What can a Greek philosopher from 2,000 years ago teach us about closing deals in modern sales? Surprisingly, quite a lot. Aristotle's timeless framework for persuasion—Ethos, Pathos, and Logos—remains one of the most effective ways to influence and inspire action. For sales professionals, these three modes of persuasion offer a roadmap to build trust, connect emotionally, and present logical solutions.
But how can we use these principles in today’s selling environment, dominated by data-driven decisions and CRM systems? How do you make an ancient theory relevant to meet quarterly KPIs? This is exactly what we’ll unpack in part 2 of the Legends of Sales, Aristotle’s Art of Persuasion and how you can incorporate it into your sales strategy using a tried-and-true method and sizzle like BACON.
Marty Jalove of Master Happiness is a Company Coach, Business Consultant, and Marketing Strategist that helps small businesses, teams, and individuals find focus, feel fulfilled, and have fun. Master Happiness stresses the importance of realistic goal setting, empowerment, and accountability in order to encourage employee engagement and retention. The winning concentration is simple: Happy Employees attract Happy Customers and Happy Customers come back with Friends.
Want to learn more about bringing more happiness into your workplace and life? ContactMaster Happiness atwww.MasterHappiness.com orwww.WhatsYourBacon.com
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com