Ep. 86: How AI Can Be Leveraged in B2B Marketing - Christian Klepp

How AI Can Be Leveraged in B2B Marketing

It’s one of those “trending terms” that we often see these days: AI in B2B marketing. When leveraged the right way, AI can help to increase efficiency, improve performance, take over mundane tasks, and enable marketers and their sales counterparts to analyze data, generate the relevant insights, help in the lead pre-qualification process, and more.

Join us as Christian Klepp (Co-Founder/Director of Client Engagement, EINBLICK Consulting Inc.) releases his first solo recording, where he discusses how AI can be utilized in B2B marketing. Christian talks about the benefits of using AI in marketing, what tools to use, what marketers should consider before investing in AI, and highlights situations where AI and automation should not be used. He also elaborates on the importance of having a strategy for using AI in marketing and how AI impacts other facets of B2B industries.

https://youtu.be/lpFGLL8ay1c

Topics discussed in this episode:

• Christian talks about how the adoption of artificial intelligence (AI) and machine learning (ML) is impacting the world of B2B marketing. [1:49]
• Christian talks about which AI tools are important for B2B marketers to use. [5:28]
• Why AI requires a human touch. [7:28]
• Some situations within B2B marketing where AI and automation should not be used. [9:00]
• Christian elaborates on what B2B marketers should think about before deciding to invest in AI. [12:59]
• AI’s impact on other facets of B2B industries. [15:27]

Companies & links mentioned in this episode:

• Christian Klepp on LinkedIn
• EINBLICK Consulting 

• LinkedIn Article: The Productivity Impact of AI on B2B Industries
• Harvard Business Review – How to Design an AI Marketing Strategy
• Google – Recommendations AI
• Forbes – How is AI used in B2B companies
• Forbes – Five Ways AI will Change the B2B Marketing in the Next Four Years
• Forbes – B2B’s Evolution in 2021: How AI and Machine Learning Are Forever changing B2B Marketing 

Click here to access the episode key takeaways

Transcript

SPEAKER

Christian Klepp

Christian Klepp  00:00

Welcome to B2B Marketers on a Mission, a podcast for B2B marketers that helps you to question the conventional, think differently, disrupt your industry, and take your marketing to new heights. Each week, we talk to B2B marketing experts who share inspirational stories, discuss our thoughts and trending topics, and provide useful marketing tips and recommendations. And now, here’s your host and co-founder of EINBLICK Consulting, Christian Klepp.

Christian Klepp  00:27

Welcome, everyone to this episode of the B2B Marketers on a Mission podcast where your weekly dose of B2B marketing insights. This is your host, Christian Klepp. And this is my first solo recording. You heard that right, ladies and gentlemen, to