Episode Transcript
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Speaker 1 (00:00):
no-transcript.
(02:46):
Welcome to your Tuesdaycoaching and it's time to let
everybody in so we can learnwhat topics are actually good
topics for continuing education,courses that you want to sell
and make some money on.
I'm going to approve our AInotes.
So interesting story.
(03:08):
I'm giving an intensive for ourStep it Up members.
Everybody else can join too.
They just have to pay for it.
But our Step it Up members getit for free, as well as the
replay.
It's called Teach, train, getPaid, and I don't know when this
will air as far as a podcast orYouTube, but for our members
they're going to get it nextmonth and I'm pretty sure we're
(03:29):
all going to kind of be in thesame boat.
And that is sort of floppingaround a little bit because of
the economy right now.
And so I'm seeing a lot ofthings online in our Texas
counselors creating badassbusinesses online and our Texas
counselors creating badassbusinesses Facebook page and our
Texas supervisor coalitionFacebook page People looking for
ways to number one, increaseclient flow.
(03:53):
But that's another training.
I did that in June, so step itup members, you guys should get
access to that any day now, ifwe don't already have that for
you, but adding an additionalstream of income when times get
slow, and to add to that,summer's generally slow for most
counselors, I mean I realizethere are probably some niches
(04:18):
that stay pretty consistent overthe summer.
Maybe there's a little bit of adifference with cash, pay and
insurance and things like that.
But overall what I and otherfolks who are sort of working
with people trying to buildtheir practices are noticing
everybody's going.
Where have all the clients gone?
(04:39):
So the intensive I did in Junewas about marketing and
incorporating simple tools, notstarting all over using what
you've got to make sure yourmarketing is up to date with
what SEO and the Google machineare doing.
Today is all well.
Actually, this whole month isabout getting your courses
(05:01):
online and when I do theintensive in a couple of weeks
it's going to be so July, july23,.
It's going to be two hours andI go through everything with
screen shares and telling youyou know like what software I
use, all the things.
But what I notice is things.
(05:23):
But what I notice is sometimesit's confusing, because people
are asking you know how do youdo an online course, but what
they're really asking is youknow how do I market the course?
So I'm trying to be really,really careful that when we talk
about building a course it'sgoing to be a little different
(05:43):
than how to market a course.
But not today.
Today I'm actually going totalk about ways to make sure
that you're creating a coursethat you can make some money on,
because it's a lot of work.
I mean the hardest part is, youknow, making sure it's nice and
edited.
And I think you know thegeneral consensus in the
(06:04):
industry is sorry about thatding, turn that off.
It's maybe two hours for every30 minutes.
I know that's sort of my rate.
I mean it can take a while toget things edited for public
consumption, but it starts withthis what topic should you
choose?
And I know a lot of folks whotalk to me and ask me questions.
(06:27):
They kind of have it backwards.
They're like I have this thingand I'm very passionate about it
and I want to turn it into acourse which is, you know, great
and I want to respect yourpassion and it may not sell.
And you've heard my metaphorbefore.
It may be like opening aCanadian restaurant in downtown
(06:49):
Brenham I don't know and maybeBrenham's full of Canadians, but
if you're not creating aproduct where there's already an
established market, you couldhave the most beautiful,
well-edited course on the planetand put in hours and hours and
hours of work and nobody's goingto buy it.
Right, it's like writing a book.
(07:09):
If you write a book about atopic that doesn't have a huge
following, it becomes a passionproject, which is also a
beautiful thing.
But with courses it's a littlebit different, because you are
producing a thing that you'rehoping will improve the lives of
your fellow counselors, thatyou're hoping to make some money
(07:30):
on.
So I'm going to give you twoways that I recommend that you
do this.
And of course, we're going tostart with my favorite, which is
chat, gpt.
So of course, of course, we'regoing to go to chat and we're
going to see what the chatmachine says.
So I will share my screen andif you are listening to me on a
(07:55):
replay, I will, of course, talkyou through what I'm doing.
I'm also letting more folks in,just making sure I get
everybody All right.
So the thing about chat is theprompt.
You have to make sure you giveit a good prompt.
So I'm going to say I'm justgoing to start off with kind of
a generic prompt what topicswould be great for a continuing
(08:21):
conversation.
Education course that sells well, all right, just very generic.
Let's see what it says.
Here's the real deal answer.
I love it.
It's got that little.
I don't know what it's beingsassy.
(08:42):
Ce courses that sell well hitthe sweet spot between
compliance requirements, hotbutton trends and practical
tools therapists can useimmediately.
Bonus points if they helptherapists feel more confident,
avoid liability or make moremoney.
I'm actually really surprisedby this response because it's
dead on.
So if your passion projectmeets requirements for licensure
(09:07):
or has practical tools fortherapists, then yeah, you're
going to do well.
But if it doesn't, if it's justkind of you giving factual
information about how to youknow let's and I always use this
as my example how to processgrief over the holidays that
(09:33):
might not be something thatsomebody, even a mental health
professional, gravitates toward.
If it doesn't give them a CE atthe end, or if it doesn't give
them practical tools and if itdoesn't give them a way to do
more after they're done.
So high-selling CE coursetopics, ethics that don't suck,
supervision hello trauma,informed care and private
practice essentials, culturalcompetency, clinical
(09:57):
documentation, couplescounseling skills, new and
emerging therapists, nichespecialties and AI tech and
automation.
So as I'm looking at that, Iwould, even if you were going to
prioritize these, always startwith the courses that are
(10:18):
required.
If you and that is continuingeducation, that is, you know,
health and Human Services is theagency that authorizes,
pre-approves the humantrafficking course.
So it's not BHEC, it's not ourlicensing, it is Health and
Human Services.
So if you could get with themand provide the human
(10:41):
trafficking course?
If you have a relationship withthe justice system in your
community and you develop ananger management course or
something about sobriety that ajudge would mandate for someone
who is having to do certainthings in order to stay out of
jail those types of things thatare required for licensure or to
(11:07):
keep you you know our parentingclasses, same thing If it's
keeping you compliant with ajudge's order, then you're going
to have a course that's in highdemand.
Remember, it's basic economics.
I had to take economics in highschool.
Supply and demand is all Iremember from that class.
So if there is a high demandand you are giving the only
(11:29):
completely online course and itoffers a certificate at the end
and you have a relationship withthe person like, for instance,
the judge who is doling thiscourse out or mandating it.
That's a good course.
If I'm looking at the secondpriority here, I would say, for
(11:49):
instance, trauma-informed careand couples counseling skills
and AI tech and automation.
Now I'm just going to do couplecounseling and trauma-informed.
These are probably my leastfavorite.
Trauma-informed care and couplecounseling those are absolutely
(12:11):
needed but they are notsomething that, unless you can
give someone a CE or a tool todownload, those might actually
come in last and kind of leanmore toward the passion project.
Casey, you typed the same thingin and got a different response
(12:32):
.
Thank you, absolutely.
Casey makes a great point.
This chat knows what I do for aliving.
It absolutely knows the contentthat I create and I've hidden
my menu over here.
So, yes, if you type it in yourand that's why we got another
way we're going to search.
So as chat learns you, it willgive you these answers.
(12:56):
So if you're giving it lots ofthings about your passion
project, it's going to say no,no, that's a wonderful idea.
And you're like always.
I went to a training I think Itold you guys about it and it
was like a $12 training on AIand one of the things the
presenter said was always askthe question in another way Like
(13:17):
, why is this a terrible idea?
And then chat will start togive you kind of that
counterpoint.
All right, so then I guess mysecond is anything having to do
with documentation and privatepractice, and this is just for
me gleaning the conversations,gleaning the information from
(13:39):
the conversations on socialmedia.
So, looking at private practiceessentials, clinical
documentation, ai, tech andautomation niche specialties If
you offer a certification, alegit certification that someone
can get by taking your course,that's in high demand.
So it always goes back tosupply and demand.
(14:02):
So yay, thank you, good job AI.
You actually made me skip oneof these things because it knows
me, it reads my mind.
So, if it has anything to dowith a requirement, continuing
education and if you're asupervisor, remember your
courses are like the organicsection in the supermarket.
(14:23):
Your courses will give someonethat 50% that will help the
course taker meet their 50%requirement.
And then, if you can get onboard with Health and Human
Services, remember that's theonly agency that still approves
providers for that humantrafficking course BHEC, lpc,
(14:45):
lmft, all that they don'tapprove anything.
All right, yes, obviously youcould go to Google and ask the
same thing, but I went ahead andI'm going to take you to.
Am I still sharing?
Y'all can see my screen still,right, yay, no, yeah, okay, so
we're going to.
This is called vidIQ, so I havea YouTube channel and so this
(15:13):
is.
You know, I don't have anaffiliate link for this, I don't
work for them, they don't workfor me, but vidIQ offers
suggestions based on, of course,what it knows about me, and so
this is a good place to go.
Also, if you are offering, likeyou're just like Kate, I just
want to offer some CE courses,all right, well, let's look at
(15:35):
what people are interested in.
So, if you're not offering acertification, if you don't have
a passion, if you're notnetworking with judges saying,
give this anger managementcourse, then go here or a place
like this and you see these veryhigh conversations that change
lives, connecting with clients.
That's desirable.
So if you had a catalog of CEsthat met these kind of had these
(16:03):
topics navigating career pathswith purpose I don't know what
that is Engaging purpose, Idon't know what that is Engaging
community conversations Don'tknow what that is.
Financial freedom for mentalhealth pros Well, how do you
make that into a CE?
Well, incorporate ethics.
Explain the ethics of a no-showpolicy.
Explain the ethics of chargingsomeone if they no-show a first
(16:24):
appointment of charging someone.
If they no-show a firstappointment, explain the ethics
of charging a fee at all.
I see a lot of stuff out thereabout people who want to offer
packages and bundles.
What are the ethics behind that?
If somebody doesn't want tocome anymore, or if they're done
mentally but they still havesix sessions left right, what
(16:46):
else left right?
What else?
Mastering the art of supervisor, support, unpacking, connect
and all of these things youcould dump into ChatGPT and say,
give me bullet points for acontinuing education course.
So if you are starting fromscratch or you had a passion
(17:07):
project until you heard my voiceand then you're like, oh, I'm
not going to do my passionproject anymore, then you might
be starting from scratch.
What I recommend for chat GPT,if you're going to use it, is
treat it like your Wharton MBAgraduate, right?
You're going to say, hey,here's the topic MBA graduate.
(17:30):
Right?
You're going to say, hey,here's the topic bullet point
this.
And I need one and a half tothree hours of words that I can
say for a video presentationthat I want to sell online.
Once you have that now we'vegot something to work with.
Right, if you're still kind ofbeating your head against the
wall with I want to offertrainings that I can sell,
(17:51):
you've got to get past thisblock, this idea that it's got
to come from inside you.
I love you so much, I want youall to succeed, but what you
want to sell, that's like mesaying I'm a good cook, I'm not
right.
I don't want you to eat myspaghetti or whatever.
It's not good.
So find a way, find a recipe.
(18:14):
That doesn't mean you'recheating.
This doesn't mean that you'replagiarizing, right.
It's like in music you can'tpatent the 12 bar blues, right.
It's just everybody plays the12 bar blues.
They just put different wordsand different solos in there.
That's what you're doing.
So going to something likeChatGPT or vidIQ then saying,
(18:34):
hey, this is the idea I want,let's see transforming mental
health practices with innovativestrategy.
Let's just grab that one,because that sounds kind of
boring and nebulous.
I have no idea what that is.
So let us say, copy paste, giveme an outline for a, let's say,
(18:59):
one and a half, 1.5 hour CEcourse, and I'm going to make
sure I say delivered throughvideo, because, depending you
know if you're doing somethingwhere and I used to do this.
I used to sell CEs that werebasically other people's stuff,
(19:22):
like National Institute ofMental Health, so they would
download an article and then Iwould sell the exam or the quiz,
the quick quiz, and the CE.
That's okay, you can do that.
You don't have to come up withall original material.
You can say, hey, read thisarticle, I'm going to test you
over it and then give you the CE.
I don't recommend you do thatanymore.
(19:42):
It's I don't know that's.
It's sort of like what theAmerican, what is the ACA
Journal?
Remember when we used to getpaper magazines and it would
always have a CE that you could.
If you filled out all the stuffand you mailed it in, you would
get the CE.
Well, they didn't write thatarticle.
(20:04):
Somebody else wrote thatarticle.
They were just the CE providerof record.
All right, so let's see.
So I'm going to say video.
Oh, that's why I went down thattangent, because if you did
something in print, you'd haveto be mindful that about 6,000
words is an hour, and that's oneof the things regarding ethics.
Right, if you're going toprovide a CE course hour for
(20:26):
hour, you've got to have onehour is one hour.
If you do it via print.
There's nothing really in therules about print.
So, looking at NBCC, theirrequirement is 6,000 words.
Written words is about one hour.
That's why it's verycomplicated.
When you're like, okay, well,I'll just offer a transcript of
(20:46):
a video as my CE, well, it maynot be 6,000 words, so, but
that's a topic for another day.
So here we go.
Give me an outline.
Oh, absolutely, course overview.
Okay, so, it's still a businesscourse.
Okay, so, it's still a businesscourse.
(21:12):
And I was kind of skeptical fora minute, because you really
can't call it a CE if it doesn'taddress sort of counseling and
client care, right, but here'simproved client outcomes, all
right.
So we've got objectives, we gotour outline.
(21:33):
It's still a lot of work, isn'tit?
But you see, it even gave you aminute by minute breakdown and
then the add-ins, which are notoptional.
I don't think it's.
The board doesn't get into yourbusiness about whether you
offer a quiz.
If it's an asynchronous, Ioffer a quiz.
(21:54):
I think that just sets youapart.
And then we'll talk aboutsystems that deliver a CE
certificate, All right.
So that's, I'm going gonna stopthe share and take your
questions.
Maybe stop the share there, wego all right now I'm gonna hit
(22:19):
pause.