What can a Greek philosopher from 2,000 years ago teach us about closing deals in modern sales? Surprisingly, quite a lot. Aristotle's timeless framework for persuasion—Ethos, Pathos, and Logos—remains one of the most effective ways to influence and inspire action. For sales professionals, these three modes of persuasion offer a roadmap to build trust, connect emotionally, and present logical solutions.
But how can we use these principles in today’s selling environment, dominated by data-driven decisions and CRM systems? How do you make an ancient theory relevant to meet quarterly KPIs? This is exactly what we’ll unpack in part 2 of the Legends of Sales, Aristotle’s Art of Persuasion and how you can incorporate it into your sales strategy using a tried-and-true method and sizzle like BACON.
Marty Jalove of Master Happiness is a Company Coach, Business Consultant, and Marketing Strategist that helps small businesses, teams, and individuals find focus, feel fulfilled, and have fun. Master Happiness stresses the importance of realistic goal setting, empowerment, and accountability in order to encourage employee engagement and retention. The winning concentration is simple: Happy Employees attract Happy Customers and Happy Customers come back with Friends.
Want to learn more about bringing more happiness into your workplace and life? ContactMaster Happiness atwww.MasterHappiness.com orwww.WhatsYourBacon.com
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