June 28, 2023 • 40 mins
Meet Sarah, a Jewish baker who is all about baking bread and building bridges. Sara is all about supporting organizations that address social and racial injustices. This isn't your ordinary baking company. Sara, along with her siblings, embarked on this journey as a simple family activity during the pandemic. Little did they know that their passion for baking would evolve into a platform for sparking dialogues, raising awareness, and weaving unity. Their mission? To bring communities together and contribute to organizations striving for equity and social justice.
In this episode we will cover:
- How to use your businesses mission to spark change
- The importance of collaborating with others in businesses
- How to handle difficulties when addressing conflict within business
- and so much more
Loved the mission and message behind Challah Back Girls? Click here to visit the site and follow the brand .
Two ways I help my students earn $2-10k monthly👇?
1.) Grow your home bakery business inside The Entrepreneur Community by clicking here
2.) Learn to sell digital products inside Digital Product Community by clicking here
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Hey, sweet friends, my name is Chef Schaumburg.
I started my baking businesswith a bottle of DeCerono and
one Bundt Cake Man.
Fast forward to today, fromnews to magazines, speaking on
national stages and more.
I can truly say that baking haschanged my life.
So now, as a bakery businesscoach, i get to help others have
the same success.
I've helped hundreds of mystudents across the world in my
(00:24):
global membership program createsix-figure businesses, mainly
from home.
The Baking for Business podcastis an extension of that, from
actionable tips to valuabletools and resources that can
impact you as a business owner.
I truly believe, y'all, wewould never have been given a
gift if we couldn't profit andprosper from it.
So come on, darling.
What are you waiting for?
(00:45):
What's going on, sweet friends,and welcome to the Baking for
Business podcast, y'all.
I'm so excited for today's guestbecause this young lady and her
siblings what they started isso amazing.
When I tell you they give backto so many different
organizations, it's mind blowing.
(01:06):
But I don't think I've everreally met a baker or bakers
with this big of a mission, andso today is going to be amazing.
Today our guest, kala BackGirls, is an amazing company,
now owned by Sarah, who is anawesome Jewish woman whose
(01:27):
passion for baking goes beyondher mouthwatering baked goods.
She's really embarked on amission to spark conversations,
raise awareness and foster unitythrough the powerful act of
baking.
And so she's here with us todayas we explore the fascinating
journey of her amazing company,how she started and how they
(01:48):
really just use their voice andtheir mission in order to raise
so much awareness around all ofthese racial as well as social
injustices.
Sarah, welcome to the Bakingfor Business podcast.
I'm so happy to have youbeautiful.
Speaker 2 (02:02):
Hello, I should say Kala, So everyone listening.
I'm so excited to be here andthank you for having me and what
Kala Back Girls representstoday.
Speaker 1 (02:14):
Kala Back Girls.
I love that.
Kala Back Girls, Darlin.
Take us to the beginning.
How did this all begin?
because you actually startedKala Back Girls with your other
three siblings, Yeah.
So how did this all start foryou?
Speaker 2 (02:29):
guys.
It's wild to think about andit's our third birthday this
month, in June, so that'sexciting.
But I am one of four and wewere.
Our family is one of the firstpeople isolated in the country,
as my youngest sister, eliana,attended the first school in the
(02:50):
nation to close during COVIDAnd we began baking to pass the
days, specifically Kala, becausethat was what we grew up baking
on a little index card that ourmom had written on.
And we baked other goodies too,because, yeah, but we really,
every single week we baked Kalaand we enjoyed this activity as
(03:15):
a family that we hadn't reallydone together in probably a
decade, since we were all in thehouse prior.
At the time, our mom worked at alocal hospital in the yard as a
social worker and we would bakeKala for the frontline
healthcare heroes boarding uptogether without their families
(03:37):
as a way to connect and shareour resources, as I mean,
shelves were emptying in crisismode nationwide and it was.
It's really it's out of bodyexperience to think about.
And for those who may not befamiliar with Kala, it is a
Jewish braided bread typicallyenjoyed on holidays and a
(03:59):
Sabbath, and it's super yummyand you can make it in different
shapes and sizes and flavorsespecially.
We'll get into that.
And so our family would postabout what we were doing, what
we were baking, in kind of alighthearted way across our
socials, kind of sharing what wewere up to and this board it in
(04:22):
the house time and peoplestarted to ask if they could buy
our Kala.
I mean, people's resources werelow, people were looking for
different ways to connect and wewere touched and also realizing
that this new movement of whatsharing resources meant in this
(04:44):
climate and crisis mode.
But we didn't feel comfortableselling it for profit with
everything going on.
I mean it was.
So we in our family have ourown health awarenesses and
anxieties and so addressing thatin our space and also I'm just
(05:06):
watching the news because weweren't going out And then and
then the murder of George Floydhappened and it sparked even
more soul searching conversationwithin our family and for the
people that we were connectingwith on a day-to-day basis.
And we all attended protests,which then inspired brains, more
(05:26):
brainstorming about how wemight be able to merge Kala
baking with the essential workof promoting equity in our
country and educating ourselvesalso as white, jewish American
people.
And so that was the firstevolution layer.
And we would do.
(05:47):
We would research organizationswith social and racial justice
agendas, we would sell our Kalaand then we would donate the
proceeds to those organizationshighlighting that work.
And in each Kala package wewould staple a little, a little
paper of their mission so thatthe customers could also learn
(06:08):
about these important missionsand hear or read directly from
other marginalized voices.
And so then this baking, sellingand highlighting of
organizations working to advanceequity in diverse ways began as
this weekly commitment butquickly turned into a monthly
(06:32):
partnership model once werealized that collaborating with
an organization monthly gave usmore time to create a robust
partnership where we could learnabout their mission, how we can
respectfully highlight theirvoice on our platforms,
cultivate this environmentthat's like fun and meaningful
(06:54):
to both of us, and also justshow mutual support and like eat
yummy Kala.
And so it was just this totalintersection and became a multi
layered activity And we werealso realizing that highlighting
organizations weekly by thetime we researched the
(07:15):
organization, picked it,connected with their team if we
connected at all learns abouttheir work, and then the week
was over, big the Kala and soldit and the week was over and
there was no depth in botheducational and service aspects,
and that was kind of like thethe last evolution layer to what
(07:40):
became an established business.
So in June 2020, officially CBGwas born and combined this love
of our Chala recipe that weshare together and passion for
change and commitment to serveas this voice of change.
And now we're just in this,baking all the time and bringing
(08:07):
together communities andorganizations and highlighting
those voices while infusing ourJewish values of giving back to
community and eating Chalatogether.
It all just culminated in thisbeautiful package quite
literally a package And afterbaking everything out of our
(08:29):
home kitchen for almost twoyears I mean, i owe my parents
an oven.
For sure, things are evolvingand growing, but Chala Back
Girls remains committed to ourcore pillars, which is advocacy
and education, connectingthrough and indulging in
(08:51):
delicious Chala and thisdiversity, equity and inclusion
and belonging work.
And today we bake out of alocal kosher, nut-free,
dairy-free bakery.
We ship nationwide and continueto partner with community
leaders and organizationsthrough these shared values of
(09:12):
creating a just society andrepairing the world.
And that is where we are today.
And I will add that by orderingChala, people have shared with
us and this continues to be ourgoal and highlight weekly, but
by ordering Chala, people havethe opportunity to amplify these
(09:36):
important efforts to transformcommunities and for a better
society.
They have the opportunity tolearn something new, maybe about
an organization or person theywould have never come across of,
and also break bread and justeat together, send to a loved
one, sponsor a Chala for someonein need and just enjoy
(10:00):
nourishing the soul togetherhonestly.
Speaker 1 (10:04):
That is so amazing because you and your other
siblings so together, foursisters, like you stated you
witnessed, like a lot of us did,witnessed on TV George, Floyd,
Amon, Aubrey, Brianna, Taylorand so we're seeing this stuff
on television.
(10:24):
We're having theseconversations in our home, but
you are four Jewish young ladies.
So to not only sit back andactually have the conversation,
but then to turn that into abusiness and continue to have
the conversation, and not justabout Black injustices I was on
(10:45):
you guys' website Race creed,color really doesn't matter.
You guys highlight a lot ofdifferent people and you support
a lot of different people.
And so in building that, Sarah,how do you navigate
conversations about race andsocial injustices?
Because I'm pretty sure, as aJewish woman, have you ever
(11:07):
encountered any resistance And,if so, how do you handle that?
by saying this is why we bake,we support these people and this
is who and what we believe in.
Speaker 2 (11:18):
Yeah, that's a deep, intentional question And we
sometimes we would.
I'll start by saying, as Jewishpeople, as Jewish women, as a
Jewish woman, I have experiencedanti-Semitism, hatred in
(11:40):
different forms, And it isdifficult.
It's difficult to navigate Andeven when you put yourself in
difficult conversations withlike-minded or not like-minded
people to hear other stories,other lived experiences, other
(12:04):
backgrounds and also otherrelatable lived experiences.
It's difficult to have theanswer of how to create a just
and equitable society withoutimmersing yourself in the work,
(12:27):
And sometimes there could beseveral days in a row where
you're like I got this, I feelgood about the people, I'm
connecting with the communities,I'm connecting with the new
things I'm learning, theuncomfortable things I'm
learning, and then somethingwill happen, whether it's to you
or to someone that you careabout or to a stranger, and you,
(12:48):
just you experience that you'rewatching this hate, absolute
hatred and bigotry go on and torecognize that it doesn't happen
.
It doesn't have to happen toyou in order to help and work
(13:12):
towards a just society.
I think that is definitely this.
I think of a literal bridge.
I mean, I'll close my eyessometimes in the middle of the
day and just think about what,what bridge building looks like
and really really living by itdoesn't have to happen to you in
(13:36):
order to create this morecompassionate and equitable
society.
I mean, it's multi layered, forsure, And there are a lot.
There are a lot of factors thatthat go into that.
But to really listen and beinvolved and recognize when you
(13:57):
should do something and when youshould listen, And that's that
will be an ongoing practice forme personally as a white Jewish
American and also as a smallbusiness owner and as a growing
person.
Speaker 1 (14:10):
So I think you're.
you're doing it and, honestly,you stated it, it starts with a
conversation, and so kudos toyou for, no matter what, being
open to having the conversationand being vocal about what you
see happening.
You said it perfectly justbecause it doesn't happen to us,
(14:33):
or maybe exactly to yourparticular race, doesn't mean
that you can't be vocal about it, and so I love that you're
doing that.
that's, honestly, one of thebest things I love about your
business, which is why I loveyou today, because I felt that
conversation needed to beamplified and for more people to
see how that looks as a bakercarrying out her mission.
(14:56):
And so, sarah, you're nowcurrently the owner of Coloback
girls, but, like we said itearlier, you didn't start that
way, so you actually started outwith three other siblings, yeah
, so now it's you.
And so how did that transpire,going from operated as a group
(15:16):
to now solo?
Speaker 2 (15:19):
My siblings, my original roommates.
I love them.
We have a lot of love for eachother.
It did not come without seriousconversations and communication
and fun and loving conversationand also uncomfortable
conversation, because not onlywhere we now totally immersed in
(15:43):
this, but also coming backthrough challah challah back
experience, we were also growingas young adults in a pandemic
which had its own factors on aan individual level.
So as Coloback girls grew andgrew and we were all taking on
(16:05):
new responsibilities whetherthat was in school or university
or both We had to navigate thatand also decide what we, where
we can give our energy and loveand care And what was next and
how to make Coloback girlssustainable.
(16:25):
And I that was that was mycalling.
I just felt like I was kind ofat a crossroads of of my working
career and wanting to decidewhat felt best for me and where
I could best provide myresources and services and and
(16:46):
compassion and grit.
My younger siblings were allnavigating, like I said, some
school and other workresponsibilities, and now I took
it on full time about a yearand a half ago And my siblings
now act as strategic advisorsand supporters on content, on
(17:12):
objectives and even when we goout to do events, meet me,
sometimes most of the time, andit's super fun to just teach
challah baking or communitybuilding activities, or
sometimes both in one, in onesitting, to different groups of
people of all ages, of allbackgrounds, of all capabilities
(17:37):
, and it's it's awesome toconnect in that way now as as a
group, as a sibling group.
Speaker 1 (17:45):
I love it and it's wonderful to still see
everything that you believe instill continue to come to
fruition, and you mentioned themcollaborated on some of the
things that you do within thecommunity.
Coloback girls is actuallyreally big one.
you're not just baking andsaying, okay, well, i'm baking
and I'm going to send off anddonate a little portion, and I
(18:07):
never really see you.
You know you're actuallydonating, but you're also
stepping in and just to name afew things that you guys have
done, you had a recentcollaboration with the Asian
American Federation, asianAmerican Foundation, excuse me.
You also had a collaborationwith the National Council of
(18:28):
Jewish Women in Pittsburgh Andthen even this month, one of
your baked goods rainbowinspired item which you are
doing for the LGBTQIA community.
And so how big of a role doescommunity collaborations because
(18:51):
I'm, i love collaborations onbig one is not always so people
like if, if you want to go far,go with others.
collaborations are key, and sohow much of a role does that
play in you building Colobackgirls and how effective has that
been and you getting yourmessage out?
Oh my gosh.
Speaker 2 (19:11):
It's everything.
It's everything, even when it'ssubconscious or unintentional.
Collaboration is key.
It really is.
I mean you can learn even thesmallest thing and the most
life-changing thing.
For example, one of thoseorganizations was one of our big
(19:36):
live events, where it was stillvery much COVID and we got on
Facebook Live and we madechallah and they made dumplings.
We shared this culturalexperience.
That was beautiful andeye-opening and both of our
audiences could see differentsides of community.
(19:59):
That was really beautiful.
I also think that comingtogether with an organization,
partnering for a greater purposeand creating this environment
where that highlightsinclusivity and belonging and
acceptance, while giving themthe platform to speak their
(20:25):
truth and their livedexperiences, it's awesome and
it's life-changing and peopleconnect in different ways.
When you really listen to thecommunity that you serve and in
my case, that challah-back-girlserves people come up with new
(20:46):
and creative ways to connect.
They'll take oh, i love thatchallah flavor and I actually
would love to do a dough eventwith my school.
I'm like, okay, what does thatlook like?
What does that mean to you?
Is there an organization alsoin mind that you connect with
that we could amplify theirvoice, maybe do a fundraiser,
(21:09):
for There are a million ways tocollaborate and fun in a unique
way.
It's cool, and so it'severything.
It's everything.
Speaker 1 (21:25):
All of these collaborations sound delicious.
And speaking of delicious,since you explained to us what
challah is, are you baking itthe traditional way?
I know you mentioned that yougot recipes from your mom.
Are there any new school twists?
So what are some of the itemson your menu that you're
(21:45):
actually baking.
Speaker 2 (21:47):
Oh my gosh, you're going to do this to me.
I'm so hungry already.
Yes, a lot of flavors, shapes,sizes.
We do Plain, we have an onion,we have a coffee crumb, we have
new cookies and cream which ismy personal favorite because I
(22:10):
love a cake Oreo situation.
We have a lemon poppy and sincewe bake out of a nut-free
facility, which means no sesameas well, we have our own twist
on and everything but the bagelseasoning.
So it involves flax seeds andpoppy and deliciousness.
(22:34):
We're a little toast in themorning and then an avocado.
I told you I was hungry.
Just get on board with me,please.
And now we have this rainbowchallah, which is beautiful and
people are sending to people inthe community, other folks in
the community that it will justspeak to their heart.
(22:56):
And it's graduation season andso people are utilizing.
Here's a bag of challah rollsand that's really yummy and fun.
You can make little sandwichesAnd there's something for the
sweet tooth, something for thesavory tooth and it's yum.
If anyone has any flavorsuggestions, challah backrolls.
(23:21):
Dms are open.
Speaker 1 (23:23):
So you're mixing some traditional Jewish flavors with
more like some of the newschool flavors also.
Speaker 2 (23:30):
Yes, exactly, and some Jewish holidays.
challah symbolizes differentthings for different Jewish
holidays, and so we're quicklyapproaching the new year, this
fall, and we make round challah.
that symbolizes it's in theshape of a circle and so it
(23:51):
symbolizes that we've come fullcircle in the year.
It symbolizes the circle oflife and also it's customary to
have raisins to add a littlesweetness to the challah.
So that will be our seasonalraisin challah and it comes in
big round.
deliciousness, still braided,and you can kind of play with
(24:14):
the braid and do it in creativeways.
We love seeing everybody'sposts and it's cool.
It's a cool time.
Speaker 1 (24:22):
So what does a day look like in you operating this?
Because you stated you startedoff as home-based and now you
have a kosher facility that youuse.
So what does your day look likeas the CEO of Calabat Girls?
Speaker 2 (24:40):
What time is it?
So that's a great question.
I would say each day is a tinybit different.
It depends on the week's orders.
So some weeks are more heavilyfocused on the West Coast,
depending on the orders thatcome in.
We're based in New Jersey, soif we have more Midwest and West
(25:03):
Coast orders that week, we'llbake earlier in the week and if
not, we'll bake closer to theend of the week so that
everything arrives on or beforeFriday.
We don't want any Hala sittingin the mail over the weekend And
so, yeah, so we bake earlier inthe week.
(25:26):
There's, as a solopreneur, so tospeak, now there's a lot of
admin and operations that gointo this, and also trying to
tap myself on the back every fewhours to say OK, check the time
(25:46):
, is that?
do you need a break?
Will you be able to give backon a larger level, on a Calabat
level, but also as a Sarah level, on a Sarah level, and so just
to check in with yourself andmake sure your day to day you're
not getting lost in your day today.
What's been really important, iwould say, since the beginning,
(26:09):
since all four of us were doingthis together and beginning
this journey of baking andshipping Hala to where it needs
to go, and also doing virtualevents to now doing in-person
events, to really Be mindful ofhow you're spending your time.
It's not easy at all, but toreally be mindful of that and to
(26:31):
surround yourself withcollaborators and community That
you need to do your best in,and so every day looks a little
bit different depending on whatwe need to get done, what I need
to get done specifically, andalso It's.
It's a really beautiful thingand it keeps me on my toes and
(26:53):
it smells good a lot.
Speaker 1 (26:55):
And only imagine the, the facility that you use.
Do other people bake theirorders or do you do all the
baking?
Speaker 2 (27:03):
Yes, the baking team there is super, super helpful
and supportive with scaling upour recipe and baking.
It happen as we like to say andAnd I do all the packaging and
shipping myself oversee thatdirectly.
I make sure it gets to where itneeds to go.
Communicate with the customers,making sure they also receive
(27:25):
the package with.
You know what they need to knowin terms of freezing, reheating
, you know.
Snap a picture, send us alittle holo selfie for discount,
because we love discount.
And And yeah, there's a lot ofcomponents to it.
I think I love most the when itcomes full circle, when that
(27:49):
challah arrives in Nevada and Iget a photo from the customer
and the 97 year old dad withtheir rainbow callas and just
like this made my day.
But, and that's just one ofreally many beautiful Messages
that I've been really fortunateto receive.
Speaker 1 (28:12):
You're located in New Jersey but you ship nationwide.
So our majority of your ordersbecause, like we said, it could
be Nevada or somewhere ourmajority of your orders
customers who are Takingadvantage of the nationwide
shipping.
Or do you also do a lot oflocal orders?
Speaker 2 (28:29):
That's a great question.
We do a lot of local orderspick up and delivery, and but
most of our our orders arenationwide and that's really fun
to box up a Foul package in aplace that I've never been to
myself, but my fellas, you know,making its way across, across
(28:51):
the country and that's fun.
Speaker 1 (28:52):
I can imagine that's heart-warming seeing something
you love so much.
Like you stated, it's makingits way all across the country,
and so in getting your Colla outthere, as well as getting your
mission out there, you'reactually going to be doing more
community events.
You stated you wanted to travel, so what are some of the things
(29:13):
on the horizon that you lookforward to doing a little bit
more of?
Speaker 2 (29:18):
Awesome question.
I love this question because,as the pandemic has opened up
More and more and we familiarizeourselves with this new normal,
this new routine, this new wayof connecting with people.
Like I said, sometimes my callends up in places I've never
been, so Let's get me there withmy collar, i will gladly
(29:43):
deliver it to your door.
But we have Call back girls,partners with different
community centers and nonprofitsto to bring up a call back
program to life, and so I havevisited places like Pittsburgh
with my sister Hannah.
We brought together the boys andgirls clubs of Western
(30:05):
Pennsylvania and a Jewish dayschool and Created this
community bake where we learnedthe value of tikkun alam, which
is a Hebrew phrase for repairingthe world, and we talked about
that and we engaged in acommunity building exercise And
then we had delicious doughwhere everyone got to take home
Kala and we learned to braid it.
(30:26):
That was really fun.
And other community events likethat, where we can kind of be
this connector and and networkweaver, where we bring together
different communities to engagein building bridges and Learning
(30:48):
about different cultures andbackgrounds.
I think that's really important, and then we get to do it
through kala.
Speaker 1 (30:55):
So yeah, Definitely important to continue working on
your mission and so lookingahead.
Besides the community events,what are your future plans, as
well as your goals?
How do you expect to increaseyour impact?
Speaker 2 (31:13):
I Have a dream to have this Kala back campus, and
In this campus is where all thebaking and packaging happen.
We also get to bring someschools and communities to us
and they can kind of have thisinteractive tour of what that
(31:35):
looks like, what, why we havekala, what is kala and that the
sim, then a symbol of it, howkala back girls sees it as this
vehicle of change, and Then theyget to take home kala,
obviously.
And then also in this campus,there's a podcast moment.
(31:57):
We love that, where we also getto speak with community leaders
and baking Influencers likeyourself, who are so passionate
about using your passion for agreater purpose, and Also in
this podcast booth includes allthe communities, all the
(32:19):
organizations that we Support,and it's just another way to
amplify their voice, quiteliterally through voice, and
where they can also speak totheir mission in a real in-depth
Way and share that with ourlisteners.
I think that that It would beawesome and I love, i love this
(32:43):
new movement, or renewedmovement, i should say.
And And finally, in this campuswould be a little cafe where
people can break bread together,and it doesn't need to be, you
know, your regular cafe whereyou can go.
You know everyone loves theirlocal bakery and so I support.
(33:05):
I support local.
I think that's beautiful.
You should get to know thepeople behind the small
businesses too.
I think that's really importantand Also, this can be a place
where you might not meet thesepeople.
If it had, if it wasn't for ahollow back Campus of some kind,
it's really bridging the gapand creating community in
(33:26):
diverse and fun ways over Hala,and that's That's the start of
my dream.
Speaker 1 (33:34):
You're definitely going to get there and I will
definitely Will continue tofollow, because I love seeing
all the things that you're doingin your local community, but
also with all of these otherOrganizations.
I really think it's amazing,and thank you for being open to
share your brand and yourmission, as well as All the
things that you've endured asyou built this Business.
(33:59):
It's just so wonderful hearingeverything that you plan to do,
but also the things that you'vealready done in order to just
raise awareness For so manydifferent organizations, and so
thank you so much, sarah.
I love having you here today,but before I let you go, are you
ready for lightning round?
I Guess.
(34:19):
So let's do it.
Let's do it.
Sarah, darling, what is yourfavorite color?
purple, all right.
Who is your celebrity crush?
Speaker 2 (34:30):
I Have been torn for a while.
It is between Channing Tatumand Michael B Jordan.
Speaker 1 (34:42):
Oh girl, that combination Man, that that, oh
man I know.
And then you, we sound bad ifwe say both.
What is your favorite book?
Speaker 2 (35:00):
My favorite book.
To be honest, i'm reading a lotof Children's books right now
because of our community eventsand the population that we're
serving and it's kind ofspeaking to my soul.
So if I'm digging, if I'mdigging there right now, it's a
(35:25):
new book By my friend, nadiaFisher.
It is daddy dressed me And Iwould encourage everybody to
pick it out.
Just skin.
Speaker 1 (35:38):
Alrighty.
And what is a dessert youcannot live without.
Speaker 2 (35:44):
The cookies and cream anything.
Speaker 1 (35:48):
Cookies and cream.
That's definitely a winner.
And what is your favoritekitchen utensil?
Speaker 2 (35:54):
Mmm, my favorite kitchen utensil is my Zoodle
maker.
I.
Speaker 1 (36:03):
Love, so that's a good one.
That's a good one, sarah.
It has been amazing talkingtoday.
Thank you so much for sharingyour mission and everything that
Colabat girls is about.
I really appreciate it havingyou and I look forward to
watching you grow more and more.
Speaker 2 (36:25):
Thank you so much.
This was so fun.
Thank you for inspiring me andinviting me to your space, and I
look forward to growingtogether as well.
Speaker 1 (36:36):
Absolutely.
I really hope you guys enjoytoday's episode.
Sarah is doing an amazing jobwith using her businesses
mission in order to furtherconversation, to fuel change and
to just show up and break downThe barriers that may be between
(36:57):
different races, ideologies andthings that keep us separate.
You know, there are so manyamazing benefits to having a
mission for your business,because it really just defines
the purpose as well as thereason For your businesses
existence.
It sets an overall direction aswell as gives focus not just to
(37:21):
you but also to your idealclients, of What you stand for
and what you're all about.
Too often we don't think thatour baking business can do that,
that our small business can dothat, but we always have to
remember we are small businessowners that have big dreams, big
goals and anything is Possibleand a well-defined mission, one
(37:44):
like Sarah's.
It really just serves as aguidepost for strategic
decisions, for standing out as abrand, but also For opening up
the gates to what it looks likeif we all stepped into something
that we believe in.
You know, my mom used to sayand I'm pretty sure some of you
(38:07):
guys have heard this before Ifyou don't stand for something,
you'll fall for anything, andit's so true.
And so kudos to Sarah, as wellas her other siblings who
founded the company, fordeciding to take a stance and to
just stand up For something.
So many different amazingorganizations, from LGBTQIA to
(38:30):
Asian to Black Lives Mattermovement There's just so many
different organizations andcommunity causes that they've
just decided to stand up for,and so kudos to them for doing
that.
They chose to take a stand, andI'm pretty sure that that was
not easy, and so special thanksto Sarah for coming on the
(38:52):
podcast today and sharing that.
I really hope that her storyignited something in you to
decide what is it that I want tostand for in my baking business
?
How can I use my voice, mystory, in order to spark change,
in order to show up more and bemore transparent in my business
(39:14):
, and in order to make sure thatyour mission, that you have set
for your business, doesn't goin vain, it doesn't go unheard,
and that you give it thevisibility that it needs in
order for your mission to cometo fruition.
I hope you guys really enjoyedthis episode.
If you want to check outSarah's Kala, be sure you look
(39:39):
in the show notes, as I'll haveher website and information
there.
Grab me some yummy Kala andjust enjoy it.
Tag her.
She loves all people Tag theirbusiness on social media and
just give her a shout out andshow her some love.
All right, i hope you guysenjoyed this episode.
I will see you guys next week.
Take care and bye for now.
Hey, sweet friends, my name is Chef Schaumburg.
I started my baking businesswith a bottle of DeCerono and
one Bundt Cake Man.
Fast forward to today, fromnews to magazines, speaking on
national stages and more.
I can truly say that baking haschanged my life.
So now, as a bakery businesscoach, i get to help others have
the same success.
I've helped hundreds of mystudents across the world in my
(00:24):
global membership program createsix-figure businesses, mainly
from home.
The Baking for Business podcastis an extension of that, from
actionable tips to valuabletools and resources that can
impact you as a business owner.
I truly believe, y'all, wewould never have been given a
gift if we couldn't profit andprosper from it.
So come on, darling.
What are you waiting for?
(00:45):
What's going on, sweet friends,and welcome to the Baking for
Business podcast, y'all.
I'm so excited for today's guestbecause this young lady and her
siblings what they started isso amazing.
When I tell you they give backto so many different
organizations, it's mind blowing.
(01:06):
But I don't think I've everreally met a baker or bakers
with this big of a mission, andso today is going to be amazing.
Today our guest, kala BackGirls, is an amazing company,
now owned by Sarah, who is anawesome Jewish woman whose
(01:27):
passion for baking goes beyondher mouthwatering baked goods.
She's really embarked on amission to spark conversations,
raise awareness and foster unitythrough the powerful act of
baking.
And so she's here with us todayas we explore the fascinating
journey of her amazing company,how she started and how they
(01:48):
really just use their voice andtheir mission in order to raise
so much awareness around all ofthese racial as well as social
injustices.
Sarah, welcome to the Bakingfor Business podcast.
I'm so happy to have youbeautiful.
Speaker 2 (02:02):
Hello, I should say Kala, So everyone listening.
I'm so excited to be here andthank you for having me and what
Kala Back Girls representstoday.
Speaker 1 (02:14):
Kala Back Girls.
I love that.
Kala Back Girls, Darlin.
Take us to the beginning.
How did this all begin?
because you actually startedKala Back Girls with your other
three siblings, Yeah.
So how did this all start foryou?
Speaker 2 (02:29):
guys.
It's wild to think about andit's our third birthday this
month, in June, so that'sexciting.
But I am one of four and wewere.
Our family is one of the firstpeople isolated in the country,
as my youngest sister, eliana,attended the first school in the
(02:50):
nation to close during COVIDAnd we began baking to pass the
days, specifically Kala, becausethat was what we grew up baking
on a little index card that ourmom had written on.
And we baked other goodies too,because, yeah, but we really,
every single week we baked Kalaand we enjoyed this activity as
(03:15):
a family that we hadn't reallydone together in probably a
decade, since we were all in thehouse prior.
At the time, our mom worked at alocal hospital in the yard as a
social worker and we would bakeKala for the frontline
healthcare heroes boarding uptogether without their families
(03:37):
as a way to connect and shareour resources, as I mean,
shelves were emptying in crisismode nationwide and it was.
It's really it's out of bodyexperience to think about.
And for those who may not befamiliar with Kala, it is a
Jewish braided bread typicallyenjoyed on holidays and a
(03:59):
Sabbath, and it's super yummyand you can make it in different
shapes and sizes and flavorsespecially.
We'll get into that.
And so our family would postabout what we were doing, what
we were baking, in kind of alighthearted way across our
socials, kind of sharing what wewere up to and this board it in
(04:22):
the house time and peoplestarted to ask if they could buy
our Kala.
I mean, people's resources werelow, people were looking for
different ways to connect and wewere touched and also realizing
that this new movement of whatsharing resources meant in this
(04:44):
climate and crisis mode.
But we didn't feel comfortableselling it for profit with
everything going on.
I mean it was.
So we in our family have ourown health awarenesses and
anxieties and so addressing thatin our space and also I'm just
(05:06):
watching the news because weweren't going out And then and
then the murder of George Floydhappened and it sparked even
more soul searching conversationwithin our family and for the
people that we were connectingwith on a day-to-day basis.
And we all attended protests,which then inspired brains, more
(05:26):
brainstorming about how wemight be able to merge Kala
baking with the essential workof promoting equity in our
country and educating ourselvesalso as white, jewish American
people.
And so that was the firstevolution layer.
And we would do.
(05:47):
We would research organizationswith social and racial justice
agendas, we would sell our Kalaand then we would donate the
proceeds to those organizationshighlighting that work.
And in each Kala package wewould staple a little, a little
paper of their mission so thatthe customers could also learn
(06:08):
about these important missionsand hear or read directly from
other marginalized voices.
And so then this baking, sellingand highlighting of
organizations working to advanceequity in diverse ways began as
this weekly commitment butquickly turned into a monthly
(06:32):
partnership model once werealized that collaborating with
an organization monthly gave usmore time to create a robust
partnership where we could learnabout their mission, how we can
respectfully highlight theirvoice on our platforms,
cultivate this environmentthat's like fun and meaningful
(06:54):
to both of us, and also justshow mutual support and like eat
yummy Kala.
And so it was just this totalintersection and became a multi
layered activity And we werealso realizing that highlighting
organizations weekly by thetime we researched the
(07:15):
organization, picked it,connected with their team if we
connected at all learns abouttheir work, and then the week
was over, big the Kala and soldit and the week was over and
there was no depth in botheducational and service aspects,
and that was kind of like thethe last evolution layer to what
(07:40):
became an established business.
So in June 2020, officially CBGwas born and combined this love
of our Chala recipe that weshare together and passion for
change and commitment to serveas this voice of change.
And now we're just in this,baking all the time and bringing
(08:07):
together communities andorganizations and highlighting
those voices while infusing ourJewish values of giving back to
community and eating Chalatogether.
It all just culminated in thisbeautiful package quite
literally a package And afterbaking everything out of our
(08:29):
home kitchen for almost twoyears I mean, i owe my parents
an oven.
For sure, things are evolvingand growing, but Chala Back
Girls remains committed to ourcore pillars, which is advocacy
and education, connectingthrough and indulging in
(08:51):
delicious Chala and thisdiversity, equity and inclusion
and belonging work.
And today we bake out of alocal kosher, nut-free,
dairy-free bakery.
We ship nationwide and continueto partner with community
leaders and organizationsthrough these shared values of
(09:12):
creating a just society andrepairing the world.
And that is where we are today.
And I will add that by orderingChala, people have shared with
us and this continues to be ourgoal and highlight weekly, but
by ordering Chala, people havethe opportunity to amplify these
(09:36):
important efforts to transformcommunities and for a better
society.
They have the opportunity tolearn something new, maybe about
an organization or person theywould have never come across of,
and also break bread and justeat together, send to a loved
one, sponsor a Chala for someonein need and just enjoy
(10:00):
nourishing the soul togetherhonestly.
Speaker 1 (10:04):
That is so amazing because you and your other
siblings so together, foursisters, like you stated you
witnessed, like a lot of us did,witnessed on TV George, Floyd,
Amon, Aubrey, Brianna, Taylorand so we're seeing this stuff
on television.
(10:24):
We're having theseconversations in our home, but
you are four Jewish young ladies.
So to not only sit back andactually have the conversation,
but then to turn that into abusiness and continue to have
the conversation, and not justabout Black injustices I was on
(10:45):
you guys' website Race creed,color really doesn't matter.
You guys highlight a lot ofdifferent people and you support
a lot of different people.
And so in building that, Sarah,how do you navigate
conversations about race andsocial injustices?
Because I'm pretty sure, as aJewish woman, have you ever
(11:07):
encountered any resistance And,if so, how do you handle that?
by saying this is why we bake,we support these people and this
is who and what we believe in.
Speaker 2 (11:18):
Yeah, that's a deep, intentional question And we
sometimes we would.
I'll start by saying, as Jewishpeople, as Jewish women, as a
Jewish woman, I have experiencedanti-Semitism, hatred in
(11:40):
different forms, And it isdifficult.
It's difficult to navigate Andeven when you put yourself in
difficult conversations withlike-minded or not like-minded
people to hear other stories,other lived experiences, other
(12:04):
backgrounds and also otherrelatable lived experiences.
It's difficult to have theanswer of how to create a just
and equitable society withoutimmersing yourself in the work,
(12:27):
And sometimes there could beseveral days in a row where
you're like I got this, I feelgood about the people, I'm
connecting with the communities,I'm connecting with the new
things I'm learning, theuncomfortable things I'm
learning, and then somethingwill happen, whether it's to you
or to someone that you careabout or to a stranger, and you,
(12:48):
just you experience that you'rewatching this hate, absolute
hatred and bigotry go on and torecognize that it doesn't happen
.
It doesn't have to happen toyou in order to help and work
(13:12):
towards a just society.
I think that is definitely this.
I think of a literal bridge.
I mean, I'll close my eyessometimes in the middle of the
day and just think about what,what bridge building looks like
and really really living by itdoesn't have to happen to you in
(13:36):
order to create this morecompassionate and equitable
society.
I mean, it's multi layered, forsure, And there are a lot.
There are a lot of factors thatthat go into that.
But to really listen and beinvolved and recognize when you
(13:57):
should do something and when youshould listen, And that's that
will be an ongoing practice forme personally as a white Jewish
American and also as a smallbusiness owner and as a growing
person.
Speaker 1 (14:10):
So I think you're.
you're doing it and, honestly,you stated it, it starts with a
conversation, and so kudos toyou for, no matter what, being
open to having the conversationand being vocal about what you
see happening.
You said it perfectly justbecause it doesn't happen to us,
(14:33):
or maybe exactly to yourparticular race, doesn't mean
that you can't be vocal about it, and so I love that you're
doing that.
that's, honestly, one of thebest things I love about your
business, which is why I loveyou today, because I felt that
conversation needed to beamplified and for more people to
see how that looks as a bakercarrying out her mission.
(14:56):
And so, sarah, you're nowcurrently the owner of Coloback
girls, but, like we said itearlier, you didn't start that
way, so you actually started outwith three other siblings, yeah
, so now it's you.
And so how did that transpire,going from operated as a group
(15:16):
to now solo?
Speaker 2 (15:19):
My siblings, my original roommates.
I love them.
We have a lot of love for eachother.
It did not come without seriousconversations and communication
and fun and loving conversationand also uncomfortable
conversation, because not onlywhere we now totally immersed in
(15:43):
this, but also coming backthrough challah challah back
experience, we were also growingas young adults in a pandemic
which had its own factors on aan individual level.
So as Coloback girls grew andgrew and we were all taking on
(16:05):
new responsibilities whetherthat was in school or university
or both We had to navigate thatand also decide what we, where
we can give our energy and loveand care And what was next and
how to make Coloback girlssustainable.
(16:25):
And I that was that was mycalling.
I just felt like I was kind ofat a crossroads of of my working
career and wanting to decidewhat felt best for me and where
I could best provide myresources and services and and
(16:46):
compassion and grit.
My younger siblings were allnavigating, like I said, some
school and other workresponsibilities, and now I took
it on full time about a yearand a half ago And my siblings
now act as strategic advisorsand supporters on content, on
(17:12):
objectives and even when we goout to do events, meet me,
sometimes most of the time, andit's super fun to just teach
challah baking or communitybuilding activities, or
sometimes both in one, in onesitting, to different groups of
people of all ages, of allbackgrounds, of all capabilities
(17:37):
, and it's it's awesome toconnect in that way now as as a
group, as a sibling group.
Speaker 1 (17:45):
I love it and it's wonderful to still see
everything that you believe instill continue to come to
fruition, and you mentioned themcollaborated on some of the
things that you do within thecommunity.
Coloback girls is actuallyreally big one.
you're not just baking andsaying, okay, well, i'm baking
and I'm going to send off anddonate a little portion, and I
(18:07):
never really see you.
You know you're actuallydonating, but you're also
stepping in and just to name afew things that you guys have
done, you had a recentcollaboration with the Asian
American Federation, asianAmerican Foundation, excuse me.
You also had a collaborationwith the National Council of
(18:28):
Jewish Women in Pittsburgh Andthen even this month, one of
your baked goods rainbowinspired item which you are
doing for the LGBTQIA community.
And so how big of a role doescommunity collaborations because
(18:51):
I'm, i love collaborations onbig one is not always so people
like if, if you want to go far,go with others.
collaborations are key, and sohow much of a role does that
play in you building Colobackgirls and how effective has that
been and you getting yourmessage out?
Oh my gosh.
Speaker 2 (19:11):
It's everything.
It's everything, even when it'ssubconscious or unintentional.
Collaboration is key.
It really is.
I mean you can learn even thesmallest thing and the most
life-changing thing.
For example, one of thoseorganizations was one of our big
(19:36):
live events, where it was stillvery much COVID and we got on
Facebook Live and we madechallah and they made dumplings.
We shared this culturalexperience.
That was beautiful andeye-opening and both of our
audiences could see differentsides of community.
(19:59):
That was really beautiful.
I also think that comingtogether with an organization,
partnering for a greater purposeand creating this environment
where that highlightsinclusivity and belonging and
acceptance, while giving themthe platform to speak their
(20:25):
truth and their livedexperiences, it's awesome and
it's life-changing and peopleconnect in different ways.
When you really listen to thecommunity that you serve and in
my case, that challah-back-girlserves people come up with new
(20:46):
and creative ways to connect.
They'll take oh, i love thatchallah flavor and I actually
would love to do a dough eventwith my school.
I'm like, okay, what does thatlook like?
What does that mean to you?
Is there an organization alsoin mind that you connect with
that we could amplify theirvoice, maybe do a fundraiser,
(21:09):
for There are a million ways tocollaborate and fun in a unique
way.
It's cool, and so it'severything.
It's everything.
Speaker 1 (21:25):
All of these collaborations sound delicious.
And speaking of delicious,since you explained to us what
challah is, are you baking itthe traditional way?
I know you mentioned that yougot recipes from your mom.
Are there any new school twists?
So what are some of the itemson your menu that you're
(21:45):
actually baking.
Speaker 2 (21:47):
Oh my gosh, you're going to do this to me.
I'm so hungry already.
Yes, a lot of flavors, shapes,sizes.
We do Plain, we have an onion,we have a coffee crumb, we have
new cookies and cream which ismy personal favorite because I
(22:10):
love a cake Oreo situation.
We have a lemon poppy and sincewe bake out of a nut-free
facility, which means no sesameas well, we have our own twist
on and everything but the bagelseasoning.
So it involves flax seeds andpoppy and deliciousness.
(22:34):
We're a little toast in themorning and then an avocado.
I told you I was hungry.
Just get on board with me,please.
And now we have this rainbowchallah, which is beautiful and
people are sending to people inthe community, other folks in
the community that it will justspeak to their heart.
(22:56):
And it's graduation season andso people are utilizing.
Here's a bag of challah rollsand that's really yummy and fun.
You can make little sandwichesAnd there's something for the
sweet tooth, something for thesavory tooth and it's yum.
If anyone has any flavorsuggestions, challah backrolls.
(23:21):
Dms are open.
Speaker 1 (23:23):
So you're mixing some traditional Jewish flavors with
more like some of the newschool flavors also.
Speaker 2 (23:30):
Yes, exactly, and some Jewish holidays.
challah symbolizes differentthings for different Jewish
holidays, and so we're quicklyapproaching the new year, this
fall, and we make round challah.
that symbolizes it's in theshape of a circle and so it
(23:51):
symbolizes that we've come fullcircle in the year.
It symbolizes the circle oflife and also it's customary to
have raisins to add a littlesweetness to the challah.
So that will be our seasonalraisin challah and it comes in
big round.
deliciousness, still braided,and you can kind of play with
(24:14):
the braid and do it in creativeways.
We love seeing everybody'sposts and it's cool.
It's a cool time.
Speaker 1 (24:22):
So what does a day look like in you operating this?
Because you stated you startedoff as home-based and now you
have a kosher facility that youuse.
So what does your day look likeas the CEO of Calabat Girls?
Speaker 2 (24:40):
What time is it?
So that's a great question.
I would say each day is a tinybit different.
It depends on the week's orders.
So some weeks are more heavilyfocused on the West Coast,
depending on the orders thatcome in.
We're based in New Jersey, soif we have more Midwest and West
(25:03):
Coast orders that week, we'llbake earlier in the week and if
not, we'll bake closer to theend of the week so that
everything arrives on or beforeFriday.
We don't want any Hala sittingin the mail over the weekend And
so, yeah, so we bake earlier inthe week.
(25:26):
There's, as a solopreneur, so tospeak, now there's a lot of
admin and operations that gointo this, and also trying to
tap myself on the back every fewhours to say OK, check the time
(25:46):
, is that?
do you need a break?
Will you be able to give backon a larger level, on a Calabat
level, but also as a Sarah level, on a Sarah level, and so just
to check in with yourself andmake sure your day to day you're
not getting lost in your day today.
What's been really important, iwould say, since the beginning,
(26:09):
since all four of us were doingthis together and beginning
this journey of baking andshipping Hala to where it needs
to go, and also doing virtualevents to now doing in-person
events, to really Be mindful ofhow you're spending your time.
It's not easy at all, but toreally be mindful of that and to
(26:31):
surround yourself withcollaborators and community That
you need to do your best in,and so every day looks a little
bit different depending on whatwe need to get done, what I need
to get done specifically, andalso It's.
It's a really beautiful thingand it keeps me on my toes and
(26:53):
it smells good a lot.
Speaker 1 (26:55):
And only imagine the, the facility that you use.
Do other people bake theirorders or do you do all the
baking?
Speaker 2 (27:03):
Yes, the baking team there is super, super helpful
and supportive with scaling upour recipe and baking.
It happen as we like to say andAnd I do all the packaging and
shipping myself oversee thatdirectly.
I make sure it gets to where itneeds to go.
Communicate with the customers,making sure they also receive
(27:25):
the package with.
You know what they need to knowin terms of freezing, reheating
, you know.
Snap a picture, send us alittle holo selfie for discount,
because we love discount.
And And yeah, there's a lot ofcomponents to it.
I think I love most the when itcomes full circle, when that
(27:49):
challah arrives in Nevada and Iget a photo from the customer
and the 97 year old dad withtheir rainbow callas and just
like this made my day.
But, and that's just one ofreally many beautiful Messages
that I've been really fortunateto receive.
Speaker 1 (28:12):
You're located in New Jersey but you ship nationwide.
So our majority of your ordersbecause, like we said, it could
be Nevada or somewhere ourmajority of your orders
customers who are Takingadvantage of the nationwide
shipping.
Or do you also do a lot oflocal orders?
Speaker 2 (28:29):
That's a great question.
We do a lot of local orderspick up and delivery, and but
most of our our orders arenationwide and that's really fun
to box up a Foul package in aplace that I've never been to
myself, but my fellas, you know,making its way across, across
(28:51):
the country and that's fun.
Speaker 1 (28:52):
I can imagine that's heart-warming seeing something
you love so much.
Like you stated, it's makingits way all across the country,
and so in getting your Colla outthere, as well as getting your
mission out there, you'reactually going to be doing more
community events.
You stated you wanted to travel, so what are some of the things
(29:13):
on the horizon that you lookforward to doing a little bit
more of?
Speaker 2 (29:18):
Awesome question.
I love this question because,as the pandemic has opened up
More and more and we familiarizeourselves with this new normal,
this new routine, this new wayof connecting with people.
Like I said, sometimes my callends up in places I've never
been, so Let's get me there withmy collar, i will gladly
(29:43):
deliver it to your door.
But we have Call back girls,partners with different
community centers and nonprofitsto to bring up a call back
program to life, and so I havevisited places like Pittsburgh
with my sister Hannah.
We brought together the boys andgirls clubs of Western
(30:05):
Pennsylvania and a Jewish dayschool and Created this
community bake where we learnedthe value of tikkun alam, which
is a Hebrew phrase for repairingthe world, and we talked about
that and we engaged in acommunity building exercise And
then we had delicious doughwhere everyone got to take home
Kala and we learned to braid it.
(30:26):
That was really fun.
And other community events likethat, where we can kind of be
this connector and and networkweaver, where we bring together
different communities to engagein building bridges and Learning
(30:48):
about different cultures andbackgrounds.
I think that's really important, and then we get to do it
through kala.
Speaker 1 (30:55):
So yeah, Definitely important to continue working on
your mission and so lookingahead.
Besides the community events,what are your future plans, as
well as your goals?
How do you expect to increaseyour impact?
Speaker 2 (31:13):
I Have a dream to have this Kala back campus, and
In this campus is where all thebaking and packaging happen.
We also get to bring someschools and communities to us
and they can kind of have thisinteractive tour of what that
(31:35):
looks like, what, why we havekala, what is kala and that the
sim, then a symbol of it, howkala back girls sees it as this
vehicle of change, and Then theyget to take home kala,
obviously.
And then also in this campus,there's a podcast moment.
(31:57):
We love that, where we also getto speak with community leaders
and baking Influencers likeyourself, who are so passionate
about using your passion for agreater purpose, and Also in
this podcast booth includes allthe communities, all the
(32:19):
organizations that we Support,and it's just another way to
amplify their voice, quiteliterally through voice, and
where they can also speak totheir mission in a real in-depth
Way and share that with ourlisteners.
I think that that It would beawesome and I love, i love this
(32:43):
new movement, or renewedmovement, i should say.
And And finally, in this campuswould be a little cafe where
people can break bread together,and it doesn't need to be, you
know, your regular cafe whereyou can go.
You know everyone loves theirlocal bakery and so I support.
(33:05):
I support local.
I think that's beautiful.
You should get to know thepeople behind the small
businesses too.
I think that's really importantand Also, this can be a place
where you might not meet thesepeople.
If it had, if it wasn't for ahollow back Campus of some kind,
it's really bridging the gapand creating community in
(33:26):
diverse and fun ways over Hala,and that's That's the start of
my dream.
Speaker 1 (33:34):
You're definitely going to get there and I will
definitely Will continue tofollow, because I love seeing
all the things that you're doingin your local community, but
also with all of these otherOrganizations.
I really think it's amazing,and thank you for being open to
share your brand and yourmission, as well as All the
things that you've endured asyou built this Business.
(33:59):
It's just so wonderful hearingeverything that you plan to do,
but also the things that you'vealready done in order to just
raise awareness For so manydifferent organizations, and so
thank you so much, sarah.
I love having you here today,but before I let you go, are you
ready for lightning round?
I Guess.
(34:19):
So let's do it.
Let's do it.
Sarah, darling, what is yourfavorite color?
purple, all right.
Who is your celebrity crush?
Speaker 2 (34:30):
I Have been torn for a while.
It is between Channing Tatumand Michael B Jordan.
Speaker 1 (34:42):
Oh girl, that combination Man, that that, oh
man I know.
And then you, we sound bad ifwe say both.
What is your favorite book?
Speaker 2 (35:00):
My favorite book.
To be honest, i'm reading a lotof Children's books right now
because of our community eventsand the population that we're
serving and it's kind ofspeaking to my soul.
So if I'm digging, if I'mdigging there right now, it's a
(35:25):
new book By my friend, nadiaFisher.
It is daddy dressed me And Iwould encourage everybody to
pick it out.
Just skin.
Speaker 1 (35:38):
Alrighty.
And what is a dessert youcannot live without.
Speaker 2 (35:44):
The cookies and cream anything.
Speaker 1 (35:48):
Cookies and cream.
That's definitely a winner.
And what is your favoritekitchen utensil?
Speaker 2 (35:54):
Mmm, my favorite kitchen utensil is my Zoodle
maker.
I.
Speaker 1 (36:03):
Love, so that's a good one.
That's a good one, sarah.
It has been amazing talkingtoday.
Thank you so much for sharingyour mission and everything that
Colabat girls is about.
I really appreciate it havingyou and I look forward to
watching you grow more and more.
Speaker 2 (36:25):
Thank you so much.
This was so fun.
Thank you for inspiring me andinviting me to your space, and I
look forward to growingtogether as well.
Speaker 1 (36:36):
Absolutely.
I really hope you guys enjoytoday's episode.
Sarah is doing an amazing jobwith using her businesses
mission in order to furtherconversation, to fuel change and
to just show up and break downThe barriers that may be between
(36:57):
different races, ideologies andthings that keep us separate.
You know, there are so manyamazing benefits to having a
mission for your business,because it really just defines
the purpose as well as thereason For your businesses
existence.
It sets an overall direction aswell as gives focus not just to
(37:21):
you but also to your idealclients, of What you stand for
and what you're all about.
Too often we don't think thatour baking business can do that,
that our small business can dothat, but we always have to
remember we are small businessowners that have big dreams, big
goals and anything is Possibleand a well-defined mission, one
(37:44):
like Sarah's.
It really just serves as aguidepost for strategic
decisions, for standing out as abrand, but also For opening up
the gates to what it looks likeif we all stepped into something
that we believe in.
You know, my mom used to sayand I'm pretty sure some of you
(38:07):
guys have heard this before Ifyou don't stand for something,
you'll fall for anything, andit's so true.
And so kudos to Sarah, as wellas her other siblings who
founded the company, fordeciding to take a stance and to
just stand up For something.
So many different amazingorganizations, from LGBTQIA to
(38:30):
Asian to Black Lives Mattermovement There's just so many
different organizations andcommunity causes that they've
just decided to stand up for,and so kudos to them for doing
that.
They chose to take a stand, andI'm pretty sure that that was
not easy, and so special thanksto Sarah for coming on the
(38:52):
podcast today and sharing that.
I really hope that her storyignited something in you to
decide what is it that I want tostand for in my baking business
?
How can I use my voice, mystory, in order to spark change,
in order to show up more and bemore transparent in my business
(39:14):
, and in order to make sure thatyour mission, that you have set
for your business, doesn't goin vain, it doesn't go unheard,
and that you give it thevisibility that it needs in
order for your mission to cometo fruition.
I hope you guys really enjoyedthis episode.
If you want to check outSarah's Kala, be sure you look
(39:39):
in the show notes, as I'll haveher website and information
there.
Grab me some yummy Kala andjust enjoy it.
Tag her.
She loves all people Tag theirbusiness on social media and
just give her a shout out andshow her some love.
All right, i hope you guysenjoyed this episode.
I will see you guys next week.
Take care and bye for now.
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