September 4, 2025 • 17 mins
The digital landscape for therapists has fundamentally changed. Gone are the days when optimizing for search engines could guarantee visibility. Now, AI dominates search results, pushing even the most qualified professionals to page two or beyond.
This shift demands a return to relationship-based marketing – what I call moving from "shiny" to "sticky." Rather than competing for fleeting attention with expensive ads or algorithmic tricks, successful therapists are transforming their websites into valuable community resources that foster genuine connections with potential clients.
Your website should do more than showcase your credentials and beautiful headshot. It should position you as an expert while making the visitor the hero of the story. This means crafting copy that speaks directly to their challenges and offering valuable resources before asking for anything in return. Whether it's a downloadable guide for helping kindergartners transition after summer or resources for college students navigating accommodations, these lead magnets create meaningful exchanges that build trust.
The most powerful change you can make today is revising your website's language. Use ChatGPT to help craft client-centered copy that addresses specific pain points. Then create compelling calls to action that offer genuine value – never simply ask visitors to "join your email list" without providing something worthwhile in exchange. Remember, when someone clicks on your resource, they've transformed from a cold lead to a warm one who has actively engaged with your content.
Ready to make your website work harder for your practice? Start by identifying your ideal client's specific challenges, create resources that address those needs, and make sure every element of your site speaks directly to the person on the other side of the keyboard. The days of being the shiniest option may be over, but the opportunity to build meaningful connections has never been greater.
Get your step by step guide to private practice. Because you are too important to lose to not knowing the rules, going broke, burning out, and giving up. #counselorsdontquit.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:27):
All right, welcome everybody.
Welcome to your Tuesdaycoaching.
If you're watching me liveawesome, I hope you have
questions.
If you're watching me on areplay, go you, because you're
doing something great.
I am still drinking coffeecoming to you from Grandma
Central, my favorite place inEast Texas.
So today I'm talking to youabout if I can clear my throat
(00:51):
website fixes you can make today.
Now, I've focused a lot thismonth on like you can start a
practice today.
Website fixes you can do today.
That's assuming like today I'massuming a lot.
I'm assuming today that I don'tneed to teach you how to get
into your website back office.
So if that's the case, if youdon't know how to get into your
(01:15):
website back office, I'm notteaching that.
But take what I'm giving youtoday and again, if you're
watching me on a replay, you'regoing to be able to, you know,
stop and start.
You can be able to take notes.
Hopefully we've even got atranscript in here for you and
that way you can at least takethis to the people who do your
(01:36):
website and they can do this.
So what the focus is and if youhave not looked at the training
that we just did last week onBook Solid.
You know it was two hours, twoCEs on the marketing for 2025.
(01:58):
This is post AI marketing and Italk about going from being
shiny to being sticky and a lotof other kind of business coach
type.
People are talking about thisgetting back to basics, because
being shiny, the shiniest thingon page one, isn't working
unless you are the NationalInstitute of Mental Health or
(02:21):
you're not Grok.
I mean, if you're AI great, yougot it made You're always going
to be at the number one spot.
We know, I know nobody everclicks on the sponsored posts.
I hope nobody clicks on those.
I mean, if you click on those,you're going to go down and
you're going to end up buyingsomething that's probably not
the thing you thought you weregoing to buy.
So, sponsored posts, ai posts,national Institute of Mental
(02:42):
Health, edu, gov, anybody withan MD or a PhD after their name
I mean those are going to stackthe top of page one.
So we are back in the businessy'all, as marketers, as
advertisers.
We're back in the business ofbuilding relationships and as I
talk about this, you know it'sharder.
(03:02):
I mean there's a lot moreinvolved here.
And it's as I talk about this,you know it's it's harder.
I mean this.
There's a lot more involvedhere, and when we do get that
training posted, which Step itUp members?
You will get that as anasynchronous two hour CE.
You know, I did the thing liveand I saw a lot of eyes glaze
over.
I mean, we're talking aboutthings like opt-ins to put on
(03:24):
your website.
We're talking about things likeopt-ins to put on your website
email series, newsletters,things that are time intensive
and marketing intensive.
And, yes, it's so much easierif I could just tell you to do a
TikTok dance or have a reallybeautiful Pinterest button or
Pinterest badge and people couldgo to that.
But you just can't competeunless you have a billion
dollars and a marketingdepartment that can put stuff
(03:46):
out, you know, every fiveminutes or whatever the
algorithm says we're supposed todo this week.
So I want to build that as yourfoundation.
I'm not.
I don't want to, you know,raise your hopes.
You are creating an environmentwhere people stick around.
That's why I'm calling thissticky.
It's a sticky framework.
(04:07):
So it starts by number onepositioning yourself as an
expert in the community, and youdo it the old fashioned way.
Maybe you give talks, maybe youpass out your business cards,
maybe you offer to provide atraining, and when you have that
captive audience of 30 to 100people, this is where the sticky
(04:28):
comes in.
You give them a QR code, yougive them a call to action so
that they go to where.
What's the title of thistraining today?
Your website.
We want them to use yourwebsite as a community resource,
and the only way that canhappen is if you have resources.
(04:51):
And so, talking about buildingan opt-in right and I'm not
going to talk about what we doafter that, because this
training is about changes youcan do to your opt-in.
So having I'm sorry, yourwebsite wrong word creating an
opt-in, creating a call toaction widget so they can
schedule a 10 minuteconsultation, and you can change
(05:13):
your website copy so that itmakes the person at the other
end of the keyboard the hero ofthe story.
Now, what I wanted to share withyou guys today is a list.
Now, this list is just and I'monly using one screen today, so
I apologize for that so ifyou're commenting, or I do have
(05:36):
the participant open, but I donot have chat open, so let's see
if I can do this.
Yeah, okay, I can't.
So, um, so the toolkit that Ihave up that I'm reading from.
I've got my eyes over here.
Creating a lead magnet that'sthat resource.
That is five things you can doto help your kindergartner
(05:56):
transition to school aftersummer.
That's five things you can helpyour client do to get through
the holidays after the loss of aloved one.
Things that you can do for thecollege-age kiddo that's going
off to college with an IEP or a504 and they don't know how to
talk to their professors.
So, creating a lead magnet,setting up an opt-in form and
(06:18):
I'm not going to walk youthrough that today, but go back
to the training that we just did, where I walk you through how
to use and I use ConvertKit.
You use whatever you want.
If you use Kit, yes, I have anaffiliate link, yes, I will get
a commission, but you don't haveto use ConvertKit.
It's what works for me andthat's what I walk you through.
You set up the opt-in formusing ConvertKit.
(06:41):
Then I'm going to skip the partabout the email sequence.
Building a landing page If youwant to do that, great, I taught
you how to do lead pages.
So I want you to think for asecond about two types of
clients and some of you who wentthrough the training.
You heard me talk about this.
There are people who have theluxury of shopping, right, so
(07:04):
they don't have.
They're not in crisis.
They're going and they'rechecking out all of the
different therapists and they'reable to take their time.
But they're going to come toyour website and you're going to
have so many fantasticresources that they may want to
get on your email list.
So what do you have for them onyour email list?
Do you have a course they cantake?
(07:24):
Do you have a YouTube channelthat they can go to and see
other ways that theircollege-age kiddo can get
through a semester with a 504plan?
Or what if they can't find theADA office?
Or what if they're shy and theydon't go to the ADA office and
they don't know how to talk totheir professor, right?
So do you have those resources?
(07:44):
Do you have it in a YouTubevideo so that they are
connecting?
They, being the person at theend of the keyboard, are
connecting with you while you'retalking them through this.
So, on your and I'm going toclick around.
Let's talk about copy now,because this is something if you
(08:04):
can get into the back end, intothe back office of your website
.
And again, I'm not teaching youthat, let me move stuff around.
You know I get so spoiled withtwo screens, so we're still okay
here.
This is what I wanted to get to.
(08:25):
Talking too much about you.
So one of the things I kind ofbrushed over in the training was
making the client the hero ofthe story.
The training I did last weekwas really more about how to
create the opt-in, how to do thenewsletter, what that nurturing
sequence would look like.
So following up, because thesepeople love you, right, They've
(08:48):
already, they've seen yourshininess they click the button.
So that is attraction marketing.
That's kind of the definitionof it.
But when you have the copy, howdo you make the client or the
potential client the hero?
And this is a change you canmake today and all I want you to
(09:08):
do is go to ChatGPT and askthat question, give chat some
information like okay, here's myideal client.
They are the parent of acollege-age kiddo that is
familiar with ARD meetings.
They're familiar withadvocating for their kiddo.
They're familiar with therapy.
They're familiar withadvocating for their kiddo.
(09:29):
They're familiar with therapy.
They're familiar with findingresources, but they're
frustrated because their kiddowon't dot, dot, dot, take the
initiative and find theresources themselves.
Their kiddo doesn't have the.
They're super smart but theydon't have the social skills to
go ask the right questions.
Their kiddo is the type ofkiddo that will wait until
(09:50):
they're about to fail beforethey ever take the initiative to
go find right so you can fillin that information when you go
to ChatGPT Then say I need foursentences, no more than five.
Create copy that I can put on mywebsite and I want you to tell
(10:12):
me the best place to put this.
So ChatGPT is going to comeback and it'll give something
that's maybe terrible or itsounds too academic.
You're going to say no, no, no.
And if you want, I mean andthis is what I do, I mean I
wrote a book called the ClinicalSupervision Survival Guide.
(10:32):
I upload in my book.
I said talk like that, that'show I want you to sound.
If you have YouTube videotranscripts, chatgpt, still I
think it can't listen to videoand find your voice.
It can't listen to audio anddescribe your voice, but it's
great at identifying a PDF andreading a PDF and identifying
(10:54):
how you say and how you talk.
So say that was great, but giveme three more examples and
they'll say great, okay, hereyou go.
Three more examples, and Irecommend that you use this copy
here and then you change itinto four different blogs that
(11:15):
you can post there.
Oh and, by the way, so that'schat talking to you and you say,
well, great, if you're like me,you'll tell chat thank you,
which is weird.
But then you will say, okay,now I need a call to action and
an idea for a downloadableresource.
Oh, and, I'd love to give atalk next year to the PTO where
(11:36):
I can give the audience accessto a QR code.
Can you give me some ideas fora talk I can give?
So on and on and on.
Once you are able to describeyour ideal client to chat.
Now the only thing you knowchats, they're not a marketing.
You know all it does is it goesand scours the webs, right, so
(12:00):
it's not a marketer.
So if you want it to, forinstance, you get the verbiage
and you're like, ooh, you know,my client's more of an urgent
type parent.
They're the type of parent thatyou know if they find weed or a
condom in their kiddo's bedroom, right.
Then you might want to say youknow, that's great, but I
noticed that it's really not.
(12:20):
There's not an urgent feel toit.
I need more of an urgent feeland I need resources for more of
a high anxiety parent or aparent who's in, you know,
crisis mode.
So those things, I mean, ifyou're still going to your
website right now and it's, youknow, your fabulous headshot,
which is great I want yourfabulous headshot and your
(12:42):
contact information, which, ifyou've been listening to me and
you have those two things, giveyourself two thumbs up, good job
.
Now it's time to make the copysticky.
Make the potential client thehero.
Give them a call to action.
Click this button.
Watch this video.
Download this resource.
I swear to action.
Click this button.
(13:02):
Watch this video.
Download this resource.
I swear to goodness, if all yousay on your button is join my
email list, I will come throughthe camera and I will smack your
keyboard out of your hand.
Do not invite your potentialclient to just join your email
list.
Nobody wants we all have to gettricked into joining an email
(13:24):
list.
Okay, that we have to.
It's gotta be an exchange ofsomething, right?
I'm not going to join youremail list unless you give me
something free, okay, so don'tjust have joined my email list
and just enjoy the brilliance.
That is me.
So that's the step you're goingto have.
Yes, you're still going to dothe shininess, you're still
(13:46):
going to do seo, but you're notgoing to rely on it and you're
going to make chat gpt yourbrilliant assistant and correct
it.
You know, and if stuff doesn'twork, we?
We talked about KPIs last week.
If you go in and your four KPIsremember what those are the
number of calls, the number ofconnected calls, the number of
(14:10):
appointments booked and thenumber of first appointments
made where somebody actuallyshowed up If those don't
increase after four to six weeks, go back into chat and say,
well, that sucked, that didn'twork.
Or you know what?
I'm going to put this over hereon page two, we need a better
idea.
For page one.
(14:31):
I know for me I have threedistinct potential clients for
Kate Walker training For mytherapy practice.
I was really just focused on acouple surviving infidelity, so
I had a lot of blog posts aboutyou know how to say you're sorry
.
What does recovery look like?
(14:52):
What makes a good apology, howdo you know if somebody's
recovering in the right way, etc.
Etc.
But then I kind of gotinterested in the adult kids
right, the failure to launch orthe struggles to launch.
So my blog shifted.
Now, if I was still buildingthat practice, I would embed at
Canva.
You know Canva C-A-N-V-A.
(15:13):
I would go in and I wouldcreate a Canva banner that says
did you find a condom or did youfind a bong?
Something like that.
Or wondering what to do next,freaking out and don't know what
to do next.
Click here, right.
When they click, then youbetter have something because
(15:35):
you've got to.
When somebody clicks, they'vegone from being a cold lead to a
warm lead.
They have just taken action onyour website.
I don't include that as a KPIbecause it gets really, really
in the weeds to try to keeptrack of.
You can there's a way to useGoogle to track how many clicks
you get and where they click andhow long they're on your
(15:56):
website and all those things.
But you're not a food blogger.
You're not selling meatloafrecipes, right?
If you had billions andmillions of visits, then we
would talk about that.
You have your 300.
You're trying to get 300 peopleto get into your pipeline, into
your rotation of clients andpotential clients.
(16:17):
Okay, that's it.
So the KPI sticks.
You get them to click, get onyour email list, form a
relationship with you so thatthey can either become your
client or your raving fan, whowill tell the world about you.
All right, I'm going to hitpause.
All right, welcome everybody.
Welcome to your Tuesdaycoaching.
If you're watching me liveawesome, I hope you have
questions.
If you're watching me on areplay, go you, because you're
doing something great.
I am still drinking coffeecoming to you from Grandma
Central, my favorite place inEast Texas.
So today I'm talking to youabout if I can clear my throat
(00:51):
website fixes you can make today.
Now, I've focused a lot thismonth on like you can start a
practice today.
Website fixes you can do today.
That's assuming like today I'massuming a lot.
I'm assuming today that I don'tneed to teach you how to get
into your website back office.
So if that's the case, if youdon't know how to get into your
(01:15):
website back office, I'm notteaching that.
But take what I'm giving youtoday and again, if you're
watching me on a replay, you'regoing to be able to, you know,
stop and start.
You can be able to take notes.
Hopefully we've even got atranscript in here for you and
that way you can at least takethis to the people who do your
(01:36):
website and they can do this.
So what the focus is and if youhave not looked at the training
that we just did last week onBook Solid.
You know it was two hours, twoCEs on the marketing for 2025.
(01:58):
This is post AI marketing and Italk about going from being
shiny to being sticky and a lotof other kind of business coach
type.
People are talking about thisgetting back to basics, because
being shiny, the shiniest thingon page one, isn't working
unless you are the NationalInstitute of Mental Health or
(02:21):
you're not Grok.
I mean, if you're AI great, yougot it made You're always going
to be at the number one spot.
We know, I know nobody everclicks on the sponsored posts.
I hope nobody clicks on those.
I mean, if you click on those,you're going to go down and
you're going to end up buyingsomething that's probably not
the thing you thought you weregoing to buy.
So, sponsored posts, ai posts,national Institute of Mental
(02:42):
Health, edu, gov, anybody withan MD or a PhD after their name
I mean those are going to stackthe top of page one.
So we are back in the businessy'all, as marketers, as
advertisers.
We're back in the business ofbuilding relationships and as I
talk about this, you know it'sharder.
(03:02):
I mean there's a lot moreinvolved here.
And it's as I talk about this,you know it's it's harder.
I mean this.
There's a lot more involvedhere, and when we do get that
training posted, which Step itUp members?
You will get that as anasynchronous two hour CE.
You know, I did the thing liveand I saw a lot of eyes glaze
over.
I mean, we're talking aboutthings like opt-ins to put on
(03:24):
your website.
We're talking about things likeopt-ins to put on your website
email series, newsletters,things that are time intensive
and marketing intensive.
And, yes, it's so much easierif I could just tell you to do a
TikTok dance or have a reallybeautiful Pinterest button or
Pinterest badge and people couldgo to that.
But you just can't competeunless you have a billion
dollars and a marketingdepartment that can put stuff
(03:46):
out, you know, every fiveminutes or whatever the
algorithm says we're supposed todo this week.
So I want to build that as yourfoundation.
I'm not.
I don't want to, you know,raise your hopes.
You are creating an environmentwhere people stick around.
That's why I'm calling thissticky.
It's a sticky framework.
(04:07):
So it starts by number onepositioning yourself as an
expert in the community, and youdo it the old fashioned way.
Maybe you give talks, maybe youpass out your business cards,
maybe you offer to provide atraining, and when you have that
captive audience of 30 to 100people, this is where the sticky
(04:28):
comes in.
You give them a QR code, yougive them a call to action so
that they go to where.
What's the title of thistraining today?
Your website.
We want them to use yourwebsite as a community resource,
and the only way that canhappen is if you have resources.
(04:51):
And so, talking about buildingan opt-in right and I'm not
going to talk about what we doafter that, because this
training is about changes youcan do to your opt-in.
So having I'm sorry, yourwebsite wrong word creating an
opt-in, creating a call toaction widget so they can
schedule a 10 minuteconsultation, and you can change
(05:13):
your website copy so that itmakes the person at the other
end of the keyboard the hero ofthe story.
Now, what I wanted to share withyou guys today is a list.
Now, this list is just and I'monly using one screen today, so
I apologize for that so ifyou're commenting, or I do have
(05:36):
the participant open, but I donot have chat open, so let's see
if I can do this.
Yeah, okay, I can't.
So, um, so the toolkit that Ihave up that I'm reading from.
I've got my eyes over here.
Creating a lead magnet that'sthat resource.
That is five things you can doto help your kindergartner
(05:56):
transition to school aftersummer.
That's five things you can helpyour client do to get through
the holidays after the loss of aloved one.
Things that you can do for thecollege-age kiddo that's going
off to college with an IEP or a504 and they don't know how to
talk to their professors.
So, creating a lead magnet,setting up an opt-in form and
(06:18):
I'm not going to walk youthrough that today, but go back
to the training that we just did, where I walk you through how
to use and I use ConvertKit.
You use whatever you want.
If you use Kit, yes, I have anaffiliate link, yes, I will get
a commission, but you don't haveto use ConvertKit.
It's what works for me andthat's what I walk you through.
You set up the opt-in formusing ConvertKit.
(06:41):
Then I'm going to skip the partabout the email sequence.
Building a landing page If youwant to do that, great, I taught
you how to do lead pages.
So I want you to think for asecond about two types of
clients and some of you who wentthrough the training.
You heard me talk about this.
There are people who have theluxury of shopping, right, so
(07:04):
they don't have.
They're not in crisis.
They're going and they'rechecking out all of the
different therapists and they'reable to take their time.
But they're going to come toyour website and you're going to
have so many fantasticresources that they may want to
get on your email list.
So what do you have for them onyour email list?
Do you have a course they cantake?
(07:24):
Do you have a YouTube channelthat they can go to and see
other ways that theircollege-age kiddo can get
through a semester with a 504plan?
Or what if they can't find theADA office?
Or what if they're shy and theydon't go to the ADA office and
they don't know how to talk totheir professor, right?
So do you have those resources?
(07:44):
Do you have it in a YouTubevideo so that they are
connecting?
They, being the person at theend of the keyboard, are
connecting with you while you'retalking them through this.
So, on your and I'm going toclick around.
Let's talk about copy now,because this is something if you
(08:04):
can get into the back end, intothe back office of your website
.
And again, I'm not teaching youthat, let me move stuff around.
You know I get so spoiled withtwo screens, so we're still okay
here.
This is what I wanted to get to.
(08:25):
Talking too much about you.
So one of the things I kind ofbrushed over in the training was
making the client the hero ofthe story.
The training I did last weekwas really more about how to
create the opt-in, how to do thenewsletter, what that nurturing
sequence would look like.
So following up, because thesepeople love you, right, They've
(08:48):
already, they've seen yourshininess they click the button.
So that is attraction marketing.
That's kind of the definitionof it.
But when you have the copy, howdo you make the client or the
potential client the hero?
And this is a change you canmake today and all I want you to
(09:08):
do is go to ChatGPT and askthat question, give chat some
information like okay, here's myideal client.
They are the parent of acollege-age kiddo that is
familiar with ARD meetings.
They're familiar withadvocating for their kiddo.
They're familiar with therapy.
They're familiar withadvocating for their kiddo.
(09:29):
They're familiar with therapy.
They're familiar with findingresources, but they're
frustrated because their kiddowon't dot, dot, dot, take the
initiative and find theresources themselves.
Their kiddo doesn't have the.
They're super smart but theydon't have the social skills to
go ask the right questions.
Their kiddo is the type ofkiddo that will wait until
(09:50):
they're about to fail beforethey ever take the initiative to
go find right so you can fillin that information when you go
to ChatGPT Then say I need foursentences, no more than five.
Create copy that I can put on mywebsite and I want you to tell
(10:12):
me the best place to put this.
So ChatGPT is going to comeback and it'll give something
that's maybe terrible or itsounds too academic.
You're going to say no, no, no.
And if you want, I mean andthis is what I do, I mean I
wrote a book called the ClinicalSupervision Survival Guide.
(10:32):
I upload in my book.
I said talk like that, that'show I want you to sound.
If you have YouTube videotranscripts, chatgpt, still I
think it can't listen to videoand find your voice.
It can't listen to audio anddescribe your voice, but it's
great at identifying a PDF andreading a PDF and identifying
(10:54):
how you say and how you talk.
So say that was great, but giveme three more examples and
they'll say great, okay, hereyou go.
Three more examples, and Irecommend that you use this copy
here and then you change itinto four different blogs that
(11:15):
you can post there.
Oh and, by the way, so that'schat talking to you and you say,
well, great, if you're like me,you'll tell chat thank you,
which is weird.
But then you will say, okay,now I need a call to action and
an idea for a downloadableresource.
Oh, and, I'd love to give atalk next year to the PTO where
(11:36):
I can give the audience accessto a QR code.
Can you give me some ideas fora talk I can give?
So on and on and on.
Once you are able to describeyour ideal client to chat.
Now the only thing you knowchats, they're not a marketing.
You know all it does is it goesand scours the webs, right, so
(12:00):
it's not a marketer.
So if you want it to, forinstance, you get the verbiage
and you're like, ooh, you know,my client's more of an urgent
type parent.
They're the type of parent thatyou know if they find weed or a
condom in their kiddo's bedroom, right.
Then you might want to say youknow, that's great, but I
noticed that it's really not.
(12:20):
There's not an urgent feel toit.
I need more of an urgent feeland I need resources for more of
a high anxiety parent or aparent who's in, you know,
crisis mode.
So those things, I mean, ifyou're still going to your
website right now and it's, youknow, your fabulous headshot,
which is great I want yourfabulous headshot and your
(12:42):
contact information, which, ifyou've been listening to me and
you have those two things, giveyourself two thumbs up, good job
.
Now it's time to make the copysticky.
Make the potential client thehero.
Give them a call to action.
Click this button.
Watch this video.
Download this resource.
I swear to action.
Click this button.
(13:02):
Watch this video.
Download this resource.
I swear to goodness, if all yousay on your button is join my
email list, I will come throughthe camera and I will smack your
keyboard out of your hand.
Do not invite your potentialclient to just join your email
list.
Nobody wants we all have to gettricked into joining an email
(13:24):
list.
Okay, that we have to.
It's gotta be an exchange ofsomething, right?
I'm not going to join youremail list unless you give me
something free, okay, so don'tjust have joined my email list
and just enjoy the brilliance.
That is me.
So that's the step you're goingto have.
Yes, you're still going to dothe shininess, you're still
(13:46):
going to do seo, but you're notgoing to rely on it and you're
going to make chat gpt yourbrilliant assistant and correct
it.
You know, and if stuff doesn'twork, we?
We talked about KPIs last week.
If you go in and your four KPIsremember what those are the
number of calls, the number ofconnected calls, the number of
(14:10):
appointments booked and thenumber of first appointments
made where somebody actuallyshowed up If those don't
increase after four to six weeks, go back into chat and say,
well, that sucked, that didn'twork.
Or you know what?
I'm going to put this over hereon page two, we need a better
idea.
For page one.
(14:31):
I know for me I have threedistinct potential clients for
Kate Walker training For mytherapy practice.
I was really just focused on acouple surviving infidelity, so
I had a lot of blog posts aboutyou know how to say you're sorry
.
What does recovery look like?
(14:52):
What makes a good apology, howdo you know if somebody's
recovering in the right way, etc.
Etc.
But then I kind of gotinterested in the adult kids
right, the failure to launch orthe struggles to launch.
So my blog shifted.
Now, if I was still buildingthat practice, I would embed at
Canva.
You know Canva C-A-N-V-A.
(15:13):
I would go in and I wouldcreate a Canva banner that says
did you find a condom or did youfind a bong?
Something like that.
Or wondering what to do next,freaking out and don't know what
to do next.
Click here, right.
When they click, then youbetter have something because
(15:35):
you've got to.
When somebody clicks, they'vegone from being a cold lead to a
warm lead.
They have just taken action onyour website.
I don't include that as a KPIbecause it gets really, really
in the weeds to try to keeptrack of.
You can there's a way to useGoogle to track how many clicks
you get and where they click andhow long they're on your
(15:56):
website and all those things.
But you're not a food blogger.
You're not selling meatloafrecipes, right?
If you had billions andmillions of visits, then we
would talk about that.
You have your 300.
You're trying to get 300 peopleto get into your pipeline, into
your rotation of clients andpotential clients.
(16:17):
Okay, that's it.
So the KPI sticks.
You get them to click, get onyour email list, form a
relationship with you so thatthey can either become your
client or your raving fan, whowill tell the world about you.
All right, I'm going to hitpause.
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