Ep. 90: How To Develop the Right GTM and Communications Strategy for Growth

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June 7, 2022 • 42 mins

Karin Samoylova (Global Product Communications Manager, Digital Portfolio in Robotics – ABB) talks about the differences between a GTM and a communications strategy, the components of each strategy, and what mistakes to avoid.

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Ep. 90: How To Develop the Right GTM and Communications Strategy for Growth