September 20, 2023 • 36 mins
If your brain is screaming with fears when it comes to teaching online then this episode is for you. Everyone has fears that rise as they operate their business. It's okay to feel them; you're not alone. But it's essential to push through them to build a successful business.
Moving past the misconceptions, we're about to redefine what it means to be a qualified teacher. You don't need a formal education to be triumphant in the baking or treat-making arena. Your unique experiences and perspectives are your credentials, and neglecting your gifts could be detrimental. Even if the journey brings criticism, remember if it's meant for you, it's yours. So, step into the light, embrace your story, and let's start nurturing your skills with confidence.
In this episode we will cover
- What to do if you don't want your competitor to buy your class
- How to overcome imposter syndrome
- What mindset shifts are need to overcome all of your fears
- How to handle if what you want to teach is on You- Tube already
- How to deal with with not feeling qualified
- What to do if you struggle with perfectionism and so much more
Two ways I help my students earn $2-10k monthly👇?
1.) Grow your home bakery business inside The Entrepreneur Community by clicking here
2.) Learn to sell digital products inside Digital Product Community by clicking here
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Hey, sweet friends, my name is Chef Schaumburg.
I started my baking businesswith a bottle of DeCerono and
one Bundt Cake Pan.
Fast forward to today, fromnews to magazines, speaking on
national stages and more.
I can truly say that baking haschanged my life.
So now, as a bakery businesscoach, I get to help others have
the same success.
I've helped hundreds of mystudents across the world in my
(00:24):
global membership program createsix-figure businesses, mainly
from home.
The Baking for Business podcastis an extension of that, from
actionable tips to valuabletools and resources that can
impact you as a business owner.
I truly believe y'all.
We would never have been givena gift if we couldn't profit and
prosper from it.
So come on, darling.
What are you waiting for, hey?
(00:52):
What is going on?
Sweet friends?
Hope you're having a beautifulweek as you listen to this.
Okay, so today's podcast is JamPack, and I have two disclaimers
.
Today we're talking aboutovercoming your fears to teach.
Now disclaimer number one I'mcurrently in the middle of
(01:12):
promoting my signatureeight-week course Teaching your
Passion.
But regardless of if you signup for my course or not,
everything in this podcast isgoing to help you, because you
have to overcome this stuff inorder to teach period one way or
another.
So that's the first thing.
Okay, so disclaimer number twois there are multiple ways to
(01:35):
teach, and so you have peoplewho post local classes, maybe,
where they teach like yourclients.
These are things like me, likeI have sip and sprinkle stuff,
like that.
Local classes are fine.
I love these because they'releisure classes.
However, in my course Teachingyour Passion, I teach you how to
teach online classes, and thereason being is because, even if
(02:00):
you do local classes,eventually there's only one you.
The great thing about teachingonline classes is that they're
prerecorded, so you work onceand you get paid for the effort
over and over and over.
But also in my course, teachingyour Passion, I also teach you
how to do live classes, just notin person.
(02:22):
So, believe it or not, thereare brands that you can actually
peer with people who want youto teach, and you don't even
have to leave home.
You can do it from yourcomputer.
So that's the second disclaimer.
So when we talk about thesefears, I'm discussing overcoming
your fears to teach onlineclasses, because that is my main
(02:43):
belief.
I think everybody can teach.
All of us are teachers bynature, especially you guys who
are moms.
However, when we look atgrowing and building a business,
what happens is, eventuallythere's only one you and so, as
a solopreneur, until you build ateam, or if you have the budget
to build a team, or until yourbusiness generates enough profit
for you to build a team, I'mtrying to see how many ways can
(03:05):
you maximize increasing yourrevenue as a solopreneur, and
that's why I always suggestteaching courses.
Now, another thing, before weget into the fears, is that
people usually say, well, Idon't want to teach bakers, I
don't want to give them myrecipes, I don't want them
spying on me or hating on me, orthis is that you don't have to
teach bakers to teach onlinecourses.
(03:27):
You can create online coursesfor your customers.
So when I say teach onlinecourses, it doesn't mean that
you have to teach bakers.
Also, you don't have to teachbakers in your area.
You have so many people whoteach classes via live or online
and they have NDAsnon-disclosure agreements that
people sign, or they have what'scalled conflict of interest
(03:48):
clauses, meaning that, hey, ifyou're in this particular area
as me, then you're unable to buymy course, and all of those
things are fine.
So take a deep breath.
If any of those were yourthoughts, because you can still
do this, you can still teach,all right.
So now that we got thedisclaimers out the way, I want
(04:08):
to go ahead and dive into thesefears and how you can overcome
them.
So one of the first things Ihear from a lot of people every
year I teach a free webinarwhere I go over four mistakes
that bakers make when trying toteach.
Whenever I'm opening the doorsto my course teaching your
passion and I do that because Ibelieve in serving before
selling so I always like to kindof give one bonus tip or one
(04:33):
little mini class or somethingthat can help people realize
what's possible, in case they'reready and willing to invest.
And so, whenever I give a class, the four fears that we're
covering today are most of thefears that people said well,
what if I struggle with this, orwhat if I have this?
And I thought these were reallygood and these need to be
(04:57):
addressed in just a little bitmore time, and so that's why I
wanted to go over them today.
So one of the first things andthey are not in any particular
order, but that people tell methat they have a fear of, is
imposter syndrome, and impostersyndrome is either us doing
something where we feel we're afake or a phony.
(05:19):
Usually, people will say, well,I can't teach this because
she's already teaching this, orthere's another popular person
that's teaching this, or who amI?
Why would people listen?
So our minds have all thesethoughts.
So the first thing I want totell you is that there's nothing
wrong with how you feel and allthese fears we're going to
discuss today.
Do not think that you're a badperson or there's something
(05:41):
wrong with you, or there'ssomething in your head because
you're not.
Each and every one of us isentitled to feel a certain way.
Sometimes, those feelingsdevelop when we're afraid of
something, when something scaresus, or when we're afraid of
other people's opinion aboutwhat it is that we're trying to
(06:02):
do.
Now.
Everyone has a fear.
Even I have fears.
I have fears.
When I put out this podcast, Ishared that before.
The difference is are youwilling to work through your
fears so that you can become abetter version or person that
God has created you to be youguys know I'm a big faith
believer or will you sit in yourfears?
(06:24):
That's the only difference.
So the people who you see doingit, the people who you see, who
you assume are winning.
There's no difference betweenyou and them.
The only difference is thatthey had fears.
They just decided to workthrough them, and that is what I
would like for you guys.
So if you have imposter syndrome, the first question I want to
ask you, and it's the onlyquestion that matters have you
(06:47):
successfully accomplished thething that you were trying to do
?
Take, for instance, you want tosell a cookie class, you want
to sell a macaroon class, youwant to sell a cake decorating
class, maybe a sugar flowerclass, maybe a bread class, a
baking class, a chocolate class.
Have you successfully made thatpiece of bread, that piece of
(07:08):
chocolate, that cookie, thatmacaroon?
Have you baked it for yourselfand did it turn out okay?
And so the reason why I askedthat is because when we get
imposter syndrome and we'resaying that I can't do that
because I'm an imposter, I'm notqualified, your successes
actually qualify you.
So if you've made a loaf ofbread and it turned out good and
(07:30):
people bought it, then guesswhat You're qualified.
If you made that macaroon andit's delicious and your clients
have bought it, guess whatYou're qualified.
You can't call yourself animposter or a liar if you have
actually succeeded at the thingthat you're trying to do or that
you're putting out there.
And so one of the things Ialways like to tell my students
(07:53):
is separate facts from feelings.
If you had a piece of paperright now and I said hey, tell
me the course that you want tosell, and I'm asking you this
through the podcast what coursedo you want to sell?
Now, write down on a piece ofpaper.
Have you actually been able tosuccessfully do that thing
yourself?
If the answer is yes, then, mydear friend, guess what?
(08:14):
You are not an imposter, youare a success, and the fact that
you've been able to do thatthing is what can bless someone
else on the other end who maystruggle with doing the same
thing.
You know, recognizing thatself-doubt is common is one of
the things that we have tounderstand.
You're not alone in feeling howyou feel.
(08:36):
A lot of people developexpertise over time through
efforts.
So when you feel like a leader,when you feel like a boss,
that's going to come from youdoing something repeatedly, over
and over, over and over.
So one of the mindset shifts Iwant you to have if you struggle
with imposter syndrome is startto share your journey and your
(08:59):
insights with others, because ifyou successfully done the thing
and you're putting it out therefor other people to help, then
no one is going to call you animposter for doing so.
And so, as you share yourjourney with others, then
they'll see you as a leader,because you actually are a
leader.
You've already succeeded atdoing the thing.
(09:22):
One of my favorite scripturesthat I like to share with my
students whenever they haveimposter syndrome, one verse
comes from Joshua 1 9, whichsays have I not commanded you be
strong and courageous, do notbe afraid, do not be discouraged
, for the Lord, your God, willbe with you wherever you go.
And I think that definitelyapplies in business to be strong
(09:45):
, to have that courage, but tonot be discouraged because of
the personal feelings thatyou're holding on to at that
particular time.
And then another scripture saysfor we are God's handiwork,
created in Christ Jesus to dogood works which God prepared in
advance for us to do.
And I like that because whenyou look at it, when you look at
(10:06):
it, we're God's handiwork,which means, if he already
created you, you're perfect,just the way you are.
Therefore, you can't be animposter, you can't be a fake
version of something else.
You're the real version of you,and no one's asking you to be
anyone else.
It's your authenticity, yourstory, your testimony, that is
what makes you different as aleader.
(10:27):
And so I know you're probablythinking, okay, well, that thing
I want to do, somebody else isalready doing it.
Yeah, honey, but they're notdoing it with your style.
They don't have your story,they don't have your same
execution, they don't have yoursame methods.
20 different people could bedoing the same thing and still
succeed.
Look at Burger CompaniesMcDonald's, five Guys, burger
King it's all a hamburger, butit's all a different way.
(10:50):
And because they showed up in away that was authentic to them,
it allowed them to havecustomers and to not worry about
what other people were doing.
And so that's what I want totell you if you struggle with
imposter syndrome.
Number one, have you alreadybaked that thing successfully?
If the answer is yes, thenyou're no longer an imposter.
And number two, just rememberwhat God says about you You're
(11:12):
perfect, just the way you are.
So, therefore, you can't be afake version of anything else,
because you're the real versionof who God called you to be.
That's the first thing.
The second fear that peoplehave is not feeling qualified,
and this one kind of ties intothe first.
But what I want you to thinkabout is focus on your depth of
experience.
(11:33):
So when you're looking to teach, no one is expecting you to
have all the steps, and I thinkthat's one of the biggest things
that people expect like okay,well, I'm self taught, so how
can I teach someone else this?
I don't know steps A through Z.
I don't know the science, Idon't know the why.
No one's asking you to know allthe things.
We're just asking you tosuccessfully know how to get a
(11:55):
result for that particular thing.
So, case in point if you makemacaroons, you make cookies, you
make pound cakes, you makebread, I don't expect you to
know the science of yeast orwhere almond flour came from or
who invented a whisk.
Like you're thinking, you'reway too much, you're
overthinking and because of that, you're putting all these
(12:19):
things inside your mind.
Well, what if someone asks methis, hell, if they actually
just Google?
But no one's going to ask youthat Most classes that are out
here in the baking industry bynow 99% of them are by people
who are not chefs.
They never went to culinaryschool.
They don't have any classicaltraining.
They're just bakers thatsucceeded at something, that
(12:39):
were willing to step to theplate and help the next person
and guess what?
That's fine and dandy.
I get people who ask me all thetime well, chef, you went to
culinary school.
Should I go?
And answer is no, hell.
No, you do not need to go toculinary school for baking
business or a treat makingbusiness.
Understand I went because Iwanted to go for management.
There are certaincertifications that you have to
(13:00):
have before you step to acompany and say, hey, I want to
manage your kitchen or I want tomanage this particular area.
That was why I went.
I did not need to go toculinary school to learn how to
make a pound cake.
I had my mom's recipe.
I was just fine.
So think about that when youwonder are you qualified enough?
One of the mindset shifts Iwant you to have when it comes
(13:23):
to this is your perspectives andyour experiences qualify you to
teach.
Because if you went to theschool of hard knocks, if you
learned the hard way, then thoseare the things that qualify you
, because you learned throughtrial and error, which is
totally okay, and so thescripture that I have for you,
for anyone dealing with notfeeling qualified, comes from
(13:44):
1st Timothy 4, verse 14, do notneglect your gift, which was
given you, which was given toyou through prophecy, when the
body of elders laid their handson you, and so we all know that
we're fearfully and wonderfullymade, but I love the words.
Do not neglect your gift,because I think I see so many
(14:07):
people.
I'm like you would be anamazing teacher.
But why do you neglect yourgift?
Because you feel a certain typeof way or because you're
worried about what someone elsewill say about you?
Sweet friends y'all.
They talked about Jesus, peopletalk about me.
I don't care.
When you step into that light,you're not to worry about people
(14:28):
who do not pay your bills or donot have any particular impact
on your life.
This is why they say favor isnot fair.
What God has for you is for you.
I know so many people.
I know one young lady.
This particular individual maysix figures from a course.
She wasn't teaching anythingfrom scratch.
I won't say her name.
Some you guys probably knowthis story and several people
(14:49):
felt some type of way.
But do you think that thatstopped her from selling courses
?
Hell.
No, what God has for her wasfor her because she did not
neglect her gift.
She was a regular mom.
No culinary training, I'm notsure she had feelings just like
several of you guys had, but itdidn't stop her from creating
courses and making six figureswith each one.
(15:10):
So, trust me, you are qualified, because God doesn't call the
qualified, he qualifies the call.
And then first Peter, chapterfour, as each has received a
gift, use it to serve oneanother as good stewards of
God's very grace.
This is actually one I tellmyself all the time, on days
when I feel like I don't want torecord this podcast.
(15:32):
This podcast is free.
I don't want to show up, Idon't want to do this, I don't
want to do that.
I realized that this is a gift,that I also decided that I
wanted to change the world andso, as God has given me a gift,
I used this to serve people.
I have a firm belief in that.
You serve before you sell.
And so, like I stated at thebeginning, whether or not you
(15:53):
guys and role in the course ornot, that's fine, but I couldn't
feel like me or I couldn't benear, I couldn't die right now
and go to heaven and be likeWell, god, I had a gift.
I could have motivated people,but I didn't use it because I
was afraid.
Right, I don't want to say thatand that's not what I want any
of you guys to say.
(16:13):
So keep that in mind, becausewe all have gifts, as mentioned
in the Bible multiple times.
I tell students all the timewhen they work with me.
They say I can't wait to getwith you.
I know you're going to bless mybusiness.
I know you're going to help memake more money.
No, I'm just going to help youbring out the gifts that God
gave you.
Your belief system is going todo all that.
You got to meet me halfway andso don't ever think that you're
(16:34):
not qualified because you weremade for this particular moment
in time.
You're exactly where you needto be and you already have gifts
inside of you.
I can't take that away from you, so remember that when you feel
that you're not qualifiedenough.
The next thing is that peopleworry someone else is already
doing it.
I love this because I'm likeawesome, the fact that someone
(16:57):
else is already doing it.
Let you know that there is aneed for you.
There is not one person who canserve all of the market.
Again, think about McDonald's.
When they started putting outburgers, do you think that they
were like, well, someone else isalready doing it.
There was white castle.
There were other people theydecided to burger, came and say,
oh well, mcdonald's is alreadydoing it, so there's not a need
(17:18):
for a whopper.
Hell, yeah, there's a need fora whopper.
Just talking about a whoppermakes me want one as soon as I
finish recording this podcast.
Y'all like there is a need fora whopper, but guess what?
There's a need for five guys tosome say it all list to say I
love their peanuts.
Anyway, there is a need forwhat you're doing it.
(17:39):
They may be doing it already,but they won't do it like you
will.
You're going to have a storythat's tied to it.
I think about this when I'm amentioned one of my competitors
I'll share with you guys.
Before, natasha has been on thepodcast of the Baker squad.
You know I started teachingbecause someone had recommended
(18:02):
it to me on Periscope.
I showed the story 1000 timesand was like, well, you're
always giving tips and people'sbroadcasts you should teach.
And I thought, okay, well, likethis.
Actually, I went to school forfood service management.
I'm used to managing bigcorporations.
I guess helping people in theirbusiness would be okay.
I didn't think it was this biggrand thing.
(18:24):
But someone spoke over me andsomeone believed in me, and this
was someone who was alreadydoing it.
She was all.
She was a teacher already.
She was another teacher.
Shout out to Sabrina cake popsby Sabrina.
She taught cake pops.
She could easily had a mindsetof oh, you don't need to teach
because I'm a teacher and I knowit all.
But man, what a blessing whenyou get around good community.
(18:45):
That's why I say proximity ispower.
Be mindful of who you surroundyourself around, because when
people pour into you and whenpeople see something in you.
So that's why I'm doing thiswhole broadcast, because you on
the other side I don't know youfrom the man on the moon, but
I'm trying to pour into youGod's word, because I'm telling
you there is something in you,like I said it, whether you do
(19:06):
the course or not, you still gotto do it.
You got to live out the dreamsthat God has for you.
And so someone else was alreadydoing it, but they didn't have
my story.
But then, when I met Tasha acouple years wasn't too long ago
and she shared her story.
She said, well, I was a bakerand I was doing it all wrong.
And once I realized that I wasmaking mistakes, I thought, well
(19:30):
, how can I share enough and howcan I bless someone else?
So her and I have two differentstories, so we can be teaching
the same thing, but peopleresonate with us because some
people may resonate with mystory, some people may resonate
with her story.
There are some people who buyboth of our products and
services, and that's anotherthing.
Oftentimes you guys think, well, if someone's already doing it,
(19:51):
then no one will buy.
Yes, they will.
I have several students who havetaken my class and multiple
classes.
Some people love learning.
I'm the same way.
There are so many differentpeople who I invest with.
They're competitors of eachother, but I get a little
something from each one, and soeach person has a different spin
, a different pizzazz, adifferent technique, a different
(20:14):
execution and because I'm likea sponge, I try to absorb
everything.
I love learning.
I don't ever look at them ascompetitors.
Anyways, I'm like, oh okay,that was a really cool point,
like when you listen to pastors.
I listen to a lot of pastorsonline.
I love Joe Olstein, but I don'tever look at a TV Jake sermon
and say, oh well, this was crazy.
(20:36):
Joe Olstein would have neverdone it like this.
No, I love both of them.
Granted, at the end of the day,they're both doing the same
thing.
They're both pastors, they'reboth telling people about Jesus,
they're both leaving people toget closer to Christ.
They're both competitors, butin a sense, I listen to both of
their broadcasts.
It just depends on who I likelistening to that day.
So think about that when youthink about someone else is
(20:59):
already doing it.
Also, just remember the factthat someone else is doing it
lets you know that there is roomfor it, that there is a market
for it, and so keep that in mindas well.
See yourself as addingdiversity, not competition.
That's the mindset shift I wantyou to have.
Look at it as okay.
I'm bringing a new element tothis.
(21:20):
I'm bringing a new technique, anew set of eyes.
So it's not a competitive thing.
We're always thinking that it'sus against them, it's all or
nothing.
We got to ditch that stinkingthinking.
It's not a competition.
It's not level the playingfield.
More teachers help more learners.
Remember that more teachershelp more learners, and so the
(21:42):
world needs exactly what it is.
Also, look at those people whoare doing it already and be
inspired by them.
You have no idea how manystudents say because you did
this, I did this, I'm startingthis because you start this.
That a young lady that wrote melast week well, because you
started the podcast, I'mstarting a podcast.
Okay, that's inspiration.
But what God has for me is forme, and what God has for you is
(22:04):
for you, and it's the same.
For when you start teaching,one person is not gonna take
from you.
It's not like God's up thererunning out of blessings.
Y'all like, oh well, hey, look,I didn't gave Amanda all this
money, so I can't give y'all nomoney because I didn't ran out.
Hell, no, it don't work likethat.
It does not work like that atall.
If that's the case, I wouldn'tbe where I am, because I'm
(22:26):
pretty sure he gave a whole lotof money to Marie Folio, brendan
Bruchard and all those otherpeople that I love.
I don't worry about them.
God will give you what is foryou, and what is for you won't
miss you.
So a scripture that I want youto remember here Ecclesiastes 4
and 9,.
Two are better than one becausethey have a good return for
(22:47):
their labor.
And then another one Romans 12,verse 4 and 5,.
Just as each one of us has onebody with many members, and
these members do not all havethe same function, so in Christ,
we, who are many from one body,and each member belongs to all
the other ones.
Now, that one's a tonguetwister, but what it means is
that even though we're all oneand the same, we're also all
(23:11):
different.
And then one of my last ones 1Corinthians 12, 4,.
There are different kinds ofgifts, but the same spirit
distributes them.
Ooh, ooh, come on.
There are different kinds ofgifts, but the same spirit
distributes them.
So when I see somebody doingsomething that I wanna do, I'm
like ooh, god, thank you,because if you did it for her,
(23:35):
you could do it for me.
If you did it for him, youcould do it for me.
All I gotta do is ask.
The next is perfectionism.
Now, perfectionism is one ofthose weird ones, because I get
it, but let me tell yousomething real quick.
This is one that can be curedeasily.
Too often people say well, Idon't want to do a class because
(23:57):
I don't have it.
Perfect, I don't have anInstagram kitchen.
I don't have the latest Canoncamera or anything like this.
I don't have, like, marblecountertops, like everything has
to be perfect.
I don't know the right platformto put it on, so I can't put
this course out because thecourse is imperfect.
One of the things I teach mystudents is number one we're not
going for a perfect Instagramkitchen.
(24:18):
Ok, you can use a dollar posterboard to create courses.
I'll show you how.
Number two you can use yourphone.
Every single course I've everrecorded has been with my phone,
unless it's with Zoom.
It's not that serious.
People aren't looking for you tobe perfect.
They're looking for you to helpthem, and I think we underrate
(24:39):
help, just like when people say,well, it's already on YouTube,
so why would they pay me?
Well, because you're a person.
Youtube doesn't do Q&A session.
Youtube won't answer me when Ineed answers.
So when you have a course,you'll probably provide your
level with your students with alevel of support.
Be it, hey, if you have aquestion, reach out.
You can email me something likethat, because you're a human.
(25:01):
That's a different level ofexperience, and so, when we
think about perfectionism, whatI want you to do is number one
from a psychological standpoint,challenge the thought that it
has to be flawless.
Because here's the catch,friend when you're creating
something, you're creating itfor someone else, you're not
(25:21):
creating it for yourself.
It will get flawless until youput it out in the world.
But if you really want to knowthe catch, if you really want to
be a great teacher, you can'tbe a great teacher until you put
that product out.
Why?
Because great teachers receivegreat feedback.
You have to actually get thefeedback from your students to
(25:43):
make it better.
When I started baking forbusiness, I literally started
this business from scratch.
I had walked away from apartnership.
All classes, all courses,everything was lost, so I had to
build things all over againfrom the ground up.
It would have been easy to sayOK, well, manda, what do you
want to teach?
But I didn't.
Instead, I shot out emails to abunch of my students and I said
(26:04):
OK, what do you want from me?
First?
And as they asked morequestions, as they faced more
obstacles, I rerecord, I update,I'm always updating my courses
as technology changes, asmarketing changes, as trends
change.
There's never a perfect version,because things can always be
improved, but it hasn't stoppedany of my students from having
(26:27):
1K days, from leaving their joband quitting from building
five-figure businesses, fromstarting food trucks or opening
shops.
Me, showing up imperfect hasstill blessed other people,
because we build and we getbetter as we go.
And so if you're that personwho's like it has to be perfect,
(26:48):
well, honey, there's only oneway to cure perfectionism you
got to put it out there and yougot to let people give you
feedback.
And so if you never put it outthere, you'll never get feedback
.
You're making something on howyou want it in your mind, but
you're not even allowing thepeople who are going to buy it
to tell you what they need.
They can't give you feedback ofthe thing until you release the
(27:12):
thing.
So think about that in terms ofperfectionism.
Challenge the thought that ithas to be flawless right away
and say, hey, I'm going to dothe best I can, and then I'm
going to let them pour into meand that way I listen, have a
heart to serve, that I listen topeople and that I make this a
(27:33):
better version of what it is.
Have a mindset shift that you'regoing to focus on authenticity.
I'm going to use anotherexample.
Like I said earlier when I leftmy partnership, I was real
authentic.
I didn't say anything negative,I just said, hey, I'm done with
this.
It is what it is, this is who Iam.
I'm happy right now and I'mgoing to continue teaching, and
(27:54):
so I'm going to do it in thismodel.
I showed up 1,000% me, and doyou know what?
My students noticed it.
They were like you have so muchjoy.
You're different.
You teach different.
Everything is different.
Now People can smell BS a mileaway, so it's best for you to
show up.
I don't care if you show up on abroadcast and you say, hey, you
(28:15):
guys, I'm afraid to go live, orthis recording is really
challenging because I'm anintrovert.
You know what.
You're going to find otherpeople who are like girl, me too
.
Guess what.
I'm an introvert, me too.
Guess what.
I hate cameras.
That's actually how you'regoing to build your tribe is by
being you.
You're going to find people aregoing to flock to you, but they
can't do that until you put thereal you out there.
(28:37):
Whatever that version is Allright.
So just a quick recap Fourfears that you need to overcome
before teaching and I had awhole list of 11, y'all.
This is just four, but theseare the most common Imposter
syndrome.
Right, we're going to ditchthat because we're fearfully and
wonderfully made so we ain't afake version of anything,
because we're a real version ofwho he called us to be.
(28:59):
That's number one.
Number two not feelingqualified.
We talked about that, butremember, god doesn't call the
qualified, he qualifies to call.
Everything that's inside of youhas already qualified you.
Every test, every tribulation,every time the batter Fill on
the ground, all of those trialsthat you learn from trial and
(29:21):
error, from YouTube university,all of that makes you a stronger
person.
Number three someone else isalready doing it.
Good for them, honey.
Like my mama used to say, onemonkey, don't stop no show.
Or like I like to tell people,what another woman eats will not
fill your stomach.
God is never gonna deliver yourmeal to somebody else's house.
(29:42):
So if they're already doing it,great, that's showing you that
there is more room for it to bedone.
And lastly, perfectionism.
And the only way to beperfectionism is to put the
thing out there, get thefeedback and to come back
stronger than ever.
You can't correct B plus workif you don't put it out there.
And so that is the truth.
(30:02):
Woo, all right.
So I hope all of these fearshelp you guys.
I truly do believe that there isa way for everyone to teach in
their business, especially as wecome up on the fourth quarter.
There's a local bake shop herein my area called Counter Space.
They have a storefront bakeryand they have a class that they
(30:25):
prerecorded, that they teach,and it's a breadmaking class,
and one of the things I loveabout this is that it allows
them to expand their productssuite, and that's what I want
for you guys.
Too often we're always focusedon but what if this happens?
What if this happens?
What if this happens?
We're always worried about thewhat if and we look at the
glasses half empty that we neverthink.
(30:45):
Damn, what happens when thissucceeds, man?
What happens when I make thatextra four figures?
Man?
What happens when I can sellthis one thing that I recorded
years ago and I can still sellit?
You know I have a HennessyPound Cake class that was
horribly recorded.
I recorded in a Facebook groupDon't worry, I don't believe in
(31:07):
you recording in Facebook groupsand I do teach you other ways
to teach for free, and I havepeople that still buy and enjoy
that class, and that class islike seven years old.
I've been meaning to record itfor like forever in the day now,
but people still buy that class.
They don't care, because Ishowed up as the best version of
me.
(31:28):
I shared something that washelping me make money in my
business and so, in return, ithelped other people make money
in their business.
So don't worry about what if itdoesn't work.
Worry about what's gonna happenwhen it does.
Okay, so back to the bakerycounter space.
What I love is that they've madethis class for their customers
(31:48):
and it's just on demand.
So, as the holidays get hectic,there's only a certain amount
of them.
It's a small staff, like manyother locally owned businesses
there aren't factories oranything like that but they have
this one course, this onecourse that they could pull out
of their pocket and they cangenerate sales on it over and
over and over and over, justbecause they decided to show up
(32:10):
once and record it.
And so now and now we're seeingmore and more brands that are
recording courses becausethey're not worried about what
happens if it doesn't work.
They're focused on what happenswhen this does work, and what
happens is that we have aproduct we can sell.
We get out of the kitchen,we're making more money.
(32:30):
We have something that we cansell in our sleep and we have
another source of revenue thatwill hold us in between orders.
The same way, you can createcourses for your clients.
It could be bread baking,something like that and you're
gonna think well, chef, if Imake a course for them, won't
they stop by my desserts?
No, honey, because the courseis leisure, they're still gonna
(32:50):
eat your stuff.
This is just something thatpeople do for fun, to pass time.
I teach leisure classes all thetime, and so that's the power
of online classes is that you'regiving someone something fun to
do.
I'm gonna give you anotherexample.
Have you ever attended one ofthose paint and sip parties?
I went to one with my cousinand I ended up painting this
(33:12):
picture of Madonna and you fillin all the dots, they walk you
through it.
It's something fun.
Now the painting company theygive people the supplies and
then they have a prerecordedclass that we were able to watch
, which I thought was genius,because so many of you guys, you
have these activity kits.
Hold up, hold up, let me see ifyou catch this, because this is
(33:33):
free, because this is free.
This is a little free tip.
I'm gonna tell all you guys,all of these different bakers
have these activity kits, butwhat you don't see is any baker.
I'm gonna walk you through thisfor free.
Could hop on Zoom, could do ameet and greet, could speak to
their audience hey, what's up?
You guys?
This is such a such from yourlocal bakery.
I'm gonna walk you through howwe design each one of these
(33:55):
things and you can actuallycreate a course that you can now
sell with those activity kitsto your customers.
Now you've actually doubledyour sales.
Number two Now you've actuallystood out because I very
seldomly unless they're mystudents and I gave them this
example during a coaching callsee bakers who sell cookie
decorating kits for activitykits with prerecorded courses.
(34:18):
They don't do it.
Now you also stand out fromyour competition because you've
created an experience.
So there are so many differentways that you can actually sell
to people who are in yourneighborhood and it doesn't stop
them from buying.
So, like the paint people who Iwas giving example, once I
finished that Madonna painting,I didn't walk up and say, oh my
(34:41):
gosh, you guys guess what?
I'm now a painter.
I no longer need this class.
I'm gonna change my livelihoodStarting tomorrow.
I'm a painter because I filledin these dots and I made a
horrible picture of Madonna,right, like no one does that.
So quit thinking that yourcustomers are gonna take one
class, that you walk themthrough, that you choose it
(35:03):
could be whatever it is that youchoose and that they're just
gonna up and say, oh, I wannaopen a business.
If that's the case, they'regonna do it with or without you
and with or without your class,honey.
So let's ditch that fixedmindset of everyone is always
against us, it's not for us, andlet's start operating from a
growth mindset, from a mindsetof abundance.
(35:24):
Let's start looking at all thethings that we can have, that
are made for us, that God cangive to us, that can flow
through us, that can beattracted by us when we show up
and we step into the bestversion of ourselves that we're
meant to be All right.
So those are the four fears thatI want you guys to think about.
(35:44):
I hope all of those items helpyou, and that's all I have for
now, because I already gave yousome scriptures in between the
podcast.
So talk to me, talk to me onInstagram.
You guys are always tagging meand let me know, did this help
you?
You can tag me on Instagram atbaking for business.
(36:05):
Let me know which one of thesefears you're gonna work on
overcoming so that you can startcreating classes in your
business, so that you can haveonline courses and digital
products, so that you can haveanother version of revenue in
your business that will get youout of the kitchen and off your
feet and making more money.
All right, you guys, take care.
(36:26):
That's it bye for now.
Oh, and I'm totally going toBurger King too.
Don't judge me.
Hey, sweet friends, my name is Chef Schaumburg.
I started my baking businesswith a bottle of DeCerono and
one Bundt Cake Pan.
Fast forward to today, fromnews to magazines, speaking on
national stages and more.
I can truly say that baking haschanged my life.
So now, as a bakery businesscoach, I get to help others have
the same success.
I've helped hundreds of mystudents across the world in my
(00:24):
global membership program createsix-figure businesses, mainly
from home.
The Baking for Business podcastis an extension of that, from
actionable tips to valuabletools and resources that can
impact you as a business owner.
I truly believe y'all.
We would never have been givena gift if we couldn't profit and
prosper from it.
So come on, darling.
What are you waiting for, hey?
(00:52):
What is going on?
Sweet friends?
Hope you're having a beautifulweek as you listen to this.
Okay, so today's podcast is JamPack, and I have two disclaimers
.
Today we're talking aboutovercoming your fears to teach.
Now disclaimer number one I'mcurrently in the middle of
(01:12):
promoting my signatureeight-week course Teaching your
Passion.
But regardless of if you signup for my course or not,
everything in this podcast isgoing to help you, because you
have to overcome this stuff inorder to teach period one way or
another.
So that's the first thing.
Okay, so disclaimer number twois there are multiple ways to
(01:35):
teach, and so you have peoplewho post local classes, maybe,
where they teach like yourclients.
These are things like me, likeI have sip and sprinkle stuff,
like that.
Local classes are fine.
I love these because they'releisure classes.
However, in my course Teachingyour Passion, I teach you how to
teach online classes, and thereason being is because, even if
(02:00):
you do local classes,eventually there's only one you.
The great thing about teachingonline classes is that they're
prerecorded, so you work onceand you get paid for the effort
over and over and over.
But also in my course, teachingyour Passion, I also teach you
how to do live classes, just notin person.
(02:22):
So, believe it or not, thereare brands that you can actually
peer with people who want youto teach, and you don't even
have to leave home.
You can do it from yourcomputer.
So that's the second disclaimer.
So when we talk about thesefears, I'm discussing overcoming
your fears to teach onlineclasses, because that is my main
(02:43):
belief.
I think everybody can teach.
All of us are teachers bynature, especially you guys who
are moms.
However, when we look atgrowing and building a business,
what happens is, eventuallythere's only one you and so, as
a solopreneur, until you build ateam, or if you have the budget
to build a team, or until yourbusiness generates enough profit
for you to build a team, I'mtrying to see how many ways can
(03:05):
you maximize increasing yourrevenue as a solopreneur, and
that's why I always suggestteaching courses.
Now, another thing, before weget into the fears, is that
people usually say, well, Idon't want to teach bakers, I
don't want to give them myrecipes, I don't want them
spying on me or hating on me, orthis is that you don't have to
teach bakers to teach onlinecourses.
(03:27):
You can create online coursesfor your customers.
So when I say teach onlinecourses, it doesn't mean that
you have to teach bakers.
Also, you don't have to teachbakers in your area.
You have so many people whoteach classes via live or online
and they have NDAsnon-disclosure agreements that
people sign, or they have what'scalled conflict of interest
(03:48):
clauses, meaning that, hey, ifyou're in this particular area
as me, then you're unable to buymy course, and all of those
things are fine.
So take a deep breath.
If any of those were yourthoughts, because you can still
do this, you can still teach,all right.
So now that we got thedisclaimers out the way, I want
(04:08):
to go ahead and dive into thesefears and how you can overcome
them.
So one of the first things Ihear from a lot of people every
year I teach a free webinarwhere I go over four mistakes
that bakers make when trying toteach.
Whenever I'm opening the doorsto my course teaching your
passion and I do that because Ibelieve in serving before
selling so I always like to kindof give one bonus tip or one
(04:33):
little mini class or somethingthat can help people realize
what's possible, in case they'reready and willing to invest.
And so, whenever I give a class, the four fears that we're
covering today are most of thefears that people said well,
what if I struggle with this, orwhat if I have this?
And I thought these were reallygood and these need to be
(04:57):
addressed in just a little bitmore time, and so that's why I
wanted to go over them today.
So one of the first things andthey are not in any particular
order, but that people tell methat they have a fear of, is
imposter syndrome, and impostersyndrome is either us doing
something where we feel we're afake or a phony.
(05:19):
Usually, people will say, well,I can't teach this because
she's already teaching this, orthere's another popular person
that's teaching this, or who amI?
Why would people listen?
So our minds have all thesethoughts.
So the first thing I want totell you is that there's nothing
wrong with how you feel and allthese fears we're going to
discuss today.
Do not think that you're a badperson or there's something
(05:41):
wrong with you, or there'ssomething in your head because
you're not.
Each and every one of us isentitled to feel a certain way.
Sometimes, those feelingsdevelop when we're afraid of
something, when something scaresus, or when we're afraid of
other people's opinion aboutwhat it is that we're trying to
(06:02):
do.
Now.
Everyone has a fear.
Even I have fears.
I have fears.
When I put out this podcast, Ishared that before.
The difference is are youwilling to work through your
fears so that you can become abetter version or person that
God has created you to be youguys know I'm a big faith
believer or will you sit in yourfears?
(06:24):
That's the only difference.
So the people who you see doingit, the people who you see, who
you assume are winning.
There's no difference betweenyou and them.
The only difference is thatthey had fears.
They just decided to workthrough them, and that is what I
would like for you guys.
So if you have imposter syndrome, the first question I want to
ask you, and it's the onlyquestion that matters have you
(06:47):
successfully accomplished thething that you were trying to do
?
Take, for instance, you want tosell a cookie class, you want
to sell a macaroon class, youwant to sell a cake decorating
class, maybe a sugar flowerclass, maybe a bread class, a
baking class, a chocolate class.
Have you successfully made thatpiece of bread, that piece of
(07:08):
chocolate, that cookie, thatmacaroon?
Have you baked it for yourselfand did it turn out okay?
And so the reason why I askedthat is because when we get
imposter syndrome and we'resaying that I can't do that
because I'm an imposter, I'm notqualified, your successes
actually qualify you.
So if you've made a loaf ofbread and it turned out good and
(07:30):
people bought it, then guesswhat You're qualified.
If you made that macaroon andit's delicious and your clients
have bought it, guess whatYou're qualified.
You can't call yourself animposter or a liar if you have
actually succeeded at the thingthat you're trying to do or that
you're putting out there.
And so one of the things Ialways like to tell my students
(07:53):
is separate facts from feelings.
If you had a piece of paperright now and I said hey, tell
me the course that you want tosell, and I'm asking you this
through the podcast what coursedo you want to sell?
Now, write down on a piece ofpaper.
Have you actually been able tosuccessfully do that thing
yourself?
If the answer is yes, then, mydear friend, guess what?
(08:14):
You are not an imposter, youare a success, and the fact that
you've been able to do thatthing is what can bless someone
else on the other end who maystruggle with doing the same
thing.
You know, recognizing thatself-doubt is common is one of
the things that we have tounderstand.
You're not alone in feeling howyou feel.
(08:36):
A lot of people developexpertise over time through
efforts.
So when you feel like a leader,when you feel like a boss,
that's going to come from youdoing something repeatedly, over
and over, over and over.
So one of the mindset shifts Iwant you to have if you struggle
with imposter syndrome is startto share your journey and your
(08:59):
insights with others, because ifyou successfully done the thing
and you're putting it out therefor other people to help, then
no one is going to call you animposter for doing so.
And so, as you share yourjourney with others, then
they'll see you as a leader,because you actually are a
leader.
You've already succeeded atdoing the thing.
(09:22):
One of my favorite scripturesthat I like to share with my
students whenever they haveimposter syndrome, one verse
comes from Joshua 1 9, whichsays have I not commanded you be
strong and courageous, do notbe afraid, do not be discouraged
, for the Lord, your God, willbe with you wherever you go.
And I think that definitelyapplies in business to be strong
(09:45):
, to have that courage, but tonot be discouraged because of
the personal feelings thatyou're holding on to at that
particular time.
And then another scripture saysfor we are God's handiwork,
created in Christ Jesus to dogood works which God prepared in
advance for us to do.
And I like that because whenyou look at it, when you look at
(10:06):
it, we're God's handiwork,which means, if he already
created you, you're perfect,just the way you are.
Therefore, you can't be animposter, you can't be a fake
version of something else.
You're the real version of you,and no one's asking you to be
anyone else.
It's your authenticity, yourstory, your testimony, that is
what makes you different as aleader.
(10:27):
And so I know you're probablythinking, okay, well, that thing
I want to do, somebody else isalready doing it.
Yeah, honey, but they're notdoing it with your style.
They don't have your story,they don't have your same
execution, they don't have yoursame methods.
20 different people could bedoing the same thing and still
succeed.
Look at Burger CompaniesMcDonald's, five Guys, burger
King it's all a hamburger, butit's all a different way.
(10:50):
And because they showed up in away that was authentic to them,
it allowed them to havecustomers and to not worry about
what other people were doing.
And so that's what I want totell you if you struggle with
imposter syndrome.
Number one, have you alreadybaked that thing successfully?
If the answer is yes, thenyou're no longer an imposter.
And number two, just rememberwhat God says about you You're
(11:12):
perfect, just the way you are.
So, therefore, you can't be afake version of anything else,
because you're the real versionof who God called you to be.
That's the first thing.
The second fear that peoplehave is not feeling qualified,
and this one kind of ties intothe first.
But what I want you to thinkabout is focus on your depth of
experience.
(11:33):
So when you're looking to teach, no one is expecting you to
have all the steps, and I thinkthat's one of the biggest things
that people expect like okay,well, I'm self taught, so how
can I teach someone else this?
I don't know steps A through Z.
I don't know the science, Idon't know the why.
No one's asking you to know allthe things.
We're just asking you tosuccessfully know how to get a
(11:55):
result for that particular thing.
So, case in point if you makemacaroons, you make cookies, you
make pound cakes, you makebread, I don't expect you to
know the science of yeast orwhere almond flour came from or
who invented a whisk.
Like you're thinking, you'reway too much, you're
overthinking and because of that, you're putting all these
(12:19):
things inside your mind.
Well, what if someone asks methis, hell, if they actually
just Google?
But no one's going to ask youthat Most classes that are out
here in the baking industry bynow 99% of them are by people
who are not chefs.
They never went to culinaryschool.
They don't have any classicaltraining.
They're just bakers thatsucceeded at something, that
(12:39):
were willing to step to theplate and help the next person
and guess what?
That's fine and dandy.
I get people who ask me all thetime well, chef, you went to
culinary school.
Should I go?
And answer is no, hell.
No, you do not need to go toculinary school for baking
business or a treat makingbusiness.
Understand I went because Iwanted to go for management.
There are certaincertifications that you have to
(13:00):
have before you step to acompany and say, hey, I want to
manage your kitchen or I want tomanage this particular area.
That was why I went.
I did not need to go toculinary school to learn how to
make a pound cake.
I had my mom's recipe.
I was just fine.
So think about that when youwonder are you qualified enough?
One of the mindset shifts Iwant you to have when it comes
(13:23):
to this is your perspectives andyour experiences qualify you to
teach.
Because if you went to theschool of hard knocks, if you
learned the hard way, then thoseare the things that qualify you
, because you learned throughtrial and error, which is
totally okay, and so thescripture that I have for you,
for anyone dealing with notfeeling qualified, comes from
(13:44):
1st Timothy 4, verse 14, do notneglect your gift, which was
given you, which was given toyou through prophecy, when the
body of elders laid their handson you, and so we all know that
we're fearfully and wonderfullymade, but I love the words.
Do not neglect your gift,because I think I see so many
(14:07):
people.
I'm like you would be anamazing teacher.
But why do you neglect yourgift?
Because you feel a certain typeof way or because you're
worried about what someone elsewill say about you?
Sweet friends y'all.
They talked about Jesus, peopletalk about me.
I don't care.
When you step into that light,you're not to worry about people
(14:28):
who do not pay your bills or donot have any particular impact
on your life.
This is why they say favor isnot fair.
What God has for you is for you.
I know so many people.
I know one young lady.
This particular individual maysix figures from a course.
She wasn't teaching anythingfrom scratch.
I won't say her name.
Some you guys probably knowthis story and several people
(14:49):
felt some type of way.
But do you think that thatstopped her from selling courses
?
Hell.
No, what God has for her wasfor her because she did not
neglect her gift.
She was a regular mom.
No culinary training, I'm notsure she had feelings just like
several of you guys had, but itdidn't stop her from creating
courses and making six figureswith each one.
(15:10):
So, trust me, you are qualified, because God doesn't call the
qualified, he qualifies the call.
And then first Peter, chapterfour, as each has received a
gift, use it to serve oneanother as good stewards of
God's very grace.
This is actually one I tellmyself all the time, on days
when I feel like I don't want torecord this podcast.
(15:32):
This podcast is free.
I don't want to show up, Idon't want to do this, I don't
want to do that.
I realized that this is a gift,that I also decided that I
wanted to change the world andso, as God has given me a gift,
I used this to serve people.
I have a firm belief in that.
You serve before you sell.
And so, like I stated at thebeginning, whether or not you
(15:53):
guys and role in the course ornot, that's fine, but I couldn't
feel like me or I couldn't benear, I couldn't die right now
and go to heaven and be likeWell, god, I had a gift.
I could have motivated people,but I didn't use it because I
was afraid.
Right, I don't want to say thatand that's not what I want any
of you guys to say.
(16:13):
So keep that in mind, becausewe all have gifts, as mentioned
in the Bible multiple times.
I tell students all the timewhen they work with me.
They say I can't wait to getwith you.
I know you're going to bless mybusiness.
I know you're going to help memake more money.
No, I'm just going to help youbring out the gifts that God
gave you.
Your belief system is going todo all that.
You got to meet me halfway andso don't ever think that you're
(16:34):
not qualified because you weremade for this particular moment
in time.
You're exactly where you needto be and you already have gifts
inside of you.
I can't take that away from you, so remember that when you feel
that you're not qualifiedenough.
The next thing is that peopleworry someone else is already
doing it.
I love this because I'm likeawesome, the fact that someone
(16:57):
else is already doing it.
Let you know that there is aneed for you.
There is not one person who canserve all of the market.
Again, think about McDonald's.
When they started putting outburgers, do you think that they
were like, well, someone else isalready doing it.
There was white castle.
There were other people theydecided to burger, came and say,
oh well, mcdonald's is alreadydoing it, so there's not a need
(17:18):
for a whopper.
Hell, yeah, there's a need fora whopper.
Just talking about a whoppermakes me want one as soon as I
finish recording this podcast.
Y'all like there is a need fora whopper, but guess what?
There's a need for five guys tosome say it all list to say I
love their peanuts.
Anyway, there is a need forwhat you're doing it.
(17:39):
They may be doing it already,but they won't do it like you
will.
You're going to have a storythat's tied to it.
I think about this when I'm amentioned one of my competitors
I'll share with you guys.
Before, natasha has been on thepodcast of the Baker squad.
You know I started teachingbecause someone had recommended
(18:02):
it to me on Periscope.
I showed the story 1000 timesand was like, well, you're
always giving tips and people'sbroadcasts you should teach.
And I thought, okay, well, likethis.
Actually, I went to school forfood service management.
I'm used to managing bigcorporations.
I guess helping people in theirbusiness would be okay.
I didn't think it was this biggrand thing.
(18:24):
But someone spoke over me andsomeone believed in me, and this
was someone who was alreadydoing it.
She was all.
She was a teacher already.
She was another teacher.
Shout out to Sabrina cake popsby Sabrina.
She taught cake pops.
She could easily had a mindsetof oh, you don't need to teach
because I'm a teacher and I knowit all.
But man, what a blessing whenyou get around good community.
(18:45):
That's why I say proximity ispower.
Be mindful of who you surroundyourself around, because when
people pour into you and whenpeople see something in you.
So that's why I'm doing thiswhole broadcast, because you on
the other side I don't know youfrom the man on the moon, but
I'm trying to pour into youGod's word, because I'm telling
you there is something in you,like I said it, whether you do
(19:06):
the course or not, you still gotto do it.
You got to live out the dreamsthat God has for you.
And so someone else was alreadydoing it, but they didn't have
my story.
But then, when I met Tasha acouple years wasn't too long ago
and she shared her story.
She said, well, I was a bakerand I was doing it all wrong.
And once I realized that I wasmaking mistakes, I thought, well
(19:30):
, how can I share enough and howcan I bless someone else?
So her and I have two differentstories, so we can be teaching
the same thing, but peopleresonate with us because some
people may resonate with mystory, some people may resonate
with her story.
There are some people who buyboth of our products and
services, and that's anotherthing.
Oftentimes you guys think, well, if someone's already doing it,
(19:51):
then no one will buy.
Yes, they will.
I have several students who havetaken my class and multiple
classes.
Some people love learning.
I'm the same way.
There are so many differentpeople who I invest with.
They're competitors of eachother, but I get a little
something from each one, and soeach person has a different spin
, a different pizzazz, adifferent technique, a different
(20:14):
execution and because I'm likea sponge, I try to absorb
everything.
I love learning.
I don't ever look at them ascompetitors.
Anyways, I'm like, oh okay,that was a really cool point,
like when you listen to pastors.
I listen to a lot of pastorsonline.
I love Joe Olstein, but I don'tever look at a TV Jake sermon
and say, oh well, this was crazy.
(20:36):
Joe Olstein would have neverdone it like this.
No, I love both of them.
Granted, at the end of the day,they're both doing the same
thing.
They're both pastors, they'reboth telling people about Jesus,
they're both leaving people toget closer to Christ.
They're both competitors, butin a sense, I listen to both of
their broadcasts.
It just depends on who I likelistening to that day.
So think about that when youthink about someone else is
(20:59):
already doing it.
Also, just remember the factthat someone else is doing it
lets you know that there is roomfor it, that there is a market
for it, and so keep that in mindas well.
See yourself as addingdiversity, not competition.
That's the mindset shift I wantyou to have.
Look at it as okay.
I'm bringing a new element tothis.
(21:20):
I'm bringing a new technique, anew set of eyes.
So it's not a competitive thing.
We're always thinking that it'sus against them, it's all or
nothing.
We got to ditch that stinkingthinking.
It's not a competition.
It's not level the playingfield.
More teachers help more learners.
Remember that more teachershelp more learners, and so the
(21:42):
world needs exactly what it is.
Also, look at those people whoare doing it already and be
inspired by them.
You have no idea how manystudents say because you did
this, I did this, I'm startingthis because you start this.
That a young lady that wrote melast week well, because you
started the podcast, I'mstarting a podcast.
Okay, that's inspiration.
But what God has for me is forme, and what God has for you is
(22:04):
for you, and it's the same.
For when you start teaching,one person is not gonna take
from you.
It's not like God's up thererunning out of blessings.
Y'all like, oh well, hey, look,I didn't gave Amanda all this
money, so I can't give y'all nomoney because I didn't ran out.
Hell, no, it don't work likethat.
It does not work like that atall.
If that's the case, I wouldn'tbe where I am, because I'm
(22:26):
pretty sure he gave a whole lotof money to Marie Folio, brendan
Bruchard and all those otherpeople that I love.
I don't worry about them.
God will give you what is foryou, and what is for you won't
miss you.
So a scripture that I want youto remember here Ecclesiastes 4
and 9,.
Two are better than one becausethey have a good return for
(22:47):
their labor.
And then another one Romans 12,verse 4 and 5,.
Just as each one of us has onebody with many members, and
these members do not all havethe same function, so in Christ,
we, who are many from one body,and each member belongs to all
the other ones.
Now, that one's a tonguetwister, but what it means is
that even though we're all oneand the same, we're also all
(23:11):
different.
And then one of my last ones 1Corinthians 12, 4,.
There are different kinds ofgifts, but the same spirit
distributes them.
Ooh, ooh, come on.
There are different kinds ofgifts, but the same spirit
distributes them.
So when I see somebody doingsomething that I wanna do, I'm
like ooh, god, thank you,because if you did it for her,
(23:35):
you could do it for me.
If you did it for him, youcould do it for me.
All I gotta do is ask.
The next is perfectionism.
Now, perfectionism is one ofthose weird ones, because I get
it, but let me tell yousomething real quick.
This is one that can be curedeasily.
Too often people say well, Idon't want to do a class because
(23:57):
I don't have it.
Perfect, I don't have anInstagram kitchen.
I don't have the latest Canoncamera or anything like this.
I don't have, like, marblecountertops, like everything has
to be perfect.
I don't know the right platformto put it on, so I can't put
this course out because thecourse is imperfect.
One of the things I teach mystudents is number one we're not
going for a perfect Instagramkitchen.
(24:18):
Ok, you can use a dollar posterboard to create courses.
I'll show you how.
Number two you can use yourphone.
Every single course I've everrecorded has been with my phone,
unless it's with Zoom.
It's not that serious.
People aren't looking for you tobe perfect.
They're looking for you to helpthem, and I think we underrate
(24:39):
help, just like when people say,well, it's already on YouTube,
so why would they pay me?
Well, because you're a person.
Youtube doesn't do Q&A session.
Youtube won't answer me when Ineed answers.
So when you have a course,you'll probably provide your
level with your students with alevel of support.
Be it, hey, if you have aquestion, reach out.
You can email me something likethat, because you're a human.
(25:01):
That's a different level ofexperience, and so, when we
think about perfectionism, whatI want you to do is number one
from a psychological standpoint,challenge the thought that it
has to be flawless.
Because here's the catch,friend when you're creating
something, you're creating itfor someone else, you're not
(25:21):
creating it for yourself.
It will get flawless until youput it out in the world.
But if you really want to knowthe catch, if you really want to
be a great teacher, you can'tbe a great teacher until you put
that product out.
Why?
Because great teachers receivegreat feedback.
You have to actually get thefeedback from your students to
(25:43):
make it better.
When I started baking forbusiness, I literally started
this business from scratch.
I had walked away from apartnership.
All classes, all courses,everything was lost, so I had to
build things all over againfrom the ground up.
It would have been easy to sayOK, well, manda, what do you
want to teach?
But I didn't.
Instead, I shot out emails to abunch of my students and I said
(26:04):
OK, what do you want from me?
First?
And as they asked morequestions, as they faced more
obstacles, I rerecord, I update,I'm always updating my courses
as technology changes, asmarketing changes, as trends
change.
There's never a perfect version,because things can always be
improved, but it hasn't stoppedany of my students from having
(26:27):
1K days, from leaving their joband quitting from building
five-figure businesses, fromstarting food trucks or opening
shops.
Me, showing up imperfect hasstill blessed other people,
because we build and we getbetter as we go.
And so if you're that personwho's like it has to be perfect,
(26:48):
well, honey, there's only oneway to cure perfectionism you
got to put it out there and yougot to let people give you
feedback.
And so if you never put it outthere, you'll never get feedback
.
You're making something on howyou want it in your mind, but
you're not even allowing thepeople who are going to buy it
to tell you what they need.
They can't give you feedback ofthe thing until you release the
(27:12):
thing.
So think about that in terms ofperfectionism.
Challenge the thought that ithas to be flawless right away
and say, hey, I'm going to dothe best I can, and then I'm
going to let them pour into meand that way I listen, have a
heart to serve, that I listen topeople and that I make this a
(27:33):
better version of what it is.
Have a mindset shift that you'regoing to focus on authenticity.
I'm going to use anotherexample.
Like I said earlier when I leftmy partnership, I was real
authentic.
I didn't say anything negative,I just said, hey, I'm done with
this.
It is what it is, this is who Iam.
I'm happy right now and I'mgoing to continue teaching, and
(27:54):
so I'm going to do it in thismodel.
I showed up 1,000% me, and doyou know what?
My students noticed it.
They were like you have so muchjoy.
You're different.
You teach different.
Everything is different.
Now People can smell BS a mileaway, so it's best for you to
show up.
I don't care if you show up on abroadcast and you say, hey, you
(28:15):
guys, I'm afraid to go live, orthis recording is really
challenging because I'm anintrovert.
You know what.
You're going to find otherpeople who are like girl, me too
.
Guess what.
I'm an introvert, me too.
Guess what.
I hate cameras.
That's actually how you'regoing to build your tribe is by
being you.
You're going to find people aregoing to flock to you, but they
can't do that until you put thereal you out there.
(28:37):
Whatever that version is Allright.
So just a quick recap Fourfears that you need to overcome
before teaching and I had awhole list of 11, y'all.
This is just four, but theseare the most common Imposter
syndrome.
Right, we're going to ditchthat because we're fearfully and
wonderfully made so we ain't afake version of anything,
because we're a real version ofwho he called us to be.
(28:59):
That's number one.
Number two not feelingqualified.
We talked about that, butremember, god doesn't call the
qualified, he qualifies to call.
Everything that's inside of youhas already qualified you.
Every test, every tribulation,every time the batter Fill on
the ground, all of those trialsthat you learn from trial and
(29:21):
error, from YouTube university,all of that makes you a stronger
person.
Number three someone else isalready doing it.
Good for them, honey.
Like my mama used to say, onemonkey, don't stop no show.
Or like I like to tell people,what another woman eats will not
fill your stomach.
God is never gonna deliver yourmeal to somebody else's house.
(29:42):
So if they're already doing it,great, that's showing you that
there is more room for it to bedone.
And lastly, perfectionism.
And the only way to beperfectionism is to put the
thing out there, get thefeedback and to come back
stronger than ever.
You can't correct B plus workif you don't put it out there.
And so that is the truth.
(30:02):
Woo, all right.
So I hope all of these fearshelp you guys.
I truly do believe that there isa way for everyone to teach in
their business, especially as wecome up on the fourth quarter.
There's a local bake shop herein my area called Counter Space.
They have a storefront bakeryand they have a class that they
(30:25):
prerecorded, that they teach,and it's a breadmaking class,
and one of the things I loveabout this is that it allows
them to expand their productssuite, and that's what I want
for you guys.
Too often we're always focusedon but what if this happens?
What if this happens?
What if this happens?
We're always worried about thewhat if and we look at the
glasses half empty that we neverthink.
(30:45):
Damn, what happens when thissucceeds, man?
What happens when I make thatextra four figures?
Man?
What happens when I can sellthis one thing that I recorded
years ago and I can still sellit?
You know I have a HennessyPound Cake class that was
horribly recorded.
I recorded in a Facebook groupDon't worry, I don't believe in
(31:07):
you recording in Facebook groupsand I do teach you other ways
to teach for free, and I havepeople that still buy and enjoy
that class, and that class islike seven years old.
I've been meaning to record itfor like forever in the day now,
but people still buy that class.
They don't care, because Ishowed up as the best version of
me.
(31:28):
I shared something that washelping me make money in my
business and so, in return, ithelped other people make money
in their business.
So don't worry about what if itdoesn't work.
Worry about what's gonna happenwhen it does.
Okay, so back to the bakerycounter space.
What I love is that they've madethis class for their customers
(31:48):
and it's just on demand.
So, as the holidays get hectic,there's only a certain amount
of them.
It's a small staff, like manyother locally owned businesses
there aren't factories oranything like that but they have
this one course, this onecourse that they could pull out
of their pocket and they cangenerate sales on it over and
over and over and over, justbecause they decided to show up
(32:10):
once and record it.
And so now and now we're seeingmore and more brands that are
recording courses becausethey're not worried about what
happens if it doesn't work.
They're focused on what happenswhen this does work, and what
happens is that we have aproduct we can sell.
We get out of the kitchen,we're making more money.
(32:30):
We have something that we cansell in our sleep and we have
another source of revenue thatwill hold us in between orders.
The same way, you can createcourses for your clients.
It could be bread baking,something like that and you're
gonna think well, chef, if Imake a course for them, won't
they stop by my desserts?
No, honey, because the courseis leisure, they're still gonna
(32:50):
eat your stuff.
This is just something thatpeople do for fun, to pass time.
I teach leisure classes all thetime, and so that's the power
of online classes is that you'regiving someone something fun to
do.
I'm gonna give you anotherexample.
Have you ever attended one ofthose paint and sip parties?
I went to one with my cousinand I ended up painting this
(33:12):
picture of Madonna and you fillin all the dots, they walk you
through it.
It's something fun.
Now the painting company theygive people the supplies and
then they have a prerecordedclass that we were able to watch
, which I thought was genius,because so many of you guys, you
have these activity kits.
Hold up, hold up, let me see ifyou catch this, because this is
(33:33):
free, because this is free.
This is a little free tip.
I'm gonna tell all you guys,all of these different bakers
have these activity kits, butwhat you don't see is any baker.
I'm gonna walk you through thisfor free.
Could hop on Zoom, could do ameet and greet, could speak to
their audience hey, what's up?
You guys?
This is such a such from yourlocal bakery.
I'm gonna walk you through howwe design each one of these
(33:55):
things and you can actuallycreate a course that you can now
sell with those activity kitsto your customers.
Now you've actually doubledyour sales.
Number two Now you've actuallystood out because I very
seldomly unless they're mystudents and I gave them this
example during a coaching callsee bakers who sell cookie
decorating kits for activitykits with prerecorded courses.
(34:18):
They don't do it.
Now you also stand out fromyour competition because you've
created an experience.
So there are so many differentways that you can actually sell
to people who are in yourneighborhood and it doesn't stop
them from buying.
So, like the paint people who Iwas giving example, once I
finished that Madonna painting,I didn't walk up and say, oh my
(34:41):
gosh, you guys guess what?
I'm now a painter.
I no longer need this class.
I'm gonna change my livelihoodStarting tomorrow.
I'm a painter because I filledin these dots and I made a
horrible picture of Madonna,right, like no one does that.
So quit thinking that yourcustomers are gonna take one
class, that you walk themthrough, that you choose it
(35:03):
could be whatever it is that youchoose and that they're just
gonna up and say, oh, I wannaopen a business.
If that's the case, they'regonna do it with or without you
and with or without your class,honey.
So let's ditch that fixedmindset of everyone is always
against us, it's not for us, andlet's start operating from a
growth mindset, from a mindsetof abundance.
(35:24):
Let's start looking at all thethings that we can have, that
are made for us, that God cangive to us, that can flow
through us, that can beattracted by us when we show up
and we step into the bestversion of ourselves that we're
meant to be All right.
So those are the four fears thatI want you guys to think about.
(35:44):
I hope all of those items helpyou, and that's all I have for
now, because I already gave yousome scriptures in between the
podcast.
So talk to me, talk to me onInstagram.
You guys are always tagging meand let me know, did this help
you?
You can tag me on Instagram atbaking for business.
(36:05):
Let me know which one of thesefears you're gonna work on
overcoming so that you can startcreating classes in your
business, so that you can haveonline courses and digital
products, so that you can haveanother version of revenue in
your business that will get youout of the kitchen and off your
feet and making more money.
All right, you guys, take care.
(36:26):
That's it bye for now.
Oh, and I'm totally going toBurger King too.
Don't judge me.
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