22: Friday Fail with Café L’Appetito: The Value of Knowing Your Business DNA

It seems like everything is on the fast track for Licia Accardo and Tony Spatara, owners of Cafe L'Appetito in Chicago. The siblings assumed ownership of the family restaurant in 2010 after their dad, Anthony Spatara, passed away. The restaurant turns 40 this year, a feat very few small business owners achieve, let alone those run by the second generation. In addition to the Gold Coast and West Loop locations, Accardo and Spatara have expanded Café L'Appetito to multiple satellite locations, including Northwestern Memorial Hospital, Soldier Field, United Center, and Midway Airport. Plus, the siblings added a booming catering operation. But hard work doesn't always take the prize. Take It to the ‘Burbs After establishing a reputation throughout Chicago as a unique Italian cultural and food experience, Anthony Spatara envisioned a new location in the suburbs. “We thought about doing a Café L'Appetito in the suburb that we live in,” said daughter Licia Accardo. “We always saw this one space; they were going to revitalize the downtown area and this space was perfect.” The idea was that Accardo, then a mom of two small children, would enjoy a shorter commute, more time with the family, and leverage her connection to the community where she lived. Spatara, Sr. thought the revitalized suburban enclave would become a “destination” and deliver similar foot traffic and comparable high-volume sales as the downtown location. But the father-daughter team learned quickly that the city concept—a one-stop Italian experience featuring a deli, coffee bar, Italian goods, and more—didn’t translate to the suburbs. Read More ...