(29:53):
available when they had anurgent need. So I would flip
that positive. And I would say,I'm going to create a post that
talks about how my agent, myreal estate agent, that's my
client, right? My real estateagent is going to is available,

(30:13):
give a story say, you know, thisis what happened. And I'm sure
that they could spin somethingthat is their value added
proposition, that the thing thatsets them apart from other
people, and use that as a way topromote their business. So
research is also an analyticsare two really important ways to

(30:35):
that. I think people miss whenthey're planning, because
they're thinking about again,we're thinking about me, right?
How am I going to promote me?Know? How are you going to help
them?
Absolutely, absolutely, thoseare some really great insights.
And you know, you just made methink about something. And I'm
going to talk about this morefrom a consumer perspective, and

(30:58):
get your take on the B2B aspect.And this past summer, we
actually used, I actually used alot of like research from social
media, primarily Instagram, toplan our trip right see what
people were saying, and you knowthe tips of where to go and do's
and don'ts and top things tobuy, and all of that fun stuff,

(31:22):
and avoid getting ripped off,but you're better off using this
to purchase your train ticketsand etc, etc. Do you see that
kind of trend for B2B as well?
Yes, and what you know this,it's a very harsh reality. But

(31:42):
when I hit hear people who say,I I hate social media. You don't
know how many times I hear that,on any given day, I hate social
media, and I'm like, if you're abusiness, you need to be on
social media. There's no ifanymore, you have to be the new
generation is teaching their theolder generation how to research

(32:07):
things. So they're going andlooking at Google reviews,
Amazon reviews. They're lookingto see if you have a social
media presence. They want tofind out, because what they're
saying is your website critical,important. Everybody needs a
website, but your social iswhere they go for current

(32:28):
information. Your website ismore of a static place where you
put things. It's not where youshare your everyday and that's
where social media comes in. Sofor businesses, if they're
promoting themselves. If they'reservicing other businesses, they
they need to be out there. Andthis is the harsh thing that I

(32:48):
say to people. Don't worry,because if you're not on social
media, your competitor is.That's the harsh reality you
need.
So take LinkedIn, for example,perfect example. When I say, Do
you have a business page onLinkedIn? And they say, yes. I
said, Oh, tell me about it. Andthey say, well, it has my name,

(33:10):
my experience, but I'm like,that's not a business page. That
is your personal profile. Isaid, there's a distinction. And
I'm not trying to be, you know,snarky about this, I'm being
realistic. That is a yourpersonal profile. It is a
professional personal profile.It is not a business page or a
company page, as they term it. Acompany page is your business

(33:33):
name. So for example, I have onefor master at media. I have one
for painless posting. Those aremy businesses. I post about my
business. On those I post on mypersonal page, personal profile
about me as well as my business,right? Because it's a part of
me. It's part of who I am, thosebusiness, those company pages on

(33:56):
LinkedIn, you can put your logoon it, and then, in your
experience, your logo will showup next to your name under in
your experience. That's reallyimportant, because if you don't
have a company page, it thenbecomes this kind of gray box
looking thing, and it does notlook professional. Little things
like this are where people arestarting to find you. They may

(34:18):
not remember your name, butmaybe they remember your
business name. You need to bethere both ways. Your name
optimized. We talked aboutoptimizing your social media at
the beginning. Your profiles arethe first thing that need to be
optimized. Get them completelyfilled out. You can actually,

(34:38):
and I did a podcast episode onthis you can actually give your
Instagram account, just copy andpaste it and give it to ChatGPT
and say, roast my account.Remember those Dean Martin
roasts back in the day, right?And and you can say, kindly
roast it because it will beharsh. It told me that I had way

(35:00):
too much purple. You know what Isaid to that? Like, that's
totally fine with me. I'm okaywith having too much purple. But
the point being is that whenyou're looking at sometimes we
can't see things like that. Weneed somebody else's viewpoint.
So just a couple of little tips.

(35:22):
Absolutely, absolutely. And Ihope the listeners have been
taking notes or probably usingan AI transcription tool as
they're listening to this,because those are all fantastic
tips, Maggie, and I'm gonna moveus on to the bit about
actionable tips. And a lot ofthe stuff that you've told us is
actionable, right? But if, ifthere's somebody out there

(35:43):
that's either a B2B marketer ora business owner that's thinking
of upping their game in terms ofsocial media, what are some
things that you would advisethem to do to help build trust,
credibility and relationships?
Oh, that you know thatrelationships is so critical.

(36:06):
You know, it comes down to justbeing you, who you are. I
learned that lesson way too latein life. You know, just be
yourself now. I don't believe inover sharing on social that
that's my personal thing. I doknow other businesses who do
that. It works for their brand.I don't believe in that. Nobody

(36:29):
wants to know about things thatare happening on that way to you
know the TMI, the too muchinformation we want to provide
who we are. So things likesharing that you're doing a
speaking gig, does a lot ofthings you but you want to take
it as I'm so excited to sharethese tips on insert whatever

(36:50):
right at this event. I'mpromoting that event. I'm
promoting my knowledge. I'msharing. I said, these are one
of the tips I'm going to besharing. But I've got so much I
can't wait to do that. When I goto an event, I share, I'm at an
event, and this is what I'velearned. Like, here's a day one
recap. These are things thatgive them a little behind the

(37:11):
scenes. Look at your business.
Another thing is that you talkedabout trust. Do what you say and
say what you do that's plain andsimple, right? This is, you
know, if you're going to, youknow, say you're going to be
doing a Monday video everyMonday, you're going to be doing

(37:32):
a video and you don't do it onMonday, you're going to lose
that trust if you were, youknow, don't promise the world
and fall short. Don't over overpromise, over deliver. Don't
over promise. Don't say, like, Ihad somebody who said, Well, can
you guarantee me that I'm goingto get clients out of this? And

(37:54):
I'm like, No, I can't. Nobodycan get I said, I don't, you
know you you could use Googleads and have a great Google ads
campaign and but I can'tpromise. Nobody can promise
these things, and I don't thinkyou should. It goes a long way
with trust. But say, I'm goingto work hard at making sure that
you have the best opportunity toland those clients. But you have

(38:17):
to work with me. You have toprovide this, this and this, so
I can help your clients findyou. These are ways to build
trust. Relationships arecritical, and that's where
remember, in the beginning,where I shared about people
forget about the human element.They keep thinking that they're
because they're working on acomputer, that the other side is

(38:38):
a computer and it's a humanbeing, yeah. So how do you build
those relationships? Get to knowthem. Look at what they post
about. When you direct messagethem, talk about that, you know,
and say, Hey, I just heard, Ijust read on your feed that
you're going to be speaking at,you know, this AI conference,

(39:01):
congratulations. Tell me moreabout it. This is ways of
building a relationship. Askthem about them, and you will
build the relationship faster.
Oh, Maggie, I really wish morepeople would follow that advice.
I mean, like, you know, we allget these connection requests

(39:22):
where it starts off with, Hey,Christian, really impressed by
what you're doing. And I'm like,do you even know what I do?
Yeah, and then, in my head, I'malready mentally saying and cue
sales pitch. And sure enough,bam, right? We do the da da da,
and then we've helped, and we'vehelped, like, name drop all

(39:44):
these people that I've neverheard of. And do you have you
have time for a 15 minute call?And I mean, let's be honest, is
it really only going to be 15minutes? Like, what could you
possibly close in 15 minutes?
And that's what as B2Bmarketers, we have to fight
against every day, becausethere's so many people who are

(40:09):
less than ethical. I'm justgonna say it. I was gonna
pussyfoot around the wordethics, but no, they are less
than ethical, and they've beenburned. I can't tell you how
many times I've heard thingslike, Well, I've had five social
media people before in the past,and they just posted content

(40:29):
without me approving it. Theytook my money and didn't give me
what I asked for. They you know,the list goes on and on. Listen
to them because they are givingyou gold that information helps
you promote you and yourbusiness and your clients
businesses.
So, for example, you know, whenI hear that somebody says they

(40:53):
took my money and, you know,didn't give me anything, I say,
you know, we offer a, you know,money back guarantee, or I could
say the other thing is, theypost without my approval. We
have this very specific approvalprocess that we go through. If
you don't like what we're whatwe've created for you, you give

(41:15):
us the comments. We adjust andadapt it. We send it to you
again. It will not post unlessyou approve the content, and
then once you approve it, evenif it's at midnight, it will be
posted at the scheduled timewithout anybody having to do
anything else. So Right? Theseare ways to kind of take the
negative and make it a positive.So the ethical issue is so it

(41:40):
and I get that on.
I actually did this on LinkedInonce. I connected with somebody,
he sent me three messages, oneafter the other. Like, they were
definitely like, sent autopilot,right? And it was about
promoting his product. And Isaid at the end of it, I'm like,
Hey, I don't know if you'velooked at my profile, but I'm a

(42:02):
social media strategist. I havesome great ideas to help you
avoid doing this thing thatactually is turning people off
from scheduling meetings withyou. Never heard from the person
again. Yep, they don't want to.That's the kind of person you
want to avoid in your business.That is one who is not building
trust, who's not building arelationship, right? But we as

(42:26):
marketers have to fight againstthat, and I feel so bad for
because we have to fight againstthe unethical people in the
world. But remember, because ofthat, you can set yourself
apart. I want to see yourlisteners take to heart that you
know, when they come here tolisten to your podcast, they're
getting valuable informationthat they can use and reuse over

(42:49):
and over again in their in theirbusinesses, but in addition
there, they can understand that,yes, you can be a good person
and still make money and stillhave a thriving business. One of
my favorite books is The GoGiver, right? If you haven't
read it, go out. Get it. Readit. Get it from your library.
You don't have to spend money.Give the author a great review,

(43:12):
because you will love this book,and it's done in a storytelling
fashion. So we can learn byexample, by like, what listening
like following this journey thathe brings us through. It's an
excellent book if you haven'tread it, and it is great for
heart centered business owners.
Oh, wow. Oh, wow. Okay, okay,I'll keep that in mind that

(43:33):
we'll, we'll definitely put thelink in the show notes.
Fantastic. We get to the pointwhere I'm going to ask you a
bonus question, right? And you,you mentioned this a little bit
earlier, right? You gave ushints about like your past. I'm
not saying that in a verycryptic or devious way. I rather

(43:55):
I would say if you were to, ifyou were to talk to Maggie 20 or
30 years ago, the youngerversion of her of yourself,
like, what advice would you giveyour younger self?
Yeah, the be more confident inyour skills and your knowledge.

(44:19):
Focus on other people first,because that will return to you
tenfold and find people who willhelp you move the needle faster
that it. If I had those threethings in my life 20 years ago,

(44:42):
I would probably be sittingsomewhere on a beach in the
Bahamas, relaxing and having mybusiness run by by having
amazing people working for me, Iwould still be working. My
husband keeps telling me, sowhen are you working till? And
I'm like, well, probably aboutfive o'clock. He goes, No, no.
When are you working until I'mlike, I love what I do. Why

(45:03):
would I retire? It's too muchfun.
And look, if I'm in the industrywhere things change every day,
so if you're not ready to learn.And just sharing about how
Instagram just changed somethingagain, if you have difficulty

(45:27):
keeping up with that kind ofstuff, please don't drive
yourself to insanity. Go findyourself another career that
does not change every fiveseconds, because this is the
world of marketing. We the corebalance that is always the same,
right? You've got that likethat. Branding is your
foundation. The core ofmarketing is the same, but the

(45:48):
tools we use, the way we usethem. We talked about AI, we
talked about tools, we talkedabout the different platforms
that keep popping up. Who knowswhat platform look how TikTok
took over the world with fastyou know how fast they became,
the person to be, the company tobe on the social media world. It

(46:09):
is, it is a never, an everchanging world that is exciting
and thrilling. And we're on thesame platform, my friends, as
the Nikes and the Macy's and theMaybelline and the whatever,
right? We are on the sameplaying field as they are. Think

(46:29):
20 years ago, I would never havethought that this would have
been a career for me. Yeah,yeah, it wasn't there yet.
Amazing story and fantasticadvice. Maggie, thank you so
much for coming on the show andfor sharing what I think is
absolute gold in terms of B2Bsocial media. So please, before

(46:51):
you go, quick introduction toyourself and how folks out there
can get in touch with you,especially if they need help
with social media.
So you can find me all oversocial media at Master It Media.
And my software is painlessposting. If you go to painless

(47:12):
posting.com there's a cute demothere that'll tell you
everything about the software.It's about helping other people
do what I do. Marketers can takethis and use it. It just helps.
If you're a business owner andyou're listening to this, it
just helps you get out of yourown way and get a clear path and

(47:36):
not have to worry about what Ishould do and how I should do
it. And of course, I mentionedearlier,
masteryoursocialmedia.com it'spacked with templates, and it's
like a seven day challenge tohelp you get going, but you can
repurpose things so and ofcourse, Maggie@masteritmedia.com
email me. I love to hear frompeople you know. Again, there

(48:00):
are multiple ways of reachingout to everybody, but I would
say, you know, your website isyour website. Masteritmedia.com
Please reach out. Let me know ifthere's anything I can help you
with. I have complimentary AHAappointments, so if any, and
they're not a sales pitch. It isactually, I've got a problem
with my social media. Here itis, can you help me with it? And

(48:23):
I solve it that, and it's my wayof giving back to business
owners, because I know thestruggle of what it's like to be
trying to promote your businessand running into some brick
walls and you know, and notknowing basically how to do what
you need to do to promoteyourself.
Fantastic, fantastic. Onceagain. Maggie, thank you so much

(48:45):
for coming on the show. Takecare, stay safe and talk to you
soon.
Oh, thank you so much. It was anabsolute pleasure. Thank you.
You are amazing at this. Thankyou for sharing all of your
great insights. I loved it.Thank you, Chris.
Thank you. Bye for now.

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Ep. 187: How B2B Businesses Leverage Social Media For Exponential Growth