In this episode, Amy Mudge and Daniel Kaufman welcome Phyllis Marcus, the new Vice President of the BBB National Programs’ National Advertising Division (NAD), to discuss her transition into the role and her vision for the future of advertising self-regulation. Phyllis shares insights from her first month on the job, highlighting priorities such as AI-related advertising, influencer marketing, and teen-targeted products. She reflects on her past experiences at the FTC and emphasizes the importance of industry collaboration, transparency, and evolving enforcement strategies. The episode also touches on upcoming initiatives, including a new NAD conference workshop and potential influencer certification programs.
Questions & comments: amudge@bakerlaw.com or dkaufman@bakerlaw.com
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