August 7, 2024 • 29 mins
This week, Ward is back in Charlotte visiting Joe Haubenhofer, co-founder of Harriet's Hamburgers and the branding agency The Plaid Penguin. They'll discuss nurturing an entrepreneurial spirit, the value of using an emotional connection to differentiate in a crowded market, and the unique origins of America's favorite sandwich—all that and more on this episode of Backstory & Beyond.
Check out Harriet's Hamburgers on their website and Instagram.
See The Plaid Penguin's portfolio on their website and Instagram.
Learn more about Northwood Retail.
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